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  • SAP Marketing Cloud: SAP Marketing Cloud Positioning Marketing As Trusted Source of Business With SAP Marketing Cloud

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    SAP Marketing Cloud positions marketing teams as a trusted source of business insights through data-driven customer experiences. As consumers have come to expect personalized, real-time experiences from other brands, the expectations for marketers are now incredibly high. Marketers are under pressure not just from peers and executives but also from their own expectations as consumers. SAP Marketing Cloud helps marketing teams meet these challenges and customer expectations by leveraging data, AI, and real-time optimization to create magical experiences that feel both personalized and anticipated.

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    SAP Marketing Cloud positions marketing teams as a trusted source of business insights through data-driven customer experiences. As consumers have come to expect personalized, real-time experiences from other brands, the expectations for marketers are now incredibly high. Marketers are under pressure not just from peers and executives but also from their own expectations as consumers. SAP Marketing Cloud helps marketing teams meet these challenges and customer expectations by leveraging data, AI, and real-time optimization to create magical experiences that feel both personalized and anticipated.

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    6 views1 page

    SAP Marketing Cloud: SAP Marketing Cloud Positioning Marketing As Trusted Source of Business With SAP Marketing Cloud

    Uploaded by

    JavierRaie
    SAP Marketing Cloud positions marketing teams as a trusted source of business insights through data-driven customer experiences. As consumers have come to expect personalized, real-time experiences from other brands, the expectations for marketers are now incredibly high. Marketers are under pressure not just from peers and executives but also from their own expectations as consumers. SAP Marketing Cloud helps marketing teams meet these challenges and customer expectations by leveraging data, AI, and real-time optimization to create magical experiences that feel both personalized and anticipated.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    05/12/2019 SAP

    SAP Marketing Cloud

    SAP Marketing Cloud > Positioning > Marketing as Trusted Source of Business with SAP Marketing Cloud

    The customer experience ultimately defines the brand.

    We live in a world where our expectations of a brand comes through experience of all the other brands around us.

    We live in a world where, as consumers, we expect our needs to be anticipated and met though great experiences.

    From Netflix recommending a show, or Google maps telling us to leave a little early due to traffic building up, or our lights and heater being
    on when we come back home, data + AI + real-time optimization are creating experiences that are both magical and expected.

    As consumers this is great… but as marketers… these expectations are creating real pressure. We are being held at an incredibly high
    bar… not just by peers or CEOs, but also ourselves when we walk out of the office and put on our consumer hat.

    © 2019 SAP SE. All rights reserved. Page 6 of 71

    https://saplearninghub.plateau.com/icontent_e/CUSTOM_eu/sap/self-managed/elearning/C4H010_EN_Col92/lgroup3/default.htm 1/1

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