You are on page 1of 22

Supply Chain Management, Procurement and Retail

SPARK Matrix™:
Retail Product Lifecycle
Management (PLM), 2022
Market Insights, Competitive Evaluation, and Vendor Rankings

October 2022
TABLE OF CONTENTS

Executive Overview ............................................................................................... 1

Market Dynamics and Overview .......................................................................... 2

Key Competitive Factors and Technology Differentiators ................................ 5

SPARK Matrix™: Strategic Performance Assessment and Ranking ................ 8

Vendor Profiles ...................................................................................................... 12

Research Methodologies ...................................................................................... 16


SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Executive Overview

This research service includes a detailed


analysis of the Retail Product Lifecycle
Management (PLM) market regarding short-
term and long-term growth opportunities,
and future market outlook. The study
provides a comprehensive market forecast
analysis, competition analysis, and ranking
of the leading retail PLM vendors in
the form of the SPARK MatrixTM. This
research provides strategic information for
technology vendors to better understand the
market supporting their growth strategies
and for users to evaluate different vendors’
capabilities, competitive differentiation, and
market position.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited 1


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Market Dynamics and Overview


Quadrant Knowledge Solutions defines retail Product Lifecycle Management
(PLM) as a solution that is focused on helping retail organizations effectively
manage the end-to-end retail process including product ideation, development,
supplier collaboration, and selling to customers. This solution facilitates time to
market, maximizes operational efficacy and productivity, and enhances product
portfolio. The Retail PLM platform provides comprehensive visibility from the
ideation to the delivery stage to enable organizations to offer products aligned to
the market demands and pricing and stipulated time.

Retail PLM plays an essential role in the journey toward the development of the
product. PLM was originally designed to help engineers collaborate on the latest
product designs and control information across the lifecycle of a product. Since
the technology stack was on-premises, PLM solutions focused only on internal
employees, thus resulting in poor visibility in the whole product lifecycle. The poor
visibility of information tends to increase the fulfillment time, resulting in poor user
experience. Current-era retail PLM focuses on products that are manufactured by
a third party, thus requiring collaboration and integration into PLM. PLM allows
retailers to deliver a seamless, consistent, personalized experience as well as
provide flexibility in the development cycle. Additionally, Retail PLM software
helps in updating product changes, advancements, and industry compliance in
real-time, thus assisting in timely collaboration between all departments in the
product development process regardless of the location.

While PLM integration typically provides retailers with process awareness, it


also enables retailers to receive a real-time holistic perspective into the product
development cycle by integrating all processes from original conceptualization
through manufacturing and commercialization. Retail PLM connects many Internet
of Things (IoT) devices (including RFID, MHI, hand-held, etc.), products (including
digital twins), factory, and customer (via social monitoring) across the enterprise.
Having access to real-time and unified information from anywhere, at any time,
in the cloud intimately connects previously separate business operations. The
system allows retailers to dynamically configure rules as per their business
requirements and operational constraints to have insightful & intuitive real-time
data on the product lifecycle. Retail PLM also provides capabilities to orchestrate
product fulfillment across the management cycle and get immediate value from
built-in predictive analytics, artificial intelligence (AI), machine learning (ML), IoT,
and digital assistance that work together to manage the product development
cycle and turn data into insights.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited 2


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Retail PLM is being progressively adopted by global retailers to manage the ever-
increasing complexities of product development and fulfillment situations in the
retail sector. Companies are striving to provide their users with visibility in every
cycle of product development to optimize the process and improve the cycle
by eliminating operational processes and materialistic costs. Therefore, PLM is
increasingly becoming an integral part of the retail product development cycle
and is integrated with document management, embedded visualization, workflow,
distributed collaboration, multi-CAD data management, tech-pack management,
and change and configuration management. Retail PLM software’s key value
proposition of providing unified visibility and eliminating waste across the product
development cycle enables retailers to gain a competitive advantage with efficient
workflow.

The following are the key capabilities of retail PLM:

• Integrated Designing Tool : Retail PLM solution provides the ability


to integrate 3D and AR design views through its framework. It also
maintains a digital library that helps designers manage images
uploaded from multiple sources through the Adobe Illustrator
connector. The digital library also features visual image history
and smart search capabilities. It enables different teams within the
product designing department to visualize real-time changes made
to the product using the centralized design library. The PLM platform
has the key ability to share the prototyping and sampling data with a
single sign-on between 3D tools and PLM.

• Sample Management: The retail PLM platform provides a sample


management feature that manages and tracks samples from
prototype requisition to the production approval process, including
sample pipeline management, sample tracking with AutoFitTM
comments, interactive visual comments with MarkUpTM, and
proactive sample reports. It helps retailer provide track and manage
the sample to improve the overall quality of the product and also to
enhance the company’s performance. Additionally, it allows retailers
to automatically notify responsible parties of any rejection and create
additional sample requests with corrections.

• Product Data Management (PDM) : PLM contains all the product


information that is used to collaborate between suppliers and
customers with multiple security levels, version control, check-in/

Copyright 2022 © Quadrant Knowledge Solutions Private Limited 3


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

out, and document approval/rejection process. PDM maintains a


centralized data and documents repository of the entire product life
cycle. Additionally, it manages and synchronizes product data from
various sources.

• Critical Path Management: PLM supports the process from


sampling to the final selection of vendors. The software identifies
and compares the key information of the partner like minimum order
quantities, delivery timelines, and costs help in managing multi-
sourcing specifications and having a flexible costing process.¬ It
helps retailers update its product information and get the product to
market on time by providing visibility into critical sourcing issues that
might impact the product lifecycle.

• Visual Line Collaboration: Visual line collaboration application


provides organizations with greater visibility across the development
cycle. It also provides forecasting and merchandising decision-making
capability that eliminates waste and improves communication across
teams. It helps retailers to provide feedback on the potential appeal of
each product and colorway in their specific markets.

• Analytics and Reporting: Retail PLM provides AI-driven actionable


insights that help brands make informed and data-backed decisions
through real-time recommendations about processes, people, and
products. It includes a graphical dashboard with the drill-down
functionality and exporting features of reports. It helps retailers to
make a faster and smarter business decisions, understand customer
requirements, and predict insightful market trends.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited 4


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Key Competitive Factors and


Technology Differentiators

The following are the key competitive factors and differentiators for the evaluation
of retail PLM vendors. While most of the retail PLM solution providers may offer
all the core functionalities, the breadth and depth of the functionalities may
differ. Driven by increasing competition, vendors are looking at improving their
technology capabilities and overall value proposition.

Product Portfolio Management: Vendors provide the PPM capability that allows
retailers to decide whether certain products should stay or not, should increase or
decrease in cost, or require an update to meet consumers’ changing tastes and
new market interests. It optimizes a company’s product offering and increases
market growth opportunities. These benefits strengthen the overall strategy of a
business structure by creating a solid set of products in the portfolio and managing
them effectively. Organizations should look for PPM capability as it greatly assists
in maintaining the product mix.

Supplier Collaboration and Sourcing tools: Organizations must opt for vendors
that focus on supplier collaboration and management tools that assist in identifying
and comparing global suppliers as well as creating, issuing, and managing the
sourcing. Collaboration capability further offers visibility into the quoting, sampling,
and final selection of products by notifying the supplier of new requests. Supplier
collaboration and sourcing tools help users increase their efficiency, reduce risk,
and improve compliance across the development cycle.

Data Assets Management (DAM): DAM enables retailers to provide a central


location to organize their assets (i.e., images, product design, and other rich
media). This capability also helps in classifying the assets based on their business
operation and usage/purpose. It aids in leveraging artificial intelligence (AI),
machine learning (ML), algorithmic optimization, simulations, scenarios, and other
aspects of advanced analytics to provide new insights, automate planning and
reduce time, maintain optimal inventory levels, and mitigate/reduce risks from the
supply chain. It also helps retailers to make faster and smarter business decisions,
understand customer requirements, and predict insightful market trends.

Tech Pack Management and Collaboration: Vendors are focusing on tech pack
management to enables retailers to provide a central location to organize their
assets (i.e., images, product design, and other rich media). This capability also

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

helps in classifying the assets based on their business operation and usage/
purpose. It aids in leveraging artificial intelligence (AI), machine learning (ML),
algorithmic optimization, simulations, scenarios, and other aspects of advanced
analytics to provide new insights, automate planning and reduce time, maintain
optimal inventory levels, and mitigate/reduce risks from the supply chain. It
also helps retailers to make faster and smarter business decisions, understand
customer requirements, and predict insightful market trends. Additionally, it helps
retailers in streamlining the process and tracking the changes in real-time.

Integration and Interoperability: The retail PLM platform should offer seamless
integration and interoperability with ERP, and product development cycle and
improve the flow of information to provide greater visibility. Retail PLM vendors
may provide out-of-the-box integration connectors, and a well-documented API to
achieve integration with multiple development tools. Users should evaluate vendors’
capability to provide out-of-the-box or custom integration with best-of-breed
solutions or suite providers. Some integration and APIs are not comprehensive
and may only provide limited functionality. Enterprises should carefully evaluate
the vendor’s existing technology capabilities, along with their technology vision
and roadmap, to improve overall satisfaction and customer ownership experience
for long-term success.

Model-Based Enterprise Strategy with Digital Twin and Digital Thread


Technologies: Retail PLM vendor’s capabilities in providing a robust tool for
creating a digital twin of product and production processes are essential to help
industrial companies in realizing their digital transformation roadmap. Digital
twins are used as an information and behavioral model to understand, simulate,
predict, and optimize the performance of a product and production system.
Digital twin captures all the changes throughout the product lifecycle stages from
concept generation through development, manufacturing, and service, creating
a consistent digital thread. Leveraging an integrated PDM platform, PLM vendors
enable creating and maintaining a digital thread with up-to-date and synchronized
information throughout the product lifecycle. Digital thread facilitates collaboration
between product engineering with manufacturing engineering for creating a
consistent 3D model integrated with a digital twin of products and production
processes.

Machine Learning Capabilities: Retail platform vendors are looking at improving


their analytics capabilities by leveraging data science-based machine learning
capabilities to improve design productivity, or to optimize supply chains by
quickly identifying suitable, alternative suppliers. However, leveraging ML is not

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

just enabling better analysis from extrapolated statistics but also making design
development and manufacturing workflows smarter. The machine learning
capability can also assist analysts with actionable contextual information related
to creating adaptive user interfaces. Vendors are incorporating ML-based models
to offer immediate detection and unique methods to identify new market trends
and designs. PLM providers are enhancing their existing capabilities by leveraging
AI and ML in their solutions to provide a comprehensive package in one platform.

Inter-departmental Communication and Collaboration: A retail PLM platform


should support easy communication and collaboration to handle a complex
development process by multiple experts who are geographically dispersed.
The platform may include several features such as live chat, instant messaging,
or configurable role-based access control (RBAC) capabilities to support
coordination and collaboration between multiple departments and teams to share
updates for common or related queries and improve the effectiveness of the
development cycle.

Vendor’s strategy and roadmap: Users should consider the vendors’ capability
to formulate a comprehensive and compelling technology roadmap before the
adoption of retail PLM. Vendors are investing in digital transformation, catering to
specific-use cases, and continuously investing in R&D for their retail PLM platform.
Some of the vendors are investing in innovating their retail PLM platform by
incorporating AI-powered information, improved workflow & team collaboration,
seamless data ingestion framework, and forecasting engines. Vendors are also
providing connectors, real-time detection and response, tighter integration with
fabric products, as well as expanded connector coverage with focused integration
content packs.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

SPARK Matrix™: Strategic


Performance Assessment and Ranking

Quadrant Knowledge Solutions’ SPARK MatrixTM provides a snapshot of the


market positioning of the key market participants. SPARK MatrixTM provides a
visual representation of market participants and provides strategic insights on how
each supplier ranks related to their competitors, concerning various performance
parameters based on the category of technology excellence and customer
impact. Quadrant’s Competitive Landscape Analysis is a useful planning guide
for strategic decision makings, such as finding M&A prospects, partnerships,
geographical expansion, portfolio expansion, and similar others.

Each market participant is analyzed against several parameters of Technology


Excellence and Customer Impact. In each of the parameters (see charts), an
index is assigned to each supplier from 1 (lowest) to 10 (highest). These ratings
are designated to each market participant based on the research findings. Based
on the individual participant ratings, X and Y coordinate values are calculated.
These coordinates are finally used to make SPARK Matrix.

Evaluation Criteria: Technology Excellence

• The sophistication of Technology: The ability to provide


comprehensive functional capabilities and product features,
technology innovations, product/platform architecture, and such
others.

• Competitive Differentiation Strategy: The ability to differentiate


from competitors through functional capabilities and/or innovations
and/or GTM strategy, customer value proposition, and such others.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

• Application Diversity: The ability to demonstrate product deployment


for a range of industry verticals and/or multiple use cases.

• Scalability: The ability to demonstrate that the solution supports


enterprise-grade scalability along with customer case examples.

• Integration & Interoperability: The ability to offer product and


technology platform that supports integration with multiple best-of-
breed technologies, provides prebuilt out-of-the-box integrations,
and open API support and services.

• Vision & Roadmap: Evaluation of the vendor’s product strategy and


roadmap with the analysis of key planned enhancements to offer
superior products/technology and improve the customer ownership
experience.

Evaluation Criteria: Customer Impact

• Product Strategy & Performance: Evaluation of multiple aspects


of product strategy and performance in terms of product availability,
price to performance ratio, excellence in GTM strategy, and other
product-specific parameters.

• Market Presence: The ability to demonstrate revenue, client base,


and market growth along with a presence in various geographical
regions and industry verticals.

• Proven Record: Evaluation of the existing client base from SMB, mid-
market and large enterprise segment, growth rate, and analysis of the
customer case studies.

• Ease of Deployment & Use: The ability to provide superior


deployment experience to clients supporting flexible deployment
or demonstrate superior purchase, implementation and usage
experience. Additionally, vendors’ products are analyzed to offer
user-friendly UI and ownership experience.

• Customer Service Excellence: The ability to demonstrate vendors


capability to provide a range of professional services from consulting,

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

training, and support. Additionally, the company’s service partner


strategy or system integration capability across geographical regions
is also considered.

• Unique Value Proposition: The ability to demonstrate unique


differentiators driven by ongoing industry trends, industry
convergence, technology innovation, and such others.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

SPARK Matrix™:
Retail Product Lifecycle Management
(PLM) Solutions
Strategic Performance Assessment and Ranking

Figure: 2022 SPARK Matrix™


(Strategic Performance Assessment and Ranking)
Retail Product Lifecycle Management Platform Market

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Vendor Profiles

Following are the profiles of the leading know


your retail PLM vendors with a global impact. The
following vendor profiles are written based on the
information provided by the vendor’s executives as
part of the research process. The Quadrant research
team has also referred to the company’s website,
whitepapers, blogs, and other sources for writing
the profile. A detailed vendor profile and analysis
of all the vendors, along with various competitive
scenarios, are available as a custom research
deliverable to our clients. Users are advised to
directly speak to respective vendors for a more
comprehensive understanding of their technology
capabilities. Users are advised to consult Quadrant
Knowledge Solutions before making any purchase
decisions regarding retail PLM technology and
vendor selection based on research findings
included in this research service.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

PTC

URL : www.ptc.com

Founded in 1985 and headquartered in Boston, Massachusetts, USA, PTC is


a global software solutions and services provider that enables organizations
to improve product development, optimize operations, and increase workforce
productivity. PTC enables organizations to collaboratively innovate and drive digital
transformation through PTC’s portfolio of CAD, PLM, IoT, and AR products. PTC’s
retail PLM platform, FlexPLM, offers capabilities such as product development
management, remote collaboration, 3D workflows, and visual line management.

FlexPLM V12, PTC’s latest edition to its retail PLM offering, provides users with a
new, modern, eComm-inspired and intuitive UI/UX with a focus on personalization,
faster navigation, and responsive layouts that automatically adapt to almost any
device and screen size, keeping users connected wherever they are. The platform
helps retailers create and manage product assortment strategies, including product
features and financial metrics such as cost and pricing. It also develops materials/
components information, creates detailed product specifications, and captures as
well as manages designs with bi-directional integration to Adobe Illustrator and
3D design tools, helping users manage the end-to-end development of a product.
FlexPLM also offers excel-like grids with customizable views and user-selected
columns, providing users with a personalized view of their data that is easy to
understand, modify and adjust. In addition, a highly visual google-like search
capability provides users with faster access to critical product development data.

FlexPLM offers product designers integrated 3D design and development


process workflows embedded with artificial intelligence, which enhances remote
connectivity, visibility, and collaboration, internally and across the extended
supply chain. Furthermore, PTC’s visual line collaboration app helps cut down
on preparation and development time by making informed forecasting and
merchandising decisions. The platform also helps manage supplier auditing,
compliance, and capacity information for use in product and material sourcing.
Furthermore, it manages the sourcing and identifies key supplier data points such
as strategic sourcing, operational sourcing, and FOB & ELC costing. Suppliers
collaborate and integrate their processes into the supply chain through a vendor
portal that enables suppliers to securely participate in the product development
process. FlexPLM also extracts insights from consumer engagement through the
applied use of AI and IoT technology to better understand customer sentiment
and predict consumer profiles and trends.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.co
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Analyst Perspective

Following is the analysis of PTC’s capabilities in the global retail PLM market:

• PTC’s latest retail PLM product, FlexPLM V12, is a comprehensive and


secured retail PLM platform that enables retailers to deliver products
to the market on time and on-demand at competitive prices through
its intuitive product development, workflow management, assortment
planning, specification development, sourcing, and cost management
capabilities. It additionally empowers users and the extended supply
chain network to effectively collaborate on the entire product lifecycle
remotely. V12 integrates with sustainability insight platforms to enable
brands and retailers to measure, manage and track value chain
sustainability.

• The PTC’s retail PLM platform leverages its proprietary, ThingWorxTM


retail connector, which helps retailers to integrate with extended
enterprise networks, configure web services, define data validation
rules, transformations, and mappings, as well as log and report all
interactions. This helps brands eliminate data silos, enhance business
interactions, develop-to-deploy new interactions, and centralize data
integrations, among others.

• PTC provides digital thread/digital twin technology to close the loop


between the digital and physical worlds to provide organization
visibility across the product’s lifecycle management. It gives retailers
actionable insights to streamline the entire product lifecycle process.

• FlexPLM comes integrated with PTC’s Augmented Reality solutions,


Vuforia, which enables enterprises to create highly interactive
customer journeys and equips designers, developers, and merchants
with virtual 3D modeling tools to generate real-time actionable
feedback on their product designs. Additionally, the integrated
visual line collaboration app (VLC) supports remote working, digital
collaboration, and 3D design reviewing as well as helps enterprises
make faster, better-informed decisions and improve forecasting
accuracy and can be pushed back into FlexPLM to shape design
and development decisions. Moreover, PTC has integrated its PLM
platform with leading 3D design tools so that users can leverage their

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

benefits in every stage of the retail product lifecycle. 3D collaboration


and optimization tools built into the application allow users to scale 3D
across their organization, work more effectively and provide feedback
faster.

• The company has a strong focus on building a partner ecosystem


to help organizations implement effective technology to explore
new business opportunities. The company has a wide range of
implementation partners along with various technology partners,
services partners, global system integrators & Management consultant
partners to drive even more value for its FlexPLM customers. The
company also offers an application marketplace for pre-built tools and
connectors to further extend the partnership ecosystem.

• The solution’s cloud-native approach makes it highly scalable to serve


the complex business needs of small to large retail businesses. PTC
provides various industry-specific or user-specific use cases to cater
to a wide range of industries and their dynamic business requirements.
PTC also offers an integrated set of end-to-end applications supporting
organizations to manage end-to-end product lifecycle management.
The company offers SDK, APIs, and workflow capability to extend
usability and extensibility of application integration with a time-to-
market ecosystem.

• From a geographical perspective, PTC has a strong presence in


Europe and the Americas. From an industry vertical perspective, the
company has a strong customer base in the areas of retail, footwear,
apparel, fashion, and consumer products with over 250,000 users
(across internal teams and the external value chain) leveraging its
FlexPLM platform to design and develop products

• PTC’s primary challenges include the growing competition from


emerging vendors with innovative technology offerings. The company
may face issues in expanding its market presence beyond its current
market due to competition from local vendors and already-established
large players. However, with its proven track record, comprehensive
functional capabilities, compelling customer references, and robust
customer value proposition, PTC is well-positioned to maintain and
grow its market share globally.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Research Methodologies

Quadrant Knowledge Solutions uses a comprehensive approach to conduct global


market outlook research for various technologies. Quadrant’s research approach
provides our analysts with the most effective framework to identify market and
technology trends and helps in formulating meaningful growth strategies for our
clients. All the sections of our research report are prepared with a considerable
amount of time and thought process before moving on to the next step. Following
is the brief description of the major sections of our research methodologies.

Secondary Research

Following are the major sources of information for conducting secondary research:

Quadrant’s Internal Database

Quadrant Knowledge Solutions maintains a proprietary database in several


technology marketplaces. This database provides our analyst with an adequate
foundation to kick-start the research project. This database includes information
from the following sources:

• Annual reports and other financial reports


• Industry participant lists
• Published secondary data on companies and their products

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

• Database of market sizes and forecast data for different


market segments
• Major market and technology trends

Literature Research

Quadrant Knowledge Solutions leverages on several magazine subscriptions


and other publications that cover a wide range of subjects related to technology
research. We also use the extensive library of directories and Journals on various
technology domains. Our analysts use blog posts, whitepapers, case studies,
and other literature published by major technology vendors, online experts, and
industry news publications.

Inputs from Industry Participants

Quadrant analysts collect relevant documents such as whitepaper, brochures,


case studies, price lists, datasheet, and other reports from all major industry
participants.

Primary Research

Quadrant analysts use a two-step process for conducting primary research that
helps us in capturing meaningful and most accurate market information. Below is
the two-step process of our primary research:

Market Estimation: Based on the top-down and bottom-up approach, our analyst
analyses all industry participants to estimate their business in the technology
market for various market segments. We also seek information and verification of
client business performance as part of our primary research interviews or through
a detailed market questionnaire. The Quadrant research team conducts a detailed
analysis of the comments and inputs provided by the industry participants.

Client Interview: Quadrant analyst team conducts a detailed telephonic


interview of all major industry participants to get their perspectives of the current
and future market dynamics. Our analyst also gets their first-hand experience
with the vendor’s product demo to understand their technology capabilities, user
experience, product features, and other aspects. Based on the requirements,
Quadrant analysts interview with more than one person from each of the market
participants to verify the accuracy of the information provided. We typically engage

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

with client personnel in one of the following functions:


• Strategic Marketing Management
• Product Management
• Product Planning
• Planning & Strategy

Feedback from Channel Partners and End Users

Quadrant research team researches with various sales channel partners, including
distributors, system integrators, and consultants to understand the detailed
perspective of the market. Our analysts also get feedback from end-users from
multiple industries and geographical regions to understand key issues, technology
trends, and supplier capabilities in the technology market.

Data Analysis:
Market Forecast & Competition Analysis

Quadrant’s analysts’ team gathers all the necessary information from secondary
research and primary research to a computer database. These databases are then
analyzed, verified, and cross-tabulated in numerous ways to get the right picture
of the overall market and its segments. After analyzing all the market data, industry
trends, market trends, technology trends, and key issues, we prepare preliminary
market forecasts. This preliminary market forecast is tested against several market
scenarios, economic scenario, industry trends, and economic dynamics. Finally,
the analyst team arrives at the most accurate forecast scenario for the overall
market and its segments.

In addition to market forecasts, our team conducts a detailed review of industry


participants to prepare competitive landscape and market positioning analysis for
the overall market as well as for various market segments.

SPARK Matrix:
Strategic Performance Assessment and Ranking

Quadrant Knowledge Solutions’ SPARK Matrix provides a snapshot of the market


positioning of the key market participants. SPARK Matrix representation provides
a visual representation of market participants and provides strategic insights on
how each supplier ranks in comparison to their competitors, concerning various
performance parameters based on the category of technology excellence and
customer impact.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
SPARK Matrix™: Retail Product Lifecycle
Management, 2022

Final Report Preparation

After finalization of market analysis and forecasts, our analyst prepares necessary
graphs, charts, and table to get further insights and preparation of the final
research report. Our final research report includes information including market
forecast; competitive analysis; major market & technology trends; market drivers;
vendor profiles, and such others.

Copyright 2022 © Quadrant Knowledge Solutions Private Limited


For Citation, rmehar@quadrant-solutions.com
Client Support

For information on hard-copy or electronic reprints, please contact Client Support at


rmehar@quadrant-solutions.com | www.quadrant-solutions.com

You might also like