2022/23

GLOBAL
SPORTS
BUSINESS
MASTER

DOUBLE DEGREE MASTER IN DIGITAL

TRANSFORMATION OF SPORTS ENTITIES
MAKE A
CAREER
OUT OF YOUR
PASSION
AND A GOAL
OUT OF YOUR
DREAMS
AMOS is the world leader in sports management
education based in Europe. We offer a range of
management training programmes within a culture
of innovation and entrepreneurship.

AMOS and industry professionals work together

through a specific curriculum in sports management
to prepare you to be successful in the sports
industry. Thus, you are offered a unique education
and receive the much-valued skill set necessary to
excel in today’s expectations of the global sports
market.

Through practical, theoretical and professional

experiences, AMOS Sport Business School
provides you with all the essential tools to reach
your dream career in the sports industry.

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 Europe’s first Sport Business School 90% international students3

15 campuses in France, England 46 different nationalities3

and Spain
European accreditation1 More than 1300 recruiting
enterprises
A digital programme2 delivered by GSIC 86% of students found their first job
powered by Microsoft within 6 months after graduating
100% of lecturers work in the 78% work in the sports sector
sports industry

1 RNCP Certification (National Directory of the Professional Certification, Level 7) - 2 Junior Master in Digital Transformation of Sports Entities delivered by ESBS and the Global Sports Innovation Center (powered by Microsoft) - 3 Spanish campus
Legal note Spain: The RNCP degree awarded is an official foreign qualification recognised by the French authorities and does not have the status of an official degree in Spain. If in the future you request the accreditation of the RNCP certification in
Spain, you must request the recognition of a foreign university degree obtained in a foreign educational system before the Ministry of Universities in Spain. This catalogue has been updated in February 2022, but the Ministry of Universities in Spain has
the right to modify it for academic, legal or commercial reasons.
ESBS is a registered trademark in Spain. AMOS – Professional Higher Education Institute – Legal opening in the Academy of Paris in November 2005.

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 WHAT IS THE GLOBAL
SPORT BUSINESS
MASTER’S
PROGRAMME ?
AMOS’ unique Global Sports Business Master’s
Programme has been designed to suit the needs of
the international sports industry and to develop an in-
depth expertise of the sector.

This programme awards a double certification in

Sports Management and Digital Transformation of
Sports Entities from AMOS Sport Business School
and the Global Sports Innovation Center (powered by
Microsoft), the biggest center specialised in sports
innovation – in partnership with ESBS European Sport
Business School – one of the most important Spanish
business schools specialised in sports management.

Over two years, you will follow blended courses

delivered by experts from the international sports
industry and you will be taken on a unique journey
across three different business environments
throughout the world – Europe, Asia and North
America – to discover the digital transformations
impacting the future of sports.

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 The Master in Digital Transformation of Sports
Entities Programme1 is delivered online. It offers both
data analytics in business and sports environments
and the digital transformation tools for sports
organisations. This master has been created by
professionals currently working in the sports industry,
for junior professionals of the sports industry.

Through comprehensive coursework, master classes

and study trips, you will be confronted with the fast-
changing trends in the global sports industry, with a
↘
special focus on the creation of technology-based
sports companies.
MASTER IN DIGITAL
TRANSFORMATION
Acquire the strategic vision that is leading innovation
in the international sports industry and be ready
OF SPORTS ENTITIES
to implement digital transformation processes in any
sports entity.

1 Junior Master in Digital Transformation of Sports Entities delivered by ESBS and the Global Sports Innovation Center (powered by Microsoft)

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programme
overview
3 CONTINENTS
2 CERTIFICATIONS
1 PROGRAMME

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FIRst YEAR SECOnd YEAR
→ EUROPE → ASIA → USA → INDUSTRY PLACEMENT
Courses delivered in Paris or Madrid Courses delivered in Paris or Madrid Courses delivered in Madrid or London Final project

› Sports events › Digital marketing and fan › Sales Dissertation

› Sports products
› Strategic finance, accounting
and entrepreneurship
› Personal development
5-day study trip to Munich,
Germany: ISPO
engagement
› Regulation 6-month Internship
› Digital transformation
› Global leadership
› Supply chain management
› Sport analytics
4-week study trip to Asia:
› Big data and business analytics
China (Shanghai and Beijing) or
South Korea (Seoul)*
4-week study trip to the USA:
Chicago

→ DOUBLE CERTIFICATION
In Sports Management and Digital Transformation of Sports Entities from AMOS Sport Business School and the Global Sports
Innovation Center (powered by Microsoft and ESBS).

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 «I started the Global Sports Business Master
last year in AMOS Paris and I’m now starting my
second year in Spain. My experience in Spain
has been amazing so far! The classes have been
very interesting and enriching as they are led
by extremely knowledgeable and experienced
professionals in all areas of the sports industry.
and the city has a very vibrant atmosphere and the
people have been extremely kind and welcoming.»

JULIANA RODRÍGUEZ
Bogota, Colombia
GSBM graduate

EUROPE
THE FLAGSHIP OF
THE WORLD OF SPORTS

Sport is a fast-growing and dynamic industry

in Europe. This sector is considered a significant
driver of growth for the wider economy,
in manufacturing and in services. Sports business
also stimulates development and innovation, very
often in close collaboration with other industries.
Sport in Europe has also developed a unique
system of governance that gave rise to a special
economic development model that has been
exported worldwide.

During your first year in the Global Sports Business

Master’s programme, you will understand the
economic, political and legal characteristics of
the sports industry in Europe. Particular attention
will be paid to the evolutions in the outdoor sports
products and equipment sectors.
By the end of the semester, you will be able to
propose recommendations and adapted offers to the
growing needs and demands of the sports industry.
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FIRST YEAR

CORE UNITS
SPORTS EVENTS
› Conception & Logistics
› Human resources & budgeting
› Security and accreditation
› Public relations

SPORTS PRODUCTS
› Product design & branding
› Consumer marketing research

STRATEGIC FINANCE,
ACCOUNTING AND
ENTREPRENEURSHIP STUDY TRIP TO GERMANY
› Financial management in sports organisations › 5-day study trip to Munich
› Entrepreneurship & innovation
› Strategic business planning
ATTEND THE ISPO MUNICH FAIR,
THE LARGEST TRADE CONVENTION
PERSONAL DEVELOPMENT FOR SPORTS BUSINESS
› Personal development & Career

FOCUS EUROPE
› Europe governance & Regulation
› Sport integrity & Ethics
› Olympic Studies

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STUDY TRIP TO GERMANY:
AN IMMERSION IN THE SPORTING
GOODS INDUSTRY
To be fully immersed in the sports products environment, you
will join a 5-day study trip to Germany - Munich - to attend
ISPO, the world’s largest multi-segment trade fair for sports
business. You will not only discover a business platform and
a trend barometer for the industry, you will also learn about
the new developments and innovations shaping the sports
marketplace (winter sports, indoor & outdoor sports, health
& fitness and sportswear).

PROGRAMME
LECTURES & CONFERENCES RETAIL TOURS
Developments in the sporting goods industry worldwide, from digitalisation in Flagship sports stores and the largest European outdoor sports retailers.
the retail trade and industry to the environmental and social responsibility in
sports... ISPO MUNICH SPORTS WEEK
ISPO Munich Night Run, “plogging”, fitness events.
LEADING SPORTS BRANDS MEETINGS
North American, European and Asian exhibitors such as The North Face, SPORT & CULTURAL VISITS
Adidas, Fila, Garmin, Mammut, Li Ning, Anta, 361 Degrees International... Olympic Park, Allianz Arena - FC Bayern Munich, museums, Munich
sightseeing.

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 “We have found that the school works as a family
for students and our relationship with the speakers,
lecturers and the academic department are more
than great. As AMOS student we are pleased to
discover new points of view on sport business in
Spain and at the international level. The courses
mix perfectly theory and practice with concrete
examples.”

LOUIS PERRUCHOT
Paris, France
GSBM graduate

asia
A GIANT IN THE GLOBAL
SPORTS ECONOMY
Asia is another major global actor in today’s sports
industry and has become the largest sporting
goods market in the world. Asian economic and
political development has led to an impressive
increase in new sports business opportunities.
Many sectors are involved in the sports and
leisure industry with important government-
backed sport industry investment funds to boost
sport-related business and brands. Sports in
Asia is becoming a global sporting powerhouse You will also start learning the fundamentals of the digital
and turning this industry into a key pillar of its transformation world, and you will discover the functioning
economy expansion project. of sports digital marketing and fan engagement.
During your second semester in the Global By the end of the semester, you will be able to implement
Sports Business Master’s programme you precise and advanced key performance indicator measuring
will understand the opportunities for business systems and to propose a real individualised customer
collaborations in Asia as well as the challenges experience.
that this gigantic market represents to European
and American sports organisations.
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FIRST YEAR

CORE UNITS
DIGITAL MARKETING AND
FAN ENGAGEMENT
› Introduction to digital marketing
› Fan engagement
› Market research
› Branding
› Sponsorship

DIGITAL TRANSFORMATION
› Introduction to digital transformation
› Digital transformation plan
› New business

SUPPLY CHAIN MANAGEMENT

› Retail, distribution & International trade STUDY TRIP TO ASIA
› Supply chain › 4-week study trip to Asia1: China (Shanghai
and Beijing) or South Korea (Seoul)
FOCUS ASIA
› Doing business in Asia
› Sustainability in sport industry
› Asian customs and tradition

1The final destination of this study trip will be determined by a selection process implemented by AMOS.

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STUDY TRIP TO CHINA:
THE RISE OF SPORTS IN THE MIDDLE
KINGDOM
The world is looking to China and China is looking to the world:
Chinese investors acquiring and investing in sports properties
across Europe, international leagues and teams looking to
engage a new wave of fans, the trading of key broadcast rights,
China’s strategic acquisition of major international sports events.
It is incontestable to say that the world of sport has well and truly
awakened to the considerable opportunities the Chinese market
has to offer.

To fully immerse you in this global powerhouse, a 4-week study

trip is organised to China - Shanghai and Beijing - to visualise
the transformations taking place that have been influencing the
international sports environment.

PROGRAMME
THEMATIC COURSES & CONFERENCES MEETING WITH CHINESE SPORTS
Sports management, sports marketing and sponsorship, business culture, PROFESSIONALS
e-sport business and the international development of sports brands in China Table Tennis Institute, Shanghai Oriental Sports Center, Chinese
China... Olympic Committee, Shanghai Marathon organisers, elite training base,
government sports officers, football club representatives, sports facility
managers...

DISCOVERY OF THE CHINESE CULTURE ASIAN SPORTS PRACTICE

Visits of cultural and sports facilities. Martial arts (Qi Gong, Wushu) and Table Tennis.

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STUDY TRIP TO
SOUTH KOREA:
THE NEWCOMER WHICH HAS
MADE ITS MARK ON
INTERNATIONAL SPORTS
South Korea has quickly established itself as
a solid power worldwide, whether it is with its
giants in the tech industry such as Samsung or
LG or its participation and organisation of major
world sports events in the last thirty years.
South Korea has become a well-established
PROGRAMME
center that continuously influences the sports
industry, technological innovation and popular THEMATIC COURSES & CONFERENCES
culture. Leading the tech industry, South Korea E-Sports management, South Korean culture of sports, sports sponsorship in
has popularised E-sports and its players are at South Korea, event management (Military games, Olympic games…), …
the top of the charts.

To fully immerse you in this technological

powerhouse, a 4-week study trip will take
place in South Korea (Seoul) to visualise the
transformations taking place that have been
influencing the international sports environment.
DISCOVERY OF THE KOREAN CULTURE
Visits of cultural and sports facilities.
MEETING WITH KOREAN SPORTS
PROFESSIONALS
South Korean National Olympic Committee, leading Korean sports sponsors
(Samsung, Hyundai-Kia, LG…), KeSPA E-sports center, Jin Chon National
Training center, Korean Football Federation, Korean Athletes University,
Taekwondo Center, PyeongChang…

ASIAN SPORTS PRACTICE

Martial arts (Taekwondo), Jokgu, Table Tennis…

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 “We have already learned a lot of new things related
to the international sport business in this master
programme: the lectures delivered complete what we
have seen throughtout the programme. Lectures are
diversified and we can always talk to the lecturers who
are pleasedto answer our questions. The pedagogy
team works as a family and we have all the keys to
succeed in this final year.

HÉLÈNE KOBAK
Paris, France
GSBM graduate

USA
SPORTS IN AMERICA
A WAY OF LIFE
Sport is a complex and essential aspect of the
North American society, enjoying tremendous
popularity and transmitting important Western
values partially due to the longevity of organised
sports.
The American sports market has been a leader
in all aspects of sports business, accounting
for almost half of the entire global market and
considered the most developed sports industry in
the world. With distinguished and sophisticated
marketing techniques, it has supported and led
to the development of other countries’ sports
markets.
During the second year of the Global Sports
Business Master’s programme you will learn
about North-American sports marketing
franchises, innovation and fan experience in
order to prepare you to understand this sporting
leadership model.
Your programme will also focus on data analytics,
both in the sports and business areas. You will
learn how to collect, determine the value of and
analyse data, setting up models to anticipate
performance of players in order to ease their
decision-making processes both in tactical and
performance aspects, as well as in the recruitment
of new players. Particular attention will be given
to Big Data, CRM, Python, Power BI.
By the end of the semester you will have learned
how to analyse and present the data obtained
from these tools and use all of the information
to drive your decision-making and develop
business strategies in different areas.
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SECOND YEAR

CORE UNITS
SALES
› Sales strategies
› Salesforce management

REGULATION
› Sports agent & contract law

GLOBAL LEADERSHIP
› Global people management
› Intercultural leadership
› International risk & crisis management
STUDY TRIP TO THE USA
› 4-week study trip to Chicago, USA
› Digital Transformation plan tutored by GSIC
SPORT ANALYTICS
experts
› Introduction to statistics applied to sports
› Practical case
› Data suppliers, analysis, and presentation

BIG DATA AND BUSINESS ANALYTICS

› Introduction to Big Data in the sport industry and CRM
› Introduction to Python and R
› Introduction to power BI
› Data analysis, modelling and presentation

FOCUS USA
› Doing business in the USA
› Emerging sports in the USA
› Sport franchises

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STUDY TRIP TO THE USA:
THE POWER OF THE SPORTS INDUSTRY
With this seminar 100% based on the American sports system,
you will gain a unique experience with a 4-week study trip to
Chicago, one of the major centers of sports in the United States.

You will have the opportunity to learn from leading sports

managers, meet sports executives and administrators, volunteer
in sports events, as well as take behind-the-scenes’ tours of the
greatest sports facilities in Chicago

PROGRAMME
COURSES & CONFERENCES MEETING WITH AMERICAN SPORTS
Sports sponsorship, sports marketing, community relations, franchises in PROFESSIONALS
the US, networking... Chicago Bulls, Gatorade, Pepsico, Nike, Under Armour, Adidas Sport
Performance, Kapow events...
PROFESSIONAL EXPERIENCE
Volunteering in the organisation of the Chicago Marathon. SPORTS FACILITIES TOURS
United Center, Wrigley Field, Soldier Field.
AMERICAN SPORTS PRACTICE
Baseball, basketball, dodgeball, squash.

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SECOND YEAR
FINAL PROJECT
In the second year of the programme, you
must develop a Digital Transformation
Plan, the master’s final project. The
project will be based in a real company
of the sports industry and the school
will assign a mentor to support and
accompany you during the year.
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COMPLETE YOUR
PROGRAM WITH
AN INTERNSHIP
During the last semester of this programme you
must undertake a mandatory 6-month work
placement in an international sports industry
environment in order to obtain your degree.
AMOS provides you opportunities to develop
employability skills and achieve your career
goals, thus you are accompanied during the
three semesters with specialised courses,
professional experiences and workshops.
INDUSTRY
PLACEMENT
AMOS LAB :
“BUSINESS SKILLS”
AT THE HEART OF
THE PROGRAMME
AMOS campuses have a «Junior Enterprise» for
professional projects: AMOS Lab. This internal
platform for projects, event organisation, and
entrepreneurship has a mission to offer you the
opportunity to link the academic world with the
professional world.
AMOS Lab collaborates with local actors of
sports business (events & hospitality, marketing
& sponsoring, communication and social
media...) allowing you to work on a number of
diverse projects and, as a consequence, testing
you on different enterprises assignements and
refine your career plan.
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CAREER SERVICES
EMPLOYABILITY MODULES
The employability modules “Career Development”
& “Global Leadership” run throughout the duration
of the Global Sports Business Master’s programme,
thus giving you all the tools and skills needed to reach
your career ambition in an international environment.
INTERNATIONAL CAREER
FOLLOW-UP
The AMOS Career Service organises regular
workshops on international job hunting strategies,
global networking, leadership skills, intercultural
management skills, and career fairs to facilitate
work placements with partner enterprises, as well as
personal professional follow-ups.
INTERNATIONAL
ALUMNI SERVICE
The AMOS International Alumni also assures on its
graduates’ professional growth. Graduates have
access to the AMOS International job platform; they
can attend specific job workshops and benefit freely
from personalised career assessments during two
years after graduation.
 GSBM & GSIc
ALUMNI

JULIEN FLEURY
Class of 2021
France
“I must first highlight the great quality of the courses deli-
vered to us. The teaching units are very well organised and
above all very coherent having in mind what we will have to
deal with in our future lives. Training abroad will open many
opportunities and make us consider the world in some diffe-
rent perspective, especially from a cultural point of view with
the learning of Chinese culture, mandarin, and an approach
to the USA. During these two years, I found my true passion
thanks to the courses we had and especially thanks to the
professionals who were our lecturers. My skills in sales and
in negotiation are the two major “key take-way” acquired in
this programme, along with the global training in the GSBM,
that enable me to be hired as an account executive in an
.
American multinational company.”
NATHALIE DEUTSCH
Class of 2021
France
“During my training in the GSBM, I had access to the
highest levels of expertise regarding sport international
business in Europe, in Asia and in the USA with a focus
on the newest trends in industry. The real added value of
the programme has been the international lecturers, who
have large and diversified experience. Throughout these
two years, I learnt how to manage multiple projects with
deadlines to meet, which allowed me to gain professional
experience finalised with a contract in the UK.”
MARTIN MANCERO
Class of 2021
Ecuador
“I am very happy to have completed the Master in Digital
Transformation. It has given me a much more complete
perspective of the panorama of the sports industry and
the opportunities that currently exist. Meeting other pro-
fessionals around the world, both teachers and students,
is an incredible opportunity of personal and professional
expansion.”

VANESSA LOH
Class of 2020
Singapore
“Everything in the master was great, I have divided my
heart between the marketing module and the business in-
formation module, I think it is a very good approach to what
we really need, when trying to develop projects, products,
and services within the sports industry.”

ROSEMARIE SAAD
Class of 2020
Lebanon
“If someone wants to learn about sports management, I
will say that this is the best master to study, because it
is not the traditional learning about sports management,
it is the most up-to-date, especially because it tackles the
transformation and digitization in the sports industry.”

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COMPANIES RECRUITING
OUR STUDENTS �

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JOIN THE GLOBAL ↘
SPORTS BUSINESS ↙
MASTER’S ↘
PROGRAMME ! →

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 APPLICATION PROCESS
Submit the following documents to: › Cover Letter in English
international.application@amos-group.fr › CV in English
› Proof of citizenship
(copy of passport/birth certificate)
› Certified copies of academic transcripts in
English (from undergraduate qualifications)1

TUITION FEES
FIRST YEAR FROM: 11 260 € SECOND YEAR FROM: 11 260 €

› Choose within one of AMOS campuses (international › 1 semester of class at AMOS Madrid (Spain) or
students are welcomed in Paris or Madrid campus for AMOS London (UK) 4
the 1st year) › 4-week study trip to the USA 5
› 5-day study trip to Germany 2
› 4-week study trip to Asia (China or South Korea) 3

1 Once these documents are sent, they will be reviewed by our International Team who will instruct you on the remaining steps.
2 The study trip includes the courses, conferences, visits, ISPO Munich tickets, accommodation and breakfast. The costs of return transport, lunch, dinner and insurance are not included.
3 The study trip includes the courses, conferences, visits, transfer Shanghai/Beijing or transfer to other cities in South Korea, accommodation and breakfast. The costs of return transport, lunch, dinner, visa and insurance are
not included.
4 Special conditions and extra charges may apply for students outside the EU, the EEA and Switzerland. If you have questions about your eligibility to this programme, please contact international.application@amos-group.fr
5 The study trip includes the courses, conferences, visits, accommodation. The costs of return transport, breakfast, lunch, dinner, visa and insurance are not included.

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