Th e 15-p t Sales-Pag e-

in -a-D ay Tem p lat e

Sect ion 1: Th e Pre-Head lin e Qu alif ier
Sect ion 2: Th e Qu est ion Loop Head lin e
Sect ion 3: Th e Lead Esta blishing the ga p.

Sect ion 4 : Th e M om en t of Hig h est Ten sion

Sect ion 5: Th e M om en t of Hig h est Pleasu re
Sect ion 6: Slau g h t erin g Th e Sacred Cow s / Belief In st allat ion
Sect ion 7: Th e Blu e Ocean Brid g e (Tran sit ion in t o t h e Solu t ion )
Exploring the ga p.
Sect ion 8: Solid ifyin g Beliefs Part 1 (You r Bio)
Sect ion 9: Solid ifyin g Beliefs Part 2 (Test im on ials)
Sect ion 10 : Th e Prod u ct Reveal
Sect ion 11: Th e Alad d in Prod u ct Tou r Exiting the ga p.

Sect ion 12: Th e Gold en Gu aran t ee

Sect ion 13: Th e Up g rad ed FAQ (Close # 1)
Sect ion 14 : Th e ?Perfect For You If ? (Close # 2)
Esca ping the ga p.
Sect ion 15: Th e Fin al Con f id en t Ap p eal (Close t h e Qu est ion Loop )
Bon u s: Th e Risk M it ig at or Close

W h at w e'r e w r it in g liv e t o d ay

- Sect ion 1: Th e Pre-Head lin e Qu alif ier

- Sect ion 2: Th e Qu est ion -Loop Head lin e
- Sect ion 13: Th e Gold en Gu aran tee

cop ysch ool.co

A b o u t t h e 15-p t Sales-Pag e-in -a-D ay t h em ep lat e

If you ?ve read a lon g form sales p ag e for an y of t h e top m u lt i-m illion d ollar
p rod u ct or cou rse lau n ch es over t h e last t w o years, ch an ces are g ood you ?ve
seen t h e 15-p t Sales-Pag e-in -a-D ay t h em ep late at p lay.
In sh ort ord er, it ?s b ecom e t h e ?g old st an d ard ?for lon g -form sales p ag es t h at
feel n at u ral, et h ical an d n on -sleazy - p ag es t h at can resu lt in record -b reakin g
con version s in n early h alf t h e t im e it t akes to w rite lon g cop y w it h ou t it .
It 's so su ccessfu l an d sw ift to u se b ecau se it ?s b ased on t h e ?Coach in g t h e
Con version ?m et h od . It seeks to rep licate t h e flow, in t im acy an d p ersu asive
p attern in g of a on e-on -on e en rollm en t con version t h at t yp ically con vert s at
25-50x t h e rate of a n orm al lon g form sales p ag e.

cop ysch ool.co

Sec t io n 1: Th e Pr e-Head lin e Qu alif ier

W h at you ?re coach in g

- Im m ed iate self-select ion (oh, hey! tha t?s m e)
- Exclu sive em p ow erm en t (som et h in g t h at en t it les t h em to read on )
- A feelin g of syn ch ron icit y(wow? perfect tim ing)

How t o w rit e it

SHORT FORM AT
Im p ort an t q u est ion for (in st an t id en t if ier 1), (in st an t id en t if ier 2), (in st an t
id en t if ier 3)

Exam p le f rom Cop y Sch ool b y Cop y Hackers

Ca reer-defining question for digita l m a rketers, entrepreneurs a nd the
well-pa id copywriters who write for them :

LONG FORM AT
Im p ort an t q u est ion for (in st an t id en t if ier) w h o st ill h aven ?t (overcom e
b ig g est p rob lem or ach ieved m ost d esirab le ou t com e)

Exam p le f rom List Bu ild er's Lab 2.0 b y Am y Porterf ield

Im porta nt question for coa ches, experts & course crea tors who STILL don?t
ha ve a profita ble em a il list of over 2,500 enga ged, rea dy-to-buy subscribers:

W rit e you r p re-h ead lin e q u alif ier :

Im p ort an t q u est ion for ___________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

cop ysch ool.co

Sec t io n 2: Th e Qu est io n Lo o p Head lin e

W h at you ?re coach in g

- Cu riosit y
- Resou rcefu ln ess
- Im p lied p rom ise
- Aw aren ess of t h e g ap

How t o w rit e it

THE IF / W ITHOUT / W OULD

If t h ere w as a w ay t o [ach ieve b ig p rom ise] w it h ou t [p rocess relat ed p ain
p oin t s]... w ou ld you f in ally feel con f id en t com m it t in g t o [ach ievin g X]?

Exam p le f rom List Bu ild er's Lab 2.0 b y Am y Porterf ield

If there wa s a predicta ble, step-by-step m ethod for a ttra cting a stea dy surge
of perfectly-ta rgeted lea ds EVERY SINGLE DAY without the confusion, tech
overwhelm , or crippling ?wha t the heck do I do next?syndrom e?.
Would you fina lly feel confident enough to m a ke profita ble list building your
business?s # 1 priority?

THE D IFFERENCE-M AKER

W h at ?s t h e ONLY/BIGGEST d ifferen ce b et w een (sh ort version of M OHP)
an d (sh ort version of M OHT)?

Exam p le f rom Cop y Sch ool b y Cop y Hackers

W ha t?s the difference between a m a rketing ca m pa ign tha t genera tes
record-brea king profits, va ults you to the top of your industry a nd ha s you
jet-setting to La ke Ta hoe for your next tea m off-site?
?a nd one tha t ba rely brea ks even a nd lea ves you shoulder-shrugging on your
post-m ortem Zoom ca ll a s you wonder where the eff things went so wrong ?

cop ysch ool.co

W rit e you r q u est ion loop h ead lin e:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

cop ysch ool.co

Sec t io n 12: Th e Go ld en Gu ar an t ee

W h at you ?re coach in g

- Aff irm at ion of t h e b ig p rom ise
- A clear, sp ecif ic, an d excit in g ?w in ?to w ork tow ard s
- Risk alch em y (h ow to t u rn risk in to resou rcefu ln ess + cou rag e to t ake act ion )

How t o w rit e it

[Bran d you r g u aran t ee]

[D em on st rat e u n sh akeab le con f id en ce in you r p rod u ct ]
[St at e t h e g u aran t ee len g t h ]
[St at e t h e sp ecif ic act ion s t h ey?ll b e t akin g d u rin g t h at t im e t o p rod u ce t h e
ou t com e]
[St at e t h e sp ecif ic em ot ion al an d t an g ib le b en ef it s t h ey sh ou ld see in t h at
t im ef ram e]
[If t h at con d it ion isn ?t m et - st at e t h e EXACT p rocess for g et t in g a refu n d ]

Exam p le f rom Cop y Sch ool b y Cop y Hackers

The best pa rt a bout Copy School is tha t you don?t ha ve to wa it m onths or yea rs before
kinda , m a ybe, sorta seeing a result.
Running FB or Insta gra m Ads? See if you ca n use the stra tegies a nd tem pla tes inside
10x Fa cebook a ds to boost your releva ncy score a nd rea ch m ore ta rgeted prospects
while lowering your cost to a cquire new custom ers.
Got a n em a il to write? Use 10x Em a ils or 10x La unches a nd fire off one of 30 + proven
tem pla tes la ter this a fternoon a nd see if you ca n m a ke Copy School pa y for itself with
a single em a il send.
Got a n underperform ing la nding pa ge or sa les pa ge? You get the idea .
As long a s you?re currently in the m a rketing trenches, cha nces a re you?ll ha ve D OZENS
of opportunities over the next two m onths to 2x, 5x or 10x your ROI inside Copy School.
And if for wha tever rea son you don?t feel like you?re a ny closer to writing winning copy
a cross every m a jor sta ge of your funnel, sim ply send us a n em a il to
support@copyha ckers.com within 60 da ys a nd we?ll send ba ck every dolla r.

cop ysch ool.co

Give you r g u aran t ee a n am e:
___________________________________________________

How can you d em on st rat e u n sh akeab le con f id en ce in you r p rod u ct ?

_______________________________________________________________________________________
_______________________________________________________________________________________

How lon g d oes a cu st om er h ave t o t ake ad van t ag e of you r g u aran t ee?

___________________________________________________

St at e t h e sp ecif ic act ion s t h ey?ll b e t akin g d u rin g t h at t im e t o p rod u ce t h e ou t com e:

_______________________________________________________________________________________
_______________________________________________________________________________________

St at e t h e sp ecif ic em ot ion al an d t an g ib le b en ef it s t h ey sh ou ld see in t h at t im ef ram e:

_______________________________________________________________________________________
_______________________________________________________________________________________

St at e t h e EXACT p rocess for g et t in g a refu n d :

_______________________________________________________________________________________

Pu t it all t og et h er t o w rit e you r Gold en Gu aran t ee:

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

cop ysch ool.co

Co p y w r it er s lov e u sin g t h em ep lat es f r o m 10 x Sales Pag es

?10X Sales Pag es is a g am e-ch an g er! Th e sales p ag es I?ve w ritten for ou r clien t s
u sin g Ry?s t h em ep late alon e are b rin g in g in seriou s $$$s, over an d over ag ain .
Ju st as an exam p le... On e of ou r clien t s h ad a $10 0 K + lau n ch f or a $47 p rod u ct .
An ot h er is seein g a 22% con version for a m em b ersh ip site. PLUS I?ve b een ab le to
st ream lin e AND d eep en m y con version cop yw rit in g p rocess too.
If you w an t to w rite h ig h -con vert in g sales p ag es t h at con n ect p ow erfu lly w it h
you r id eal au d ien ce, you n eed 10x Sales Pag es. Th e cou rse covers everyt h in g you
n eed to kn ow ab ou t craft in g com p ellin g cop y an d u n d erst an d in g you r b u yer.
You ?ll n ever su ffer f rom ?b lan k-p ag e?syn d rom e ever ag ain . I can g u aran tee t h at .?
- Prern a M alik , con t en t b ist ro.com

?Rig h t after I f in ish ed 10x Sales Pag es, I g ot a call f rom Sp en cer Haw s f rom Nich e
Pu rsu it s to w rite a cou rse sales p ag e for Org an ic Traff ic Form u la. In t h e f irst w eek,
w e exceed ed ou r g oals b y ab ou t 21% for t h e sales p ag e. His g oal w as to d o
$40,000 to a 1000 -p erson list w it h a $600 cou rse. We d id $47,000 in t h e f irst
w eek.?
- Jesse Gern ig in , au t h orit ycop y.com

?I?ve w ritten ju st on e sales letter u sin g 10x Sales Pag es, b u t it w as a h u g e su ccess.
Over t h e cou rse of a 5-d ay lau n ch , m y sales p ag e d id 1161 sales f or a g ran d t ot al
of $228 ,717.?
- Brad W ag es, b rad w ag es.com

?I ch arg e 2.5x m ore f or a sales p ag e t h an I d id w h en I f irst st arted t h e cou rse.

I?m ju st m ore con f id en t in t h e w ork I?m p rod u cin g . I d on ?t feel like I?m ju st
t h row in g som et h in g tog et h er b ecau se I?m u sin g a m et h od olog y t h at h as w orked
in t h e p ast for ot h er p eop le.
M y clien t s are h ap p y. I kn ow I?m g ett in g resu lt s for t h em . W h at I?m d oin g h as a
b ig im p act on t h eir b u sin ess. Act u ally, on e of t h e clien t s I d id a sales p ag e for w as
so im p ressed sh e h ired m e for m ore p roject s. It st arted off as ju st a sales p ag e
an d I t h in k w e?re on t h e 5t h p roject n ow.?
- Pat t i Hau s, p at t ih au s.com

cop ysch ool.co

JOANNA W IEBE is t h e fou n d er of
Cop yh ackers an d creat or of con version
cop yw rit in g . Sh e an d h er ag en cy h ave
w rit t en cop y for t h e likes of M et alab ,
Sh op ify, Sp rou t Social, Prezi, BT, Tesco,
Bu ffer, Ed g ar an d W ist ia. An d sh e?s b een
in vit ed t o t each con version cop y on 10 0 +
in t ern at ion al st ag es: Goog le, INBOUND,
Bu sin ess of Soft w are, M ozcon , Call t o
Act ion Con feren ce, Jeff W alker ?s PLF
Even t an d Con version XL Live.
RY SCHW ARTZ is t h e creat or of t h e
?coach in g t h e con version ? m et h od . He
h as b een t h e n ot -so-secret h ired g u n
b eh in d d ozen s of 6- an d 7-f ig u re
p rod u ct lau n ch es an d everg reen
fu n n els. He?s w rit t en for an d /or
con su lt ed w it h t op on lin e b u sin esses
like Am y Port erf ield , Tod d Herm an ,
Lon d on Real, Josh Sh ip p , Jasm in e St arr
an d D an M art ell.