Course Code: Retailing Management (MKT 007)

Student Activity Sheets Module #4

Name: Class number: _______

_________________________________________________________________ Date:
Section: ____________ Schedule: ________________
________________________________________

Lesson title: Retailer Classification Materials:

Lesson Objectives: SAS
At the end of this module, I should be able to: References:
1. List the classification characteristics of various types of www.lumenlearning.com
retailers by ownership Retail Management: 11th edition,
2. Match a retailer with its structural organization, advantages Berman Evans }}
and disadvantages based on its classification

Productivity Tip:
After finishing this module, write some tips on what helped you learn on your Learning Tracker in Thinking
About Learning.

A. LESSON PREVIEW/REVIEW
1) Introduction (2 mins)

Good Day my friend! Are you ready on your first ever quiz this semester? Relax! You still have to
accomplish this activity sheet and you will have your quiz on the following meeting. Let’s have a quick test if
you still remember the previous topic

In your own words, define strategic planning

_____________________________________________________________________________
2) Activity 1: What I Know Chart, part 1 (3 mins)

1. Do you know anything about the five primary ownership types? Try answering the questions below by
writing your ideas under the first column What I Know. It’s okay if you write key words or phrases that
you think are related to the questions.

What I Know Questions: What I Learned (Activity 4)

1. Why evaluate different types of
retail institutions?

2 How do you manage chain

stores?

This document is the property of PHINMA EDUCATION

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #4

Name: Class number: _______

_________________________________________________________________ Date:
Section: ____________ Schedule: ________________
________________________________________

B.MAIN LESSON

1) Activity 2: Content Notes (13 mins)

Five Primary Ownership Types:

1. Corporate chain: multiple stores, central ownership, and consistent standards operating on a large
scale
2. Independent store: buy products through wholesalers which apply an upcharge for warehousing and
handling product
3. Wholesaler: product distributors focused on supply chain and logistics
4. Franchise: owned by individual business owners who have contracted with larger company
5. Co-op: when several independent retailers join together to consolidate purchases, increasing buying
power

Retailer Types:
Advantages & Disadvantages

Club and Warehouse Stores: offer value, require memberships

Mass Merchandisers: low prices, busy
Convenience and Drug Stores: limited selection
Discount and Dollar Stores: low prices, lesser: known brands
Natural and Organic Stores: array of unique items at high price
Specialty Retailers: offers alternative to mass merchandisers
Online Retailers: home delivery
Traditional Grocers: wide assortment, local

This document is the property of PHINMA EDUCATION

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #4

Name: Class number: _______

_________________________________________________________________ Date:
Section: ____________ Schedule: ________________
________________________________________

2) Activity 3: Skill-building Activities (with answer key) (18 mins + 2 mins checking)

Let’s practice! After completing each exercise, you may refer to the Key to Corrections for feedback.
Try to complete each exercise before looking at the feedback.

Exercise 1:Pros and Cons for the Franchisor

Direction: Complete the sentence by filling out the correct answers on the blank provided.

The ______is the person or business who owns the______which is also known as the __________
They offer the_________to the_________in return for a ________ and a ________ of the __________
The _________ will receive________ from the franchisor. They will also get all the _________and
_________ they need to run the business

Trade Name Ingredients

Equipment Share
Franchise Franchisee
Profit Support
Franchisor Fee

Exercise 2: How well do you understand types of ownership? Try the exercise below and see if you can
give examples each. The first example has been completed for you.

OWNERSHIP EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

Independent Retailers Laundry Shop

Chain Stores Starbucks

Franchises Daily fresh

Independent Retailers

Chain Stores

Franchises

This document is the property of PHINMA EDUCATION

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #4

Name: Class number: _______

_________________________________________________________________ Date:
Section: ____________ Schedule: ________________
________________________________________

3) Activity 4: What I Know Chart, part 2 (2 mins)

It’s time to answer the questions in the What I Know chart in Activity 1.

4) Activity 5: Check for Understanding (5 mins)

Why are you interested in a franchise?

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

_________________________________________________________________________

C. LESSON WRAP-UP
1) Activity 6: Thinking about Learning (5 mins)

A. Work Tracker

You are done with this session! Let’s track your progress. Shade the session number you just
completed.

Did you have challenges learning the concepts in this module? If none, which parts of the module helped you learn the
concepts?

__________________________________________________________________________________________________
___________

Some question/s I want to ask my teacher about this module is/are: ______________________________________

This document is the property of PHINMA EDUCATION

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #4

Name: Class number: _______

_________________________________________________________________ Date:
Section: ____________ Schedule: ________________
________________________________________

__________________________________________________________________________________________________
___________

FAQs
{
How do chain stores work?

Chain stores specialize in a particular product. The same product is offered in different varieties and in different
models. Thus, while a departmental store draws customers to it, chain stores approach the customers. This is
done by the opening of branches in all parts of the country.

What is the difference between franchise and chain?

To put it simply, in a chain business, a parent company owns all of the business locations. Whereas, as part of
a franchise, different stores or branches are owned by separate individuals, who are in charge of running them.

KEY TO CORRECTIONS

Answers to Checking for Understanding:

Exercise 1

The Franchisor is the person or business who owns the trade name which is also known as the franchisee
They offer the franchise to the franchisor in return for a fee and a share of the profit
The franchisee will receive support from the franchisor. They will also get all the equipment and ingredients
they need to run the business

Trade Name Ingredients

Equipment Share
Franchise Franchisee
Profit Support
Franchisor Fee

This document is the property of PHINMA EDUCATION

 Course Code: Retailing Management (MKT 007)
Student Activity Sheets Module #4

Name: Class number: _______

_________________________________________________________________ Date:
Section: ____________ Schedule: ________________
________________________________________

Exercise 2

Possible answers

OWNERSHIP EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

Independent Retailers Laundry Shop Shoe stores Florists shop

Chain Stores The Store The Parkson Group Starbucks

Franchises Daily fresh England Optical Secret Recipes

Independent Retailers

Chain Stores

Franchises

Why are you interested in a franchise?

The franchise organization model offers the franchisee the ability to grow under a common brand and share in
the benefits of a larger group of business owners. A lower risk of failure and/or loss of investments than
if you were to start your own business from scratch.

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