ABM 006: PRINCIPLES OF MARKETING

Teachers’ Guide Module #19

Name: _________________________________________________________________ Class number: _______

Section: ____________ Schedule: __________________________________________ Date: ________________

Lesson Title: Minor PT and Summative Test

Lesson Objectives:
Ratings:
At the end of this activity, I can:

1. Test my knowledge gained from the previous lessons

2. Illustrate creatively my understanding on advertisement
specifically print advertisement

Productivity Tip:
“Do something today that your future self will thank you for.”

PT Title : MARKET ME

OBJECTIVE:

In this activity, you will be harnessing your creativity and persuasiveness in the field of print
advertising. You will display the essential characteristics that would capture the sight and preference of
your target market. The print advertisement will identify the importance of promotion as a means of
captivating the heart of customers. Choose from Option A or Option B.

PROCEDURES:

Option A: The product is YOU.

1. Imagine that you are a model.
2. Choose your best photograph/s and have it posted in a short-sized bond paper (8.5”x11”), stating your
best characteristics or strengths, talents and anything that would qualify yourself as the best promotion
of your career.
3. Design the best layout possible to make your advertisement appealing to the public.
4. Put #MarketMe and #(YourFamilyName) at the bottom left of your print ad.
5. Your teacher will pre-qualify some outputs and will invite judges to declare the best print advertisement.
There are 20 possible points for this project.

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 ABM 006: PRINCIPLES OF MARKETING
Teachers’ Guide Module #19

Name: _________________________________________________________________ Class number: _______

Section: ____________ Schedule: __________________________________________ Date: ________________

Option B: The product is your FAMILY BUSINESS (if any)

1. This is the best avenue wherein you can promote your family business.
2. Choose the best photograph/s of your business product/s and have it posted in a short-sized bond
paper (8.5”x11”), stating the best characteristics or features, location, sales promotions that would invite
customers to patronize your product/s.
3. Design the best layout possible to make your advertisement appealing to the public.
4. Put #MarketMe and #(YourFamilyName) at the bottom left of your print ad.
5. Your teacher will pre-qualify some outputs and will invite judges to declare the best print advertisement.
There are 20 possible points for this project.

RUBRICS FOR ASSESSMENT

Excellent
5 4
Originality The project shows
significant evidence of
originality and
inventiveness. The
majority of the content
and many of the ideas
are fresh, original, and
inventive.
Captions The captions are clear
and grammatically
correct. The writing
entices the consumer.
Format The advertisement is an
aesthetically pleasing,
creative, and original
example of the chosen
format.
Good Satisfactory Needs Improvement YOUR
3 2 SCORE
The project shows The work is an The work is a minimal
some evidence of extensive collection collection or rehash of
originality and and rehash of other other people's ideas,
inventiveness. people's ideas, products, and images.
products, and images. There is no evidence of
There is little evidence new thought.
of new thought or
inventiveness.
The captions are clear The captions are clear The captions are
with few grammatical with some unclear. The writing is
errors. The writing grammatical errors. unenticing or full or
entices the consumer. The writing is grammatical errors.
somewhat enticing.
The advertisement is The advertising is The advertisement is
aesthetically pleasing and is a unoriginal and is not an
pleasing/creative/or satisfactory example example of the chosen
original and a good of the chosen format. format.
example of the chosen
format.

Advertising The advertisement uses The advertisement is a The advertisement The chosen advertising
Technique the chosen advertising good example of the uses the advertising technique is not
technique creatively and use of the advertising technique followed or no
well. technique. satisfactorily, but not advertising technique
creatively. exists.

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 ABM 006: PRINCIPLES OF MARKETING
Teachers’ Guide Module #19

Name: _________________________________________________________________ Class number: _______

Section: ____________ Schedule: __________________________________________ Date: ________________

Score:
SUMMATIVE TEST:
MULTIPLE CHOICE
__________
Instruction: Read the question and choices carefully.
Encircle the letter that corresponds to your answer.

1. It is the stage in product development where actual production of the product is done
a. Test Marketing c. Market Strategy
b. Product Development d. Full Commercialization

2. The stage in product development where its objective is to eliminate poor or weak ideas and must choose
the most feasible idea, taking into consideration the company’s resources.
a. Idea Screening c. Test Marketing
b. Idea Generation d. Market Strategy

3. It refers to the amount of time a product goes from being introduced into the market until it's taken off the
shelves.
a. Product Span c. Product Life Cycle
b. Product History d. Product Life Span

4. When a product reached the most profitable stage and the costs of producing and marketing decline, the
stage is said to be in ________________
a. Introduction c. Maturity
b. Growth d. Decline

5. Complete the phrase: While a new product needs to be explained, a mature one needs to be __________.
a. Marketed c. Captured
b. Strategized d. Differentiated

6. A type of consumer product where customer purchases less frequently and purchased after careful
comparison, on the basis of suitability, quality, price and style.
a. Convenience Products c. Specialty Products
b. Shopping Products d. Unsought products

7. Buyers for these goods generally spend more time seeking the product they want than on comparing brands
a. Convenience Products c. Specialty Products
b. Shopping Products d. Unsought products

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 ABM 006: PRINCIPLES OF MARKETING
Teachers’ Guide Module #19

Name: _________________________________________________________________ Class number: _______

Section: ____________ Schedule: __________________________________________ Date: ________________

8. It refers to goods which are purchased without being planned

a. Emergency Goods c. Shopping Goods
b. Staple Goods d. Impulse Goods

9. The following are variables of marketing, EXCEPT one;

a. Product c. Price
b. Purchase d. Promotion

10. The following are examples of services, EXCEPT;

a. Cardo’s Maintenance Supplies c. Ramiro Law Firm
b. Delta’s Security Agency d. Kimchi Janitorial Services

11. The part of a product package that contains information about the product that target what customers need
to know, like the ingredients
a. Label c. Wrapper
b. Packaging d. Box

12. According to Warren Buffett, “Price is what you pay, _________ is what you get.”
a. Product c. Experience
b. Value d. Satisfaction

13. A pricing strategy where products are priced high but the quality of the products is low
a. Value Pricing c. Overcharging Pricing
b. Premium Pricing d. Economic Pricing

14. It involves setting the price low because the product is of low quality
a. Value Pricing c. Overcharging Pricing
b. Premium Pricing d. Economic Pricing

15. A type of distribution strategy where products are distributed in a limited number of outlets
a. Intensive Distribution c. Comprehensive Distribution
b. Exclusive Distribution d. Selective Distribution

16. This makes the products accessible and available to all consumers anytime, anywhere
a. Intensive Distribution c. Comprehensive Distribution
b. Exclusive Distribution d. Selective Distribution

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 ABM 006: PRINCIPLES OF MARKETING
Teachers’ Guide Module #19

Name: _________________________________________________________________ Class number: _______

Section: ____________ Schedule: __________________________________________ Date: ________________

17. It is the process of selling products to the end users

a. Wholesaling c. Repacking
b. Retailing d. Manufacturing

18. One of the mediums used by advertisers when they choose to have ad exposure in an audio form
a. Transit Ads c. Radio Ads
b. Print Ads d. TV Ads

19. One of the advertising mediums where it is appealing to the viewer’s senses, combining the sight, sound
and motion
a. Transit Ads c. Radio Ads
b. Print Ads d. TV Ads
20. These are promotional ads placed inside or outside public transport
a. Transit Ads c. Radio Ads
b. Print Ads d. TV Ads

For nos. 21-30, refer to the list of choices below. What other terms of price is ascribed to each statement
below. Write the letter only.
A. Rentals F. Salary
B. Income G. Benefits
C. Interest H. Bills
D. Tax I. Retainer’s Fee
E. Allowance J. Fare

________21. The payment given to workers for doing a job

________22. The price one needs to pay for using other person’s money or being permitted to use bank’s
money
________23. Refers to what parents provide for their children when they are still studying
________24. The price one pays to the government to be able to continue a business operation
________25. Refers to the use of utilities like water, electricity, etc.
________26. The payment for the use of apartments or equipment for a certain period
________27. The money utilized to build government’s infrastructure projects
________28. The fee for professional services of doctors, lawyers and accountants
________29. The payment for transportation in MRT, LRT, PUJ, bus and taxi
________30. The payment made by employers to employees in exchange for performing their job

This document is the property of PHINMA EDUCATION

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 ABM 006: PRINCIPLES OF MARKETING
Teachers’ Guide Module #19

Name: _________________________________________________________________ Class number: _______

Section: ____________ Schedule: __________________________________________ Date: ________________

ANSWER KEY
1 b 11 a 21 F
2 a 12 b 22 C
3 c 13 c 23 E
4 c 14 d 24 D
5 d 15 d 25 H
6 b 16 a 26 A
7 c 17 b 27 D
8 d 18 c 28 I
9 b 19 d 29 J
10 a 20 a 30 A

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