Managing the

Market
Function
Group 7

John Lloyd Maaghop Pauline Kirstin Sedano Thomas Jonathan Porras

 Reporters

John Lloyd Maaghop Pauline Kirsten Sedano Thomas Jonathan Porras

 Reporter

John Lloyd Maaghop

Outline

Marketing Concept Four P’s of Marketing

01 What is marketing Concept? 02 - Product

- Price
- Place
- Promotion

Strategic Marketing

03 - Selecting target Market

- Developing a Marketing Mix
Trust-Based Marketing Theory

01

Marketing Concept
Managing ● Engineering Managers are engaged in the

the
production of tangible and intangible goods.
● At whatever management the engineer manager

Marketing works, he/she must be concerned with convincing

others to patronize his/her output.

Function
 Marketing Concept
Marketing is a group of activities designed to

What is
facilitate and expedite the selling of goods and
services.

Marketing The marketing concepts states that the engineer must

try to satisfy the needs of his/her clients by means of
coordinated activities. When clients are satisfied
Concept? with what the company offers, they continually
provide business.
Trust-Based Marketing Theory

Marketing
Four P’s of
02
 The Engineer and the Four P’s of Marketing

Product Price
● Features ● Pricing
● Quality ● Allowances
● Branding Four P’s ● Payment terms
● Packaging
● Guarantee

Promotion Place
● Advertising ● Locations
● Promotional ● Inventory
● Discounts ● Transport
● Publicity ● Market coverage
 Reporter

Pauline Kirsten Sedano

 Four P’s of Marketing
Product Price
Prize refers to the money or other
“Product” includes the tangible or considerations exchanged for the
intangible item and its capacity to purchased or use of the product, idea, or
satisfy its specific needs. service”. Some companies use price as a
competitive tool or as a means to
convince the customer to buy.
 Four P’s of Marketing
Place In case, company cannot be near the customer

companies locate to places where

• Hire sales agent to cover specific area.
they can be easily reached by
• Sell to dealers in particular areas.
their customers.
• Establish Branches.
 Four P’s of Marketing
Promotion
Promotion is “Communicating
information between seller and
potential buyer to influence
attitudes and behavior.”
(McCarthy and Perreault)
Promotional tools
• Advertising - A paid message that appears in
the mass media for the purpose of informing
or persuading people about particular
products, services, beliefs or action.
• Publicity - The promotional toll that
publishes news or information about a
product, service , or idea on behalf of a
sponsor but is not paid for by the sponsor.
 Four P’s of Marketing
Promotional tools
• Personal selling – Oral presentation in a conversation with one or
more prospective purchasers for the purpose of marketing a sale.
• Sales Promotion – Any paid attempt to communicate with the
customers other than advertising, publicity, and personal selling, may
be considered sales promotion. This includes displays, contests,
sweepstakes, coupons, trading stamps, prizes samples,
demonstrations, referral gifts, etc.
 Reporter

Thomas Jonathan Porras

Trust-Based Marketing Theory

03
Strategic
Marketing
Strategic
● Selecting target market
Marketing ● Developing marketing mix
Setup
 Selecting a target

A market consists of individuals or organizations, or both,

with the desire and ability to buy a specific product or
service. To maximize sales and profits, a company has the
option of serving entirely or just a portion of its chosen
market. Within the markets are segments with common
needs and which will respond similarly to a marketing
action.
 Steps on Selecting a target market

• Divide the total market into groups of people who have relatively
similar product or service needs.
• Determine the profit potential of each segment.
• Make a decision on which segment will be served by the
company.
 Developing a Marketing Mix

• Must be created and maintained after the target market has been
identified
• Consists of four P’s
• Engineer manager can manipulate this to achieve the company’s
goal