INTERNSHIPS REPORT ON

Study of market demand and supply for milk and milk products of Sudha
(COMFED) “

MD AZIZ ANSARI
VIKASH KUMAR
MANISH KUMAR

CHAKRAPANI ANANT ROY

BITTU KUMAR

ABHAY PANDEY

RAUSHAN KUMAR

2022-2024
 ORGANIZATION GUIDE CERTIFICATE

This is to certify that this internships report elite “study of market

demand and supply for milk of milk product of Sudha (COMFED)”
epitomized the result of internships work by MR.MD AZIZ
ANSARI,VIKASH KUMAR,MANISH KUMAR,CHAKRAPANI ANANT
ROY,BITTU KUMAR,ABHAY PANDEY,RAUSHAN KUMAR. students of
master of business administration from DIT UNIVERSITY DEHRADUN.

He has completed the training from 3/6/2020 to 18/7/2020 at Sudha

COMFED GAYA. No part of this report has been submitted for any
other degree or published in any other form.

MR. GHANDHI SIR

(marketing manager )
COMFED(GAYA)
 FACULTY GUIDE CERTIFICATE

This is to certify that this internships report elite “study of market

demand and supply for milk of milk product of Sudha (COMFED)” is
an academic work done and submitted in the partial fulfillment of
MBA curriculum of DIT UNIVERSITY DEHRADUN.

His work and research is very valuable to our organization . i wish all
success in his career.

DR.PANKAJ KUMAR
FMS (MBA)
NIET COLLAGE
GREATER NOIDA (U.P)
 CONTENTS

1.Declaration
2.Executive title
3.Acknowledgement
4.Executive summary
5.Introduction
6.objective of the study
7.Scope of the study
8.Methodology
9.History of COMFED
10.Swot analysis
11.customers questionnaire
12.Retaillers questionnaire
 DECLARATION

I hereby declare that this project on “study of market demand and

supply for milk and milk products of Sudha (COMFED)” it has been
prepared by me during the academic year 2019-2021.

I also declare that this project work is originally done by me and

information provided in this project is authentic to the best of my
knowledge.it had not been submitted to any other institutions for
the award of any other degree.
 EXECUTIVE TITLE

Since the short duration of study and I research deeply about the
market of milk industry channel distribution customers and its
strategies. Hence the report title is “Study of market demand and
supply for milk and milk products of Sudha (COMFED) “
Objectives:-

 To understand the industry of milk and its distribution channel.

 Since the industry of milk have its heavy manufacturing plants

finally to retail shops that help to understand the process of
retail management.

 To know about manufacturing process of milk product.

 To know about customers penetration and market demand of

milk product.

 To earn physical knowledge.

 Since that has more and less seasonal demand which could
help us to understand the average manufacturing and
momentum manufacturing of the product.

 This report is help me to understanding the complete

distribution channel and benefits and problem of suppliers and
retailers.

 The time management is more important in perishable items.

 ACKNOWLEDGEMENT

At first I would like to show my gratitude MR.MANOJ KUMAR

(marketing manager COMFED GAYA)who has specially to guide me
and he is giving me such a wonderful opportunity.

I would like to express my thanks to Dr. Pankaj kumar lecturer DIT

UNIVERSITY for giving me such an encouraging suggestions and
constructive criticism who has helped me in completing this project
successfully.

The whole team of COMFED was warm welcoming and supported me

and Dr. AK Karn (MD)was very helpful during training period
 EXECUTIVE SUMMARY

The internships in Sudha dairy GAYA (COMFED ) helped me to grow

the practical and physical experience and the study conducted by me
around the importance of dairy industries in india. A dairy sector play
very important role in every person specially in farmers. Dairy
provides milk, curd, ghee, butter, cheese, peda, lassi etc. dairy
provides source of income of rural and urban people and also way
for the farmers to make life easier and living standard high. During
my internships Sudha dairy GAYA (COMFED) the main focus of my
internships is that was on comparative analysis of pouched milk of
Sudha.
I was there to observe and understand its function and find out some
key points that could add more value to this wonderful organization.
COMFED OFFICE, GAYA
 INTRODUCTION

Animal milk producing have been domesticated for thousands of

year originally that was the part of the farming that nomads
engaged.as the society moved around the country their animals with
them. The protecting and feeding of animal was a big part of the
animals and farmers.

In the recent part people of rural area and agricultural societies

having own animals.

Bihar was one of the milk shed identified under operation flood
identifies the programme. Capacity of production of milk in per day
was one thousands litres per day capacity feeder balancing cattle
feed plant were set up under this programme.
ORGANISATION STRUCTURE
 FUNCTION OF THE STUDY

During internships function of the training

 To know the organization structure in the company

 To know various functions of departments
 To know the work culture
 To help the students skills
 To understand well rounded management operations
 To understand first experience from industry
 To make assessment of the company in the industry
 WAY OF THE STUDY
The way of little expanse of the locality , time, organization and
their details collected during the project that is done a part of
academic study the way of the study little to details supplied
by the department head and their details collected by standing
order and settlement copies of the organization. the details
collected is little to the academic knowledge growth by the
student during the study of course.
 METHODOLOGY

The data collection of this report is:-

 Primary data
 Secondary data

Primary data
The primary data gather from:-
a. observation
b. interviews

Secondary data
1.website www.comfed.co.in
2.file
 HISTORY OF COMFED

Sudha dairy is a co-operative agency it was founded in 1983.to

coordinate the different milk unions. In eastern india the
government opened Nalanda Dairy in 2013 which is the largest
automation based dairy in 2013.the establishment of this dairy on
the pattern of Anand.
This organization establishment of Sudha was a result of white
revolution in north east india

Eight district milk producers co-operative unions are affiliated to the

federation. These unions are cover thirty eight districts in Bihar they
are as follows:-
 Tirhut milk union ( TIMUL)Muzaffarpur under sitamarhi,
sheohar, east champaran (motihari) ,chakia, west
champaran ,siwan and Gopalganj

 DR milk union (DRMU) Barauni under begusarai , khagaria

, lakhisarai and part of patna districts.

 Vaishali Patliputra milk union patna under

patna ,Vaishali ,Nalanda ,saran and seikhpura.

 Mithila milk union samastipur under samastipur ,

darbhanga, madhubani ,basopatti.

 Shahabad milk union Ara under bhojpur, buxar,

kaimur ,and rohtas .
  Vikramshila milk union (VIMPUL) Bhagalpur under
Bhagalpur ,munger , banka , and jamui.

 Kosi milk union supaul under supaul, saharsha . purnea ,

Kishanganj

 Magadh milk union GAYA under gaya ,

Aurangabad ,arwal, jehanabad , nwada .

The process of dairy work continued and the present time there are
eight district level milk unions under thirty eights districts of the
bihar COMFED serving the not only in Bihar but also the Jharkhand,
Assam, Meghalaya, Nagaland, Delhi /NCR region.

Sudha product:-
 Milk
 Paneer
 Butter
 Cheese
 Ghee
 Peda
 Ice cream
EXTRA ACTIVITIES IN COMFED

Dahi Khao Competition

 Swot analysis

Analysis of Sudha dairy Gaya

Strength
 Manpower
 Raw material
 Professionally trend employee
 Behaviour

Weakness
 Supply chain
 Competition
 Dealers distribution

Opportunities
Failure is never final and success never ending
 Questionnaires for customers

Name of the customers:-

………………………..
Age of customers
………………………..
Sex -a .male b. female
Occupation
…………………
Address of customers
……………………
Contact number
…………………..
Do you purchase milk?
a. Regularly b. occasionally
Which quality of milk do you buy ?
a. Sudha b. megha c. somesh
How much quantity purchase daily?
a. ½ b. 1
What is your level of satisfaction with Sudha products?
a. satisfied b. highly satisfied c. not satisfied
what is your best opinion among Sudha product
a. quality b .taste c. price
 Questionnaires for Retailers

Name of the customers:-

………………………..
Age of customers
………………………..
Sex -a .male b. female
Occupation
…………………
Address of customers
……………………
Contact number
…………………..

Do you sell milk?

a. Regularly b. occasionally
Which type of mild do you like to sell?
a. Sudha b. megha c. somesh d. other
Which quality is more demand?
a. Sudha b. Amul c. Mother dairy d. other
Which type of milk is more demand ?
a. Regular b. full cream c. other
What is the satisfaction level of customers?
a. satisfied b. highly satisfied c. dissatisfied
THANK
YOU