Eduardo “Danding” Morphy

Cojuangco Jr.
Danding Cojuangco Life Story: Personal Life

• Danding Cojuangco was born June 10, 1935 and is the eldest son of Eduadro Cojuangco Sr. and Josephine
Murphy His mother IS an Irish by blood, she is a daughter of a U S. Army volunteer, born and raised in Baguio
City. Danding was born in raised in their farmland in Paniqui Tarlac He grew up like any other normal kids,
walking around the streets of their small town.

• Danding Cojuangco study Field crops and agriculture in the University of the Philippines to be able to
understand the work around of his father's estate. Upon taking over his father's debt-ridden logging
business, he decided to sell the company.
• Danding's education is one of his life's early struggles. He couldn't get a solid education foundation; even
during his freshmen as a high school student, Danding still have difficulty in reading. The school
administrations even advise her mom to get him a tutor to focus on teaching him what he is left out from
school
Danding Cojuanco Success Story

• Danding invested what is left with the proceeds of selling his father's business in cement production named
Northern Cement Corporation. This company has withstand many struggles up to this day which is still doing
very well in the market
•Cojuangco purchased 20% of San Miguel Corporation amounting to 488.28 Million pesos or 16.276 million
shares at 30 pesos per share rate. Within that very same year, he purchased another 31% of San Miguel
corporation which is 3313 million shares Allegations anses stating that his purchase of the SMC was a scheme
of his money laundering way of covenng up the ill gotten wealth from the Marcos's but laten by year2011 ,
•His year sales profit of Php6.6 Billion grew to Php536 Billion per year. By year 2013 Cojuangco decided to sell
his stake on San Miguel Corporation to Ramon Ang but Cojuangco remains as the CEO of the company.
There has been a lot of business venture done by Danding which includes banking industry food and beverage
manufacturing, oil manufacturing company
Political Life of Danding Cojuanco

• Danding Cojuangco served his hometown as a Governor from 1967 to 1969 and served as a Congressman
from 1969 to 1972 His public service focused on the agricultural projects he implemented for his hometowm
• He Iso became prominent as a Marcos crony during the golden era of the late President Ferdinand Marcos.
He served as an adviser and a close friend to the Marcos's which later creates conflict with hm and cousin
Corazon Aquino.
• Cojuangco got exiled with the late President Ferdinand Marcos year 1986 and was only able to come home
year 1989
• he belong to the group "Rolex 12" who are the acknowledged closest friends of President Marcos. He said
that he is not a crony, he was a real friend for him that he honored until the very end.
Danding's Secret to Success

• "1t is important that God loves you."

• " I don't have a college degree."
• "Be pragmatic about things. Have perseverance. Have strong faith in what you believe in."