The phenomenon of attitude has been always emphasized as one of the imperative antecedents of

behavioral intention, and actual behaviour in the studies of green consumer psychology. Fishbein and
Ajzen (1975) defined the term attitude as “a learned predisposition to respond in a consistently
favorable or unfavorable manner with respect to a given object” (p. 211). Moreover, this behavioral
phenomenon represents what consumers like and dislike in general and specific terms concerning to
purchase decision for product or services (Blackwell et al., 2006). Thus, attitudes can be classified into
general and specific terms: general attitude and specific attitude (Sun and Willson, 2008; Chen and chai,
2010; Tan, 2011). A general attitude entails the general predisposition to engage in relevant behaviour of
a category of attitude object; while a specific attitude is a strong predictor of a single behaviour on a
particular attitude object (Ajzen and Fishbein, 1977, Eagly and Chaiken (1993), Tan (2011).

Therefore, this phenomenon of specific attitude usually treated as attitude towards green products or
purchase in the environmental consumer research that holds one's beliefs or feelings towards the
purchase decision of environmentally friendly products, and the impact of such specific behaviour on the
ecological consequences (Hines et al., 1986; Kaiser and Gutscher, 2003; Riethmuller and Buttriss, 2008).
However, attitude towards green products differs from general environmental attitude at behavioral
level of green purchase decision for the benevolence of environmental sustainability (Kaiser et al., 1999;
Bamberg, 2003; Tan, 2011).

Several scholars confirmed the applicability of this specific phenomenon with purchase intention and
purchase behaviour for general green products widely (Chan, 2001; Chan and Lau, 2002; Lee, 2008;
Chen and Chai, 2010; Lai and Cheng, 2016; Yadav and Pathak, 2016). In addition, such underlying
relationships were also validated recently in Indian context (Paul et al., 2016; Yadav and Pathak, 2016;
and Kumar et al., 2017). Therefore, the literature revealed that consumers with more favorable attitude
towards general green products are expected to high degree of their involvement in purchase decision
for such products (Lee, 2008; Chan and Chai, 2010; Joshi and Rahman, 2015). Hence the present study
endeavors to examine the attitude towards general green products with the purchase intention for such
products in order to validate in the Indian context.

Numerous scholars have confirmed that the phenomenon of purchase intention and behavior applies to
general green products (Chan, 2001; Chan and Lau, 2002; Lee, 2008;
Chen and Chai, 2010; Lai and Cheng, 2016; Yadav and Pathak, 2016). Recently, these underlying
relationships have also been validated in the Indian context (Paul et al., 2016; Yadav and Pathak, 2016;
and Kumar et al., 2017). Therefore, the literature suggests that consumers who have a positive attitude
towards general green products are likely to be highly involved in the purchase decision for such
products (Lee, 2008; Chan and Chai, 2010; Joshi and Rahman, 2015). As a result, this study aims to
examine the attitude towards general green products and its impact on purchase intention in order to
validate these findings in the Indian context.

The significance of attitude has always been emphasized as a crucial factor influencing behavioral
intention and actual behavior in the field of green consumer psychology. According to Fishbein and Ajzen
(1975), attitude is defined as a learned inclination to consistently respond positively or negatively to a
given object. Additionally, this behavioral phenomenon reflects consumers' preferences and dislikes
when making purchasing decisions for products or services (Blackwell et al., 2006). Consequently,
attitudes can be categorized as general or specific: general attitude pertains to a general inclination to
engage in relevant behavior towards a certain attitude object, while specific attitude strongly predicts a
single behavior towards a particular attitude object (Ajzen and Fishbein, 1977; Eagly and Chaiken, 1993;
Tan, 2011).

Thus, in environmental consumer research, the concept of specific attitude is often associated with one's
beliefs and emotions towards purchasing environmentally friendly products. This specific attitude is
believed to have an impact on the ecological consequences of such purchasing decisions (Hines et al.,
1986; Kaiser and Gutscher, 2003; Riethmuller and Buttriss, 2008). However, it is important to note that
attitude towards green products differs from general environmental attitude when it comes to the actual
behavior of making green purchase decisions for the purpose of promoting environmental sustainability
(Kaiser et al., 1999; Bamberg, 2003; Tan, 2011).

The significance of attitude has always been emphasized as a crucial factor influencing behavioral
intention and actual behavior in the field of green consumer psychology. According to Fishbein and Ajzen
(1975), attitude is defined as a learned inclination to consistently respond favorably or unfavorably
towards a specific object. Additionally, this behavioral phenomenon reflects consumers' preferences and
dislikes in both general and specific terms when making purchasing decisions for products or services
(Blackwell et al., 2006). Therefore, attitudes can be categorized as general attitudes, which encompass a
general predisposition towards engaging in relevant behaviors related to a certain attitude object, and
specific attitudes, which strongly predict a single behavior towards a particular attitude object (Ajzen and
Fishbein, 1977; Eagly and Chaiken, 1993; Tan, 2011).

The applicability of this specific phenomenon with purchase intention and purchase behaviour for
general green products has been confirmed by several scholars (Chan, 2001; Chan and Lau, 2002; Lee,
2008;
Chen and Chai, 2010; Lai and Cheng, 2016; Yadav and Pathak, 2016). Furthermore, recent studies have
also validated these underlying relationships in the Indian context (Paul et al., 2016; Yadav and Pathak,
2016; and Kumar et al., 2017). Therefore, the literature suggests that consumers who have a more
favorable attitude towards general green products are likely to be highly involved in the purchase
decision for such products (Lee, 2008; Chan and Chai, 2010; Joshi and Rahman, 2015). Thus, the present
study aims to examine the attitude towards general green products and its impact on the purchase
intention for such
products in order to validate it in the Indian context.

Therefore, in environmental consumer research, this specific attitude phenomenon is typically referred
to as the attitude towards green products or the attitude towards purchasing environmentally friendly
products. It encompasses one's beliefs and feelings towards the decision to purchase environmentally
friendly products and the impact of such behavior on ecological consequences (Hines et al., 1986; Kaiser
and Gutscher, 2003; Riethmuller and Buttriss, 2008). However, it is important to note that the attitude
towards green products differs from the general environmental attitude in terms of the behavioral
aspect of the decision to purchase green products for the purpose of promoting environmental
sustainability (Kaiser et al., 1999; Bamberg, 2003; Tan, 2011).
The importance of attitude has always been emphasized as a crucial factor in determining behavioral
intention and actual behavior in the field of green consumer psychology. According to Fishbein and Ajzen
(1975), attitude refers to a learned inclination to consistently respond favorably or unfavorably towards a
specific object. Additionally, this behavioral phenomenon reflects consumers' preferences and dislikes in
both general and specific terms when making purchasing decisions for products or services (Blackwell et
al., 2006). Therefore, attitudes can be categorized as general attitudes, which encompass a general
inclination towards engaging in relevant behaviors related to a certain object, and specific attitudes,
which strongly predict a single behavior towards a particular object (Ajzen and Fishbein, 1977; Eagly and
Chaiken, 1993; Tan, 2011).

Several scholars have confirmed that the applicability of this specific phenomenon with purchase
intention and purchase behavior for general green products is widely accepted (Chan, 2001; Chan and
Lau, 2002; Lee, 2008;
Chen and Chai, 2010; Lai and Cheng, 2016; Yadav and Pathak, 2016). Additionally, these underlying
relationships have also been recently validated in the Indian context (Paul et al., 2016; Yadav and Pathak,
2016; and Kumar et al., 2017). Therefore, the literature suggests that consumers who have a more
favorable attitude towards general green products are expected to have a higher degree of involvement
in the purchase decision for such products (Lee, 2008; Chan and Chai, 2010; Joshi and Rahman, 2015).
Hence, the present study aims to examine the attitude towards general green products and its impact on
the purchase intention for such
products in order to validate it in the Indian context.