Superdrug: The Founding Story of a Retail Giant

Introduction:

Superdrug, one of the United Kingdom's most recognizable and successful retail brands, has a
fascinating founding story that dates back to the 1960s. The company's journey from a single shop to
a national and international retail giant is a testament to entrepreneurial vision, adaptability, and a
keen understanding of consumer needs. This essay delves into the history and founding of
Superdrug, highlighting the key milestones and individuals that shaped its success.

The Early Days:

Superdrug's story begins in 1964, when Ronald Goldstein and his brother, Peter Goldstein, founded
the company. The Goldstein brothers were not novices in the retail world, as they already operated a
successful grocery store business in London. However, they envisioned a different kind of retail
experience, one that focused on healthcare and beauty products.

The first Superdrug store opened its doors on April 1, 1964, in Putney, South London. This date marks
the birth of a retail empire that would eventually become a household name in the UK and beyond.
The store's concept was simple but revolutionary for its time – a one-stop shop where customers
could find a wide range of health and beauty products under one roof.

The Innovation of Self-Service:

One of the key innovations that set Superdrug apart from its competitors was the introduction of
self-service. At a time when most pharmacies and healthcare stores operated behind the counter,
Superdrug allowed customers to browse the shelves and select products themselves. This self-service
approach was a game-changer, as it gave customers more freedom and convenience in their
shopping experience.

The company's commitment to providing a comprehensive selection of healthcare and beauty

products at competitive prices quickly resonated with consumers. Superdrug's formula of offering
quality products in a self-service format attracted a growing customer base, and this success led to
the rapid expansion of the chain.
Early Expansion and Acquisitions:

The Goldstein brothers recognized the potential for expansion, and by 1966, Superdrug had already
opened a second store. They didn't stop there; the company continued to grow, and in 1968, they
acquired the Savers drugstore chain. This strategic acquisition not only expanded Superdrug's reach
but also allowed them to tap into an established customer base.

Throughout the 1970s and 1980s, Superdrug's expansion was relentless. The company rapidly
opened more stores across the UK, solidifying its presence as a trusted source for healthcare and
beauty products. Superdrug's focus on affordability and convenience made it a staple in many
households, and it continued to innovate its product offerings.

Evolving with the Times:

Superdrug's success can be attributed to its ability to adapt and evolve with changing consumer
trends and preferences. In the 1980s, the company recognized the growing demand for beauty and
cosmetic products. To meet this demand, they expanded their cosmetic range and established
partnerships with leading beauty brands. This move helped Superdrug become a go-to destination
for beauty enthusiasts.

The company also recognized the importance of diversification. In 1987, Superdrug introduced its
own brand of skincare and beauty products, known as 'Superdrug Own Brand.' This allowed them to
offer high-quality, affordable alternatives to well-known brands and further solidified their position in
the beauty and personal care market.

Furthermore, Superdrug embraced the digital age early on. In the late 1990s, they launched their
website, enabling customers to shop online. This online presence not only expanded their reach but
also enhanced the convenience of shopping for health and beauty products.

Superdrug Today:

Today, Superdrug is an established and respected name in the retail industry. With over 800 stores
across the UK and Ireland, it serves millions of customers annually. The company's product range has
expanded to include prescription services, beauty treatments, and even in-store clinics,
demonstrating their commitment to providing comprehensive healthcare and beauty solutions.

Superdrug's success isn't limited to the UK; it has also ventured into international markets. The
brand's parent company, A.S. Watson, operates in 27 countries and has a global reach that extends to
Asia and Europe. This international expansion is a testament to the enduring appeal of Superdrug's
business model.

A.S. Watson Group:

The success of Superdrug is intrinsically linked to its parent company, A.S. Watson Group. A.S.
Watson is a multinational conglomerate that operates a vast network of retail brands across the
world. It was A.S. Watson that acquired Superdrug in 2002, further fueling the company's growth.

The acquisition brought Superdrug into a larger family of retail brands, which include Watsons,
Kruidvat, Rossmann, and more. This synergy allowed Superdrug to access a broader range of
products and expertise, enhancing its ability to meet customer needs.

A Commitment to Health and Well-being:

Superdrug's journey from a single store in Putney to a national and international retail giant is
underpinned by its unwavering commitment to health and well-being. The company has always
strived to offer accessible healthcare solutions and beauty products, recognizing their impact on
people's lives.

Superdrug's role in healthcare became even more prominent during the COVID-19 pandemic. The
company played a critical role in making COVID-19 testing and vaccinations accessible to the public.
Superdrug stores across the UK became testing and vaccination centers, contributing to the national
effort to combat the virus.

Innovation and Sustainability:

Superdrug's commitment to innovation extends to sustainability. In recent years, the company has
taken steps to reduce its environmental footprint. They have introduced eco-friendly packaging and
are working to reduce single-use plastic in their stores. Superdrug is also a member of the 'Plastic
Pact,' which aims to create a circular economy for plastics.

Furthermore, the company continues to innovate in its product offerings. Superdrug's investment in
its own brand products, including cruelty-free and vegan options, reflects the evolving values and
preferences of consumers.

Conclusion:

The founding story of Superdrug is a remarkable tale of entrepreneurial spirit, innovation, and
adaptability. From its humble beginnings in a single store in Putney, South London, the company has
grown into a national and international retail giant. Superdrug's success is rooted in its commitment
to offering affordable healthcare and beauty solutions, its pioneering self-service model, and its
ability to evolve with changing consumer trends.

The company's journey is also a testament to the power of diversification, as Superdrug expanded its
product range to become a leader in the beauty and personal care industry. Its integration into the
A.S. Watson Group further fueled its growth and global reach.

As it continues to serve millions of customers across the UK and beyond, Superdrug's commitment to
health, well-being, innovation, and sustainability remains unwavering. The story of Superdrug is a
shining example of how a simple idea and unwavering dedication can lead to the creation of a retail
giant that stands the test of time.