Bhaskar Somayaji

Mobile: +91 7338326659

Analytics and Marketing Strategy Email: bhaskar887@gmail.com
LinkedIn:
Strong experience analytics consulting and marketing strategy across domains. https://www.linkedin.com/in/bhaskar-
Targeting analytics strategy and leadership roles in a growth-oriented somayaji-700a7428/
organization.

PROFILE SUMMARY CORE COMPETENCIES

An enthusiastic problem-solver with over 12 years’ experience in data science

and advanced analytics, research, and product development and management. Quantitative Research Product Marketing
Strong background in scaling up teams and stakeholder management.
Statistical Modelling Machine Learning
Key achievements:
• Heading a team of 15+ members from statistics, data science and
Project Management Forecasting
research background to help Fortune 500 companies plan their new
product launch, pricing, positioning, product marketing using applied
SaaS Product Management
research.
• Analytics competency building and AI/ML pipeline management
• Conceptualized Nudge Framework for patient and customer Customer Journey
BI Dashboarding
engagement platform to improve in engagement and outcomes. Analytics
• Built a Monitoring and Evaluation framework and SaaS products
implemented across Govt. level organizations to drive around INR 80
lakhs
SOFT SKILLS
Strong hands-on experience in analytics and product development
demonstrating the impact of adopting new frameworks, tools and
methodologies in modeling and research for product innovation, planning • Change Management
and marketing strategy. • Stakeholder Management
• Critical Thinking
Excellent understanding of Consumer research including segmentation, • Team building and mentoring
retention, pricing, campaign management and Customer Journey • Presentation
analytics. • Strong communication skills

Excellent Stakeholder management experience working with product,

engineering, business, and operations and implementing programs in multi-
functional and multi-cultural environments.

EDUCATION

Indian School of Business | April 2017

Post Graduate Program in Management - Information Systems and Finance

Birla Institute of Technology and Science - Pilani | Jul 2008

M.Sc. (Hons) Mathematics
B.E.(Hons) Electronics and Instrumentation
WORK EXPERIENCE

OSG Analytics | Director – Advanced Analytics | Sep 19 - Present

Key Result Areas:
• Developed market segment strategy for a major Global Med-Tech company for their ~$0.5 million diabetes care unit. Built
value proposition, product positioning and messaging at patient and physician level, lead conversion for US and EU markets.
• Built product portfolio strategy and revenue forecast by developing customer segmentation in the content streamers space for
a fast-growing global consumer electronics company for better targeting and increasing campaign RoI.
• Helped a global vision care company prioritize their future products, optimize their portfolio to save costs and increase profits by
redefining portfolio pricing strategy including potential for a 10% price increase for key products.

New Initiatives: Led company strategy to develop a Patient Journey management platform by building a Nudge engine to enable
timely interventions to drive outcomes. Demonstrated 15% increase in outcomes by using the framework for Type 2 diabetes patients.

PaaS: Collaborated with engineering and Product teams on the patient journey platform product to define product roadmap, feature
development and prioritization. Led 2 engagements worth > $250,000, one with a global med device to increase procedure
recommendations among physicians.

Planning Department, Govt of Andhra Pradesh | Consultant – Head of Analytics | May 17 – May 19
• Conceptualized and implemented performance evaluation for the Govt. programs across 32 departments. High visibility
application used by CM and other key stakeholders for weekly review.
• Earned ~ INR 80 lakh revenue though implementations across National level institutions.
• Developed real-time evaluation framework and analytics roadmap for Transformation of Aspirational Districts – a key program
for NITI Aayog, GoI. Co-ordinated with over 100 stakeholders from districts, Ministries, and agencies.

Abu Dhabi National Insurance Co | Senior Consultant – Product Owner/Manager | Mar 14 – Feb 16
Leading Insurance company in the Middle East
Led implementation of $ 3 million end-end insurance product by managing 15+ developers and analysis and coordinating across
departments and vendors across geographies
• Achieved support costs savings of $ 0.5 million through product re-architecture and increased customer retention by 10% by
building claims-based analysis
Oracle India | Senior Member Technical Staff | Nov 10 – Feb 14
Product developer with the Server Technology division
Streamlined business processes for Oracle Software Releases by designing a unified data model and building a suite of applications.
Attained ~50% server cost savings and improved development velocity in 6 teams

Wipro Technologies | Software Engineer | Jan 09 - Oct 10

Led development and 3rd party integration of the Mobile Number Portability application with service providers across 3 countries

TECHNICAL SKILLS

Analytics: Quantitative research – Conjoint, Pricing, Forecasting, TAM, Product Strategy

Models: Segmentation, RFM, Attribution, MMM, Time series forecasting, Churn, CLTV
Tools: SPSS, RapidMiner, ETL tools, A/B Testing, Big Data
Languages: C, C++, Java, SQL, Python, R,
BI Dashboard: Tableau, PowerBI, Sisense

PERSONAL DETAILS
Date of Birth: 27 May1986
Languages: English, Hindi, Telugu, Kannada, Arabic (Reading and Writing)
Hobbies: Long distance running – 2 Marathons and 4 half marathons, Baking
Address: 27C, Vega, Tata Aquila Heights, HMT Estate, Jalahalli, Bangalore, 560013, Karnataka