Warming up

● Influence, predict, promote, trends, distribution, market research,

product planning, consumer, advertising, appearance, channels
of distribution, discount, financing, price list, location, logistics,
media, public relations, quality, service.
Marketing
 Main questions:
- What marketing is?
- What are some of the tools used in
marketing?
- What are the four P’s of marketing?
- Why does it all work and why is it such an
important if not the most important element of
business success?
- What is the difference between good and bad
marketing?
- Helps us understand why people buy and act the way they do
- Helps influence and persuade essentially affect human behavior
- Happens every day all around us
Marketing = Advertisement?
 Marketing mind map
Marketing

Promotion Management
Pricing
Optimization Business Product
analytics management
Advertising Distribution

SEO Project
Content management
PPC Analysis tools Logistics
advertising

Copywriting
The four P’s of marketing:
- Product;
- Price;
- Place;
- Promotion…
Marketing in its most
basic sense is
communicating value to
your customers. It’s
essentially answering
the question of your
customers
“Why should I care?”
Marketing is about connecting
with people, understanding
their pains and their problems,
making them feel understood
so that you can position your
business as the solution to their
problems and essentially just
make them feel better…
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“ If we made all of our
purchasing decisions solely
on logic and utility and the
value we would get from
these products, well, the
entire luxury goods market
wouldn’t even exist…
 Good vs Bad marketing
Marketing
Bad Good
marketing marketing

Hyphy
Sealsy

Can change
the world
Sleazy
Spammy

Icky
 Ex. 1. Choose the necessary word and put it in the sentence
Influence, predict, promote, trends, distribution, market research, product planning, consumer
1. One of the aims of market research is to indicate new … among
people.
2. Advertising must … the consumer and make him buy the goods
produced.
3. Often marketing is called … .
4. In order to sell a new product a producer has to consider how to
… it.
5. The goods of this company are not sold very well, they must
think about … .
6. Sometimes it is difficult to … through advertising.
7. If you want to produce something new you should start with … .
8.A producer wants to … the new trends and then tries to influence
them.
9.… includes product development and pricing among other things.
Ex. 2. Which words in the box are used to talk about which P? Sort
them in correct group:

Product Price Place Promotion

● Advertising; ● Location;
● Appearance; ● Logistics;
● Channels of distribution; ● Media;
● Discount; ● Public relations;
● Financing; ● Quality;
● Price list; ● Service.

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 Ex. 3. Discussion
4000

3000

2000

1000

• Come up with some business ideas or companies you

would like to run
• Use the four P’s of marketing to make a better plan on
how to act. 14
 Helping questions

1. Product
What are the important
aspects of your
product? Why would
people want to buy 2. Price
your product? What factors affect
your price?

3. Placement
When and where is
your product available
to your customers?
4. Promotion
List the ways in which
you reach the
customers. What are
your contact points?

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Thanks!
Any questions?

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