10 Viral

LinkedIn
templates
to steal
www.pellecopy.com

Grab attention and increase engagement

with these viral copywriting formulas.
Turn any ideas into
demand-boosting
LinkedIn posts.
 Quick tips
6 steps to better LinkedIn posts.
1. Make your first sentence stand out
2. Write 'you' more than 'I'
3. Know your audience
4. Write for one person
5. Remove fluff
6. Give value

www.pellecopy.com
#1

The Disruptor
Show your expertise.
{{[popular opinion] and why it’s wrong}}
{{Call it out}}
{{You’ve been misled}}
{{Tease the truth}}
{{Give the truth}}
{{Closing statement showing expertise}}

www.pellecopy.com
 #2

The Twister
Twist a common belief.
{{Audience:}}
{{Call out their way of thinking about [activity]}}
{{Show them why it's wrong}}
{{Show the benefits of change}}
{{Closing statement showing expertise}}

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#3

The Crazy
Give one "crazy" technique.
{{Want to achieve [goal]?}}
{{This [new way] is crazy}}
{{Explain how it works}}
{{Details}}
{{Closing argument}}

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#4

The Teacher
Give a step-by-step guide.
{{Doing X in [common way] don't give Y}}
{{Tease a better way}}
{{Audience:}}
{{List practical steps to achieving Y}}
{{Add details}}
{{Show benefits of following steps}}

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 #5

The Solver
Show an uncommon solution.
{{Forget [goal] without [uncommon thing]}}
{{Tease the truth}}
{{Show how to achieve [goal]}}
{{Closing argument}}

www.pellecopy.com
#6

The Don't
Show how to do things right.
{{Don’t do X}}
{{List details of what not to do}}
{{Explain why change is necessary}}
{{List what to do instead}}
{{Benefits of doing it right}}
{{Summarize benefits of change}}

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#7

The Challenger
Challenge the status quo.
{{Quote popular industry statement}}
{{It's false}}
{{[role] who says [quote] forget one thing...}}
{{Statistics or observation}}
{{Explain your point of view}}
{{Practical details}}
{{Why your way is better}}

www.pellecopy.com
#8

The Doer
Do unique things.
{{What's the best way to do X?}}
{{List [old way]}}
{{Tease [new way] to do things}}
{{Explain why [new way] is better}}
{{Closing argument}}

www.pellecopy.com
#9

The Connection
Tie your solution to the solution.
{{Doing well in Z needs more than X}}
{{It's about Y}}
{{List [things] needed to achieve Y}}
{{How [solution] offers [things]}}
{{Show more benefits}}
{{Use [solution] to achieve Y}}

www.pellecopy.com
#10

The Way
Wake your reader to a better way.

{{Common belief.}} {{Negative.}}

{{State problem}}
{{Agitate pain}}
{{Give hope}}
{{Here's a better way to solve X:}}
{{Practical list}}
{{Give details}}
{{Powerful takeaway}}

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Thank you for
reading.
www.pellecopy.com