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HANDLING

DIFFICULT
QUESTIONS

The Master
File
HANDLING DIFFICULT QUESTIONS
The Master File
Frustrating Questions

Unknown Answer

Doubts on Accuracy

Different Expectations

Argument or Disagrement

Boomerang Technique
Frustrating Questions

Handling
Difficult Questions

Here we
go
again!
Frustrating Questions

We’ve all known


these
questions
that don’t
deserve
answers
Frustrating Questions

And even if your


reflex will be to
roll your eyes and
swear
Frustrating Questions

The easiest for


you and your
presentation is to
do the following
Frustrating Questions

Already answered
questions

In a formal presentation, just


answer again, don’t mention it
was already answered

In an informal setup, you can be


direct and say kindly that the it
was already addressed
If you’re nice, you’ll summarize
again
Frustrating Questions

Banal questions

Just answer the question, very briefly

And if you want to win points, add the


following

“I would even go one step further by


asking if...”
Frustrating Questions

Irrelevant or off-track
questions

Just answer the question, it


might be relevant to them

Create a Parking and answer


later

Politely say that the question


doesn’t fit the context
Frustrating Questions

That’s how you


stay in the fight
Unknown Answer

Handling
Difficult Questions
Unknown Answer

We’ve all known


these
questions
that you can’t
answer directly
Unknown Answer

And even if
you’re tempted
to temporize
Unknown Answer

The easiest for


you and your
presentation is to
do the following
Unknown Answer

You don’t know the


answer?
Admit it: no one will kill you for saying
“I don’t know”

Say you’ll be glad to get back to them


with an answer at a later time

Direct the questioner to a resource


where he can find the answer

Use the boomerang (will detail this


technique at the end of this guide)
Unknown Answer

Mini victory
You win some time

You gain influence if


you respect your
promise to come back

You don’t carry a wrong


answer with you during
the presentation
Unknown Answer

You’re only allowed


1-2 “I don’t know”
techniques per
presentation so
be prepared
Doubts on Accuracy

Handling
Difficult Questions

Doubts on
Data Accuracy
Doubts on Accuracy

All Finance
Professionals
have experienced
this
Doubts on Accuracy

“Your data
is wrong !”
Doubts on Accuracy

What do
you do?
Doubts on Accuracy

Anticipate

Before the presentation, discover the


different reports used in the company

Know your audience and where they


work

You’ll know the different


definitions

You’ll understand the filters and


the differences with your data
Doubts on Accuracy

Be confident

Your data is correct so don’t start to


hesitate and stutter

Enumerate, without expanding, on

the source

the filters used

the other usage (i.e. official report)


Doubts on Accuracy

Don’t start a battle

Keep your cool: no one is right or


wrong

Don’t contradict the asker frontally

Use an “I don’t know” technique and


say you’ll come back on this offline
Doubts on Accuracy

You have to be
sure of your data

Else, you lose your


credibility and the rest
of your presentation
Different Expectations

Handling
Difficult Questions

Different
expectations
Different Expectations

You arrive at the


conclusion of the
best presentation
of your life

and then….
Different Expectations

“This is not what


I expected!
I thought we
would see…”
Different Expectations

What do
you do?
Different Expectations

Prepare

Before the presentation, send


the agenda upfront

Request attendees to send


questions if something is not
clear
Start the presentation by a
briefing on the angle you took for
your topic
Different Expectations

Close the door

Use your agenda to avoid


deflating the view your
presented

Try isolating the person by


asking the rest of the audience if
they feel the same
Beware of who the asker is!
If this is an “important” person,
jump to next page
Different Expectations

Slightly re-open the


door
Ask the interrupter why he think his
view of the topic matters and if he has
an opinion on this

If the topic is easy, offer a quick view


on the proposed topic

If it requires more work, offer to come


back on this at another time, either in
a new presentation or offline
Argument or Disagreement

Handling
Difficult Questions

Argument or
Disagreement
Argument or Disagreement

And you thought


everybody
would agree
with you?
Argument or Disagreement

“Sorry but that’s


bullsh*t!
I think we
should…”
Argument or Disagreement

What do
you do?
Argument or Disagreement

Don’t get into lenghty


arguments

It saps your credibility

It annoys the rest of the


audience
Argument or Disagreement

Use the boomerang

Say you’ll be glad to talk about it


after the presentation and move
to the next question
Marginalize the questioner by
involving the audience
“Does anyone want to offer another
perspective on this?”
“Who wants to react on this?”
Argument or Disagreement

Whatever happens

Keep your cool


Easy
to say!
Boomerang Technique

Handling
Difficult Questions
Boomerang Technique

Here comes the


impossible
question that you
cannot or don’t
want
to answer
Boomerang Technique

There’s one thing


you can do
Simply
throw it back
Boomerang Technique

You can do it in
4 directions
Boomerang Technique

Inside the room Outside the room

Boomerang to Boomerang to
asker future

Boomerang to Boomerang to
audience Expert
Boomerang Technique

Boomerang to asker

Throw the question back to the one


who just asked it

Ask him to answer his own question

“Since you ask the question, I am sure


you must have your own opinion
about it….”

“What do YOU think about….”


Boomerang Technique

Boomerang to audience

Open the question to the audience

Repeat the question looking at the


audience and inviting them

“Who wants to answer this


question?”

“Does anyone want to provide some


thoughts?”
Boomerang Technique

Boomerang to expert

Redirect the question to somebody


recognized as an expert on the topic

Just say politely

“Why don’t you ask X? I am sure he


must know…”

“That’s more a question for X”


Boomerang Technique

Boomerang to future

Question cannot currently be


answered with certainty

Postpone the question to a reasonable


horizon
“In X weeks, we should know more
about…”

“There’s too much uncertainty, I can’t


give you definite answer. Let’s see
that in X months”
Boomerang Technique

Boomerang technique
is a last resort

Use only once in a


presentation
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