PRINCESS ROHANAH KARIM 21-1730

SBIT-3K NOVEMBER 03, 2023

How various media drive different forms of global integration and how they affect
societies? 50 points

The media has a significant impact on various forms of global integration and how they affect
societies. Media's low marginal costs make it ideal for globalization, and its global reach allows it to be
relevant in a wide range of countries. Individual beliefs, attitudes, and behaviors can be influenced by
media, and social norms that influence and encourage gender violence have been targeted by policy
interventions using mass media communication. Media can both build and destroy empires, and it
shapes who we are as individuals as well as those around us. Social media has changed the way we
communicate, share information, and consume media. It has resulted in many positive changes, such
as the democratization of information and increased connectivity, but it has also resulted in negative
consequences, such as the spread of misinformation and the amplification of hate speech. Radio and
television were early contributors to this new form of mass media, influencing global political views
and religious beliefs as well as changing how we view literacy in an educational setting. The media
facilitates extensive transnational cultural exchange, challenging existing cultures and fostering the
formation of new and alternative symbolic and cultural communities. The general public believes that
social media has an impact on society, and opinions differ between social media users and non-users.
The social consequences of media are primarily mediated through sectors, and it can have both positive
and negative effects on individuals and communities. The media has the power to shape our
perceptions of social norms and values, and it frequently portrays certain behaviors as acceptable or
desirable while condemning others.

What are the medium of communication in global platforms nowadays? Explain each
categories briefly. 50 points

Today, communication on global platforms involves a variety of mediums, each serving a

different purpose and reaching a diverse audience. These global communication platforms cater to a
wide range of needs, preferences, and circumstances. They allow people to connect, share
information, exchange ideas, and engage in a variety of global interactions.

DIGITAL MEDIA
● Websites, blogs, and online news outlets are all examples of digital media platforms. Many
people around the world rely on it as their primary source of information and news.
● Users of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn can share
content, connect with others, and participate in public debate. They have a significant impact
on global conversations.
TELEVISION
● Television is still a powerful mass communication medium. It broadcasts visual content to a
global audience, making it an important source of news, entertainment, and cultural exchange.
● Satellite television and cable networks aid in the global broadcast of content, allowing for the
cross-border dissemination of information and cultural products.
RADIO
● Radio remains an important medium, particularly in areas with limited internet access. It serves
as a broadcasting platform for news, music, educational content, and local programming.
● Internet radio and podcasts have expanded radio's reach, making it available to a global
audience through online streaming.
PRINT MEDIA
● Although print newspapers and magazines have declined in some areas, they continue to be
influential in others. High-quality print publications frequently target specific demographics and
niches.
● Many countries have access to international newspapers and magazines, which provide a
diverse range of perspectives on global issues.
SOCIAL MEDIA
● Although social media platforms are a subset of digital media, they are notable for their role in
facilitating social connections, user-generated content, and viral trends.
● They allow individuals, organizations, and governments to reach a global audience and have
been critical in shaping debates and mobilizing movements.
VIDEO SHARING PLATFORMS
● YouTube and Vimeo have emerged as primary channels for content creators, influencers, and
organizations to share video content with a global audience.
● They provide a venue for entertainment, education, tutorials, and other forms of visual
communication.
MESSAGING APPS
● For private and group communication, messaging apps such as WhatsApp, WeChat, and
Telegram are essential. They also allow you to share multimedia content and make voice and
video calls.
● These apps are widely used for personal, business, and political communication and have a
global user base.
EMAIL
● Email is still a vital tool for both professional and personal communication. It is commonly
used to send messages, documents, and conduct online transactions.
● Email is essential in global business, diplomacy, and personal correspondence.

VIRTUAL CONFERENCING
 ● Platforms for virtual conferencing, such as Zoom and Microsoft Teams, have grown in
popularity for remote work, education, and international collaboration.
● They make global meetings and events more accessible by enabling real-time video and audio
communication.
ONLINE FORUMS and DISCUSSION BOARDS
● Online forums and discussion boards allow for in-depth discussions and knowledge sharing on a
variety of topics. Global discussions are facilitated by platforms such as Reddit and Stack
Exchange.