Overall Monetary Value: $829,000

Insights:
- Only one Telemundo outlet, needs more diversity in what publications are picking up stories.
- Most common stories post NTX Giving Day focused on dollar amount of earnings rather than speci c
charities and organizations. Could be refocused in headlines to mention both?
- Top keywords include community, nonpro ts, north texans, and charitable fund
- The majority of the article headlines were given a neutral sentiment, could focus on pitching stories that
use more positive keywords to help appearance of news.

Earned Media Report: North Texas Giving Day 2023

Category Date Outlet Headline Link Value

Before NTX Giving Day

Local Print August 28, 2023 Plano Magazine Things to do this September https://planomagazine.com/things-to-do-this-sept-2023/ $2,000.00

Local Print August 28, 2023 Preston Hollow Galleria Dallas celebrates 15 years of https://prestonhollow.advocatemag.com/2023/08/28/galleria-dallas- $2,000.00
Advocate Magazine North Texas Giving Day with new celebrates-15-years-of-north-texas-giving-day-with-new-exhibit/
exhibit

Local Print August 29, 2023 Local Pro le Over 3,000 Nonpro ts Registered For https://www.localpro le.com/news/3000-nonpro ts-north-texas- $2,000.00
This Year’s North Texas Giving Day giving-day-7507133

Local Print August 29, 2023 People Newspapers Galleria to Debut North Texas Giving https://www.peoplenewspapers.com/2023/08/29/north-texas-giving- $2,000.00
Day Display day-display-at-the-galleria/

Local Print September 1, 2023 Richardson Early Giving Open for NTX Texas https://web.risd.org/home/north-texas-giving-day-2/ $2,000.00
Independant School Giving Day
District

Local Print September 8, 2023 Blue Ribbon News Lone Star CASA Gears Up for North https://blueribbonnews.com/2023/09/lone-star-casa-gears-up-for- $2,000.00
Texas Giving Day north-texas-giving-day/

Local Print September 9, 2023 Herald Democrat Non pro ts prepare for North Texas https://www.heralddemocrat.com/2023/09/09/non-pro ts-prepare- $2,000.00
Giving Day 2023 for-north-texas-giving-day-2023/

Local Print September 11, 2023 Herald Banner Area Organizations hoping for a fruitful https://www.heraldbanner.com/news/local_news/area-organizations- $2,000.00
North Texas Giving Day next week hoping-for-a-fruitful-north-texas-giving-day-next-week/
article_7a25786e-50ca-11ee-88ab-6738487cc04d.html

Local Print September 12, 2023 The County Reporter North Texas Giving Day to take place https://www.azlenews.net/news/north-texas-giving-day-to-take- $2,000.00
Sept. 21 place-sept-21/
article_50f4cd62-51a3-11ee-9858-337d1b084f1a.html

Local Print September 12, 2023 Southlake Style Support Your Community With NTX https://www.southlakestyle.com/community/support-your- $2,000.00
Giving Day community-with-ntx-giving-day/

Local Print Sep, 14, 23 The Farmersville Give Where you Live https://farmersvilletimes.com/2023/09/14/give-where-you-live/ $2,000.00
Times

Local Print September 14, 2023 Kaufman Herald North Texas Giving Day set for Sept. http://www.kaufmanherald.com/community/ $2,000.00
21 article_3054a99c-52f7-11ee-bbf3-971b10961be0.html

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Before NTX Giving Day

Local Print September 14, 2023 The Terrell Tribune Lone Star CASA Gears Up for North https://www.terrelltribune.com/index.php/news/lone-star-casa- $2,000.00
Texas Giving Day gears-north-texas-giving-day

Local Print September 17, 2023 The Cross Timbers Mitchell: Help others this North Texas https://www.crosstimbersgazette.com/2023/09/17/mitchell-help- $2,000.00
Gazette Giving Day others-this-north-texas-giving-day/

Local Print September 17, 2023 Herald Banner Make a Di erence on North Texas https://www.heraldbanner.com/newsletters/make-a-di erence-on- $2,000.00
Giving Day: Support Hunt County north-texas-giving-day-support-hunt-county-nonpro ts/
Nonpro ts article_140d5b6e-53e0-11ee-b6de-472c0ab7e739.html

Local Print September 18, 2023 Lake Highlands North Texas Giving Day is coming up, https://lakehighlands.advocatemag.com/2023/09/18/north-texas- $2,000.00
Advocate Magazine and here’s a sneak peak of some of giving-day/
the participating nonpro ts in our
neighborhood

Local Print September 18, 2023 Plano Magazine My Possibilities Wants You — TO https://planomagazine.com/my-possibilities-north-texas-giving-day/ $2,000.00
GIVE

Regional Broadcast September 1, 2023 WFAA The early giving is kicking o weeks https://www.wfaa.com/video/features/early-giving-kicking-o -three- $25,000.00
before North Texas Giving Day weeks-before-north-texas-giving-day/287-994682da-65c4-45ab-
a294-b27331c2d789

Regional Broadcast September 2, 2023 WFAA North Texas Giving Day: Supporting https://www.wfaa.com/video/entertainment/events/north-texas- $25,000.00
North Texas non-pro ts giving-day-supporting-north-texas-non-pro ts/
287-0ceb7193-127d-4a65-978f-065a33c4aba2

Regional Broadcast September 9, 2023 NBC DFW Theatre Three celebrates 15 years of https://www.nbcdfw.com/entertainment/the-scene/theatre-three- $25,000.00
generosity on North Texas Giving Day celebrates-15-years-of-generosity-on-north-texas-giving-day/
3328753/

Regional Broadcast September 12, 2023 WFAA What’s Up With Greg’s Cup? https://www.wfaa.com/video/news/local/outreach/whats-up-with- $25,000.00
Nonpro ts you can help for North gregs-cup-nonpro ts-you-can-help-for-north-texas-giving-day/
Texas Giving Day 287-3c652d87-6353-435e-9bf3-3b32f2a8d430

Regional Broadcast September 16, 2023 NBC DFW 5 Talk Street: North Texas Giving Day https://www.nbcdfw.com/about-nbc-5/community/5-talk-street- $25,000.00
2023 north-texas-giving-day-2023/3339422/

Regional Broadcast September 16, 2023 WFAA Supporting local nonpro ts for North https://www.wfaa.com/video/news/local/supporting-local- $25,000.00
Texas Giving Day: Resource Center nonpro ts-for-north-texas-giving-day-resource-center/
287-9fe6be0c-d304-4012-a140-0a086b5c1236

Regional Broadcast September 18, 2023 WFAA Early giving is open for North Texas https://www.wfaa.com/video/news/community/early-giving-is-open- $25,000.00
Giving Day 2023 for-north-texas-giving-day-2023/287-92d34e6b-53d9-4d71-
b777-7d5f355fb041

Regional print September 8, 2023 Dallas Innovates The Last Word: North Texas Food https://dallasinnovates.com/the-last-word-north-texas-food-banks- $10,000.00
Bank’s Trisha Cunningham on How To trisha-cunningham-on-hunger-action-month/
Make a Di erence During Hunger
Action Month

Category Date Outlet Headline Link Value

On NTX Giving Day
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Before
On NTXNTX
Giving
Giving
DayDay
Regional
Local Print
print September 15,
20, 2023 Community
Wise CountyImpact 3,300
Let thenonpro
giving begin
ts seeking donations https://communityimpact.com/dallas-fort-worth/lake-highlands-
https://www.wcmessenger.com/articles/let-the-giving-begin/ $10,000.00
$2,000.00
Messenger during 15th annual North Texas Giving lakewood/nonpro t/2023/09/14/3300-nonpro ts-seeking-donations-
Day during-15th-annual-north-texas-giving-day/
Local Print September 21, 2023 Plano Magazine On North Texas Giving Day, a local https://planomagazine.com/ntgd-local-teen-leukemia/ $2,000.00
Regional print September 19, 2023 North Texas e-News North
teen shares
Texas her
Giving
journey
Day Sept.
with leukemia,
21 http://www.ntxe-news.com/artman/publish/article_134916.shtml $10,000.00
support from Children’s Medical
TOTAL VALUE Center Foundation $239,000.00

Local Print September 21, 2023 Waxahachie Daily North Texas Giving Day takes place https://www.waxahachietx.com/2023/09/21/north-texas-giving-day- $2,000.00
Light today takes-place-today/

Local Print September 21, 2023 KXII North Texas Giving Day raises nearly https://www.kxii.com/2023/09/22/north-texas-giving-day-raises- $2,000.00
$60 million for nonpro ts nearly-60-million-nonpro ts/

Local Print September 21, 2023 AuburnPub North Texas Food Bank hosts 15th https://auburnpub.com/partners/cnn/north-texas-food-bank- $2,000.00
annual North Texas Giving Day hosts-15th-annual-north-texas-giving-day/video_44a708e9-
e641-5f39-a591-5fa6b8196fe0.html

Local Radio September 21, 2023 KRLD NewsRadio Dallas nonpro t expands to help those https://www.audacy.com/krld/news/local/dallas-non-pro t-helps- $2,000.00
1080 dealing with substance use disorder those-dealing-with-drug-abuse

National Print September 20, 2023 Yahoo News What is North Texas Giving Day? https://ca.news.yahoo.com/north-texas-giving-day- $25,000.00
Giving starts now and here’s how to giving-150237837.html
donate to a cause

Radio September 21, 2023 Lone Star 92.5 Today Is The 15th Annual North Texas https://lonestar925.iheart.com/featured/je -k/content/2023-09-21- $2,000.00
Giving Day today-is-the-15th-annual-north-texas-giving-day/

Radio September 21, 2023 KRLD NewsRadio It’s North Texas Giving Day, a day to https://www.audacy.com/krld/news/local/its-north-texas-giving-day-
1080 open your hearts and your wallets a-day-to-open-your-hearts-and

Regional Broadcast September 20, 2023 KTEN Non-pro ts join trivia night to boost https://www.kten.com/story/49695820/nonpro ts-join-trivia-night- $25,000.00
North Texas Giving Day to-boost-north-texas-giving-day

Regional Broadcast September 20, 2023 KXII North Texas Giving Day event in https://www.kxii.com/2023/09/20/north-texas-giving-day-event- $25,000.00
Sherman sherman/

Regional Broadcast September 20, 2023 WFAA What's up with Greg's Jericho Village https://www.wfaa.com/video/news/local/outreach/whats-up-with- $25,000.00
cup? gregs-jericho-village-cup/287-f3bf7576-
edb2-4a60-9cdd-93df097d 15

Regional Broadcast September 20, 2023 WFAA What's up with Greg's cup: Ladies in https://www.wfaa.com/video/news/local/outreach/whats-up-with- $25,000.00
Film & Television gregs-cup-ladies-in- lm-television/287-485ef571-35f0-4a -
a8e1-5112e9299505

Regional Broadcast September 20, 2023 Telemundo Dallas Cómo contribuir en “North Texas https://www.telemundodallas.com/entretenimiento/acceso-total-t39/ $25,000.00
Giving Day” como-contribuir-en-north-texas-giving-day/2373158/

Regional Broadcast September 21, 2023 WFAA (Good Morning Celebrating North Texas Giving Day https://www.wfaa.com/article/entertainment/television/programs/ $25,000.00
Texas) good-morning-texas/celebrating-north-texas-giving-day/287-
b3662eaa-7d8c-4781-8c21-5439fa5b44f4

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On NTX Giving Day

Regional Broadcast September 21, 2023 NBC DFW North Texas Giving Day Is O cially https://www.nbcdfw.com/news/local/north-texas-giving-day-kicks- $25,000.00
Underway On Thursday – NBC 5 o -with-record-giving-so-far/3343469/
Dallas-Fort Worth

Regional Broadcast September 21, 2023 WFAA North Texas Giving Day 2023: Here's https://www.wfaa.com/video/life/north-texas-giving-day-2023- $25,000.00
two of the thousands of organizations heres-two-of-the-thousands-of-organizations-to-donate-to/
to donate to 287-8edc5d06-4b01-4b2a-bf22-f5daeee99fd2

Regional Broadcast September 21, 2023 WFAA North Texas Giving Day 2023: What's https://www.wfaa.com/video/news/local/outreach/north-texas- $25,000.00
up with Greg's 'Mercy Street' cup? giving-day-2023-whats-up-with-gregs-mercy-street-cup/
287-74721f5e-994f-47ed-b1af-65f7d19f7b00

Regional Broadcast September 21, 2023 WFAA North Texas Giving Day 2023: What's https://www.wfaa.com/video/news/local/outreach/north-texas- $25,000.00
up with Greg's ‘Canine Companions’ giving-day-2023-whats-up-with-gregs-canine-companions-cup/
cup? 287-1e481f9c-71b5-4383-98a8-4a3d5f71c573

Regional Broadcast September 21, 2023 WFAA North Texas Giving Day goal hopes to https://www.wfaa.com/video/news/community/north-texas-giving- $25,000.00
break philanthropy record day-goal-hopes-to-break-philanthropy-record/287-7e72614e-
d962-4d45-af00-87a551f05c88

Regional Broadcast September 21, 2023 WFAA WFAA celebrates TEGNA Foundation https://www.wfaa.com/video/news/community/wfaa-celebrates- $25,000.00
grant recipients at North Texas Giving tegna-foundation-grant-recipients-at-north-texas-giving-day-kicko /
Day kicko 287-e237bb91-eb8a-4b28-becd-f3732c6b7d11

Regional Broadcast September 21, 2023 FOX 4 KDFW Local nonpro ts ask for support on https://www.fox4news.com/news/north-texas-giving-day-2023- $25,000.00
North Texas Giving Day local-nonpro ts

Regional Broadcast September 21, 2023 WFAA North Texas Giving Day 2023: Amazon https://www.wfaa.com/video/news/local/outreach/north-texas- $25,000.00
surprises local organization with $10K giving-day-2023-amazon-surprises-local-organization-with-10k-
donation donation/287-ca27438f-ad60-4e41-8f5a-e741117c5189

Regional Print September 20, 2023 Dallas Observer The Best Things to Do in Dallas, Sept. https://www.dallasobserver.com/arts/the-best-things-to-do-in- $10,000.00
20–26 dallas-sept-20-26-17501795

Regional Print September 20, 2023 Lakewood Advocate What is North Texas Giving Day and https://lakewood.advocatemag.com/what-is-north-texas-giving-day- $10,000.00
Magazine how can we help and-how-can-we-help/

Regional print September 21, 2023 The Nature North Texas Giving Day https://www.nature.org/en-us/get-involved/how-to-help/events/ $10,000.00
Conservancy north-texas-giving-day/

Regional print September 21, 2023 D Magazine North Texas Giving Day Prepares For https://www.dmagazine.com/philanthropy-nonpro ts/2023/09/north- $10,000.00
Its Final Sprint texas-giving-day-prepares-for-its- nal-sprint/

Regional print September 21, 2023 North Texas e-News Can you help us restore Blackland http://www.ntxe-news.com/artman/publish/article_134999.shtml $10,000.00
Prairie habitat

Regional Print September 21, 2023 D Magazine Cistercian on Pace to Win North Texas https://www.dmagazine.com/frontburner/2023/09/cistercian-on- $10,000.00
Giving Day pace-to-win-north-texas-giving-day/

Regional Print September 21, 2023 Dallas Innovates The Last Word: Celebrating North https://dallasinnovates.com/the-last-word-celebrating-north-texas- $10,000.00
Category Date Outlet Texas Giving Day and Inviting You to
Headline giving-day-and-inviting-you-to-give-to-nonpro ts-across-the-region/ Value
Link
Give to Nonpro ts Across the Region
After NTX Giving Day

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After
On NTXNTX
Giving
Giving
Day
Day
Local
TOTALPrint September 22, 2023 Arlington TX Gov 10th Annual Arlington Gives! https://www.arlingtontx.gov/news/my_arlington_t_x/news_stories/ $461,000.00
$2,000.00
Community Concert Celebrates City’s arlington_gives_10_anniversary
Strong Nonpro t Community

Local Print September 22, 2023 People Newspapers North Texas Giving Day Raises $63.9 https://www.peoplenewspapers.com/2023/09/22/north-texas-giving- $2,000.00
Million day-raises-63-9-million/

Local Print September 22, 2023 DFW News App GIVING DAY ORGANIZATIONS TO https://www.dfwnews.app/2023/09/22/giving-day-organizations-to- $2,000.00
SUPPORT YEAR ROUND support-year-round/

Local Print September 23, 2023 Lockett Family Thank you for supporting us on North https://lockettfamilyfoundation.org/2023/09/23/thank-you-for- $2,000.00
Foundation Texas Giving Day! supporting-us-on-north-texas-giving-day/

Radio September 22, 2023 KRLD NewsRadio North Texas Giving Day nets nearly https://www.audacy.com/krld/news/local/north-texas-giving-day- $2,000.00
1080 $64M through Friday morning nets-nearly-usd64m-through-friday

Radio/Podcast September 22, 2023 Audacy How do we continue to support https://www.audacy.com/podcast/ask-the-expert-north-texas-4cf05/ $2,000.00
underrepresented non pro ts? episodes/how-do-we-continue-to-support-underrepresented-non-
pro ts-9ea6a

Regional Broadcast September 22, 2023 NBC DFW North Texas Giving Day serves as https://www.nbcdfw.com/news/local/north-texas-giving-day-serves- $25,000.00
reminder we all have something to as-reminder-we-all-have-something-to-give/3343977/
give

Regional Broadcast September 22, 2023 CBS Texas North Texas Giving Day raises $60M+ https://www.cbsnews.com/texas/video/north-texas-giving-day- $25,000.00
raises-60m/

Regional Broadcast September 25, 2023 WFAA What’s up with Greg’s ‘C-5 Texas’ https://www.wfaa.com/video/news/local/outreach/whats-up-with- $25,000.00
cup? gregs-c-5-texas-cup/287-cc9c7685-bf89-4502-b884-fe4a12d62f44

Regional Print September 22, 2023 D Magazine DFW Nonpro ts Raise Nearly $64 https://www.dmagazine.com/business-economy/2023/09/dfw- $10,000.00
Million on NTX Giving Day nonpro ts-raise-nearly-64-million-on-ntx-giving-day/

Regional Print September 22, 2023 The Dallas Morning North Texas Nonpro ts Raise Just https://www.dallasnews.com/business/philanthropy/2023/09/22/ $10,000.00
News Under $64 Million on Giving Day north-texas-nonpro ts-raise-just-under-64-million-on-giving-day/

Regional Print September 25, 2023 Dallas Innovates Over 97,000 Donors Gave Total of https://dallasinnovates.com/over-97000-donors-gave-total-of-63-9- $10,000.00
$63.9 Million on North Texas Giving million-on-north-texas-giving-day/
Day

Regional Print September 25, 2023 Denton Record $64M to local nonpro ts, (still) cooling https://dentonrc.com/64m-to-local-nonpro ts-still-cooling-real- $10,000.00
Chronicle real estate market and Amazon hires estate-market-and-amazon-hires/article_200cb6b4-5667-551c-
a69d-99b292b1d053.html

TOTAL $129,000.00

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