Far Eastern University
Institute of Architecture and Fine Arts
Business Management and Application in Architecture
Name: Rafaela Milagrosa A. Forcadilla
Year and Section: 5th Year / Sec-1
Instructor: Ar. Maria Olivia Lengson
Formative Assessment 5
Marketing and Selling
Definition:
1. Marketing is focused on satisfying
and attending to the needs of the
consumers. It considers the
efficiency in manufacturing,
producing, and delivering excellent
consumer value to the target
market.
2. Selling is an aggressive method
where persuasion takes place
towards the customers for them to
purchase a product or service.
1.
2.
Examples:
3. Marketing examples:
- Product placement in
entertainment platforms
- Newsletters
- Search Engine Marketing
4. Selling examples:
- Door-to-door sales
- Business-to-business sales
- Personal selling
Characteristics/Facts:
1. The business planning when
marketing considers the long-
term period and is highly
focused on the consumer
needs.
2. The business planning when
selling is only short-term and
mainly focuses on the product.
Marketing
Selling
Non-Examples:
1. Marketing is not sales. It does
not include the actual execution
of the sales may it be in a store
by a clerk or in a field by an
assigned sales professional.
2. Selling does not include the
promotional procedure and the
process of profitably translating
the consumer needs into
revenue.
 Production and Manufacturing
Definition:
3. Production is the process of
transforming things into products,
goods, or services by using raw
materials, money, investments, or
partially made products.
4. Manufacturing is the process of
using machinery and equipment to
turn raw resources into tangible
goods or products.
3.
4.
Examples:
1. Examples of production outputs:
- Electronic devices (goods)
- Clothing (goods)
- Office/facilities maintenance
(service)
2. Manufacturing examples:
- Rapid manufacturing
- Lean manufacturing
- Process manufacturing
Characteristics/Facts:
3. Production is defined as “inputs”
and “outputs”.
• Inputs – resources needed to
produce goods or services
• Outputs – final product of the
inputs
4. Three main types of manufacturing
commonly used:
• Make-to-stock (MTS) – goods
are produced and held in stock
at retail
• Make-to-order (MTO) – order
must be made to begin
production
• Make-to-assemble (MTA) –
similar to MTO but
components are produced and
will only be assembled when
orders come in
Production
Manufacturing
Non-Examples:
3. Production
- Self-consumption of goods
and services
4. Manufacturing
- Logging or mining as they
do not change goods into
new products
 References

Cohen, H. (2022, September 12). What marketing is NOT. Heidi

Cohen. https://heidicohen.com/what-marketing-is-not/

Difference between selling and marketing: Meaning, example. (2019, February 15).

BYJUS. https://byjus.com/commerce/what-is-the-difference-between-selling-and-

marketing/

Production vs. Manufacturing: Definitions and Differences. (2023, February 4).

Indeed. https://www.indeed.com/career-advice/career-development/production-vs-

manufacturing

Tristancho, C. (2023, April 18). Production vs. manufacturing: Key differences.

ProjectManager. https://www.projectmanager.com/blog/production-vs-

manufacturing-key-differences

What is manufacturing? (Definition, types and examples). (n.d.). Joining Innovation with

Expertise - TWI. https://www.twi-global.com/technical-knowledge/faqs/faq-what-is-

manufacturing#:~:text=However%2C%20for%20example%2C%20logging%20or,a%

20facet%20of%20manufacturing%20either