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  • SAP Marketing Cloud: SAP Marketing Cloud Positioning Marketing As Trusted Source of Business With SAP Marketing Cloud

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    SAP Marketing Cloud helps companies position their marketing as a trusted source of business information. A brand's value comes from its reputation, which is defined by customers based on their multiple interactions with the company over time. Marketing Cloud allows companies to manage their brand as an intangible asset defined by customer perceptions and experiences with the goal of creating trust in the business.

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    SAP Marketing Cloud helps companies position their marketing as a trusted source of business information. A brand's value comes from its reputation, which is defined by customers based on their multiple interactions with the company over time. Marketing Cloud allows companies to manage their brand as an intangible asset defined by customer perceptions and experiences with the goal of creating trust in the business.

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    1 views1 page

    SAP Marketing Cloud: SAP Marketing Cloud Positioning Marketing As Trusted Source of Business With SAP Marketing Cloud

    Uploaded by

    JavierRaie
    SAP Marketing Cloud helps companies position their marketing as a trusted source of business information. A brand's value comes from its reputation, which is defined by customers based on their multiple interactions with the company over time. Marketing Cloud allows companies to manage their brand as an intangible asset defined by customer perceptions and experiences with the goal of creating trust in the business.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    05/12/2019 SAP

    SAP Marketing Cloud

    SAP Marketing Cloud > Positioning > Marketing as Trusted Source of Business with SAP Marketing Cloud

    The brand is an asset - it creates massive value through the company's reputation.

    But it is also an intangible - a perception, a person's gut feeling about a product, service or company.

    It is ultimately defined by the customer, based on the multiple interactions that the customer had with the brand.

    Which means…

    © 2019 SAP SE. All rights reserved. Page 5 of 71

    https://saplearninghub.plateau.com/icontent_e/CUSTOM_eu/sap/self-managed/elearning/C4H010_EN_Col92/lgroup3/default.htm 1/1

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