Cynthia B.

Bagsican
BSBA-FM

Dunkin' Donuts
(American multinational coffee company and quick service restaurant)

Dunkin donut was originally born during the world war II when Rosenberg worked
at the Quincy Shipyards and realized that the workers had few options available to them for
lunch. It is a franchisee owned by Jubilant Food works, which also owns Domino’s in India.
William Rosenberg, the founder of the international coffee and donut chain Dunkin’ Donuts, was
born in Massachusetts in 1916 and raised in the Dorchester neighborhood of Boston. Rosenberg
left middle school in eighth grade to help support his family, which had lost their family business
during the great depression. Gradually Rosenberg held onto little shops which began to turn into
the primary shop for all the workplace goers who needed to get a speedy breakfast on their
approach to work and the establishment developed. The development has been with the end goal
that the brand is presently has gotten inseparable from breakfast essentially wherever in the US. In
1948, upon realizing that half of his sales were coming from coffee and donuts, Rosenberg opened
a restaurant in Quincy, Massachusetts, called Open Kettle that sold coffee for ten cents and donuts
for a nickel. While the shop was quickly a success and grossing over $5,000 per week, Rosenberg
was not happy with the name, so he opted to change it. Noticing that customers dunked their donuts
in their coffee, the Open Kettle was renamed Dunkin’ Donuts in 1950. In 1955, Rosenberg's
brother-in-law, Harry Winokur, broke his partnership with Rosenberg and went on to create his
own doughnut company: Mister Donut. The company flourished domestically and abroad, most
notably in Japan, where it is the largest donut chain in the country. You can still find Mister Donut
stores in Japan because Duskin Co. Ltd. bought the rights to all Asia-based stores in 1983.
However, only one location remains in the United States, in Godfrey, Illinois.

By 2002, Dunkin’ had 5,000 food joints in 38 countries, which has increased over the
past two decades to 13,000 restaurants in 46 countries. It has evolved into the largest coffee-and-
baked-goods chain in the world. Dunkin’ Donuts largest doughnut production facility outside the
United States. The facility consists of a warehouse for storing the flour and mix, plus a kitchen for
preparing and baking the donuts. Temperature within the building is constantly maintained at
25°C. With the capacity to produce over 50 million donuts per year, this facility is able to cater to
all 115 Dunkin Donuts retail points across the country. Dunkin Donuts- Distribution Channels
Dunkin Donuts has been in the market for 57 years, and the company has currently taken a new
turn on their distribution channel and process. The company is initiating a new distribution method,
of three steps and four stations. Originally, there were two steps and three stations, where Dunkin
Donuts would directly supply coffee from their production to their retail stores over the country
and those stores would then give to the consumers. However, this is now changing as Dunkin
Donuts takes up business with P&G, and P&G will now give customers a chance to buy Dunkin
Donuts coffee from retail stores outside of the retail Dunkin Donuts shops. This make the Dunkin
Donuts coffee available not only at the retail stores, but at retail markets such as Walmart, Kroger,
Target, Walgreen’s, and Costco (Coen, 2014). This path has made many splashes in the industry,
being labeled as intelligent and risky. Dunkin' sells more coffee than donuts. Dunkin' CEO Nigel
Travis told CNBC in 2015 that about 60% of Dunkin's sales come from beverages. While coffee
is clearly the heart and soul of the franchise, the donuts are just as important. Dunkin' sells around
2.9 billion donuts and munchkins globally each year.

"In today's economy, Dunkin' Donuts is fortunate in that the company does have a
resistance and a resiliency based on the value that we offer to consumers and indirectly to
franchisees," says Lynette McKee, a certified franchise executive and vice president of franchising
for Dunkin' Brands Inc. McKee says that in tough times, people look for stable, built-to-last
concepts. Founded in 1950, Dunkin' Donuts bills itself as "America's favorite every day, all-day
stop for coffee and baked goods." The Canton, Mass.-based brand is the No. 1 retailer of hot and
iced regular coffee-by-the-cup in America, and the largest coffee and baked goods chain in the
world with more than 7,900 restaurants in 30 countries. "Dunkin' Donuts' innovative menu and
evolving concept, as well as our flexibility in terms of image and application, allow franchisees to
continue to grow and prosper while other less-proven or dynamic brands are stepping back,"
McKee says, adding that she values franchisees that show concern for customers and build lasting
relationships in a fast-paced business world. According to McKee, an ideal franchisee has a net
worth of $1.5 million and liquid assets of at least $750,000 (for a minimum five-store
development). She adds that the franchisee or his management team should have restaurant and/or
food service operations experience. Dunkin' Donuts--and by extension its franchisees--enjoys 98
percent brand awareness across the United States. It's the power of the brand that fuels the
company's success, McKee says. "We enjoy strong market share because we build customer
satisfaction and loyalty and keep Dunkin' Donuts relevant to the taste of its consumers." McKee
says the ultimate goal of Dunkin' Donuts is to provide the most high-quality food and beverages
when and where the customers want them. "We look at the needs of the customer base--very busy
people on the go, up early in the morning, needing an afternoon lift or a snack at the end of the
day," McKee says. "We are fulfilling a growing demand in the marketplace: great coffee and
delicious food and beverages that you can enjoy any time of day--fresh, fast and affordably."

Dunkin Donuts’ Mission and Vision

Mission
Dunkin’s mission statement is “to be the
leading provider of the wide range of
delicious beverages & baked products around
the kingdom in a convenient, relaxed, friendly
environment that ensures the highest level of
quality product and best value for money.”
Vision
Dunkin’s vision statement is “to be always
the desired place for great coffee beverages
and delicious complimentary doughnuts &
bakery products to enjoy with family and
friends.”

This mission statement strongly emphasizes the vital role of the quality which will make
customers enjoy the products. It also shows that the company gives huge importance to the
establishment of a loyal customer base due to which it would be relatively insured by losing a
market share to its competitors. And in their vision statement the emphasis is put on their wish to
be the first-choice place for hanging out for coffee and some tasty dessert for people in every age
group.
 S W
❖ International ❖ risks of high sugar
Presence consumption
❖ Customer Service ❖ Competitors
❖ Strong Brand ❖ Franchise
Portfolio
❖

O T
❖ Competitors
❖ Healthy Snacks
❖ Competitors
❖ International
❖ Healthy lifestyle
Expansion

This SWOT Analysis is to clarify what are the Strength, Weaknesses, Opportunity and
Threats of the Dunkin’ Donuts Business as part of the production process. By identifying and
analyzing this, one can achieve a competitive edge by working on their weaknesses and boosting
the strong points. Even a very strong Business, there are still challenges or threats that can make a
ones Business turn down. Through this it helps can a Business to visualize in advance, what are
the positives and negatives of any organization.

CANTON, MA (July 29, 2019) -- Dunkin’ Brands Group, Inc. (Nasdaq: DNKN), the
parent company of Dunkin’ and Baskin-Robbins, has published its 2017-18 Sustainability Report,
providing a thorough overview of its sustainability progress and the ongoing commitment of its
brands and its franchisees to create a positive impact for both customers and communities
throughout the world. Dunkin’ Donuts Fights Global Poverty with Fair Trade Espresso. This
supports the economic and environmental well-being of coffee-farming communities around the
world. Dunkin’ Donuts is combating global poverty by choosing to use fair trade espresso beans,
which is making a difference in the lives of many families around the world.