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Entrepreneurship Starting and

Operating A Small Business 4th Edition


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Entrepreneurship: Starting & Operating a Small Business, 4e (Mariotti)
Chapter 8 Using Financial Statements to Guide a Business

1) Which of the following is not a basic financial document that entrepreneurs use to track their
businesses?
A) income statement
B) cash flow statement
C) balance sheet
D) market share statement
Answer: D
Diff: 1 Page Ref: 252
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Analytical thinking

2) The last line of an income statement shows a business's ________.


A) gross profit or gross loss
B) profit or loss
C) net profit or net loss
D) gross margin
Answer: C
Diff: 2 Page Ref: 253
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Analytical thinking

3) In the income statement, EBIT minus interest costs equals ________.


A) gross profit
B) pre-tax profit
C) net profit
D) COGS
Answer: B
Diff: 3 Page Ref: 252
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Analytical thinking

4) Jared analyzed the income statement for his independent label and found that for every dollar
of sales, 30 cents were spent on cost of goods sold. The gross profit per dollar was 70 cents. If 20
cents were spent on operating costs and 10 cents on taxes, what is the net profit per dollar?
A) 60 cents
B) 40 cents
C) 30 cents
D) 20 cents
Answer: B
Diff: 2 Page Ref: 252
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Application of knowledge

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Copyright © 2016 Pearson Education, Inc.
5) An income statement shows whether the difference between revenues (sales) and expenses
(costs) is a profit or a ________.
A) loss
B) net profit
C) breakeven
D) semi-loss
Answer: A
Diff: 1 Page Ref: 252
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Reflective thinking

6) Ideally, you want to have a positive "double" bottom line. This means ________.
A) you are achieving twice the revenues you expected
B) you have twice the number of customers that you expected
C) you have twice the profit you expected
D) your profit allows you to stay in business and achieve your mission
Answer: D
Diff: 3 Page Ref: 254
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Reflective thinking

7) The power of the income statement is that it will tell you whether you are fulfilling the
formula of buying low, selling high, and meeting customer needs.
Answer: TRUE
Diff: 2 Page Ref: 253
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Analytical thinking

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Copyright © 2016 Pearson Education, Inc.
8) Describe the parts of an income statement.
Answer:
1) Revenue. Income from sales of the company's products or services. For companies using the
cash method of accounting, sales are recorded when payments are received.
2) COGS (Cost of Goods Sold)/COSS (cost of services sold). These are the cost of the
materials to make the product (or deliver the service) plus the costs of the direct labor used to
make the product (or deliver the service). An income statement reports total COGS for a period.
3) Gross profit. The results of revenue minus COGS.
4) Other Variable Costs (VC). Costs that vary with sales.
5) Contribution margin. The result of revenues minus COGS and other variable costs, or gross
profit minus other variable costs.
6) Fixed Operating costs. Costs that do not vary with sales. The most common are represented
by USAIIRD: utilities, salaries, advertising, insurance, interest, rent, and depreciation.
7) Earnings before interest and taxes (EBIT). The result of gross profit minus other variable
costs minus fixed costs, except interest and taxes.
8) Pre-Tax Profit. EBIT minus interest costs. This is a business's profit after all costs have been
deducted, but before taxes have been paid. Pre-tax profit is used to calculate how much tax the
business owes.
9) Taxes. The taxes a business must pay on the income it earns.
10) Net profit/loss: The business's profit or loss before any taxes have been paid.
Diff: 3 Page Ref: 252
Learning Object.: 8.1 Understand an income statement.
AACSB Category: Analytical thinking

9) Owner's equity is also called ________.


A) debt
B) assets
C) liabilities
D) net worth
Answer: D
Diff: 2 Page Ref: 256
Learning Object.: 8.2 Examine a balance sheet to determine a business's financing strategy.
AACSB Category: Analytical thinking

10) Cash itself or items that could be quickly turned into cash or will be used within 1 year are
called ________.
A) liquid assets
B) long-term assets
C) current assets
D) liquid cash
Answer: C
Diff: 2 Page Ref: 257
Learning Object.: 8.2 Examine a balance sheet to determine a business's financing strategy.
AACSB Category: Analytical thinking

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Copyright © 2016 Pearson Education, Inc.
11) Liabilities that will be paid over a period of more than one year are ________.
A) long-term assets
B) long-term liabilities
C) equity
D) None of the above.
Answer: B
Diff: 1 Page Ref: 258
Learning Object.: 8.2 Examine a balance sheet to determine a business's financing strategy.
AACSB Category: Analytical thinking

12) Owner's equity consists of ________.


A) common equity
B) preferred equity
C) retained earnings
D) All of the above.
Answer: D
Diff: 1 Page Ref: 256
Learning Object.: 8.2 Examine a balance sheet to determine a business's financing strategy.
AACSB Category: Analytical thinking

13) Define debt and equity and explain the difference between them. Where does each appear on
financial statements?
Answer: Debt is money that is borrowed for use by an organization. It is expected to be paid
back, normally with interest. Equity is an asset with a monetary value of cash that is put into an
organization in exchange for ownership or as a gift. Debt is a liability (with short-term and
potentially long-term aspects) while equity is part of the owner's equity, capital, or net worth.
Debt appears in current and long-term liabilities on the balance sheet while equity is part of net
worth. The interest portion of debt repayment appears as an expense on the income statement.
Diff: 2 Page Ref: 256
Learning Object.: 8.2 Examine a balance sheet to determine a business's financing strategy.
AACSB Category: Analytical thinking

14) What must balance with assets on the balance sheet?


A) liabilities and owner's equity
B) net worth and owner's equity
C) capital and owner's equity
D) liabilities net profit
Answer: A
Diff: 2 Page Ref: 258
Learning Object.: 8.3 Use the balance sheet equation for analysis.
AACSB Category: Analytical thinking

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Copyright © 2016 Pearson Education, Inc.
15) Because different types of assets depreciate at different rates, and because they are purchased
at various points in time businesses keep a(n) ________ to track the valuation of each asset that
is being depreciated.
A) income statement
B) balance sheet
C) depreciation schedule
D) cash flow statement
Answer: C
Diff: 1 Page Ref: 262
Learning Object.: 8.3 Use the balance sheet equation for analysis.
AACSB Category: Analytical thinking

16) You can create ________ from your income statement that will help you analyze your
business further.
A) financial ratios
B) asset categories
C) comparisons
D) None of the above.
Answer: A
Diff: 1 Page Ref: 262
Learning Object.: 8.3 Use the balance sheet equation for analysis.
AACSB Category: Analytical thinking

17) The balance sheet equation tells us that assets - liabilities = net profit.
Answer: FALSE
Diff: 1 Page Ref: 258
Learning Object.: 8.3 Use the balance sheet equation for analysis.
AACSB Category: Analytical thinking

18) What is the purpose of financial ratio analysis?


Answer: Financial ratio analysis also allows you to compare the income statements from
different months, or years, more easily, even if the sales are different amounts. The percentages
let you compare statements as if they were the "same size." For this reason, financial ratio
analysis is sometimes called "same-size analysis." Relating each element of the income statement
to sales in this fashion will help you notice changes in your costs from month to month and make
adjustments to increase profits.
Diff: 2 Page Ref: 262
Learning Object.: 8.3 Use the balance sheet equation for analysis.
AACSB Category: Analytical thinking

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Copyright © 2016 Pearson Education, Inc.
19) To see how costs are affecting net profit, try analyzing the income statement by expressing
each ________.
A) as a percentage of costs
B) as a percentage of profit
C) as a percentage of sales
D) as a percentage of administrative expense
Answer: C
Diff: 1 Page Ref: 262
Learning Object.: 8.4 Perform a financial ratio analysis on an income statement.
AACSB Category: Analytical thinking

20) Which of the following is not something that can be invested?


A) energy
B) time
C) expertise
D) money
Answer: C
Diff: 2 Page Ref: 263
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Reflective thinking

21) In a business formula such as Return on Investment, "on" means ________.


A) "divided by"
B) "on top of"
C) "deducted from"
D) "subtracted from"
Answer: A
Diff: 1 Page Ref: 263
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

22) ROI is always calculated for ________.


A) a month
B) a specific time period, such as month or a year
C) the length of a business's fiscal year
D) a period of time
Answer: B
Diff: 3 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

6
Copyright © 2016 Pearson Education, Inc.
23) The return on sales ratio is ________.
A) net income/sales
B) also called the operating ratio
C) revenue/expenses
D) expenses/sales
Answer: A
Diff: 1 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

24) Calculate the return on sales for a business that has net income of $25,000 and sales of
$60,000.
A) 0.52
B) 4.2
C) 42%
D) 4.2%
Answer: C
Diff: 1 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Application of knowledge

25) How would you express a ratio as a percentage?


A) add a percentage sign
B) multiply it by 100
C) divide it by 100
D) None of the above.
Answer: B
Diff: 1 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

26) If you invest $1,525,000 in a business and earn a return of $775,000, what is your ROI?
A) 51%
B) 42%
C) 45%
D) 48%
Answer: A
Diff: 1 Page Ref: 263
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Application of knowledge

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Copyright © 2016 Pearson Education, Inc.
27) In the United Kingdom, the income statement is called the ________.
A) group profit and loss account
B) balance sheet
C) cash flow analysis
D) None of the above.
Answer: A
Diff: 2 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

28) Return on Sales (ROS) is also called a(n) ________.


A) contribution margin
B) gross margin
C) profit margin
D) operating margin
Answer: C
Diff: 2 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

29) The expression, "What you made over what you paid, times one hundred," is a device to
remember how to compute ________.
A) ROS
B) ROA
C) ROI
D) None of the above.
Answer: C
Diff: 2 Page Ref: 264
Learning Object.: 8.5 Calculate return on investment.
AACSB Category: Analytical thinking

30) A business's operating ratios are computed by ________.


A) cost of goods sold/sales
B) expense/sales
C) income/sales
D) income/profit
Answer: B
Diff: 2 Page Ref: 265
Learning Object.: 8.6 Perform same-size (common-size) analysis of an income statement.
AACSB Category: Analytical thinking

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Copyright © 2016 Pearson Education, Inc.
31) To create a same-size analysis, calculate each line item as a percentage of ________.
A) sales
B) income
C) costs
D) profit
Answer: A
Diff: 1 Page Ref: 265
Learning Object.: 8.6 Perform same-size (common-size) analysis of an income statement.
AACSB Category: Analytical thinking

32) When the ratio of expenses versus sales is used to express expenses as a percentage of sales,
it is called a(n) ________ ratio.
A) current
B) operating
C) quick
D) None of the above.
Answer: B
Diff: 2 Page Ref: 265
Learning Object.: 8.6 Perform same-size (common-size) analysis of an income statement.
AACSB Category: Analytical thinking

33) What analytic tool allows you to compare income statements from different periods, even if
the dollar figures are very different?
A) income analyses
B) asset analyses
C) financial ratios
D) same-day statements
Answer: C
Diff: 2 Page Ref: 265
Learning Object.: 8.6 Perform same-size (common-size) analysis of an income statement.
AACSB Category: Analytical thinking

34) Steve has heard that formulating a common-sized statement for analysis is a good practice.
Explain what he needs to do.
Answer: Steve would need to compare the income statements from different months or years
more easily, even if the sales are different amounts. The percentages let you compare statements
as if they were the "same size."
Diff: 2 Page Ref: 265
Learning Object.: 8.6 Perform same-size (common-size) analysis of an income statement.
AACSB Category: Analytical thinking

9
Copyright © 2016 Pearson Education, Inc.
35) The ________ ratio tells you whether you have enough cash to cover your current debt.
A) financial
B) operating
C) income
D) quick
Answer: D
Diff: 3 Page Ref: 266
Learning Object.: 8.7 Use quick, current, and debt ratios to analyze a balance sheet.
AACSB Category: Analytical thinking

36) If you extend credit, it is critical to minimize this number to keep cash flowing.
A) receivable turnover ratio
B) inventory turnover ratio
C) collection-period ratio
D) debt-to-equity ratio
Answer: C
Diff: 2 Page Ref: 268
Learning Object.: 8.7 Use quick, current, and debt ratios to analyze a balance sheet.
AACSB Category: Analytical thinking

37) Firms are concerned about liquidity, which means the ability to convert inventory into credit
sales.
Answer: FALSE
Diff: 1 Page Ref: 265
Learning Object.: 8.7 Use quick, current, and debt ratios to analyze a balance sheet.
AACSB Category: Analytical thinking

38) Debt ratios show the relationship between debts and equity.
Answer: TRUE
Diff: 2 Page Ref: 267
Learning Object.: 8.7 Use quick, current, and debt ratios to analyze a balance sheet.
AACSB Category: Analytical thinking

39) Operating-efficiency ratios are important to a business. They include collection period, debt
period, and inventory turnover.
Answer: FALSE
Diff: 3 Page Ref: 268
Learning Object.: 8.7 Use quick, current, and debt ratios to analyze a balance sheet.
AACSB Category: Analytical thinking

10
Copyright © 2016 Pearson Education, Inc.
40) How does a debt-to-equity ratio help describe the financial health of a company?
Answer: Comparing the amount of money a company has borrowed to its equity value indicates
if the amount of borrowing has been high, moderate, or low. A high debt-to-equity ratio means
that the company has higher monthly costs to repay loans and, therefore, lower profits. Higher
fixed costs such as loan payments also mean more risk of bankruptcy.
Diff: 3 Page Ref: 267
Learning Object.: 8.7 Use quick, current, and debt ratios to analyze a balance sheet.
AACSB Category: Analytical thinking

11
Copyright © 2016 Pearson Education, Inc.

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