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  • SAP Marketing Cloud Positioning Marketing Cloud

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    Marketing Cloud defines the purpose and promise of a company's brand, including its values, personality, visual identity, and tone of voice. It also defines the target audience and how to create awareness and interest to drive demand for a company's products and services. The document then transitions to discussing the topic of brand in more detail.

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    Marketing Cloud defines the purpose and promise of a company's brand, including its values, personality, visual identity, and tone of voice. It also defines the target audience and how to create awareness and interest to drive demand for a company's products and services. The document then transitions to discussing the topic of brand in more detail.

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    1 views1 page

    SAP Marketing Cloud Positioning Marketing Cloud

    Uploaded by

    JavierRaie
    Marketing Cloud defines the purpose and promise of a company's brand, including its values, personality, visual identity, and tone of voice. It also defines the target audience and how to create awareness and interest to drive demand for a company's products and services. The document then transitions to discussing the topic of brand in more detail.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    05/12/2019 SAP

    SAP Marketing Cloud

    SAP Marketing Cloud > Positioning > Marketing Cloud

    To be the steward of the brand: marketing defines the purpose of the company and its promise, its values, its personality, its visual identify
    and its tone of voice.

    To drive demand: marketing defines which audience to go after and how to create awareness and interest for its products and services.

    Let's talk about brand first…

    © 2019 SAP SE. All rights reserved. Page 4 of 71

    https://saplearninghub.plateau.com/icontent_e/CUSTOM_eu/sap/self-managed/elearning/C4H010_EN_Col92/lgroup3/default.htm 1/1

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