Dunkin' Donuts rebranded again in 2018,

this time emphasizing the slogan "America Runs

Dunkin Donuts: A Journey of Brewing Success
Dunkin' Donuts, now simply known as
Dunkin', has a long history dating back to 1950,
when William Rosenberg founded the company in
Quincy, Massachusetts. The original Dunkin'
Donuts location was a small, family-run
establishment that primarily served coffee and
donuts. It quickly gained popularity due to its
emphasis on freshly brewed coffee and a wide
range of donut flavors.
on Dunkin'." By introducing a mobile app and
loyalty program, the company made a concerted
effort to expand its beverage offerings and improve
its digital presence.
Dunkin' Donuts has always been a favorite
among coffee and donut enthusiasts. It has evolved
and adapted to changing consumer preferences
while remaining dedicated to providing high-
quality coffee and baked goods.
Dunkin' Donuts is now a global chain with
thousands of locations around the world, serving
not only coffee and donuts but also sandwiches,
frozen drinks, and a variety of other menu items. It
has made an indelible mark on the coffee and fast-
food industries, and its legacy as a popular
breakfast destination lives on.

Dunkin' Donuts grew quickly over the In summary, Dunkin' Donuts, now
years, and by the 1960s, it had become a well- Dunkin', has a long and successful history that
known brand with over 100 locations. In the dates back to 1950. It began as a small coffee and
1970s, the company started its iconic "Munchkins" donut shop in Massachusetts and has since grown
donut holes and expanded its menu to include into a global brand known for its coffee, breakfast
bagels and muffins. This diversification offerings, and commitment to quality.
contributed to its success as a breakfast and coffee
destination.
Dunkin' Donuts went global in the 1980s,
opening its first international store in Japan. In the
1990s, the company continued to grow and
innovate, introducing iced coffee and various
flavored coffee options. Dunkin' Donuts officially
dropped "Donuts" from its name in the early 2000s
to reflect its broader menu, emphasizing coffee and
other beverages.
Dunkin' Donuts first opened its doors in
the Philippines in 1981. It marked the brand's Kim Soo Hyun’s Commercial Ad for Dunkin’ PH
international expansion, and it has since grown
into a well-known and well-established chain in
the country, known for its coffee, donuts, and other
baked goods. Over the years, the franchise has
grown and adapted to local tastes, offering a
variety of flavors and menu items that cater to
Filipino preferences.
 FABM 2
PRE-FINALS PROJECT

Stage 1: Business History and Financial

Statements

Submitted by:
Escorpizo, Alexandria Celina P.
Santos, Cassandra A.

Submitted to:
Ms. Nilda Pamplona
11 – 10 – 2023