HS306 Group Worksheet _ Week 4 Team: เทเลทับบี้

Teletubbie
Members:
Panida Pumpakthavonkul 1910411101010
Raivin Puvarattanapisut 1910411101018
Pimnapat Suwannagul 1910411101030
Natthawut Kornkiew 1910411191044

Practice session
Activity 6: Comprehension and discussion
Directions: Analyze each of the following Google ads given and discuss the questions.

Question 1
Online Hotel & Flight Booking | Hotels Near Me | Affordable Hotels And Flights
https://www.cleartrip.com

Whether you're travelling for business or pleasure, Cleartrip makes it a simple and delightful experience to book
hotels, flights and activities all in just a few clicks.
1. How many headlines are there in the above ad? What are the keywords used in the headlines?
Do you think the headlines can attract web browsers’ attention? Why or why not?
- 3 headlines
- Hotel & Flight booking
- Yes because it makes a simple and delightful experience to book hotels, flights and activities all
in just a few clicks.
2. What is the URL address?
https://www.cleartrip.com

3. In your opinion, who are the viewers or audience of this ad? Why?
- Tourist
4. Discuss the details presented in the ad description:
● business type: Online Hotel & Flight Booking

● solution to the problem: Help book flights and hotels.

 ● products or services offered: Online hotel & flight

● benefit: Makes it a simple and delightful experience to book hotel, flights

● call-to-action: just a few clicks

Question 2
Bangkok Cake Delivery | Same Day Cake Delivery
www.bestcakesthailand.com/

Send Delicious Freshly Baked Cakes Delivered on the Same Day in Bangkok. Vegan Options Available. Free
Same Day Delivery. Order Your Cake Today. High Quality Ingredients Affordable Cakes Same
Day Delivery Order Your Cake Today
1. How many headlines are there in the above ad? What are the keywords used in the headlines?
Do you think the headlines can attract web browsers’ attention? Why or why not?
- 2 headlines
- Cake Delivery
- Yes because it was said “ same day cake delivery”
2. What is the URL address?
www.bestcakesthailand.com/

3. In your opinion, who are the viewers or audience of this ad? Why?
- People who want cakes for events such as birthdays.
4. Discuss the details presented in the ad description:
● business type: delivery cake

● solution to the problem: Send delicious freshly baked cakes delivered on the same day

● products or services offered: same day cake delivery

● benefit: Vegan options available, Free same day delivery, high quality ingredients affordable.

● call-to-action: order your cake today

Question 3
Tesco Groceries | Online Food Shopping & Delivery
https://www.tesco.com › groceries

Tesco Groceries Offer Online Food Shopping & Delivery Across the UK & NI. Next Day Delivery, 7
Days a Week. Earn Clubcard Points When You Shop

Sainsbury's Online Shopping at mySupermarket

https://www.mysupermarket.co.uk › ...

Shop for Sainsbury's best products and offers. Compare Sainsbury's prices with all other
supermarkets and save 30% on every shop.

1.You are supposed to just arrive in London. You need to buy some groceries, and the search engine shows you
the above ads. What should be the keywords that you typed in Google Search Engine?

- Online Food Shopping & Delivery in the UK

2.Compare the two ads in terms of their headlines and descriptions: use of keywords, business type, products or
services offered, benefits, specific offers, delivery time and cost, etc.
Descriptions Tesco Sainsbury
Use of keywords Groceries Supermarket
Business type Online Food Shopping & Delivery Online Shopping
Products or services food shopping & delivery online supermarket
Benefits Delivery across the UK & NI Best products and offer
Specific offers Earn Clubcard Points When discount 30%
You Shop

Delivery time next day Delivery, 7 Days a -

Week

Cost - -

3. Which ad can attract more of your attention and why?

- Sainsbury's Online Shopping because they save 30% on every shop.