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http://www.congressousp.fipec
afi.org/artigos62006/425.pdf
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 Costly to Exploited by the
Valuable? Rare? Competitive implication
imitate? organization?
No Competitive disadvantage
Yes No Competitive parity
Yes Yes No Temporary competitive advantage
Yes Yes Yes No Unexploited competitive advantage
Yes Yes Yes Yes Sustained competitive advantage

http://www.metaanalise.com.br/inteligenciademercado/index.php?option=com_content&view=article&id=7
471:como-levar-a-analise-win-loss-a-pratica&catid=1:ponto-de-vista&Itemid=353