Professional Documents
Culture Documents
This chapter presents the various literature reviewed that are relevant to the substantive area
under study – leadership, and as much as possible those that are related to education and preferably
ones that involve higher education. Although in classic GT the review of literature is strictly not
advised and should be delayed till the data analysis is nearly completed in order to ‘avoid
contamination’ (or forcing the data into pre-existing concepts which distort or do not fit with data or
have no relevance to the substantive area (Thornberg, 2012, p.244), there are some who have done
evolved GT studies who actually advocate a priori reviews (Goldkuhl & Cronholm, 2010, Thornberg,
2012). The review of related literature is actually one of the most debated-about part of the GT
methodology. This chapter includes both literature that were reviewed before the study commenced,
which includes books (Lupdag, 1984, Andres, 1999) and some GT studies (Aulicino, 2006, Munson,
2007), but the majority were reviewed after most of the data have been analyzed and some categories
have been emerged. The first literature review was embarked upon in order to survey the available
literature/ publications/ studies that were done in the Philippine setting, and thus make a case for
doing a GT study on leadership. Later the GT studies and books that pertained to Filipino leadership
was integrated into this final version of the review. There is a total of 17 published materials reviewed,
four of which are GT studies. There are six non-GT studies (one multi-method in this), two authors
on Philippine culture are cited with their works, three that are related to the emerged categories of
development agenda and economics and two articles on leadership (one on a distinctly Filipino
‘brand’ of leadership). All of the theories that were matched to the emerged conceptual framework
(Part 5) as part of the theoretical grounding process are reviewed and discussed in this chapter aside
from the matching done in Chapter 4, which is required by the methodology used.
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According to Glaser (1998), in an emergent study, the researcher probably will not know at
the beginning what literature will turn out to be relevant. Grounded theory’s dicta are: a) do not do a
literature review in the substantive area and related areas where the research is to be done, and b)
when the grounded theory is nearly completed during sorting and writing up, then the literature search
in the substantive area can be done and woven into the theory as more data for constant comparison.
The purpose of these is to keep the researcher free and open as possible to the discovery and
emergence of concepts, problems, and interpretations from the data (p.67). Eventually though,
Strauss with his student Corbin, deviated from this original maxim and became amenable to doing an
earlier review of extant literature which they believe lends to a researcher’s theoretical sensitivity and
helps in directing theoretical sampling (Dunne, 2011). Nevertheless, these authors still echo Glaser’s
concern that one may be overwhelmed or paralyzed, unable to trust one’s own ability for theory
development with a prior review. Strauss & Corbin (1990) clarifying their stance on this much
debated part of the GT approach stated “We all bring to the inquiry considerable background in
professional and disciplinary literature” (p.48). Charmaz (2014) cited Bulmer (1984), Dey (1999),
and Layder (1998) who assumed that Glaser and may be even Strauss were naïve to assume that the
researcher is a ‘tabula rasa’ through the entire research process (p.306). Dunne (2011) cited Clarke
(2005, who paraphrased Elkins, 2003) claiming that “there is actually something ludicrous about
pretending to be a theoretical virgin.” (p. 117). Charmaz (2014) in her constructivist GT approach
cited Thornberg (2012), who proposed an “informed grounded theory” where the theorist “sees the
advantage of using pre-existing theories and research findings in the substantive field in a sensitive,
creative, and flexible way instead of seeing them as obstacles and threats. Informed GT has its roots
in constructivist GT” (p.307). Thornberg (2012) states informed GT “refers to a product of a research
process as well as to the research process itself, in which both the process and the product have been
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thoroughly grounded in data by GT methods while being informed by existing research literature and
rejecting pure induction (calling it an impossibility) and by saying that in the process of inquiry the
researcher is aware of his or her own embeddedness within a historical, ideological, and socio-cultural
context, so that they recognize that data do not represent reality objectively, rather these are always
social constructions (or reconstructions) of it. Moreover, Thornberg suggests a variety of data
sensitizing principles to argue for an early literature review, such as: theoretical agnosticism,
memoing extant knowledge associations, and constant reflexivity (detailed descriptions of these
principles in the Appendix). He asserts that by being informed, “the researcher not only situates his
or her study and its product in the current knowledge base of the field, but will also contribute to it
by extending, challenging, refining or revising it” (p.256). Charmaz further noted that delaying the
literature review assumes that “researchers remain uncritical of what they read and are easily
persuaded by it”. She recommended that since a literature review is a requirement for grant proposals
and funding, the researcher may engage material at this stage (proposal) critically and comparatively
but to let it ‘lie fallow until after you have developed your categories and the analytic relationships
between them”, yet to remain “alert as to whether, when, and to what extent earlier ideas and findings
enter your research, and if so to subject them to rigorous scrutiny” (p.307). Charmaz (2014) reasoned
that the delay in literature review “is to avoid importing preconceived ideas and imposing them on
your work”; according to her “delaying the review encourages you to articulate your ideas”. However,
she also acknowledges that in practice this can “result in rehashing old empirical problems and
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On the other hand, there are other reasons why delay of literature review is not acceptable to
many and also those who convey a number of valid reasons for doing the review prior to the study.
In the midst of these disputes and debates, Dunne (2011) cites Strûbing (2007) who remarked that the
main point is not whether these existing theories and a priori knowledge should be used in data
analysis, but more importantly rather on “how to make proper use of previous knowledge” (p.117).
Dunne also cited Urquhart (2007) who argued that: “There is no reason why a researcher cannot be
self-aware and be able to appreciate other theories without imposing them on the data” (2011, p.117).
Enter multi-grounded theory (MGT), where the originators Goldkuhl and Cronholm (2010)
explicitly acknowledge that in their evolved or modified GT approach a ‘more systematic use of pre-
existing theories” is incorporated (p. 192). For these authors, the emphasis in MGT on the role of
theories are more pronounced than in classical GT. They emphasize that “one should use external
theories in a constructive way throughout the research process” (italics added)) (p. 193).
In the present study, the literature presented include those that are related to both the
substantive area of study (leadership concepts), specifically those using the grounded theory method
(but not only). As a novice in this approach, the researcher found it helpful to read some articles and
dissertations that used similar methods to the present study as research commenced. But for brevity
and conciseness, mostly those that are current and relevant to the study, majority of which use the GT
approach are presented in this paper. Over the years, there was inevitably an increase in the use of the
GT qualitative approach – notably within the Philippine context. Therefore, those that tread on similar
grounds were judiciously chosen to be presented herein. The presentation is chronological beginning
from 1984 to the present 2020, except for Project Globe - discussed beforehand as a counter point to
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earlier leadership literature which mostly had western bias. Also, the literature on leadership and
the broader situational and cultural context. Aspects of the group’s tasks, leadership systems, the
economic, social, and cultural characteristics of the society where the organization is, critically
influence the nature of leadership (p.91). He also pointed out that the problem of cultural differences
become salient when theories and training programs developed based on western (European and
American) samples are exported to cultures that are different from them. Thus, it is helpful to do
comparative research to produce a much broader range of variables or with greater generalizability
across cultures. According to Chemers (1984), research on leadership has not totally ignored culture,
but the results leave much to be desired. Reviews concluded that cross-cultural research were
characterized by “weak methodologies and by a paucity of theory, both of which make the
interpretation of the scattered findings very difficult” (p. 104). This was in the mid-1980’s though,
where the broad question of the importance of the bearing of culture upon leadership has not yet been
studied on a global scale. At that time there were very few theories which make any specific
predictions about the role of culture in shaping the leadership process. Chemers (1984) did have a
strong argument that “the imposition of Euro-American theories, measures, and research designs on
other cultures may lead to very inaccurate conclusions” (p. 105). This is important to note as many
research studies and their findings with regard to leadership in the Philippine setting must have been
consequently biased and affected by the imposition of these western models, theories, and
conceptualizations of leadership.
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Almost a decade later in 1993, Professor Robert House of the Wharton School of the
Behavior Effectiveness Research), a breakthrough study which revealed traits that were viewed as
desirable for effective leadership all over the world. The project was aimed at analyzing
organizational norms, values, and beliefs of leaders in different societies. In a monograph of the
project, the authors stated that the meta-goal of the GLOBE Research program is to “develop an
empirically based theory to describe, understand, and predict the impact of cultural variables on
leadership and organizational processes and the effectiveness of these processes” (House, et.al., 2014,
p.2). The authors expounded that the central question of the research project concerns “the extent to
which specific leadership attributes and behaviors are universally endorsed as contributing to
effective leadership and the extent to which the endorsement of leader attributes and behaviors is
culturally contingent” (p.2). This project actually sprung out of Geert Hofstede’s study, where the
Dutch management researcher developed a cultural dimensions theory (in 1980) based on a
worldwide survey of employee values by IBM between 1967 and 1973 showing the effects of a
society’s culture on the values of its members and how these values relate to behavior (Hofstede,
2001).
With GLOBE Research program’s expansion of its scope beyond leadership and
competitiveness of nations and many other aspects of the human condition” (Dorfman, et.al.,, 2012),
as well as Hofstede’s continued research and update of his cultural dimensions theory (from 4 to 6
dimensions) into this decade, more information and exact data are now available with regard to the
cultural underpinnings of leadership - which has implications for the purpose of education and
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preparing the next generation for a fast evolving future. In 2012, twenty years after its inception, the
GLOBE network (which includes more recently a foundation) presented new and unpublished results
related to leadership processes and effectiveness and included the latest phase of their research which
focused on executive leadership. The GLOBE team of researchers (numbering 200 by 2012)
surveyed and interviewed more than 1,000 CEOs and 5,000 direct reports of these CEOs – leading to
another book: Strategic Leadership across Cultures: The GLOBE study of CEO leadership behavior
and effectiveness in 24 countries (published in 2014). The initial project (Phase 1) which gathered
data from 17,300 middle managers and 951 organizations worldwide (62 countries) in three specific
industries: food processing, telecommunications, and financial services, focused on traits/ attributes
of effective leadership within organizations and societies based on culture. It still stands as the largest
database for cross-cultural leadership today. The decade-long work (phases 1-3) of 170 country co-
investigators (CCI’s - selected social scientists and management scholars) culminated in two volumes
Organizations: The GLOBE Study of 62 Societies (2004); and 2) Culture and Leadership across the
World: The GLOBE Book of In-Depth Studies of 25 Societies (2008). Thus, Project GLOBE is cited
in this review as it will be one of the studies with which the theoretical outcome of this present work
will be matched and verified upon. According to House, the principal researcher of the GLOBE
project - as of 2004 “more than 90% of the literature on organizational behavior reflected U.S.-based
research and theory”. Thus, with Project GLOBE U.S. hegemony on organizational behavior was
Project GLOBE utilized both quantitative and qualitative methodologies in their study of
effective leadership traits across organizations and societies where middle managers from three
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sectors (earlier mentioned) were asked to use a 7-point scale to describe leader attributes and
behaviors that they perceive as enhancing or impeding outstanding leadership. They were also asked
to give their perceptions of the practices and values (in the form of As Is and Should Be responses,
respectively) in the society in which they live, and of the organizations in which they are employed
(p.43). From the aggregation of results, the following six global leader behaviors (leadership
more fully defined in part 5 of Chapter 4 where this CLT theory is used for theoretical matching/
grounding:
It is of course with relevance to this present study that the results for the six leadership
styles, as gathered from the Philippines, is given below. Note that scores between 1 and 3.5 indicate
that a style is seen as inhibiting outstanding leadership, while scores from 4.5 to 7 indicate that a style
is seen as contributing to outstanding leadership. Scores between 3.5 and 4.5 indicate that a style does
*For a comparative view, the full list of 58 countries is included in the Appendix (cited in Center for
Creative Leadership, 2012 as adapted from Den Hartog et. al. 1999). The conceptual framework
drawn in this present study was matched theoretically to these results, to serve as a confirmation
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whether the present undertaken research as processed through the MGT method, has yielded similar
results.
Aside from the six leader behaviors identified, there are also nine (societal & organizational)
cultural dimensions that House (2004) and his associates in Project Globe came up with. Most of
these major constructs or dimensions were based on Hofstede’s cultural dimensions theory (1980),
but also selected on the basis of reviewed literature relevant to measurements of culture from past
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Project GLOBE also grouped 61 societal cultures they studied into ten regional clusters with
the thesis that “these reflect greater differences in cultural practices and values across societies from
different clusters than societies within the same cluster”. This was tested using discriminant analysis
confirming the viability of their regional clustering (House et. al, 2004, p.179). Below in tabulated
form are these ten regional clusters where the Philippines is identified as part of the Southern Asia
cluster:
Based on the authors’ rationale for these clusters, our society has the least differences with other
societies in mostly the southern Asian region such as: Indonesia, Malaysia, India, and Thailand.
Interestingly, Iran which is considered part of south-western Asia and formerly known as Persia
(boasts as being one of the oldest cultures in the region) was also placed within this cluster. According
to the findings as reported in their website (globeproject.com), these clusters “are the first empirical
attempt to use a holistic approach to understand and verify cultural differences across societies”.
Based on their research, there are now cluster scores on cultural values, practices, and implicit
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leadership theories. This clustering is worthy of note for practical purposes such as knowing which
countries may be considered as competition, even as we strive for global competitiveness within the
Asian region. Since we share similar cultural characteristics within the same cluster, which impacts
both societal and organizational leadership behaviors/ effectiveness, then we can logically deduce
that these societies will closely mirror our pursuit of corporate and national goals toward progress
and development – potentially making themselves out to be the nearest competition. Project GLOBE
then provides empirically measured and validated information on a global scale that serves as a useful
reference point when reflecting on, for example, how to strategically drive this nation’s growth and
progress, or effectively harness our human resources and capital, or more clearly foresee our
trajectory as a nation (re-aligning practices with values as needed). Also, rediscovering cultural
strengths then utilizing them to best advantage, or using that information to review aspects of good
governance and leadership for societal transformation, or even just to develop leadership programs
for sectors such as the youth, business, media that will positively impact future generations. The
results of this massive and laborious study (Project GLOBE) present an opportunity especially for
those in education, such as leaders in HEIs - to assess, re-think, possibly re-engineer and re-design
institutional programs, including content, delivery, and implementation, taking into account cultural
forces, drivers, and characteristics to make their institutions more relevant, responsive, and
formidable by having a competitive edge in 21st century contexts. Matching the conceptual
framework to be emerged in this present study with this global research study and its results will lend
theoretical validation as required by the methodology used (MGT). Knowing which specific cultural
measured both quantitatively and qualitatively) by Project GLOBE serves as a valid reference on
which to further “theoretically ground” the emerged conceptual framework in this present study
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where the main concern is to develop a framework regarding how Filipino leaders (in selected HEIs)
define and conceptualize leadership – which of course makes it culturally-bound. As the present study
involves conceptualization, it goes beyond mere descriptions of leadership traits, behaviors, and
characteristics and does not include quantitative measures of the impact of culture on societal/
organizational leader behaviors and practices, or how attributes of societal and organizational cultures
affect what kinds of leader behaviors and organizational practices are acceptable/ effective in a
Having empirically identified the leadership behaviors that are widely accepted and seen as
effective by Filipinos as well as the cultural dimensions that come into play or affect these, Project
GLOBE enabled the researcher in the present study to theoretically validate the concepts derived from
HEI leader-participants against those who belonged in other sectors/ industries, which this earlier
research (Project GLOBE) used (telecommunications, financial services and food processing) –
where all data came from the Philippine setting. As the present study is aimed at presenting a
educational leaders in HEI’s, it provides further imperative for doing the study as it will hopefully
contribute to the body of research and available information that may be a reference for other and
future studies in the area. Thus, additionally strengthening current knowledge regarding effective
As noted earlier, Glaser cautions the researcher to restrain himself in reading up on the
substantive topic he is interested in. This is to lessen the occurrence of a priori hypothesizing/
theorizing before gathering empirical findings. Since a priori knowledge could not be totally avoided:
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the researcher having studied leadership theories in various courses within this program, and needing
to do prior research to explore possible gaps in knowledge within the substantive topic, a different
methodological approach was needed for the study. The researcher opted to diverge from the initial
proposal to use classical GT and in the process of seeking a suitable methodology for addressing the
problem being investigated with validated procedures/ processes widely accepted in the qualitative
field, the researcher found the multi-grounded theory (MGT) approach which permits the use of a
priori knowledge, concepts, and literature reviews for the purpose of the study. An elucidated
rationale on the use of this method can be found in the next chapter on Methodology. As far as using
this approach within the field of research in the local context goes, there is apparently no study done
yet (at least within this College) using the MGT approach, which is then a distinction for the present
study. Based on this initial review of literature, there is still much to be desired in terms of research
studies and publications pertaining to leadership within the Philippines, especially those geared
One of a few seminal research studies mentioned earlier is that of Anselmo Lupdag’s (1984),
who generated characteristics of effective Filipino leaders from questionnaires fielded to college
students, faculty, staff members and administrators from local HEI’s (p.11). He gave four
psychological tests in the last phase of his study, to respondents who were student organization
leaders, to measure traits relevant to leadership. However, two of these tests were also western-based.
In the last phase, he chose student participants exclusively because he believed that “majority of the
leaders of the country, in all sectors and at all levels, are products of the academe. Thus, for a
conceptualization of leadership, the concepts of students must be known” (p.12). He then used
statistical analysis to test for significant differences between groups. Lupdag reported that the
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respondents conceptualized leadership “with reference to the action of controlling, directing,
supervising, and influencing a group to achieve certain goals: responses described the leaders instead
of the concept of leadership, which he claims could be an indicator that the respondents tend to think
in concrete rather than abstract terms. He gave tabulated results of leader characteristics, and related
traits/ behaviors based on his findings as well as personality factors contributing to effective
leadership and factors that hinder effective leadership. The primary aim of his study is “to ascertain
the characteristics of the Filipino leader which are important in the conceptualization of Filipino
leadership (p.22).” Therefore, his study was more of a step toward the conceptualization of Filipino
leadership rather than theory building itself, which is the concern of the present study.
Quantitative analysis was still used rather than a completely qualitative approach. Although
Lupdag did comparison between groups and categorized responses, he stopped there without
establishing a unified theoretical framework based on data, something he did not aim for from the
outset of his study, thus limiting it from developing a conceptualization of leadership. He also limited
his respondents to students alone. For this study, the researcher focused rather on key leaders in the
academe.
Noted Filipiniana author, human resource and management practitioner and scholar,
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He explained how pakikisama is a tool for leadership in the Philippine context and how when a leader
uses this Filipino value as he leads then he is able to prove his worth as a leader. He cautions that
leaders should know when, where, and how to use this tool as it can be detrimental when carried to
extremes (p.154). Andres also explained how other values such as bayanihan (team spirit),
paglilingkod (servanthood), utang-na-loob (gratefulness), and hiya (shame), for example, play into a
Filipino organizational culture. The author’s work underscores many of the values inherent to
This literature is relevant in that it identifies values that Filipinos bring into the corporate
context, then logically even into the educational context, which may affect leadership and its
conceptualization. As part of the extant literature to be studied, it apparently contributes elements for
comparison with whatever data this study generates.As the MGT approach involves ‘theoretical
matching’ - where other theories will be explored to clarify and validate whatever results were
generated from this present study - this comparative-iterative method will be done at a later point.
Literature from this prominent Filipino scholar and management expert will then be later examined
more closely as part of this study. Similar to Philippine social anthropologist, F. Landa Jocano,
Andres (1981) espoused the application of Filipino values, principles, systems and approaches to
critically about these cultural values then these practices can undergo restructuring and reorienting
where they can be utilized intelligently on current and emerging issues in organizations, for example
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F. Landa Jocano, a well-known Philippine anthropologist, educator and author who lived till
this decade (died 2013), shared the same ideas – reasoning that a familial approach to corporate
management in fact, even more generally a Filipino cultural approach to managing organizations is
not only feasible, but is thoroughly effective and completely valuable toward corporate (and
individual) success in the local context. His book Towards Developing a Filipino Corporate Culture:
Uses of Filipino Traditional Structures and Values in Modern Management (1999) in its entirety is a
testament to this. In it Jocano posed the question as to the possibility of modernizing industries “in
the technological order of society without it having to lose its cultural identity or destroy its moral
fabric”. Moreover, if it were “possible to elevate the traditional system to the level of modernity
example as well as Taiwan and South Korea (p. 181). Even now, two decades after Jocano wrote and
advocated this, it is evident that these countries have maintained their cultural identities in corporate
environments even though there are incremental effects of globalization. It is commonly known that
these countries do take pride in their products that are patronized and dominate in certain fields
globally notably in those of transport and electronics [To name a few: Acer, Asus, Transcend, HTC
– Taiwan/ Samsung, Hyundai – Korea/ Toyota, Honda, Panasonic, Lexus, Nintendo – Japan]. Jocano
has intuitively asserted: “Modernization does not mean inevitably westernization”, but also foresaw
that this integration of what he calls traditional structures (referring mostly to cultural traits) will be
a “challenge to the imagination, shrewdness, vision, and daring of contemporary Filipino managers”
(p.181) – a picture of leadership that interviewees in the present study have insightfully brought up.
Jocano has a strong point when he states that time and again Filipino cultural traits have been
negatively portrayed with some deviant behaviors being erroneously categorized as traditional traits;
as such implying that we have to rid ourselves of these ‘cultural baggages’ and do away with
39
indigenous characteristics as nothing good comes out of them and are hindrances to success in
contemporary society. This, he says “has become a self-fulfilling prophecy of the worst expectations
we have of ourselves” and therefore must be changed where corporate management must imbibe and
operate “in a manner that harnesses the best in Filipino workers” (p.137). He cites Gonzales (1987)
who studied Filipino managers and has come up with empirical evidence from the field indicating
that corporate executives who use Filipino cultural traits and values such as being approachable
(madaling lapitan) and understanding (maunawain) – essentially someone who is sympathetic, listens
to reason, and willing to cooperate (madaling kausapin), are highly appreciated and therefore are able
“to rally their subordinates’ cooperation, develop their loyalties, and in the process, achieve the goals
of the corporation” (p. 138). Although Jocano admits that complaints of managers as to the negative
effects of traditional values are real concerns, he argues that one critical factor is missed and is yet to
be fully explored: using these values positively for the achievement of corporate goals.
However, in the present study there was hardly any mention of the negative effects of Filipino
cultural traits and values upon leadership – whether in conceptualization or practice, except for the
mention of corruption which is mostly attributed to government or in the area of politics. One HEI
leader (a former university president*) in this study lamented how the decline in moral values has led
to “massive corruption and massive poverty” which he calls a double-headed monster in Philippine
society and can be traced to a “widespread failure to practice Christian values and virtues” whose
roots are in basic education, thus where transformation should take place. It was his ardent belief
that these two massive problems are what effective leaders must address in our nation today. In more
recent news (Inquirer.net, January 2020), the Philippines fell 14 notches from 99th to 113th in the latest
Corruption Perception Index (CPI 2019), a rating issued by Transparency International which is a
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global anti-corruption watchdog. Using a scale of 0 to 100 where zero is “highly corrupt” and 100 is
“very clean” the nation scored 34, tying with five other countries such as El Salvador, Eswatini,
Kazakhstan, Nepal, and Zambia. This is highly disappointing, to say the least, as we are presently
undergoing both a health and economic crisis, wherein effective leadership can ‘make or break’ the
outcome for our nation, not just at this time but even in the far-fetched future as the repercussions of
Jocano (1999) in his management by culture theory explains that “when corporate values are,
to a large extent, not congruent with community values, the corporate image is affected and the
management of corporate activities becomes a problem” (p. 142). When corporate and staff/
employee goals align, this leads to better work performance and the ends of the organization are met.
He further expounds that corporate strength depends on “corporate ethos” where it is the leader’s
(manager’s) responsibility to inculcate a strong corporate ethos in its employees and staff. Leaders/
managers who have an “intuitive feel for their indigenous and traditional culture enables them to
practice a managerial style that eminently suits the Filipino worker” (p.148). With good reason, the
requirement for developing effective management is to understand the people who are being managed
(or those being led). It is therefore necessary that cultural values and standards be of primary
consideration rather than “management principles evolved from the experiences of other peoples”
from a different cultural setting (p.158). Again, Jocano strongly advocates for management not only
by objectives but by Culture. He believes that this is “the key to managerial leadership and sustained
corporate growth in a rapidly changing business environment” (p.167). He specifies three dominant
core value elements that must be organizationally incorporated and addressed to develop a strong
Filipino corporate culture which are the following: paternalism, personalism and familism. As a well-
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respected and eminent Philippine anthropologist and educator, with many books to his name, Jocano’s
work is both well-researched and documented. Thus, his proposal to restructure / re-program Filipino
integrate cultural values & norms in their operations is worthy of serious consideration, especially at
the time of its writing in the late 90’s. However, because of the quantum leaps in technology paving
the way for increased globalization, only two decades later – it is also just responsible to say that this
(proposal) must be considered more astutely given the factors mentioned and the circumstances we,
as a nation are presently in. Cultural values and traits evidently do not erode so easily, but global
Jocano (1999) advocates for the adoption of these core cultural values and integrating them
into modern corporate structures because he sees them as a “means of elevating traditional culture to
the level of modernity and implanting modern corporations deeply into traditional ground thereby
providing it with a solid foundation, supported and nurtured by the cultural psychology of the people”
(p.182). He admonishes that we have looked at ourselves negatively for far too long so that this
ingrained negativity, with reference to our cultural traits and values, have made us “victims” –
disdaining rather than appreciating our own culture and practices, which skews our judgments,
making us ‘colonials’ internally, so that we are ourselves “the very source of our own alienation and
“cultural degradation”. Jocano (1999) contends for us “to go back to our roots to discover our
strengths, deal with the present, and face the future” (p.183) - which this study aims to do by
unearthing our indigenous conceptualization of leadership at present, and finding out what Filipino
leaders themselves (limited to selected HEIs for this study) think with regard to leadership in our own
cultural context in the Philippines. Although Jocano’s identified dominant core cultural elements
42
(paternalism, personalism, familism) were not specifically expressed by respondents in this study as
such, these were traceable throughout the respondents’ language in various discussions of leadership
concepts – e.g. consulting with staff/ employees, moral obligations towards those led and the less
fortunate, school being a ‘family’ and ‘community’, exercising fairness and compassion, being role
models, servanthood in leadership, helping people be ‘all that they can be’, leadership being about
relationships, providing educational opportunities to surrounding communities, etc., etc. All of these
illustrations of what leaders are and do as articulated by respondents, are indicative of the cultural
values and traits that Filipinos have, which Jocano (1990) argues should be embraced and allowed to
prevail in corporate settings and organizations as a model of management by culture. The difference
lies though in the fact that his model was drawn and geared for corporate management to more
effectively function in that role (by applying these dominant cultural elements), which does relate to
leadership in the Philippine context. However, there must still be cognizance of the fine distinction
between management and leadership. Although one can say good leaders may also be good
managers, the vice-versa may not necessarily be true as it is widely accepted that leadership goes
beyond the scope of management. Scholars mostly argue that the two overlap, but the activities of
each are distinct and not necessarily synonymous (Bass, 2010 cited in Wajdi, 2017). Citing Yukl
(1989) to explain this further, he says that “while managers maintain a smoothly functioning
workplace, leaders test the current position and encourage new functions so they are looking for long-
term goals” (Wajdi, 2017, p. 75). Additionally, it must be noted that Jocano’s detailed diagrams of
cultural elements as they could be applied and integrated to “enrich the foundation of corporate life”
(pref.) within corporations/ organizations are largely for various management processes such as
communication, productivity, and motivation - and to enact these with a culturally-relevant Filipino
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Another study which has relevance to the present one is that of Garcia-Marasigan’s (2000)
who studied the concept of Christian and Filipino leadership in the Philippine setting and wrote his
study in the vernacular. The concept of Christian and Filipino leadership is according to four areas:
Preparation for Leadership (Paghahanda sa Pamunuan). His study is based on the study of several
relevant literature and documents as well as on interviews with 14 leaders of Christian HEI’s in Metro
Manila. For the concept of Christian leadership based on literature he used: the gospels in the Holy
Bible, Church teaching according to the Vatican II and the Plenary Council of the Philippines II and
according to tradition the Second Reading of the Festival of Seasons (Kapistahan ng Panahon) and
Based on the responses and his archival research, a model of Christian and Filipino
educational leadership was formed. This model has four parts: Leadership according to Values
Educational Institution (Pamumuno sa mga Taong Bumubuo ng Paaralan), and Leadership in the
Recommendations were given with regard to educational management and several were extended to
leaders in Christian educational settings. His study takes into account responses from leaders and
stakeholders alike where the present study focuses solely on educational leaders in HEIs including
data from literature. The above study contributes to local literature on leadership but the methodology
used is different to the methodology of the present study. Garcia-Marasigan’s study concerned itself
with forming a model. The present study will focus on discovering leadership concepts and proposing
44
a conceptual framework regarding Filipino leadership concepts of educational leaders in selected
HEI’s.
leadership and how girls in secondary school are educated regarding it. The study also used grounded
theory to explore the perceptions that adolescent girls have about the concept and practice of
leadership, and was done to see how schools are developing leadership especially in young women
in order to assure the supply of strong leaders in the future. Essentially, the study is similar to the
present one in that both explore concepts and practice of leadership through close examination of
words from the respondents. The difference lies in the kind of respondents who participated, although
the cited study was also informed and supplemented with interviews of adult women school leaders.
The study done was limited to females, as making a difference in the education of women was its
primary aim. The present study was not limited by gender. There is similarity in that the former study
also interviewed women school leaders aside from the student respondents and furthermore surveyed
a larger number of students for supplementary data. Aulicino’s study explored the perceptions that
adolescent girls have about the concept and practice of leadership, particularly related to
transformative leadership. Through close examination of the words and images girls use to talk about
leadership, the study revealed the ways girls see leadership and how it fits or doesn't fit into their
present and future lives. There is triangulation of data in both studies since both engaged the GT
methodology to address the qualitative nature of the problem statement. This study on women’s
perception of leadership was done using one-on-one interviews with the participants which included
school leaders who were also women. The research brought together data from three different sources
45
to develop a bigger picture of how girls perceive leadership and explore if they may have women
Results of Aulicino’s study showed that adolescent girls have incomplete or stereotypical
perceptions about leadership in general. The respondents had limited understanding of the role of
leaders within groups, could name only a few women leaders, and were unable to explain in what
ways leaders are effective. Aulicino (2006) also found that schools provide few, if any, experiences
for girls to explore the concepts of effective leadership or to examine the lives and dispositions of
strong female role models. Just as the outcome of the former study serves to inform schools and
curriculum planners about girls and leadership, and encourage them to create stronger school-based
leadership programs for young women, so the present study can also serve to inform schools and
context, which in turn may help them develop culturally appropriate leadership programs for current
and future students. This is to raise the quality of education of present and future learners, fostering
leadership development programs, also for better organizational or institutional planning and
The researcher also came across a study which is relevant as it tackled a similar topic
on the concept of leadership among Native American Indians and used the classic GT methodology
to develop a theoretical framework. A study to determine the Native American theory of leadership
by Terence Munson (2007) used GT methodology as he wanted to build a theory based on a tribal
perspective. This echoes Ilac’s GT study (to be found later in this review chapter) on the indigenous
46
Batad tribe of Ifugao province as well. In the study he found 11 leadership concepts of importance to
members of two tribes: the Assiniboine and the Gros Ventre tribes. These important concepts include:
tribal affiliation, service leadership, community involvement, equality and respect, business
negativity, observational learning, cultural difference, time perception, cultural participation, gender
differences, and non-materialism. According to Munson (2007), the study was merely an initial step
in promoting understanding of leadership from a Native American tribal perspective. He was able to
generate a theory from the data gathered in field interviews, although he claims that language was a
barrier in the process. Munson shares that the rationale for the study is mainly to help in the economic
development of the Native American community, increase their self-esteem as well as facilitate a
better future for the younger generation, but he adds Denzin and Lincoln’s (2005 as cited in Munson,
2007) argument that “for the most part, society is committed to the interpretive understanding of the
human experience (p.10). Since his study focused on participants from one reservation, he
acknowledges that his findings are limited to that population or is particular to that specific group,
which is similar to the present study as this is specific to HEIs and particular to those fulfilling the
selection criteria. Just as Munson’s study did not intend “to produce a generalized result, but to form
a body of knowledge” as a reference or for comparative purposes (p.11) , so this present study does
the same. The present study used as reference some of the questions Munson used for his initial
interview with respondents. These questions for the present study are outlined in the Methodology
chapter and were modified and evolved to suit this researcher’s queries as it pertains to leadership in
the Philippine context. Munson’s study is a good resource not just for the questions but for the
methodological process he underwent, which gave insights to the researcher for this present one.
Aside from highlighting the impact of culture on leadership schemas and concepts, Munson’s study
also exemplifies how leadership is differentiated within a society as there could be sub-cultures within
47
it. An article later cited in this review on the conceptualization of Leadership across cultures (Journal
of World Business, Dickson, et.al., 2012), introduces the idea of “intra-national phenomena” where
concepts like leadership may not only differ across cultures, but possibly also within it as the above
Within the local context, there are two studies that have substantially contributed to Philippine
leadership studies literature fairly recently. These are relevant to the present study, hence, are included
in this review. The first one is a dissertation by Ellamil (2011) entitled: Structural relations among
and organizational citizenship behavior, which she did for a doctor of philosophy degree in social-
organizational psychology where she examined Filipino leadership focusing on quality of leader-
member exchange, leadership traits, behaviors and organizational citizenship behaviors as the title
suggests. She surveyed 1,141 Filipino employees across job levels and professions, asking them to
describe the ideal Filipino boss. Her study also examined “how the presence of these qualities impact
employees’ relationship with their leader and eventually influenced their performance at work” (cited
in Ilac, 2011). The following desired and ideal characteristics of a Filipino leader emerged: preference
are for leaders who are person-focused and group-centered, but also professionally competent and
knowledgeable. A leader who is makatao or easy to talk to, listens with understanding and
compassion, as well as cares about the employees’ professional and personal welfare is also ideal. If
the boss is makatao, he/ she is more likely to foster feelings of affection and warmth in employees –
enabling him/ her to bring people to work together as a team benefitting both the people and the
organization in positive ways. Employees also prefer leaders who have leadership competencies
including mentoring skills or the kakayahang mamuno. Beyond having the technical knowhow, the
ideal leader must also be able to share knowledge and skills to lend toward the personal and
48
professional growth of employees (cited in Ilac, 2011). When leaders engage in more positive
interactions with employees, this results to affection, professional respect, and loyalty to the leader
and organization. Ellamil’s study surfaced the importance of the quality of relationships between
bosses and employees. The better these relationships are, the better the quality of employees’
performance as they go beyond the call of duty, are more willing to help peers, and length of tenure
increases. Based on these findings, Filipino bosses/ leaders must take care of how they are perceived
by their team where it is imperative that they show themselves competent, know how to mentor, are
approachable and willing to listen, not domineering nor arrogant. Employees who perceive bosses as
“moody, critical, and demanding” only follow out of compulsion or deference to the position, but
they do so while detesting it and with anger at the leader. If Filipino leaders take note, make an effort
at and develop these ideals then they will be able to build and bring out the best in their Filipino
employees (cited in Ilac, 2011). Ellamil’s study was generated from a significant number of
respondents across levels and occupations, thus contributes toward the understanding and
conceptualization of indigenous leadership. This relatively more recent study echoes the observations,
studies, and findings contained within the numerous publications of two prominent Filipino scholars/
authors named earlier: Tomas Andres and F. Landa Jocano which have been reviewed and will be
discussed again in a later section to provide ‘theoretical grounding’ to the conceptual framework
In 2012 a special issue of the Journal of World Business on Leadership in a Global Context
(Vol. 47, Issue 4, October 2012) contained a number of articles pertinent to its title including various
leadership styles across cultures, new directions in research and theory development of leadership in
a global context, a report and an analysis of Project GLOBE marking its twenty-year journey into the
world of culture and leadership, cross-cultural reviews of quantitative and qualitative leadership
49
studies, leading global teams, emergence of women leaders, leadership perspectives from various
cultures, etc., etc. Among these, one article is being cited here as it focused on Conceptualizing
leadership across cultures, where the authors summarized research on how the meaning of leadership
varied systematically across cultures and described conflicts in the literature then - “between the quest
for universals and the identification of cultural contingencies leadership theory” (Dickson, et. al.,
2012, p.483). These authors brought up how leadership as defined by Project GLOBE was
“intentionally broad because of the recognition that how leadership is enacted, the evaluative and
semantic interpretation, and the cognitive prototypes that define leadership are likely to differ across
cultures” (p. 486) - which the results of the empirical study eventually proved true (across 62 societies
included in the study). Dickson, et.al. (2012) for their article’s coverage chose to define leadership
as both an ability and a process – “as an ability that is enacted differently across cultures, and as a
These definitions together are more all-encompassing and relate to the present study as the
HEI leaders interviewed here also defined leadership within such classifications, many of them
This list of universals include: “trustworthy, just, honest, charismatic, inspirational, visionary,
(p.487). A significant point that this article adds is Project GLOBE’s test of the relationship between
societal culture and the content of leadership schemas, with consistent findings that societal cultures
influence the content of employees’ leadership schemas in organizations (Dorfman, et.al., 2004 as
cited in Dickson, et. al, 2012, p.488) and how “there is evidence for both universal and culturally
contingent leader characteristics that should be taken into account when identifying successful leaders
50
in different countries” (p. 487). These findings support the need to undertake indigenous or culturally-
contextualized studies, such as those cited in this review and the present study, in order to identify
and develop leadership frameworks that are culturally relevant embodying the values, ideals,
preferences, aspirations, as well as strengthening the cultural identity of the nation. Dickson, et. al.
(2012) emphasized the impact that culture has on leadership and how it is apparent in something as
simple as how leaders are perceived, where in some countries they are revered or emulated and in
egalitarian societies are looked upon equally as co-workers – this perception is even evident in the
The authors also point out the common observation that a “North American bias” continues
to proliferate in general leadership literature so that knowledge about leadership is “culturally limited”
(Dickson & Den Hartog, 2004, as cited in Dickson et al. 2012, p.488). They also cite House’s (1995
The applicability and usability of these theories and measures are then questionable as these
do not reflect nor represent the specific cultures being studied, discussed, categorized, being informed
about, or even creating programs and policies for. Hence, the importance of culturally contextualized
leadership studies as the present one - studies which factor in elements that House (the principal
Dickson, et.al., (2012) also mentions that much of the cross-cultural leadership research were
conducted years ago and relied on pre-determined cultural dimensions (e.g. Hofstede & Project
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GLOBE), which though useful should also take into account “other cultural dimensions that may help
clarify important leadership characteristics”, such as “cultural tightness-looseness” (Gelfand, et. al.,
2006) and recommends a move “toward a more local understanding of culture” as well as to take
“more of an emic approach to the study of leadership in different regions…to yield results that are
more practical for organizations” (p.489). It is hoped that with the present study being local and
focused on a specific sector (HEIs), these recommendations are well-considered and singly addressed.
A discussion of the importance of the meso-level of analysis in this article also lends
support to the present study. The authors (Dickson, et.al., 2012) note that multi-level research is
needed to make conclusions about phenomena across cultures so that it has to be studied at the
individual (micro), organizational (meso) and national (macro) levels. They describe micro-meso
research as a level of analysis where “individual behavior is evaluated as aggregates of the individuals
and the surroundings that influence their behavior”, therefore as this present study involves
organizations (HEIs) with individual responses evaluated as aggregates with their surroundings
(HEIs) it falls under the micro-meso research level of analysis. The authors assert that meso research
effects” (p.488). A major critique of cross-cultural research is the failure to take into account intra-
national phenomena as culture is commonly perceived to be homogenous within one culture, this fails
then to provide a full understanding and accurate information about the culture (Tung, 2008 as cited
in Dickson et.al., 2012, p. 487). Since the present study will present a conceptualization of leadership
based on responses from selected HEI leaders, leadership as an ‘intra-national phenomenon’ within
52
Additionally, the article’s inclusion of the Global Mindset Inventory (GMI) as one measure
of interest in global situations and people is informative, serving as an assessment tool with which to
compare a number of the pattern and selective codes emerged in the present study. The table (Table
4, p. 121) of dimensions of the GMI is a good reference on which to see overlaps from the responses
given by HEI leaders in the present study – for one to have a sense of whether any of them has a
global mindset, since global integration is looming in the horizon if not already at the heels of regional
This article concludes by saying that “culture matters and not in a small way” (p.491) with
strong evidence presented using various studies, positing the importance of also knowing when it
does not (p.490). Dickson et. al (2012) cites Huntington’s book (2000) Culture Matters: How values
shape human progress where he illustrated how there are “countries who at one point in history were
similar in terms of their economies, but who 30 years later had shown tremendously different growth
patterns”, the present authors asserting that what was left out in the analyses was the “mediating role
of leaders who emerged and were educated, socialized and trained within those cultures” (p. 490).
The importance of culture and its impact on leadership matters in “how leaders emerge, are selected,
developed and seen (or not seen) as role models to be emulated, and it matters in ways that are
predictable, and that organizations can respond to strategically” (p.491). As we advance further into
the 21st century experiencing constant flux and fluidity with unpredictable scenarios unfolding on an
epic scale, we learn more and more how crucial and critical leadership is, even for the survival not
just of organizations, but of nations. Thus, it is hoped that with this present study being specifically
Education, a significant contribution can be made, not just within the sphere of Education itself but
53
Meanwhile, Cimene and Aladano’s (2013) closely-related study of leadership perspectives
within the Philippine context, which gathered information from 71 leader respondents from both the
public and private sectors in Northern Mindanao, generated findings on leadership that are a
worthwhile contribution to the literature in this area. Their research is included in this review as both
a parallel work and a solid reference on which to analyse the emergent conceptual framework of the
present study given that they similarly used grounded theory as their methodology. The objective of
their study was “to capture the different viewpoints about the practice of leadership in organizations
for a deeper understanding of personal leadership in the Philippines and its implications on theory,
research, and practice” (p.50). Although they wrote that respondents came from both public and
private sectors, their more detailed description shows that more of the top tier leaders interviewed
came from the political arena and majority are mid-tier leaders (59 regional and provincial directors)
with no specific numbers for each gender given. These were purposively sampled where the criteria
for leadership was: being in a leadership position in an organization and success in leadership is
evidenced by being a recipient of local, national or international awards. It should be noted that the
authors have prefaced their study by discussing ‘situated leadership’ as explained by Munro (2008 as
cited in Cimene & Aladano,2013, pp. 48-49) where there is ‘no one best way’ to lead given that
leaders “work in complex settings where rules, players, problems, and objectives can change from
hour to hour…so that it is unlikely that any one strategy or style will fit all of these changing
conditions” (p.49). They went on to describe how beleaguered with problems the Philippine education
sector is, as well as all other sectors of the nation, highlighting how the economy is propped up by
overseas workers’ (OFWs) remittances, thus the “greatest leadership challenge for the government is
to provide employment for its people so that they don’t have to work abroad” (p.49). The authors
already zeroed in on the cultural trait of Filipinos as being family-centric even before the discussion
54
of findings in the study (as it appeared in the cited book chapter) so any reader is immediately
informed of this distinctive trait, which they describe as one of the values that are embodied in the
value-systems across Asia and not just in the Philippines. From their findings which entailed a
comprehensive examination of multiple perspectives based on in-depth interviews with their key
informants, three major ones that Filipino leaders have, emerged: 1) Leadership as an art, 2)
that it takes creativity to handle opposition diplomatically and graciously as well as deeming this
necessary to optimize limited budgets and resources available. Leadership is an art as one navigates
through cultural values and utilizes them beneficially in organizational settings with positive
consequences rather than negative ones. An example, as mentioned earlier is the value Filipinos place
on family – as a cultural trait this can be harnessed to the mutual benefit of members or employees
and the organization, where a sense of belongingness can foster loyalty and productivity. However,
this value can also be misplaced and detrimental if family members are employed and put in positions
where they are not suited or do not have the requisite qualifications and competencies at all – in fact,
this may even lead to corruption. The authors agree that “indeed, leadership in the Philippines is an
art of building relationships with people with whom leaders work” (p.54). They propose that the “key
is for leaders to use ingrained values and beliefs as the bases for building positive organizational
improvement” (p.53). This perspective is also held by respondents as they reason that leaders must
‘orchestrate strategies in order to achieve objectives’ which is difficult, as in order to do so they have
to study the ‘surrounding circumstances, the tasks at hand, the people who will make them happen,
and the resources available’ – variable and changing factors which leaders must be able to fathom
55
and organize in efficient and effective ways to achieve envisioned goals (p.53). One strategy that
respondents of the study pointed out as effective in addressing limited financial resources is
‘networking’ which the authors thought to also be an art since according to them “there is no hard
and fast rule about how to tap other organizations in order to share resources” (p.54). There were
respondents though who believed that there are “key ingredients to successful networking” – which
are sincerity and diligence. Another reason for the perspective of leadership being an art is that of
leaders having communication and interpersonal skills as these are needed for relating “to different
personalities, bringing out the best in people, advancing their growth and delivering more than what
is required given limited resources” (p.55). All these themes of being relational, strategic, having
beneficially for the achievement of organizational goals, and fostering a sense of ‘family’ within the
educational institution are all familiar themes that were also brought up in the present study, however
these were not categorized as leadership being an ‘art’. Rather, these were categorized under personal
and professional competencies/ skills that leaders must have to be effective in the Philippine cultural
context.
With regard to the perspective that leadership is an ability, Cimene and Aladano (2013) report
that this was claimed by respondents as necessary especially in “generating the cooperation, trust and
goodwill of staff”, convincing them that the organization is concerned for their welfare (p.55). An
effective leader needs to spend time with people not just within the organization, but outside too to
gain their trust, where the best opportunities present themselves during celebrations such as
Christmas, birthdays, fiestas or other such special occasions – also when they collaborate in important
projects (p.56). To inspire people particularly those who are already self-directed and motivated, to
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“strategically mobilize” people, address and implement change, become a ‘learning organization’,
and institute continuous improvement are areas where the leader must possess abilities in. These are
skills and competencies that were also brought up in the present study and were basically categorized
as professional competencies. Some though fall under the category of people empowerment where
leaders inspire and provide continuing professional development opportunities for staff/employees
and faculty.
As to leadership being a process, the authors discussed at length the importance of integrity
and all other exemplary characteristics such as “diligence, dedication, honesty, dignity, honor, love
for God and for people which some would rather term ‘commitment’, giving importance, respect,
recognition, rewarding good/ best performance, and financial security” which Filipinos naturally
desire and all of which will lend to employees’ loyalty and will contribute to them feeling valued
and not just being used by the organization to achieve its ends (p.58). Respondents also perceive
“leadership as a continuous learning process” where there are no shortcuts, requiring discipline and
creativity – where discipline is needed to stay focused on goals and to “stay true to one’s values” not
sidetracked by corruption which eventually leads to loss of leadership position as well as people’s
respect, thus ‘accountability’ is also key to effective leadership (p.58). In this perspective, the
importance of creativity was reiterated as leaders need it to address future issues to run organizations
effectively and to facilitate problem solving, again noting how leaders need to continue learning, so
some undertake both formal and informal training. For others, they would have to do this on-the-job
- which respondents termed “embedded learning” where leaders engage in “intelligent reflection and
action; reflecting on day-to-day activities and then acting on them” continuously repeating this
process until the lessons learned become part of the leader’s repertoire of behaviors (p. 58-59).
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Leadership undeniably involves processes whether in the translation of the vision-mission into
goals and objectives then communicating these to people for them to take action, or in undergoing
continuous learning and improvement at all levels of the organization, or in collaboration within and
without the organization in order to foster a sense of community and in seeking to empower people
for mutual benefit - on the road to achieve the purposes of the organization. This perspective
highlights how leaders are not born rather they are ‘made’ as they undergo these processes externally.
There are also internal processes happening within their persons so that they are developing in their
understanding, in their role, and in their practice of leadership. The study reviewed here clearly
focused on the “practice’ of leadership whereas the present study aims at developing a ‘conceptual
framework’ – where a number of emerged categories do correspond to some of the descriptions given
Cimene and Aladano (2013) note that “in the Philippine context organizational culture cannot
be ignored because it is critical to leadership performance” (p.59), so they cite Andres (1985) as they
propose for local organizations to adopt appropriate approaches when applying leadership theories
from western models since this is inevitably encountered with a majority of literature on leadership
coming from the west and local leaders who are sent for training abroad are exposed to the same.
Andres (1989) had written of four roles that leaders can adopt to contextualize western models and
of these the authors recommend the role of an orienter where the leader “relates management systems
to the actual issues that Filipino management practitioners are facing today” (p.60). This is precisely
what this present study aims to contribute by emerging a conceptual framework using a similar
methodology where it is grounded in reality as based on firsthand data and not on preconceived
hypothesis and ideas. This is to advocate that we should not just adopt approaches, but rather that we
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should draw out our own concepts and models of leadership so that we know it is the best suited for
the Philippine context – at the very least for the operation of local HEIs (as this study is limited to
this sector). Where the reviewed study proposes an ‘indigenization’ of western models that integrate
both eastern and western influences, the present one seeks to contribute to the formation of an
indigenous one, taking into account our own cultural values, so leaders in various sectors of the nation
will have a practical guide in applying it to their organizations for overall effectiveness and success.
This will serve not just practitioners but also students who are studying leadership. In their final
recommendations though, Cimene and Aladano do recognize the need “for Filipinos to stop
borrowing leadership perspectives from the West, and to try to develop a homegrown leadership
perspective”, additionally prescribing more grounded theory research to be undertaken which can
“enhance the integration of theory, research, and practice in the discipline” (2013, p.62).
A study on Leadership in Philippine HEIs that explores the narratives of 15 government and
higher education leaders who were described as holding formal leadership positions in varying
capacities within the government or university’s research management team is included here as it
involves their perception of their role as leaders and their leadership development. Calma (2013),
currently a senior lecturer in Higher Education at the University of Melbourne, used discourse
analysis and the method of narrative inquiry with multiple lenses (“how”,“what”, and “why”) in this
study, analyzing these narratives which illustrate “the complexities and challenges” entailed in
Filipino research managers’ leadership roles in academia (p.1). His focus on these research managers
and their view of their leadership roles involved examining “what their story is” and the “what” in
their story, which led to constructing certain characters and subsequently “how their stories impact
their activities” where investigation is on the “shared activities of the narrators in their similar socially
located contexts”, relating these to dominant HEI discourses on leadership and finally presenting
59
another lens in his analysis which is the “why” (p.2). Calma’s discursive framing of leadership help
explain the images shaped of research managers as leaders. These include that of leaders as: experts,
beneficiaries, negotiators, tyrants, facilitators, and heroes (p.2). He notes that these categorizations,
meanings, and discourse are jointly constructed or are co-constructed experiences as he inquired,
examined his understandings, assumptions, and reflected on participants’ experiences and how these
resonated with his own (p.2). In narrative inquiry, his objective was to present voices of leaders and
their stories where he opted to be a story analyst “who thinks and treats stories as social facts” which
can then be subjected to rigorous and systematic analysis thus, similar to GT methodology he reduced
data to categories, themes, and patterns where he analyzed for key organizing themes (similar to
theoretical condensation in MGT) across stories told by the participants (p.3). Calma constructed
depictions of leaders as used by Allan (2006), where subject positions and modalities of power were
observed so that in his study he found “two or more leaders sharing similar subject positions; in
particular that of being facilitators, heroes, experts, beneficiaries and negotiators with none found as
tyrants as described by Allan and colleagues” (p.3).The leaders who Calma terms as ‘storytellers’
have half who teach and 12 who supervise Masters or PhD students representing universities from all
the major island groups of the Philippines who all work full-time, come from varying age groups,
years of experience and fields of discipline, eight are females (p.4).The most relevant section of his
study is that of “what leaders think of themselves” and from Calma’s analysis “a persistently strong
narrative about their roles emerged” relating that their responses were “intricately woven into a web
of stories of projected identities” (p.4). These projected identities, as earlier mentioned, were similar
to Allan’s description of constructed images of leaders namely (descriptions and issues involved per
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1. Facilitators (difficult role but have less impact/ insignificant influence)
2. Heroes (role as mentors and teachers full-time, heavily engaged in scaffolding others,
active in research, help in capacity building)
3. Experts (great deal of understanding of complexity of managing university research but
view selves as powerless in convincing people to do research)
4. Beneficiaries (manage research in ad-hoc role, struggle with research funding, difficulty
finding time to do research due to work commitments, lack of skills, challenge to engage
staff in research, manager role is ‘extra’ as working full-time, need for teaching staff to
investigate relevant and meaningful areas of research and come up with good research
questions, research not seen as integral to advancement/ over-all see themselves as interim
solution providers)
5. Negotiators (liaison research center managers who manage government funds, maintain
offices in host universities, work with staff from host universities to help other academic
staff within their zones, pressing need to train academic staff in proposal writing, view
themselves as helping to develop research through a piece-meal approach, find it difficult
to develop strong research cultures in less research-orientated universities, capacity issues
with both trainers and trainees)
As to leadership development, Calma (2013) reports that participants’ needs in this area
relate to how research is seen as secondary to teaching so it needs to be made more attractive, as well
as to “managing tensions that exist between teaching, research and leadership” (p.11).The impact of
this study on leadership in HEIs, aside from these categorizations (which are relevant to this present
study), is in identifying how higher education in this nation has a system where “inadequately trained
teachers and researchers provide training to others” so that these unqualified staff “may not
effectively build research capacity and a strong research culture locally, let alone compare
internationally” (pp.11-12). Internationalization and global competitiveness are current key issues
already identified by HEI leaders whether locally or overseas, as mentioned by both respondents in
the present study and referenced works included in this literature review. As such, these are leadership
concerns not just to be addressed in terms of organizational strategies but also involve leadership
practices and behaviors that may consequently need to change in response to contingencies brought
about by global systemic shifts. It can then be assumed that the conceptualization of leadership in
various cultures also change as affected by these phenomena and as cultures evolve.
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Even more recently, Valdez, et.al., (2016) studied Filipino women as educational leaders in
HEIs as windows of opportunities in the region began widening in 2015. At that time ASEAN opened
with a free flow of employees among its member states, which inevitably affected education. Leaders
in the sector had to start working from thence to ensure that their graduates can compete with
graduates from HEIs in other member nations. The need to produce graduates who have capabilities
that are either equal to or better than those from other states in the region surfaced. With competitively
skilled graduates, the economy of a particular nation can improve and progress on a global scale or
even just within the ASEAN region (p. 204). A number of 21st century skills were identified by the
Asia-Pacific Economic Cooperation (APEC, 2015 as cited in Valdez et.al, 2016) as necessary for all
students and graduates to acquire across the region for competitiveness and integration within the
region. These 5 domains of competencies and skills labelled as transversal (generic and transferable
to a wide variety of functions and tasks enabling people to integrate successfully in employment and
social contexts) (UNESCO, 2015a, 2015b as cited in Valdez, et.al., 2016, p. 205) include the
following: Critical and innovative skills, interpersonal skills, intrapersonal skills, global
citizenship, and media and information literacy. The study is included in this review as it featured
outstanding Filipino women educational leaders (presidents) who all came from state universities and
colleges in Northern Mindanao where these HEI women leaders were assessed based on how they
exemplified and applied the above-listed 21st century skills in their leadership roles and functions
(p.206).This 2016 study is relevant to review as it identified particular skills that may align or match
the ones that have surfaced in the present study since it also focused on leaders in Philippine HEIs,
albeit solely women. The methodology is qualitative, utilizing a self-reporting questionnaire where
the women educational leaders were asked “which of the APEC competencies did they perform, how
often they performed them and the instances where these skills were used in their power roles to
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achieve their objectives” (p.207). Each domain was defined with specific key skills and
competencies.
The findings of the study revealed the following specific skills and competencies these
Filipina HEI leaders exhibited (pp. 210-211): under Critical & Innovative skills - entrepreneurship,
skills, teamwork, empathy; under Intrapersonal skills – self-discipline, the ability to learn
compassion, integrity, risk-taking and self-respect; under the Global Citizenship domain – awareness,
democratic participation, conflict resolution, respect for the environment, national identity and a sense
of belonging; under the Media and Information literacy domain competencies of these women leaders
include – expressing and communicating ideas through ICT, using media and ICT to participate in
democratic processes, and the ability to analyze and evaluate media content. All these women leaders
have expressed their desire and intent to align their institutions with ASEAN goals whereby it is
envisioned that there will be “a single common market and production base leading to the free flow
of goods, services, investment capital, and skilled labor in Southeast Asia” (Valdez, et. al., 2016,
p.212).
present study as having a ‘global perspective’; it is coded as one of the major leadership characteristics
emerged from the interviews done with various leaders in both private and public HEIs, a domain
which APEC places under Global Citizenship. Skills/ competencies that also resonate with the present
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study are encompassed in the other major domains of Critical & Innovative skills, Interpersonal and
Intrapersonal skills, so it is interesting to note that the only domain that does not is that of Media and
Information literacy, which presumably could be because at the time the interviews for this present
study were done ASEAN’s opening of skilled labor exchanges between member states has not
materialized yet (only in 2015), eventually leading to APEC’s identification of this important domain
for global competitiveness. Nevertheless, the fact that quantum leaps in technology have already
taken place even before transitioning to the 21st century, Media and Information literacy skills as a
educational contexts such as HEIs. It would be ironic and paradoxical that HEI leaders who belong
educational institutions - would not be aware of the increasing need for literacy in this domain when
their very institutions are offering degree programs in ICT or ICT-related courses, and the HEIs
themselves are offering tutorials or seminars for the continuing professional development of teachers
in this specific area. On the other hand, it could also be surmised that ICT and media literacy are just
not specifically identified by the interviewed leaders in this study as skills a 21 st century educational
leader must have, but perhaps was just lumped together with all the ‘professional’ competencies and
skills that HEI leaders need in order to function effectively in their roles this millennium.
Although the theme of having competitive or globally competent graduates were mentioned
by a number of HEI leaders interviewed for this study, upon review of interview notes this seems to
be more of a concern of leaders in private HEIs and mostly leaders who have an institution-wide
responsibility (presidents) rather than those who are in middle management. Respondents who are in
middle management mainly advocate teachers going abroad for graduate studies as part of continuing
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professional development (CPD) with a myopic view of just gaining credentials and be eligible for
promotion, rather than from a standpoint of global competitiveness or for the purpose of their HEIs
being globally ranked. Global ranking gains more credibility and prestige not just for themselves, but
the nation as a whole. The fact that the present study has more male respondents than females also
make the inclusion of this literature on Filipina HEI leaders who are re-positioning their institutions
to be at least competitive within the ASEAN region for the possibility of national economic
betterment – a reasonable choice. It is worthwhile to note that these Filipina HEI leaders were
analyzed in comparison with male leaders on traditional traits of masculinity such as ‘risk-taking,
aggressiveness, competitiveness, and esprit de corps” as they worked to close the gap according to
regional standards and make their HEIs fit soonest for ASEAN integration (Valdez et. al, 2016,
p.214). It was indicated that these women leaders harbored these same competencies as men so that
the usual masculine characteristics were found to “belong to neither women nor men leaders” (p.214).
Furthermore, Valdez et. al (2016) reports that to be a successful woman leader especially within the
communication skills, compassion, and tolerance are necessary. Finally, the APEC-identified
domains of competencies and skills are suitable to include in this review as a reference for the
identification, matching, and confirmation of emergent categories that will be included in the final
One woman leader who was recently elected into public office in the Philippines, who seems
to embody all the aforementioned leadership skills identified in Valdez et. al.’s study is incumbent
vice-president Leni Robredo. She is for anti-corruption in public service and just like her husband
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apparently has a heart for the welfare of her constituency. Her husband, a public official that has
gained national respect and the general public’s trust, was the late Interior Secretary Jesse Robredo
(a 2000 Magsaysay awardee for Government Service). Vice-President Leni carries the same mantle
of integrity so that she was catapulted from congresswoman of Camarines Sur to the vice-presidency
in the last elections (2016). In a speech at the Ateneo Professional Schools in March 2017, she paid
homage to her late husband and his pragmatic style of leadership – poignantly termed as ‘tsinelas’
leadership because her husband used to bicycle around Naga, as the then youngest mayor ever in
Philippine history, only in shorts, shirt, and slippers with no bodyguards at all. VP Leni said: “It was
critical that power was shared with the people... If we all allow the concept of ‘tsinelas leadership’ to
guide the way we make policies, we would include rather than exclude”, adding that the windows of
service can quickly close when the poor speaks, advising to approach them with empathy leading to
collaboration, which she believes is the “essence of democracy and engagement”. The current vice-
president endorses “tsinelas leadership”, saying that local leaders must “have ears close to the ground,
feet planted in reality really big hearts, and a lot of patience”. The three key elements that her husband
espoused as governance model when he was in public office were: progressive perspective,
partnerships, and people participation – a brand of public service that endeared him to his constituents
(ateneo.gsb.edu, 2020). Interestingly, these are elements that were also favored by majority of the
The Robredos’ confidence in the people to participate in the act of helping themselves and
allowing them to contribute to their own upliftment and progress echoes the cultural value of
“bayanihan” whose root-word is “bayan” meaning “country or nation” and is also derived from
“bayani” or a hero who does noble deeds for others. This evokes a sense of solidarity, service, kinship,
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camaraderie, and involves voluntary co-laboring with others out of concern for them and the
community. It is the Filipino community spirit of cooperation; a custom and tradition of communal
action and social cooperation usually depicted by people carrying a ‘cogon house’ or ‘nipa hut’ to
involving oneself with another to alleviate problems/ burdens as well as the “capacity to be
although generally people who have been helped feel an obligation to return the favor by some means
or another sometime during their lifetime (Ealdama, 2012, p.7). It could be concluded then as one
reason for earning the public’s trust, loyalty, and cooperation – as constituents are included rather
than excluded, where a sense of belonging and community is established, thus resulting to effective
leadership. This serves as an example of how cultural values and norms can be harnessed for the
mutual benefit of all concerned, through the challenges of executing organizational plans to the
Another local study from the Ateneo that employed a similar GT methodology with a social-
constructivist approach is that of Emerald Jay Ilac’s 2018 study of the leadership process of the
indigenous Batad community situated in Banaue, Ifugao in the uplands of northern Philippines. His
rationale for studying leadership with an indigenous people group, was to “better understand the
Filipino mindset” and to “have a better grasp of the Filipino conceptualization of leadership”
(p.2).Thus, he chose a people group who was never Islamized and remained unexposed to Spanish
and American influence till mid-20th Century. He cites Philippine National Scientist and former
Ateneo University president Bienvenido Nebres who “described the Philippine psyche as a
dissonance between an indigenous affect and an American consciousness” (p.2). He also cited the
same observation of interdisciplinary researchers for Project GLOBE that although there was
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agreement on a unified meaning/ definition of leadership, there were differences in leadership
practices based on cultural values influencing it, thus definitions are not readily expandable to a
universal degree. Furthermore, he also cites Jocano (1998) that the Philippines “with its strong
that is different from other Asian countries” (p.2). Indeed, a country’s historical, societal and cultural
heritage, its demographics and socio-economic, political and educational structures and systems can
affect leadership behaviors, practices, and outcomes, as supported by the findings of Project
GLOBE.As recent as 2018 when Ilac published his study, he was still lamenting the “dearth of
research theorizing leadership in the Philippines”, saying that most of these come from the fields of
psychology, business, sociology and anthropology – to which this researcher concurs and finds
relevance in doing the present study. These assertions strengthen the rationale for doing this study as
it engages with the conceptualization of leadership within the context of an important societal domain/
structure as Education.
Involved in the Batad study were 15 participants, eight of which were community leaders and
seven direct followers who came from three different sitios so that there was more than one data
source for each sitio, allowing for the corroboration of information as well as data triangulation and
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As Ilac chose a constructivist approach within the GT method, he mainly utilized Charmaz’s
(2008) guidelines where data gathered were coded at various levels from initial codes to conceptual
categories. After the usual iterative-analytical process applied to the data as characteristic of GT, Ilac
presented his findings based on the earlier questions posed and categorized them accordingly. Of the
seven questions, the last three apparently has the most relevance to this present study as these pertain
unique to the context, and what is perceived to be necessary lessons and traits for the next generation
of leaders in the indigenous community. Although one can glean conceptions of leadership from the
first four questions, these pertain mainly to leadership practices within the Batad community. These
included: recalling events demonstrating leaders’ importance, conflict resolution, disagreements with
leader decisions, and roles and tasks within that indigenous context. Responses to these points are
fully incorporated in Ilac’s emerged theory anyhow, and it is to his socially constructed theory as a
whole that this study’s emerged conceptual framework will refer to in the later section on theoretical
grounding/ matching.
Ilac’s findings showed that on the question of their understanding of leadership, all of the
participants cited leadership characteristics or “focusing on the person rather than the act” (2018, p.9);
most zeroed in on the leaders’ capacity to plan, initiate action, engage in positive behavior and good
enforce the law without regard to family ties, be transparent and accountable to the community,
putting communal interests first before family or self. Aside from these, being a father-figure in the
community and having a heart for all or “may puso sa lahat ng tao” were ideal characteristics
underscoring the collectivist identity and nature of the Filipino. He expects his leader to put others or
the group first before himself, which Project GLOBE replicates in their findings, as Team and
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Humane-oriented are part of the top three leadership styles found to be effective in the local setting.
Ilac’s study then corroborates Project GLOBE’s findings, even though the respondents in the GLOBE
study are from a different local context (industries). Ilac’s are from a marginalized ethnic group who
remained mostly untouched by foreign cultures while those of the latter are middle-managers of
modern industries. It is also interesting to note that Ilac’s respondents are both leaders and followers
The same collectivistic nature is evident in what Ilac’s respondents see as leadership
characteristics unique to Batads. Respondents acknowledged the primacy of family in their leadership
context with some highlighting its positive impact such as the maintenance of bayanihan (or
voluntary help/ community assistance) as a highly regarded community value, and the pervasive sense
of peace and order in their community where families are able to settle issues among themselves
rather than bringing it to the barangay (community government office). On the downside, this family-
centered nature is seen to be a hindrance particularly in the enforcement of laws, with the children of
those in authority the first to disobey rules, yet escape punishment or consequences due to family
relations. Constituents also expressed their observation that their leaders seem to be powerless outside
of Batad so that there is a limitation to their leaders’ strength as they are unable to stand up to people
outside.
With regard to traits the next generation leaders the Batad deem as important - upholding
cultural values and traditions (Ilac termed as ‘cultural/ traditional guardianship) take high priority
as respondents expressed the need to inculcate these through both education and the elders’ teaching.
enforcing the law without family-bias, humility, and being action-oriented are anchor words in this
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area - again highlighting the relational or communal nature of the Filipino. Added to these were the
importance of literacy, knowledge and education, with present leaders preferring succeeding leaders
to “step out of Batad in order to familiarize themselves with the external world and accrue knowledge”
More importantly, what Ilac’s study significantly contributes is his socially constructed
Leadership Process Model for the Batad community of Ifugao province (for diagram see Chapter 4,
p. 187). As grounded on the data which underwent a coding process through to conceptual categories
which answered his query on “how leadership happens” within the Batad - this process illustrates the
interactions between conceptual categories such as leader characteristics, actions, the community,
their collective values, and impact on their social group (pp.11-12). The BATAD leadership model
emerged through a social constructivist GT approach is a process model where there is a sequenced
pattern or phases of how leadership unfolds within their indigenous context. It begins within the
individual himself, where requisite leadership characteristics must be found and harbored by the
individual, then leadership is translated into actions, which are strongly influenced by family relations
however detrimental as most actions favor family interests rather than general public welfare (“seen
as nepotism, biases, and corruption”) (2018, p.13) , and finally the outcomes of which impacts society.
A diagram of this leadership process model is included in Chapter 4 (p.197) where it is discussed in
relation to the emerged conceptual framework of the present study for theoretical grounding/
validation purposes. In Ilac’s (2018) leadership process model diagram, he labeled the three phases/
sequences in the model as: leadership precursors, leadership agency and leadership value. Precursors
include “diverse personal characteristics, competencies and expertise brought into the leadership
exercise and required in specific leadership roles” (p.13) with communality as a guiding principle
where both leaders and followers perceive leadership as community service - that is working for the
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welfare and betterment of the community rather than in the interest of self or family. Since family
relations detract from leaders completely exercising leadership without bias then the collective
requires transparency and accountability from their leaders. The category of leadership agency dealt
with leadership actions as it attempts to answer the researcher’s query: “what do leaders do?” (p.12).
These actions included meeting the social demands, responsibilities and behaviors expected of
leaders, especially the stringent implementation of rules and ordinances, foregoing self or family
interests in favor of the public good. Leadership outcomes are seen as having positive value when the
leader gives his attention to community infrastructures and models positive behaviors such as not
being authoritarian, being paternal, and establishing good interpersonal relations even with those from
outside the community itself. The dual aspects of communality as a guiding principle which highlights
collectivism, and “the notion that leadership should be conscious of its collective context” (p.15), are
what Ilac believes his study contributes to the literature on leadership in the Philippines. However,
both Jocano (1990,1999) and Andres (1981,1989) who have written on Filipino culture and its
influence in organizational behavior and leadership have already brought to the fore both this theme
of collectivity in leadership in the local setting. Thus, it is actually not original nor a new contribution
to the literature, except that it explores leadership in an indigenous culture which Jocano has also
written extensively on, though involving different tribal peoples from the Batad.
because it originated from an indigenous context it presents additional information and empirical
basis on which to theoretically ground a conceptual framework that emerges from the present study.
So far, his theoretical model has served to validate findings from most research studies regarding the
impact of cultural milieus on leadership behaviors and practices including those mentioned earlier
such as Project GLOBE, Cimene & Aladano’s leadership perspectives, Ellamil’s study of Filipino
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leaders’ ideal traits and characteristics, Lupdag’s study of effective and ineffective leaders, as well as
the works of Andres and Jocano who both endorsed the application of cultural values to the
corporate goals.
In their discussion of cultural evolution Creanza, et.al. (2017) stated that: “…cultural traits
can be more or less adaptive depending on the environment and spread accordingly” and that “new
cultural traits can also originate when existing traits are combined in novel ways, which can lead to
exponential rates of cultural accumulation” (p.7783). Thus, given the current rapidly changing global
environments in all aspects – physical, political, social, economic and definitely technological, it
could be safely assumed that indigenous cultures’ conceptualization of leadership also inevitably
evolved as a result of environmental adaptation and in response to the accelerated speed at which
these changes take place. A succinct example would be the Batad’s desire for their future leaders to
be educated and to step outside of their community “to familiarize themselves with the external world
and to accrue knowledge” (Ilac, 2018, p.11). More broadly, the rise of populist strongmen globally
including the present Philippines’ own president Rodrigo Duterte is viewed as “a reaction to the
unmet promises of globalization in nominally democratic nations” (McCoy, 2017, p.7). According to
Aytaç and Önis (2014 as cited in McCoy, 2017) these populist regimes emerged as “a ‘serious
backlash’ against the ‘highly inegalitarian’ impact of neoliberal economic policy marked by
deregulation and open markets”; strongmen leaders arose in nations across the globe with “surprising
speed and simultaneity from the margins of their respective societies…where they gained influence
by giving voice, often with violent or virulent inflections to public concerns about the social costs of
globalization” (p. 8). McCoy (2017, citing Agence France Presse, 2013; Sicat, 2016; Yap, 2016)
elucidated how the Philippine economy had a sustained annual growth of six percent from 2010 to
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2016, however levels of poverty remained largely unchanged as the poor, at a staggering count of 26
million then, survived on a dollar a day and were constantly evicted from their ‘informal settlements’,
whereas the wealthiest forty Filipino families, as ranked by Forbes, controlled 76 percent of this
economic growth (p.9). It is in this context that this present study has mostly taken place. With these
stark Philippine realities, it probably should not be of wonder that the core category of economics
emerged in the conceptual framework as it has factored in heavily in all the leader-participants’
responses.
Finally, since an emerged core category within the conceptual framework involves economics
which closely relates to a development agenda, an article reviewing economic literature in relation to
leadership and a paper discussing areas of an economics perspective on leadership, which can be
further studied, are included here. Both of these journal articles maintain that leadership and
economics have in the past remained divergent fields and only recently have been considered as being
complementary to each other and can make further contributions if they are brought together in
research studies, especially to inform how each impacts the other, though the articles cited here focus
As mentioned, leadership and economics are two domains that mainly remained
within their respective spheres until recently when more research that traversed both fields became
noted in the literature. Garretsen, et.al., (2020) in a special issue of The Leadership Quarterly (31)
wrote on how both fields would immensely benefit with more dialogues between them, especially in
grasping a better understanding of such a broad and complex phenomenon as leadership. Thus, the
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journal issue focused on demonstrating the potential benefits of such dialogues, particularly in taking
an economic perspective of leadership – which is only now gaining traction and getting more attention
by way of increasing research studies involving both leadership scholars and economists. The authors
reasoned that leadership can be defined as “a formal or informal contextually-rooted and goal-
influencing process that occurs between a leader and a follower, groups of followers or institutions”
(Antonakis & Day, 2017 as cited in Garretsen, et. al., 2020, p.1) which imply that it is a means to an
end, just as economics is – so they both entail achieving desirable outcomes. Thus, the interaction of
the two and research involving both should be nothing but beneficial especially to the functioning
and efficiency of organizations, markets, and institutions. The authors inform that a growing body of
research in economics seeks to understand the influence of leadership in public and private
organizations (p.1). The special journal issue focused on showcasing why and how economics can be
useful in studying leadership and so provided examples of research which highlighted how
cooperation between the two fields can benefit leadership research in general (p.2). The authors cited
and 3) context. It is not the aim in this section to delve into these perspectives any further except to
mention it in relation to the present study where the core categories are that of a development agenda
and economics-driven leadership and that this concept is already on the uptake in present research
literature. The trend though of relating economics to leadership could possibly be extracted or traced
from neologisms found in the popular cultural lexicon where a leader’s name is appended to his
economic policies – such as Reaganomics, Obamanomics, Abenomics, and more recently Xienomics.
It is also worthy to note that this was not an a priori construct, but rather emerged through the
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A diagram of the economic perspectives of leadership showing these 3 central topics as
benefits from what economists have developed with regard to transactional methods, Zehnder, et.al.,
(2017) link the contribution of economics to a broad set of leadership topics which includes:
foundations of leadership, leader emergence and leader effectiveness. The authors show that these
two seemingly disparate fields do have something to contribute to the body of knowledge in each. At
the outset they trace how the need for leaders actually stem from market failures. Market
inefficiencies brought about by a number of factors such as excessive transaction costs, lack of
teamwork and distorted incentives can be mitigated by vertical authority based leader-follower
relations (p.66). Thus, in the context of organizations and from the economic viewpoint, the
justification for the need for leadership is market failure. Citing Williamson (1975, 1985), Zehnder
et. al (2017) add that leaders are needed to foster cooperation and coordination within the workforce.
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They also cite Holmström who argued how leaders (management) need to be endowed with the power
to define tasks and incentives because incentives may be desirable in some situations but can be
counter-productive in others. In this approach, the firm is seen as a sub-economy, and the leader takes
. With all these different views of leadership and its roles, the authors highlight how leaders
need to play these various roles effectively in order for organizations to be successful. They assert
that from an economic perspective two conditions must be satisfied for effective leadership: 1)
selection of the right leader and; 2) the application of the best leadership strategy adapted to the
situation. Zehnder et. al (2017) argue that the definition of effective leadership is dependent on the
situation (p.69). Applying these 2 conditions to the Philippine situation, one can say that from an
economic perspective: 1) the right leader must be selected which for Filipinos are charismatic leaders
who espouse similar cultural values; and 2) the leader must be able to apply the best leadership
The review by Zehnder, et. al. (2017) linking economics and leadership is relevant to the
present study especially in their discussion of leader effectiveness or what leaders should do, stating
that leader responsibilities are manifold and are often specific to the environment. The authors note
that despite the apparent complexity of the leaders’ roles and lack of a unified understanding of what
constitutes leadership, most leadership scholars will agree that influencing followers to act in the best
interest of the organization they are responsible for is the leader’s primary concern (Bass, 1990;
House, 1999 as cited in Zehnder et. all, 2017), underscoring that enhancement of cooperation and
coordination is its crucial task. Although leadership scholars and economists mostly agree on these
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aims of leadership, these two fields focus on very different methods to achieve these aims. To address
motivation problems for example, an economics perspective considers contracting solutions where
leaders move followers to act for the best interest of the organization by creating incentives - linking
pay-offs to performance (p. 74) in other words called as the “transactional’ style of leadership which
corresponds to the ‘contingent reward’ dimension (identified by Burns,1978 and Bass,1985, as cited
in Zehnder, et. al., 2017). The authors expound that economists have “largely ignored that leaders
may also have other softer channels through which they can influence their followers’ behaviors”.
On the other hand, in psychology and management literature, this transactional style is deemed basic
and ‘rather unimportant’ as ‘transformational leadership’ and other related theories (e.g. charismatic,
inspirational, visionary leadership styles) is emphasized. In this leadership approach, leaders provide
followers with a shared vision mission together with a sense of identity (p.74). Zehnder et. al (2017)
propose that both of these views are too narrow, arguing that there is no justification for either fully
espousing only contractual solutions nor for underestimating the power of incentives, with too much
and which leadership styles are classified as appropriate based on the complexities of these
environments. This includes environments where purely transactional leadership types may suffice
than those wherein transformational, charismatic, or inspirational leadership may be more needed.
Zehnder, et. al. (2017) argue that leadership scholars can benefit by taking insights from economists
especially in environments or situations where it has been established that contractual solutions or
creating incentives are likely to work well. But they also highlight the limit of the transactional
approach and enhance the economists’ framework with “insights on the transformational tactics” that
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psychology and management leadership studies have put forth over the years (p.74). The map below
is a guide on how environmental characteristics affect which leadership style is optimal for that
specific environment:
The figure above identifies environmental complexity as the single most important
determinant of choice of leadership style. With simpler environments it is easier to lead with
transactional tools, however when environments are multi-dimensional and non-stationary (such as
what society is on the whole) then this calls for transformational leadership as the optimal choice.
The authors showed some key novel roles for leaders in the illustration above so that aside from being
a control device (to make sure the organization is achieving its goals) and a contract designer (giving
out performance pay, coordinating teams and getting into relational contracts which are informal and
enforced through reputational concerns within repeated interactions), leaders are also creators of a
shared/ uniform identity and provide clarity for all stakeholders within and without the organization.
According to the authors, “transformational interventions require substantial investments because the
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leader needs to influence the followers’ preferences by creating a common vision or even a shared
identity” and as these types of leaders are scarce, their talents and skills must be used in cases where
they are needed most (2017, p.75). This economic perspective of applying leadership styles optimally
based on economic contexts, whether they are simple or complex, is applicable to academic
that transformational leadership styles best apply. The authors assert that if this view of leadership
could be integrated into economic frameworks it would allow building leadership models that
“provide a richer and more in-depth understanding of the interplay of environment, leadership styles,
and leader effectiveness” (p.77). The relevance of this literature review of economics linked to
leadership studies with regard to the present study is the emergence of this particular core category
relates to the proposal of the authors that both transactional styles of leadership (with rewards and
inspirational) can be applied depending on the economic context of the leader – whether it is simple
or complex. The authors make a strong argument that applying just one or the other predominantly is
not beneficial to the organization or to whoever is being led. Situations the leader finds himself in
determine which leadership style one should adopt and would be optimal. Conceptualizing leadership
with consideration to the economic context is what educational leaders interviewed for the study in
the Philippines have emphasized so far. It would be truly interesting and contributory to both fields
to understand how the economic environment figures into the practice of leadership and its
effectiveness. Staying within the bounds of this study though, it suffices that the concept of economics
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factoring into leadership concepts of HEI leaders within the Philippine context as core category is
It is also relevant to add that with regard to the role of leaders in creating a shared identity in
order to address problems of motivation (which in turn affect performance and economic outcomes),
the authors mention Akerlof and Kranton’s ‘identity economics’ (2000, 2005, 2010, as cited in
Zehnder, et. al, 2017) which is a novel approach to leadership as linked to economics, where they
“push the notion that people derive utility from having an identity” and this identity is defined as
social categories a person belongs to. This need to belong motivates people to work compatibly with
what those categories require for membership. Explaining further Zehnder et. al. (2017, p.78) state:
“According to this theory, people not only care about outcomes per se, but they are
also concerned about the extent to which these outcomes are compatible with social
norms they identify with. To the extent that leaders can affect the emergence and
persistence of social norms within the groups they lead, this theory provides the
leader with a natural role as a shaper of identities.”
Thus, when transactional models of leadership do not apply due to the complexity of the
situation or context, the leader can choose to apply a transformational model where ‘identity
economics’ can be harnessed to achieve organizational goals and economic success. This tactic aligns
well with the Filipino culture because of the high need for social acceptance or the need to identify
with a group. This economic approach to leadership utilizing a transformational style to engage and
motivate people using ‘identity economics’ suits the Philippine cultural context and can be beneficial
for establishing a strong Filipino identity in the face of the possible erosive effects of globalization.
Another study where the focus was on impact of national leaders on economic growth was
mentioned in the review. Their data set included every post-war leader in every sovereign nation in
the Penn World Tables for which there is sufficient data to estimate leader effects. A total of 130
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countries which basically covered every nation presently and existed prior to 1990. The resulting data
set includes 1,108 different national leaders, representing 1,294 distinct leadership periods. The
authors, Jones and Olken (2005), focused on national leaders who died in office either due to natural
causes or by accident, doing biographical research to narrow the cases to study. Finally, they found
57 leaders who fit their criteria of ‘random’ deaths (which they termed as exogenously timed leader
transitions) and for whom they could estimate growth effects. In order to address the problem of their
study they used rigorous econometric methods, casting aside historical arguments first.
The authors report that results indicate that on the average leaders have detectable causative
impacts on national growth, but the degree to which the leaders matter may be a function of their
context, as different institutional systems may amplify or retard a leader’s influence (p.19). Jones and
Olken (2005) found that countries experience persistent changes in growth rate through these
leadership transitions where autocratic leaders have a stronger impact on the economic outcomes of
their nations than democratic ones. The authors claim that what their paper suggests is that while
political institutions may matter, it is not deterministic rather its important effect is that of
constraining powers of individual leaders. They cite for example democracies that may be able to
prevent the disastrous economic policies of Robert Mugabe in Zimbabwe or Samora Machel in
Mozambique, but this political set-up might also have constrained the successful economic policies
of Lee-Kwan Yew in Singapore or Deng Xiaoping in China (p.26). The authors conclude that their
primary interest is to understand forces behind economic outcomes, which strong evidence in their
study points to leadership. Leaders matter significantly especially in terms of national economic
growth. Using their econometric methodology, they prove the causative impact of leaders and settle
the debate on whether leader influence is deterministic (have little or no influence) or on the other
extreme, that leaders shape history so that it is as the biographies of a few individuals (the Great Man
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view of history). Through their scientific (econometric) study of leaders’ impact on growth of national
economy, the authors debunk Tolstoy’s belief that this centuries-old debate is methodologically
impossible to settle (Tolstoy, 1896 as cited in Jones & Olken, 2005, p.26).
These various studies and literature focused on the link between the fields of economics and
leadership, informs and lends validity to the emerged core category of the conceptual framework in
this present study. An economics perspective of leadership and how leadership effectiveness and even
leadership emergence, may be determined by economics is already on the horizon and currently more
and more studies are being done relating these two fields as they are increasingly found to be
complementary to each other. It is hoped that the emergence of economics as a core category in the
conceptualization of Filipino leadership by leaders in HEIs will serve as an impetus to spur more
research into the merger and update of knowledge between these two fields.
To synthesize the review which included a total of 15 studies and one proposed model
of good governance which has yet to be studied (Robredo’s ‘tsinelas’ style of leadership akin to
servant leadership), the researcher has classified these according to a number of themes such
as: (1) Leadership as Traits, Roles, Behaviors and Skills/Competencies; (2) Leadership perspectives
and concepts; (3) Leadership as process and practices/ actions; (4) Leadership and Economics. This
synthesis also surveys and classifies which studies involved: (a) Gender; (b) Indigenous communities;
(c) educational contexts; (d) organizational contexts. An infographic to visualize these classifications
of the reviewed studies for easier perusal is included at end of the section. Gaps in the research
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Of the 17 papers included in the review, ten or more than half are local studies done in the
Philippine setting, five are foreign studies (U.S.), one an article in a foreign journal summarizing
leadership research, one a local article on community/ political leadership and one, a global study on
leadership, organizations, and culture. Two of the foreign studies involved the use of classic GT and
were included in the dissertation proposal as preliminary exploration of studies that may inform this
present one and illumine the process of doing GT as these also involved conceptualizations of
leadership – one of an indigenous people in the U.S. and the other involving women in schools. The
other foreign review of literature is actually an article providing additional information on the global
study and summarizing research on how the meaning of leadership varies systematically across
cultures. It also described the conflict in literature between the quest for universals and the
identification of cultural contingencies in leadership theory. Three of the other foreign studies
involved economic perspectives on leadership which is an emerging area of interest to both leadership
scholars and economists alike. Since this is an emergent substantive area of study, it was classified
separately on its own in the diagram provided as a visual summary of the literature reviewed. The
researcher classified these various studies and references according to two major classifications for
clarity and conciseness: first, according to theme of the leadership studies, and secondly, according
to the contexts in which the research was conducted. Notably, there are more leadership studies that
involved leadership traits, roles, behaviors, and skills or competencies than any other theme. Also,
with regard to contexts, 4 studies were in educational contexts, 7 were in organizational contexts, 4
were in community/ indigenous or political contexts, and one had participants from mixed contexts.
Under the thematic classification of leadership studies reviewed four themes apply, those that
refer to: 1) leadership traits, roles, behaviors and skills/ competencies; 2) leadership perspectives and
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concepts; 3) leadership process and practices; 4) leadership and economics. The Philippine-based
studies that highlight the first thematic conceptualization of leadership as traits, roles, behaviors, and
skills/ competencies include: Lupdag (1984), Ellamil (2010), Calma (2013), and partly, Andres
(1981), Jocano (1990), Ilac (2018) as they include Filipino traits and characteristics within the scope
of their studies. One study reviewed involving leadership traits and characteristics as well but on a
global scale is Project GLOBE (2004). Lupdag (1984, pp.15-17) enumerates eleven characteristics of
an effective leader within the Philippine setting based on his study of primarily student leaders: 1)
goal seeking, 2) friendly, 3) influence, 4) democratic orientation, 5) concern for the welfare of others,
6) morality, 7) seeks help from others, 8) intelligent, 9) flexibility/ adaptability, 10) verbal ability and,
11) creativity. Ellamil’s (2010) local organizational study involving 1,141 employees across job
levels and professions revealed that the topmost characteristics of Filipino bosses idealized by
employees are: 1) makatao or a people person, having compassion and care for the employee, and, 2)
kakayahang mamuno or competence to lead with mentoring skills to boot. Calma (2013), enlisting
research managers in HEIs as participants in his study using discourse analysis identified 5 roles or
negotiators. The rest of the Philippine leadership studies classified here mainly include the dominant
Filipino cultural characteristics such as familism, paternalism, personalism in their discussions and
study, but involve other leadership concepts such as process or practices as well. Additionally, the
study of Valdez,,et.al., (2017) involving Filipino women as leaders mainly looked at the various
competencies and skills among women HEI leaders in Mindanao as they prepare for competitiveness
of their graduates as ASEAN opened up to the flow of workers throughout the region. These skills
include: critical and innovative thinking skills, interpersonal, and communication skills, intrapersonal
skills, global citizenship, and media and information literacy including the use of ICT. Project
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GLOBE (2004) which is a global study also involved effective leadership traits and the large-scale
research identified six leadership dimensions discussed in detail in Chapter 4. These include: 1)
For the second theme of leadership perspectives and concepts, this includes mainly Cimene
and Aladano’s (2013) study, which refers to three perspectives of leadership based on their study of
leaders from a mix of contexts including organizational, political/community, and educational. These
perspectives are namely: 1) leadership as art; 2) leadership as process; and 3) leadership as ability.
These authors also utilized a GT methodology and was chosen as one of the studies to do theoretical
matching with the present one. Others are foreign studies that dealt with conceptualization of
leadership such as Munson’s (2007) but involving the Native Americans, and Aulicino’s (2006)
involving secondary school girls in American schools and their perceptions of leadership. There is
also one journal article which is a review of leadership studies on the conceptualization of leadership
The third thematic classification involves leadership as process and practices with the
following reviewed studies classified as such: 1) Project GLOBE (2004); 2) Cimene and Aladano
(2013); 3) Ilac (2018); 4) Andres (1981, 1989); and 5) Jocano (1990, 1999). Ilac’s study describes
the leadership process among the indigenous community of the Batads in northern Philippines
leadership agency involving tasks and roles, including preservation of culture; 3) leadership value as
measured by the leaders’ impact on the community. Both Andres and Jocano include leadership
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processes in their work theorizing that leadership should be culturally-contextualized thereby
proposing similar processes for leading organizations (or enterprises) except that Jocano (1990) calls
his theory for leadership Management by Culture and Andres (1981) calls his Management by
Values. Andres underscores his theory with his theorized hierarchy of Filipino needs similar to
Maslow’s except his is culturally-predicated on the Filipino. Jocano, on the other hand proposes a
“Gabay” type of leadership as culturally-appropriate for the local setting. Cimene and Aladano
(2013) included process as one of their leadership perspectives mainly since it involves a continuous
learning process. Project GLOBE (2004) discusses leadership as process and practice mainly as their
study involved exploring how culture impacts on organizational practices and values as well as on
leadership practices and values both at the institutional and societal level.
Lastly, the theme of leadership and economics includes three studies reviewed that merged
these two fields or mainly looking at leadership from the economic viewpoint: 1) Garretsen, et. al.
(2020), 2) Zehnder et.al. (2017), and 3) Jones and Olken (2005). Garretsen, et al (2020), did a review
of the literature as there are an increasing number of studies on leadership applying economics and
its tools for analyses onto problems related to leadership, thus incorporating economics perspectives
and methods into leadership research which the authors deem crucial for progress in the latter. They
argued that the field of economics can advance leadership studies in 3 main areas: concepts, causality
and context. Meanwhile, Zehnder et. al., (2017) also review and synthesize economics literature on
leadership in organizations discussing how leadership scholars can benefit from the detailed
guide of how the two different leadership styles: transactional and transformational styles may best
be applied based on the economic environment of the organization or leader. In their review, they
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also linked the contributions in economics to a broad set of topics in leadership including: a) the
foundations of leadership; b) leader emergence, and c) leader effectiveness, although in this review
the focus as relevant to the present study is on leader effectiveness. Finally, Jones and Olken (2005)
explored the relationship of leadership to national economic growth, looking at whether exogenous
leader transitions (death in office) are associated with shifts in economic growth rates, finding that
leadership does matter for growth. Results of their study reveal that individual leaders can play crucial
With regard to classifying the reviews done according to contexts/ settings, there are four
political contexts; 3) organizational contexts; and 4) educational contexts. Studies that fall in the first
classification, according to gender or gender context include: Aulicino (2006) who studied secondary
school girls supplemented by women school leaders regarding their perceptions of leadership; and
Valdez, et.al. (2017) who studied Filipino women educational leaders in Mindanao HEIs with regard
to various competencies and skills needed to create globally competitive institutional environments
for integration into the ASEAN region and for their students and graduates to be successful or be at
par with graduates from other countries within the region, better yet globally. These were called
According to the community/ indigenous or political contexts, there is mainly the study of
Ilac (2018) with the indigenous Batad tribe using a social constructivist GT approach and resulting to
a leadership process model. Another is an article reviewed that dwelt on the “tsinelas” (slipper) brand
of servant leadership as practiced by a late local politician, based on the discussion of his wife,
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incumbent vice-president of the Philippines Leni Robredo who advocated for the practice of the 3 P’s
as a model for good governance and as suitable for the cultural context: progressive perspective,
partnerships, and people participation. Thirdly, is the foreign study of Munson (2007) which focused
on the conceptualization of leadership among a particular Native American tribe for the purpose of
helping in their economic progress and development and uplift their quality of life in the reservation.
According to organizational contexts, the following studies under this classification have all
been mentioned and describe earlier: Ellamil (2010) on supervisory leaders’ traits and behaviors as
viewed by employees including leader-follower exchange, Andres (1981, 1989) and Jocano (1990,
1999) who both dealt with management processes and proposed culturally-appropriate systems for
effective leadership in organizations, Dickson, et. al (2012), who reviewed various leadership
literature as mostly practiced in organizations and to a large degree discussing the Project GLOBE
study as they concentrated on conceptualizations of leadership across cultures, and lastly, Project
GLOBE itself, by House et.al. (2004) as this worldwide, long-term study focused on culture,
leadership and organizations looking at the practices and values of organizations within three
And last but not least, according to the educational context, the following studies are classified
herein, all of which have also been described already: 1) Aulicino (2006) in secondary schools; 2)
Lupdag (1984) with college student leaders; 3) Valdez, et.al., (2017) with women HEI leaders; 4)
Calma (2013) with research managers in HEIs; and partly, 5) Cimene and Aladano (2013) in HEIs
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The diagram provided below (Figure 3) summarizes visually these classifications of the
Based on this review and survey of the related literature, it can be concluded that there is
indeed a gap that the present study can fill and contribute to. Most of the leadership studies regarding
leadership concepts involved traits, roles, behaviors and skills or competencies (9 in total either in
part or fully encompassing this theme). Lupdag’s study which involved college student organization
leaders was quantitative in nature as it used standardized measures/ tests and statistical analysis to
identify traits/ characteristics seen as effective among these student leaders. It was also done more
than three decades ago, aside from not including other dimensions of leadership. Of the four
leadership studies done in educational contexts, one was foreign and involved secondary schools
although it used the GT methodology (Aulicino, 2006), another involved only women leaders in HEIs
in northern Mindanao (Valdez, et.al., 2017) investigating whether they had the 21st century leadership
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skills APEC recommended. Calma’s (2013) study of research managers in HEIs using discourse
analysis largely focused on their leadership roles based on the narratives of the respondents. Project
GLOBE (2004) also looked at traits and characteristics of leaders on a global scale, but mainly
focused on how culture impacts perceptions of leadership and its practice. It does confirm that
leadership dimensions apply to the Philippines: charismatic, team-oriented and humane-oriented are
the top 3. Ilac’s (2018) study utilized GT methodology, specifically the constructivist approach, but
he engaged with an indigenous community and focused on the leadership process resulting to a
theorized process model applicable mainly to that tribe. Thus, the present study can fill the gap for a
study on leadership done in an educational context and one that focuses on the conceptualization of
Furthermore, a search of the university databases such as ProQuest online has not yielded any
local study pertinent to the substantive area as majority are studies done by Filipinos (usually Filipino
Americans) in the U.S. and not in the local setting. A search on the open access library of the
University of the Philippines specifically in the Faculty of Education and the Faculty of Management
and Development Studies only yielded one study related to leadership and this involves social-work
leaders and social administration which is different from the substantive area of this present study. A
copy of the available theses from this state university is included in the Appendix. Ateneo de Manila
University has yielded two of the studies cited in this review: Ellamil (2010) on organizational
leadership and Ilac (2018) on indigenous community leadership. A search of the De La Salle
University theses and dissertations section from the library’s open access system has yielded a total
of 35 leadership studies, spanning the last decade from 2010 to the present, however, none dealt with
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the substantive area of study. There were a number of related studies based on the focus such as
Vietnam HEIs, two were situated in basic education and used case study methods and one on
Estrañero, 2016) also used cross-case analysis and the case study method to evolve a framework
which is different from the GT approach and methodology. Based on these quite exhaustive searches,
the conclusion is that the present study will be able to contribute to existing literature and fill the gap
The initial review of literature conducted during the proposal stage of the study was very
limited as the researcher initially applied the method of classic GT. This aligns anyhow with the
multi-grounded (MGT) approach as this methodology diverts from classic GT only in the latter part
where further grounding processes are involved, after the inductive method has been applied to the
initial analysis of data. As for the reading of pertinent literature, MGT’s authors Goldkuhl and
Cronholm (2010), counter the requirement in classic GT to “ignore the literature of theory and
especially the area under study” by asserting that the researcher runs the risk of “reinventing the
wheel” in doing so since “we often build new knowledge on existing knowledge” (p.191). Therefore,
the a priori concepts here come from the limited initial review of literature done at the beginning of
the study which MGT makes allowance for. These a priori leadership concepts are illustrated in the
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FIGURE 4: A Priori Leadership Concepts
From Lupdag’s study, the concept of leadership traits and characteristics based on student
leaders in HEIs was identified as possibly contributing to evolving the framework for this study. From
Garcia-Marasigan’s study which dealt mostly with leadership competencies and practices, these
initially emerged as ideas that to a large extent relate to the present study and from Andres (1981) a
priori concepts concerning leadership being different according to culture and relating to historical
roots were noted, as these may have bearing on the present study. The concepts of attitudes and
variations in leadership styles based on the researcher’s extant knowledge, which could possibly
emerge in the present study were initially considered. Some of these actually were mentioned by
participant leaders and were included in in-vivo codes then eventually abstracted and subsumed under
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