PROJECT REPORT

ON
BUSINESS RESEARCH AND OPERATIONS MANAGEMENT:
EFFECTIVENESS OF SUPPLY CHAIN MANAGEMENT AT DTDC
 CERTIFICATE OF ORIGINALITY

This is to certify that the project titled BUSINESS RESEARCH AND OPERATIONS

MANAGEMENT: EFFECTIVENESS OF SUPPLY CHAIN MANAGEMENT AT DTDC is an original

work of student, and is being submitted in partial fulfillment for the award of the Master’s

Degree in Business Administration (Operation) of ______________________. This report has

not been submitted earlier either to this university or any other University/Institution for any

degree or diploma.

Signature of supervisor Signature of Student

Date: Date:
Place: Place:
 TABLE OF CONTENTS

CERTIFICATE OF ORIGINALITY

INTRODUCTION 1

RESEARCH METHODOLOGY 26

RESULTS AND DISCUSSION 29

SUMMARY AND CONCLUSION 48

RECOMMENDATIONS 53

LIMITATIONS 54

BIBLIOGRAPHY 55

ANNEXURE 56
 INTRODUCTION

A supply chain is a network among the company and its customers or suppliers which
comprises all the dealings included in changing raw goods into a saleable product. The network
comprises the actions, technology, people, resources, and information whereas the functional
groups included in the business network comprise sales, procurement, sourcing, logistics, and
customer service. Supply chain managing is the management, integration, and planning that
guide the flow of information, material, and resources to offer the most optimal service and
products to stakeholders in the procedure of changing raw goofs to a saleable product and
offering to the end users.
A courier is much faster, safer and secured than ordinary mail. It is a specialized service with
authenticated signatures. It has tracking service with each service being treated as a specific
individual case. The courier industry specializes in time-definite, reliable transportation
services for documents, packages and freight. This is done via a combination of transport
networking that includes road, rail, sea and air for door-to-door delivery. This extensive
distribution system is supported by infrastructure that comprises hubs, warehouses, IT
technology and human resources, as well as offices in various cities.
More and more courier companies appear on a regular basis, and you may have noticed
different courier logos and branding on vans and planes across the world. Many of these courier
companies operate independently, whereas others rely on some of the larger courier companies
when it comes to providing international deliveries. One of the main reasons for the increase
in courier companies is the boom in global trade, probably largely down to the Internet.
Couriers have to deal with all sorts of requests from delivering simple mail documents to large
electronic items like computers, printers and televisions. Simply put, the courier market has
grown due to demand from customers and businesses. The study therefore focuses on the
various aspect of the supply chain management in courier industry which makes it efficient to
any market variation.

Supply Chain Management is a crucial decision that a Company makes and has a large impact
on the company's profitability. The finding of the research stated that a variety of challenges
was being faced by DTDC in achieving the supply chain goals and objectives utilizing
traditional methods of processing. Based on the reviews presented by interview participants,
the traditional model implemented in the courier industry was not strong enough and the
industry faces issues and challenges. The modern models, techniques, and methods are
presented in order to tackle the issues being faced by DTDC. This study argues that the
implementation of modern and innovative technology should be ensured to speed up the SCM
mechanism.

The study will help me in understanding the concept of Supply Chain Management and how it
plays an important role in any Company. Moreover this study can be used by other learners to
get an overview of Supply Chain Management in a big organization like DTDC. Lastly this
study can be used by DTDC for further in-depth study on improving the existing Supply Chain
Management and implementing new techniques to improve their profitability.

A courier is a person or a company who delivers messages, packages, and mail. Couriers are
distinguished from ordinary mail services by features such as speed, security, tracking,
signature, specialization and individualization of services, and committed delivery times,
which are optional for most everyday mail services. As a premium service, couriers are usually
more expensive than usual mail services, and their use is typically restricted to packages where
one or more of these features are considered important enough to warrant the cost.
Expedited delivery is an everyday need in business. From after hours to same day delivery
needs, a courier or messenger must have the tools and ability to meet the time critical demands
of clients. Today, the courier industry has become more complicated and diverse. Courier,
messenger and other delivery services are now frequently offered by 3PL operations so that
goods can be moved from warehouse to client in minutes or within a few short hours.
The introduction of supply chain management is of extreme value and importance. SCM forms
the rules and governs the overall process and procedure of the deliverables reaching their
destination. It includes change & risk management, along with collaboration which aids in
aligning and opens the doors for smooth communication between all parties concerned.
Efficient supply chain management also rules the charts in terms of managing the metrics of
demand and supply. SCM manages activities that are needed to plan, coordinate, schedule and
control the procurement, production, and deliveries of products to customers. It is the most
crucial element to the growth of an e-commerce business as it focuses on cost optimization
while keeping the efficiency and quality of the service delivery intact.
 RESEARCHMETHODOLOGY

Objectives for the study

The objectives of the study are:

• To study the fundamental concepts of Supply Chain Management in Logistics Industry.

• To study the importance of Supply Chain Management decisions at DTDC.

• To understand the key factors that affects the Supply Chain Management of DTDC i.e.:

o Transportation

o Storage Inventory/Warehousing

• To enlist the steps that can be taken to improve the Supply chain at DTDC.

Scope of the study

The scope of my study will be limited to:

• This project will help in studying in detail about the DTDC and know more about its
supply chain management strategies.
• It will help in understanding what supply chain management in reference to logistics
industry.
• It will make us aware about the Supply Chain Management carried out at DTDC and
how does the customers feel about it. Are they satisfied or not.
• The concept will be explained taking the example of DTDC, which is one of the leading
rivers in logistics industry.

Methodology

A Research is a careful investigation or inquiry; especially through search for new facts in
any branch of knowledge .It is a systemized effort to gain more knowledge. ‘Research
methodology is a way to systematically solve the research problem. It may be understood as a
science of studying how research is done scientifically. It is necessary for the researcher to
know not only the research methods or technique but also the methodology. Researcher always
needs to understand the assumption underline various technique and they need to know the
criteria by which they can decide that certain technique and procedures will be applicable to
certain problems and other will not.
Research Plan: Research plan is no specific for all types of research; it is decided depending
upon the nature of the problem. It can be - Exploratory, Descriptive or Causal.

The study the will be a descriptive research.

Designing a research plan calls for decisions on:-

1. Data Collection

2. Research Instruments

3. Sampling Plan

4. Contact Methods
Sample Plan:-

Sample Unit: Employees & Clients of the Company.

Sample size: sample size of total 123 responds has been taken.
 SUMMARY AND CONCLUSION

FINDING :

From the table above that can interpreted that the 20% of the parcel received from the everyday
200-400, 31% of the parcel received from the everyday 400-600, 30% of the parcel received
from the everyday 600-800, 13% of the parcel received from the everyday more than 800 .
From the above table that can be interpretated that the authorized delear 10-20 in number of
respondent performance 15.4%, the city delears are highest number of respodent in 30-40,
percentage 26.0%, lowest number of respondent 10-20, percentage 15.4%, Avarage respodent
in 40-50, in percentange 16.3%.
From the table Delhi highest hubs in respondent 5-7, percentage 31.7%, the Delhi lowest hub
s in number of respondent, more than 11, percentage 12.2 Average respondent in percentage
15.4 .

Download project for complete details

CONCLUSION

The third party logistics industry is in a state of flux. Internet, supply chain management and
globalization have made sweeping changes in the existing business models of the 3PLs. To
compete in this market, a 3PL has to continuously improve the existing services, add new
services based on technology and make its internal organizational functions more effective.
BI tools like data warehousing can significantly help a 3PL achieve these objectives.
Recognizing the need for an effective business intelligence solution is just the first step. The
real challenge is to make it an integral part of the decision making process

Download research study for complete details

RECOMMENDATIONS

• The company should force the client to give information in time so that the system is
in place to expedite
• The employer should be trained to use the software which will reduce their workload
and increase their efficiency
• Different sectors should be made aware of the benefits of outsourcing warehousing and
distribution through seminars and presentations

Download project for complete details

 LIMITATIONS

• Officials at DTDC may not disclose a lot of information, which is confidential. But all
efforts will be made to get all the relevant information required for this study.

• Time will be the biggest constraint in collecting the information but proper planning
will be used to collect all the information for this research.

Download project for complete details

 BIBLIOGRAPHY

Bowersox Donald J And Closs David J, Logistical Management, Tata Mc Graw Hill
publication company Ltd., 2006

Malhotra, Nakresh K & Birks, David F(2007) Marketing Research, An applied approach,
Prentice Hall.

Logistical Management – Tata McGraw 2009 Edition. Written by Donald. Bowersox, and
David. Closs.

Ballou, R. H., Gilbert, S. M., &Mukerjee, A. (1999) Managing in the new era of multi-
enterprise supply chains. Proceedings of the Twenty-Eighth Annual Transportation and
Logistics Educators Conference.Eds.Bernard J. LaLonde& Terrance L. Pohlen. Toronto:
Council of Logistics Management, 23–37.

Blackhurst, J., Craighead, C. W., Elkins, D., &Handfield, R. B. (2005) An empirically derived
agenda of critical research issues for managing supply-chain disruptions. International Journal
of Production Research, 43(9), 4067–4081.

Bradley, P. (2013) Collaboration bears fruit. CSCMP’s Supply Chain Quarterly, 7(2), 34–36.

Christopher, M. L. (1992) Logistics and Supply Chain Management. London: Pitman

Publishing.

Cooke, J. A. (2013) Kimberly-Clark connects its supply chain to the store shelf. DC Velocity,
11(5): 53–55.

https://navata.com/cms/what-is-supply-chain-management/