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rgomeztagle@itesm.mx
Correo electrónico:
gva@itesm.mx
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Contacto fuera de clase: Oficina: Edificio EGADE Business School
Teléfono: 81-86256000
Course Description
The general objective of this Seminar is to offer the participant an opportunity to put in
practice the models and theory covered in previous courses of the Master in Finance
program in “real life” business situations. To that end, we will review and discuss of a number
of business cases whose common thread is a problematic situation that need a well founded
diagnosis and adequate solutions proposals.
The methodology we will use is the Case Method, as it is known and utilized in the best
business Schools (Harvard, Western Ontario, etc.) This approach is highly flexible and
reinforces the ability to identify problems, analyze the context and with that information, to
develop solution proposals.
The Case Method allows:
c) Discussion capabilities
The Case method is a learning approach that requires an intense preparation and active in-
class participation of the student. It is possible some students already had the opportunity to
participate in courses in which the Case Method was utilized. That experience will prove
useful, but this time students must not loose sight that the seminar is based and developed
exclusively with the Case Method.
A very succinct guide to analyze and solve business cases in the following:
1. Each student carefully reads and analyzes the case, taking into account the information
that appears both in the text body and in the appendices, and prepares a solution proposal.
To analyze means to search for the relevant information on the actors, circumstances, the
problem or problematic solution that the case presents.
2. After a ¨first cut¨, the student can meet with other students to share her/his individual
reflections and receive feedback. In that way, the individual analysis is enriched by the
feedback of others.
3. Each student must actively participate in the class sessions. The grade of the course fully
depends on the quality and quantity of each student’s participation in class. It is very
important that the student shows the initiative to participate in the solution of a case. Low
participation and/or non-relevant participations will be reflected in the student’s final grade.
Although we have a midterm and a final exams, the main component of the final grade
comes from class participation.
4. For the above reason, assistance to class is a “must” to approve the course.
Grading
a) Class interventions that add value to the discussion of the assigned cases (the
professor will keep a record of individual participation at the end of every class); (10%)
2. Group work:
Each of the two numerals above will have the following weights:
1. 60%
2. 40%
Class assistance is a must. Your assistance and participation in class are evaluated every
session (i.e., if you do not participate)...your grade suffers.
Each team should upload to blackboard the case solution using a power point or video/ prezi
format. Presentation should contain:
Diagnosis
Case analysis
Proposal of solution
Course Schedule
2) Target Corporation 20
3) Aurora Textile Company 21
4 2) Victoria Chemicals plc (B) 25 Capital Budgeting and Asset Allocation (II)
Technical Note:
5 Cost of Capital
Best Practices in Estimating the
Cost of Capital: Survey and
Synthesis 13
Technical Notes:
7 1) An Introduction to Debt Policy Capital Structure
and Value 31
3) Purinex, Inc. 52
1) Baker Adhesives 38
2) Carrefour S.A. 37
Financial Tactics, Options and Foreign
9 3) MoGen, Inc. 41
Exchange Exposure
1) Arcadian Microarray
Technologies Inc. 44
Technical Note:
12 Final Exam
Main Textbook :
"Case Studies in Finance" by Bruner, Eades and Schill, Mc Graw Hill Higher Education, 7th
edition. 2014.
Additional references:
1) Analysis for Financial Management, Robert C. Higgins, Sixth (or Seventh) Edition, Mc
Graw Hill, Irwin.
2) The Case Study Handbook, William Ellet, Harvard Business School Press, 2007.
Code of Ethics
Please refer to articles 47-49 in the Legislación Académica para Alumnos de Maestría y
Doctorado 2006. We will not tolerate any form of academic misconduct and will not hesitate
to apply the full power of the academic legislation. We will see that you fail the class and
suffer any other academic sanctions that may apply hence forth.