Professional Documents
Culture Documents
• Plato • Beauty is a response to love and desire. • The concept of beauty exists
in the world of Forms. Objects are beautiful because they are reflections of the idea
of beauty that already exists in the realm of Forms. • Beauty can exist independently
of its perceiver, and being beautiful does not depend upon personal evaluation.
• Aristotle asserted that the chief forms of beauty are order, symmetry, and
definiteness that can be demonstrated by mathematical sciences.• “to be beautiful,
a living creature, and every whole made up of parts, must … present a certain order
in its arrangement of parts” • Beauty can be measured through order, symmetry,
and definitiveness (mathematical sciences). • The Golden Ratio, formula of beauty
which is a set of proportions found in nature and applied by man to all manner of
visual culture.
HALO EFFECT -The halo effect (also known as the physical attractiveness
stereotype and the "what is beautiful is good" principle) refers to the tendency of
people to rate attractive individuals more favorably for their personality traits or
characteristics as compared to those who are less attractive.