Instagram User Behavior Analysis for Fake and Real Account

1. Problem Statment

This project focuses on analyzing user behavior on Instagram to gain insights into user
engagement, preferences, and overall experience. Key areas include user engagement metrics,
content analysis, demographics, follower growth/churn, influencer analysis,
brand advocacy, story engagement, page factors, and user journey analysis. Privacy and ethical
considerations align with Instagram's terms of service and data usage policies.

2. Importing Libraries

import numpy as np
import pandas as pd
import seaborn as sns
import plotly.express as px
import matplotlib.pyplot as plt
from matplotlib import style
%matplotlib inline
import warnings
warnings.filterwarnings('ignore')

/opt/conda/lib/python3.10/site-packages/scipy/ init .py:146: UserWarning: A NumPy version >=1.16.5 and <1.23.0 is requ
warnings.warn(f"A NumPy version >={np_minversion} and <{np_maxversion}"

3. Data Importing

df = pd.read_csv('/kaggle/input/instagram-fake-and-real-accounts-dataset/final-v1.csv')
df
 edge_followed_by edge_follow username_length username_has_number full_name_has_number full_name_length is_priva

0 0.001 0.257 13 1 1 13

1 0.000 0.958 9 1 0 0

2 0.000 0.253 12 0 0 0

3 0.000 0.977 10 1 0 0

4 0.000 0.321 11 0 0 11

... ... ... ... ... ... ...

780 0.000 0.020 9 0 0 14

781 0.000 0.081 18 1 0 15

782 0.000 0.115 9 0 0 8

783 0.000 0.049 12 0 0 28

784 0.000 0.096 11 0 0 0

785 rows × 13 columns

4. Data Reading and Cleaning

Data Reading and Cleaning

df.head(5)
 edge_followed_by edge_follow username_length username_has_number full_name_has_number full_name_length is_private

0 0.001 0.257 13 1 1 13 0

1 0.000 0.958 9 1 0 0 0

2 0.000 0.253 12 0 0 0 0

3 0.000 0.977 10 1 0 0 0

4 0.000 0.321 11 0 0 11 1

df.tail(5)

edge_followed_by edge_follow username_length username_has_number full_name_has_number full_name_length is_priva

780 0.0 0.020 9 0 0 14

781 0.0 0.081 18 1 0 15

782 0.0 0.115 9 0 0 8

783 0.0 0.049 12 0 0 28

784 0.0 0.096 11 0 0 0

df.shape

(785, 13)

df.columns

Index(['edge_followed_by', 'edge_follow', 'username_length',

'username_has_number', 'full_name_has_number', 'full_name_length',
'is_private', 'is_joined_recently', 'has_channel',
'is_business_account', 'has_guides', 'has_external_url', 'is_fake'],
dtype='object')

#Data reading, checking dimensions and information of the data

print(df)
print('dimensions:')
print(df.shape)
print('Information:')
df.info()

edge_followed_by edge_follow username_length username_has_number \

0 0.001 0.257 13 1
1 0.000 0.958 9 1
2 0.000 0.253 12 0
3 0.000 0.977 10 1
4 0.000 0.321 11 0
.. ... ... ... ...
780 0.000 0.020 9 0
781 0.000 0.081 18 1
782 0.000 0.115 9 0
783 0.000 0.049 12 0
784 0.000 0.096 11 0

full_name_has_number full_name_length is_private is_joined_recently \

0 1 13 0 0
1 0 0 0 1
2 0 0 0 0
3 0 0 0 0
4 0 11 1 0
.. ... ... ... ...
780 0 14 1 0
781 0 15 1 0
782 0 8 1 0
783 0 28 1 0
784 0 0 1 0

has_channel is_business_account has_guides has_external_url is_fake

0 0 0 0 0 1
1 0 0 0 0 1
2 0 0 0 0 1
3 0 0 0 0 1
4 0 0 0 0 1
.. ... ... ... ... ...
780 0 0 0 0 0
781 0 0 0 0 0
782 0 0 0 0 0
783 0 0 0 0 0
784 0 0 0 0 0

[785 rows x 13 columns]

dimensions:
 (785, 13)
Information:
<class 'pandas.core.frame.DataFrame'>
RangeIndex: 785 entries, 0 to 784
Data columns (total 13 columns):
# Column Non-Null Count Dtype

0 edge_followed_by 785 non-null float64

1 edge_follow 785 non-null float64
2 username_length 785 non-null int64
3 username_has_number 785 non-null int64
4 full_name_has_number 785 non-null int64
5 full_name_length 785 non-null int64
6 is_private 785 non-null int64
7 is_joined_recently 785 non-null int64
8 has_channel 785 non-null int64
9 is business account 785 non-null int64

print(df.apply(lambda col: col.unique()))

edge_followed_by [0.001, 0.0, 0.002, 0.005, 0.008, 0.003, 0.006...

edge_follow [0.257, 0.958, 0.253, 0.977, 0.321, 0.917, 0.0...
username_length [13, 9, 12, 10, 11, 15, 7, 8, 17, 14, 20, 18, ...
username_has_number [1, 0]
full_name_has_number [1, 0]
full_name_length [13, 0, 11, 9, 4, 6, 1, 16, 7, 5, 15, 2, 3, 12...
is_private [0, 1]
is_joined_recently [0, 1]
has_channel [0]
is_business_account [0, 1]
has_guides [0, 1]
has_external_url [0, 1]
is_fake [1, 0]
dtype: object

df.nunique()

edge_followed_by 22
edge_follow 506
username_length 21
username_has_number 2
full_name_has_number 2
full_name_length 30
is_private 2
is_joined_recently 2
has_channel 1
is_business_account 2
has_guides 2
has_external_url 2
is_fake 2
dtype: int64

df.corr()

edge_followed_by edge_follow username_length username_has_number full_name_has_number full_name_

edge_followed_by 1.000000 -0.054259 -0.033704 -0.071313 -0.019349 0

edge_follow -0.054259 1.000000 -0.112940 0.160248 0.104735 -0

username_length -0.033704 -0.112940 1.000000 -0.160610 -0.021410 0

username_has_number -0.071313 0.160248 -0.160610 1.000000 0.217852 -0

full_name_has_number -0.019349 0.104735 -0.021410 0.217852 1.000000 0

full_name_length 0.116751 -0.089677 0.277052 -0.246511 0.250275 1

is_private -0.024593 -0.072626 0.117582 -0.154072 -0.072366 0

is_joined_recently -0.044327 -0.133170 -0.099414 0.127046 0.066941 -0

has_channel NaN NaN NaN NaN NaN

is_business_account 0.036585 -0.132422 0.132683 -0.278637 -0.083482 0

has_guides 0.002749 0.002723 -0.006861 -0.048097 -0.012527 0

has_external_url 0.180392 -0.108482 0.112466 -0.237466 -0.039926 0

is_fake -0.136808 0.272649 -0.151752 0.370164 0.128588 -0

#Cheking for missing

df.isnull().sum()

edge_followed_by 0
edge_follow 0
username_length 0
 username_has_number 0
full_name_has_number 0
full_name_length 0
is_private 0
is_joined_recently 0
has_channel 0
is_business_account 0
has_guides 0
has_external_url 0
is_fake 0
dtype: int64

#Statistical summary
df.describe().T

count mean std min 25% 50% 75% max

edge_followed_by 785.0 0.002223 0.036105 0.0 0.000 0.000 0.000 1.0

edge_follow 785.0 0.401606 0.293845 0.0 0.135 0.336 0.623 1.0

username_length 785.0 11.630573 3.284329 5.0 9.000 11.000 13.000 26.0

username_has_number 785.0 0.644586 0.478944 0.0 0.000 1.000 1.000 1.0

full_name_has_number 785.0 0.109554 0.312532 0.0 0.000 0.000 0.000 1.0

full_name_length 785.0 6.129936 6.943903 0.0 0.000 5.000 11.000 30.0

is_private 785.0 0.184713 0.388312 0.0 0.000 0.000 0.000 1.0

is_joined_recently 785.0 0.361783 0.480823 0.0 0.000 0.000 1.000 1.0

has_channel 785.0 0.000000 0.000000 0.0 0.000 0.000 0.000 0.0

is_business_account 785.0 0.073885 0.261751 0.0 0.000 0.000 0.000 1.0

has_guides 785.0 0.001274 0.035692 0.0 0.000 0.000 0.000 1.0

has_external_url 785.0 0.062420 0.242072 0.0 0.000 0.000 0.000 1.0

is_fake 785.0 0.881529 0.323371 0.0 1.000 1.000 1.000 1.0

df.drop(["has_guides"],axis=1,inplace=True)
df.drop(["edge_follow"],axis=1,inplace=True)
df.drop(["has_channel"],axis=1,inplace=True)
df.drop(["edge_followed_by"],axis=1,inplace=True)

df.head(5)

username_length username_has_number full_name_has_number full_name_length is_private is_joined_recently is_busine

0 13 1 1 13 0 0

1 9 1 0 0 0 1

2 12 0 0 0 0 0

3 10 1 0 0 0 0

4 11 0 0 11 1 0

5. Data Visualization

Data Visualization

account = df.groupby("is_business_account")
account = account.size()
account

is_business_account
0 727
1 58
dtype: int64

plt.pie(account.values , labels = ("Business Account", "Personal Account"), autopct='%1.1f%%',colors=['Lavender','lightgreen'

plt.title("Account Type", c="Blue")
plt.show()
 account1 = df.groupby("is_private") account1 = account1.size()
account1

is_private
0 640
1 145
dtype: int64

plt.pie(account1.values , labels = ("Private", "Public"), autopct='%1.1f%%', colors=['pink','skyblue'], radius = 1.2, textpro

plt.title("Account Type", c="Blue")
plt.show()

fake_account_counts = df['is_fake'].value_counts()
labels = ['Yes', 'No']
colors = ['Skyblue', 'lightgreen']
explode = (0.1, 0) # Create a "donut hole" effect by exploding the first slice

# Create a pie chart

plt.figure(figsize=(6, 4))
plt.pie(fake_account_counts, labels=labels, colors=colors, autopct='%1.1f%%', startangle=140, pctdistance=0.85, explode=explo
plt.title('Fake Accounts Distribution', fontsize=16)

# Draw a circle in the center to create a donut chart

centre_circle = plt.Circle((0,0),0.70,fc='white')
fig = plt.gcf()
fig.gca().add_artist(centre_circle)

plt.axis('equal') # Equal aspect ratio ensures that pie is drawn as a circle.

plt.show()
 def barplot(column, horizontal): plt.figure(figsize=(4, 4))
sns.countplot(x=column, data=df, palette='viridis') plt.xlabel(column)
plt.ylabel("Fake")
plt.title(f"Users have Business Account", fontweight='bold') plt.xticks(rotation=45)
sns.despine() plt.tight_layout() plt.show()

barplot('is_business_account', True)

def barplot(column, horizontal):

plt.figure(figsize=(4, 4))
sns.countplot(x=column, data=df, palette='viridis')
plt.xlabel(column)
plt.ylabel("Fake")
plt.title(f"Private Account", fontweight='bold')
plt.xticks(rotation=45)
sns.despine()
plt.tight_layout()
plt.show()

barplot('is_private', True)
 def barplot(column, horizontal):
plt.figure(figsize=(4, 4))
sns.countplot(x=column, data=df, palette='viridis')
plt.xlabel(column)
plt.ylabel("Fake")
plt.title(f"User name has number", fontweight='bold')
plt.xticks(rotation=45)
sns.despine()
plt.tight_layout()
plt.show()

barplot('username_has_number', True)

def barplot(column, horizontal):

plt.figure(figsize=(4, 4))
sns.countplot(x=column, data=df, palette='viridis')
plt.xlabel(column)
plt.ylabel("Fake")
plt.title(f"User's full Name Has Number", fontweight='bold')
plt.xticks(rotation=45)
sns.despine()
plt.tight_layout()
plt.show()

barplot('full_name_has_number', True)
 def barplot(column, horizontal):
plt.figure(figsize=(4, 4))
sns.countplot(x=column, data=df, palette='viridis')
plt.xlabel(column)
plt.ylabel("Fake")
plt.title(f"Users are Joined Recently", fontweight='bold')
plt.xticks(rotation=45)
sns.despine()
plt.tight_layout()
plt.show()

barplot('is_joined_recently', True)

def barplot(column, horizontal):

plt.figure(figsize=(6, 6))
sns.countplot(x=column, data=df, palette='viridis')
plt.xlabel(column)
plt.ylabel("Fake")
plt.title(f"User's full name length", fontweight='bold')
plt.xticks(rotation=45)
sns.despine()
plt.tight_layout()
plt.show()

barplot('username_length', True)
 6.Insights
1. Business Account: Users with non-business accounts tend to have a higher ratio of fake accounts.

2. Private/Public Accounts: Users with public accounts have a higher ratio of fake accounts.

3. Username Has Number: Users with names containing numbers have a slightly higher ratio of fake accounts.

4. Full Name Characteristics: Users with names containing numbers have a slightly higher ratio of fake accounts.

5. Recently Joined: Users who have not recently joined have higher ratio of fake accounts.

6. Username Length: Users with shorter usernames tend to have a higher ratio of fake accounts.

7.Conclusion

Conclusion
This Instagram user behavior analysis project provides valuable insights into account authenticity, user characteristics, and their impact on
fake/real accounts. The project helps identify trends and patterns that can assist in understanding user behavior on the platform and contribute to enhancing user
experience and privacy.