Course Code: Retailing Management (MKT 007)

Student Activity Sheets Module #20

Name: Class number:

Date:
Section: Schedule:

Lesson title: Organizational Patterns of a Retail Business Materials:

Lesson Objectives: SAS
At the end of this module, I should be able to: References:
{www.lumenlearning.com
1. Explain how organizational structure determines the Retail Management: 11th edition,
activities that specific employees will perform Berman Evans
2. Describe the typical structure of a single-store retailer,
national chain, and diversified retailer and name some key
divisions of a retail business and the people who head
them

Productivity Tip: After finishing this module, list down important concepts and terms that you remember.
A.
Do LESSON PREVIEW/REVIEW
this for about 5 minutes. Compare your list to the module materials after and see what you got right or
1) missed
if you Introduction (2 mins)
something.

Hello buddy! Today is another day of learning. I hope you’ll learn more about supply chain
management. Before we hustle, let’s check if you still remember our previous discussion

Explain the importance of supply chain management

2) Activity 1: What I Know Chart, part 1 (3 mins)

3. Do you know anything how organizational structure determines the activities that specific employees
will perform? Try answering the questions below by writing your ideas under the first column What I
Know. It’s okay if you write key words or phrases that you think are related to the questions.

What I Know Questions: What I Learned (Activity 4)

1. What determines the structure
of an organization?

2 What is a good organizational

structure?

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 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #20

Name: Class number:

Date:
Section: Schedule:

B.MAIN LESSON

1) Activity 2: Content Notes (13 mins)

Organizational Structure

As with any business, the organizational structure of a retail chain will depend considerably on the type
of store and its size. Here is a quick list for most companies:
1. Chief Executive Officer (CEO)
2. Management
a. General manager
b. Assistant manager
c. Regional manager
3. Cashier
4. Customer service representative

Retailer Structures

The organizational structure of a retail business will greatly depend on the type of store and its size.
Three types of retailers:
• Single store retailer
• Diversified retailer
• National chains

Divisions of a Retail Business

There are three divisions of a retail business:

1. Executive
2. Finance
3. Operations and Sales

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 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #20

Name: Class number:

Date:
Section: Schedule:

Activity 3: Skill-building Activities (with answer key) (18 mins + 2 mins checking)

Exercise 1: Directions: Read each questions carefully and choose the correct answer. Write the letter of
your answer on the space provided before the given number

1. The organizational structure of a retail business will determine:

A. The salary structure of the organization

B. The titles of various positions within the company
C. The daily activities and tasks each employee might perform

2. National chains may have started out as:

A. A diversified retailer
B. A single store retailer
C. They are always started on a national level

3.. Large stores need staff at various levels to handle different tasks. In a larger store the
finance department might be headed by:

A. CEO
B. An accountant
C. A controller or chief financial officer

4.. Organization structure primarily refers to

A. How activities are coordinated & controlled

B. How resources are allocated
C. The location of departments and office space

5.. Delegating decision making to lower level managers, thereby enabling an organization to
react quickly to opportunities and problems as they arise, is a characteristic of:

A. A decentralised organization
B. A centralised organization
C. A corporation

This document is the property of PHINMA

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #20

Name: Class number:

Date:
Section: Schedule:

2) Activity 4: What I Know Chart, part 2 (2 mins)

It’s time to answer the questions in the What I Know chart in Activity 1.

3) Activity 5: Check for Understanding (5 mins)

How does organizational structure affect behavior?

C. LESSON WRAP-UP
1) Activity 6: Thinking about Learning (5 mins)
A. Work Tracker

You are done with this session! Let’s track your progress. Shade the session number you just completed.

Did you have challenges learning the concepts in this module? If none, which parts of the module helped you
learn the concepts?

Some question/s I want to ask my teacher about this module is/are:

FAQs

What type of business is retail?

Retail goods can be sold through stores, kiosks, or even by mail or the Internet. Retail businesses can
include grocery, drug, department and convenient stores. Service related businesses such as beauty salons
and rental places are also considered retail businesses.

This document is the property of PHINMA

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #20

Name: Class number:

Date:
Section: Schedule:

What is retail organizational structure?

Retail stores rely on an organizational structure, which is a structure that focuses on three areas:
centralized operations, store operations, and regional operations. Centralized operations include duties such
as store planning and human resources. Regional operations refer to distribution and warehousing.

KEY TO CORRECTIONS

Exercise 1: Directions: Read each questions carefully and choose the correct answer. Write the letter of
your answer on the space provided before the given number

1. The organizational structure of a retail business will determine:

The salary structure of the organization

2. National chains may have started out as:

A single store retailer

3.. Large stores need staff at various levels to handle different tasks. In a larger store the
finance department might be headed by:

A controller or chief financial officer

4.. Organization structure primarily refers to

How activities are coordinated & controlled

5.. Delegating decision making to lower level managers, thereby enabling an organization to
react quickly to opportunities and problems as they arise, is a characteristic of:

A decentralised organization

How does organizational structure affect behavior?

The type of structure used in an organization, therefore, directly affects employee performance and
motivation. On the other hand, organizations that have a structure with wide spans of control and a low level of
formalization will encourage a greater degree of diversity in the behavior of their employees.

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