Professional Documents
Culture Documents
and Organization
D3 BUSINESS ADMINISTRATION
POLYTECHNIC OF KOTABARU
R&D
Marketing
Finance
Production
HR
Functional Area of Business
Marketing
› Planning and executing the conception,
pricing, promotion, and distribution of ideas,
goods, and services to create exchanges
that satisfy individual and organizational
objectives
Area Fungsional Bisnis
Marketing (Pemasaran)
› Merencanakan dan mengeksekusi konsep,
menentukan harga, promosi, dan
penyaluran ide/gagasan, barang
dagangan, dan pelayanan untuk
menciptakan pertukaran yang memuaskan
secara individu dan tujuan organisasi
Functional Area of Business
Finance
› Revenue, expenses, budget, financial
records and financial statements
Functional Area of Business
Finance (Keuangan)
› Pendapatan, pengeluaran, anggaran,
catatan keuangan dan laporan keuangan
Functional Area of Business
Production
› Extraction and cultivation (products are
obtained from nature or grown using natural
resources)
› Processing (changing and improving the
form of another product)
› Manufacturing (combines raw materials and
processes goods into
finished products)
Functional Area of Business
Production (Produksi)
› Ekstraksi dan budidaya (produk yg diperoleh
dari alam atau ditanam menggunakan
sumber daya alam)
› Pengolahan (mengubah dan meningkatkan
bentuk produk lain)
› Manufaktur (menggabungkan bahan
mentah dan mengolahnya menjadi produk
jadi)
Functional Area of Business
HR = Human Resources
› People who work for a business/organization
› Involves in planning & staffing, performance
management, compensation & benefits,
and employee relations
Functional Area of Business
Top
Managers
Middle Managers
First-Line Managers
Non-Managerial
Employees
Functional R&D Marketing Finance Production HR
Areas
I. Lowest Level of Management
Efficiency Effectiveness
(Means/Ways) (Ends/Results)
Resource Goal
Usage Attainment
Efficiency Effectiveness
(Cara) (Hasil)
Penggunaan Pencapaian
Sumber Daya Tujuan
Pemborosan Pencapaian
Rendah Tinggi
PLANNING ORGANIZING
MANAGER
LEADING CONTROLLING
1. PLANNING
Define goals (menentukan tujuan)
Establish strategies for achieving those
goals (Menetapkan strategi untuk
mencapai tujuan tersebut)
Develop plans to integrate and coordinate
activities (Mengembangkan rencana untuk
mengintegrasikan dan mengoordinasikan
kegiatan)