GRADE 10

r
BUSINESS STUDIES

pe
TASK 6 CONTROL TEST 2
7 SEPTEMBER 2020
TOTAL: 100
DURATION: 1 HOUR
INSTRUCTIONS:
Pa
1. This question paper consists of TWO sections and cover the content of Term Three:
Business Roles and Business Ventures.

2. Section A: Question 1 is compulsory for all candidates.

Section B: Consists of TWO questions. Answer any ONE of these questions.
Section C: Consists of TWO questions. Answer any ONE of these questions.

3. Read the instructions for each question and take note of what is expected from you.
st

4. Correctly number the answers according to the system used in this paper.

5. Answer ALL the questions in FULL SENTENCES, except where other instructions
have been given.
Pa

6. The mark allocation and the nature of the question should determine the length and
insight of your answers.

7. Non-programmable calculators may be used.

8. Answer EACH question on a NEW page. QUESTION 1 on a new page, QUESTION 2

on a new page, etcetera.

9. Do proper planning for the question to be answered in Section C. Ensure that all
instructions are followed and that the answers are according to the prescribed format.

10. Write neatly and legible.

ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

SECTION TYPE OF QUESTION MARKS TIME

A Compulsory
Covers all topics
(10 short questions x 2)
Different types of short and
objective
questions using various
assessment styles
and covering the entire
curriculum, e.g.

r
multiple-choice, match
columns, choose the
correct word in brackets, etc.

pe
20 10
B Consists of TWO questions of
40 marks
each.
Each question will cover a
main topic
Choose any ONE question in
this section (40 marks x 1
Pa question).
40 20
C Consists of TWO questions of
40 marks
each.
Each question covers one of
the TWO
topics.
Learners answer any ONE
questions in
this section (40 marks x 1
questions).
st

40 30
TOTAL 100 60
Pa

Page 2 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

SECTION A (Compulsory)

QUESTION 1

1.1 Four options are provided as possible answers to the following

questions. Choose the answer and write only the letter (A – D) next to
the question number (1.1.1 – 1.1.5) on the answer sheet, for example
1.1.1 E.

1.1.1 __________ enable consumers to purchase goods such as

lounge suites, television sets, fridges and microwaves without

r
having to pay cash.

A. Credit agreements

pe
B. Hire purchase agreements
C. Good Faith
D. Legal contracts

A ✓✓ (Credit agreements)

1.1.2 All employers and employees are compelled by the law to

contribute towards the ____________.

A.
Pa
Road Accident Fund (RAF)
B. Money stolen whilst in transit
C. Unemployment Insurance (UIF)
D. Workmen’s Compensation

C ✓✓ (Unemployment Insurance) / (UIF)

1.1.3 Some businesses, such as a business in the agricultural and

tourism industries, are dependent on a particular ________
when choosing a location.
st

A. Infrastructure
B. Payments
C. Climate
D. Availability

C ✓✓ (Climate)
Pa

1.1.4 Used to gather information from experts who are unable to meet,
usually because they are located far from one another.

A. Delphi technique
B. Force-field analysis
C. Brainstorming
D. Research Skills

A ✓✓ (Delphi technique)

Page 3 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

1.1.5 A ________ must include an analysis of environmental factors

which may influence the proposed business’s operations.

A. Contract.
B. Business plan.
C. Business location.
D. Presentation.

B ✓✓ (Business plan)

(5x2)(10)

r
1.2 Choose the correct word from those given in brackets to complete the
sentences, write your answer next to the question number (1.2.1 –

pe
1.2.5) on the answer sheet, for example 1.2.1 Answer.

1.2.1 (Handouts / Models) are written or printed information handed

out to the audience.

Handouts ✓✓

1.2.2 (Conventional / Unconventional) thinking refers to thinking

patterns that are different and unusual.
Pa
Unconventional ✓✓

1.2.3 A research instrument is (Valid / Reliable) if it collects the data

that you had in mind.

Valid ✓✓

1.2.4 (Penetration pricing / Psychological pricing) is when prices are

set in such a way that the prices have special appeal to
customers, for example R99.95 appears cheaper than R100.
st

Psychological pricing ✓✓

1.2.5 In an insurance contract the (insurer / insured) should pay

monthly premiums.
Pa

Insured ✓✓

(5x2)(10)

TOTAL SECTION A: 20

Page 4 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

SECTION B

This section consists of TWO questions, answer any ONE.

QUESTION 2 (Business Roles and Business Ventures) (Topic 1, 3 and 5)

2.1 Study the picture below and answer the questions that follow.

Problem Solving

r
pe
Pa
Steven is a manager and “Toys.Inc”. He is having many problems with
the employees and needs advice on how to handle the various
‘issues’ between the employees.

2.1.1 Discuss the term ‘Chair technique’ that Steven could implement. (2x2)(4)

•
st

Involves two people sitting on chairs facing one another.

✓✓
• The person sitting on the one chair has to identify all the
advantages of a particular choice or problem. ✓✓
• The person sitting on the other chair must identify all the
disadvantages of the choice or problem. ✓✓
Pa

• Any other relevant answer. ✓✓

2.1.2 Name and explain FOUR of the SEVEN problem-solving cycle

steps that can help Steven. (4x2)(8)

1. Identify and define the problem ✓ A problem can only

be solved once it has been accurately identified ✓

2. Formulate a strategy ✓ This step involves the answer

to the question: “What do I want to achieve?” ✓ Once a
couple of possible solutions have been generated, the
best solution must be chosen. ✓

Page 5 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

3. Identify a variety of solutions ✓ Use creative thinking

techniques to generate potential solutions. ✓

4. Implement the strategy ✓ Once the best solution has

been identified, the solution must be converted into an
action plan and implemented. ✓

5. Allocate resources ✓ Determine what resources will be

needed to solve the problem successfully. ✓

r
6. Monitor problem solving ✓ Make sure that each step

pe
of the solution is implemented according to plan. ✓

7. Evaluate problem solving ✓ The problem-solving

process does not guarantee automatic problem solving.
✓ Work through the problem-solving cycle until the
desired outcome is reached. ✓
NOTE to marker: Only mark the first FOUR
Pa
2.2 Discribe FOUR of the ‘SCAMPER’ letters (what they stands for).
(4x2)(8)
S – Substitute ✓ People, Products, Processes. ✓

C – Combine ✓ What processes, materials, products, people can be

combined. ✓
st

A – Adapt ✓ How can processes, materials, products be changed to

solve a problem. ✓

M – Modify ✓ How can the existing process, products, and materials be

Pa

modified. ✓

P - Put to use ✓ What else can these products or materials be used for.
✓

E – Eliminate ✓ What happens if a part of the product or process is

eliminated. ✓

Page 6 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

R – Reverse or rearrange ✓ What happens if the product or process is

rearranged or reversed. ✓

NOTE to marker: Only mark the first FOUR

2.3 Study the picture below and answer the questions that follow.

r
pe
Pa
Garry’s Gym

Garry would like to expand his gym franchise to more areas in

the country.

He is usure about the different potential locations and will need

a lot of advice on the potential location of his stores.
st

2.3.1 Provide the importance of choosing the correct ‘business

location’ for Garry. (2x2)(2)

• A business location can make or break the business.

✓✓
Pa

• Business premises are very costly to buy or rent. ✓✓

• The business must be accessible to both consumers
and suppliers. ✓✓
• The location of competing businesses also influences
the location of a business. ✓✓
• Any other relevant answer. ✓✓

2.3.2 Transport is very important factor because transport when it

comes to choosing a business location. Identify the FOUR
transport options for Garry. (4x1)(4)

1. Air transport ✓
2. Railway transport ✓
3. Sea transport ✓

Page 7 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

4. Road transport ✓

2.4 Elaborate on the following FOUR points: ‘Potential market’,

‘Government and local regulations’, ‘Taxes’ and ‘Crimes’ when it
comes to choosing a business location. (4x2)(8)

1. Potential Market
• The potential market refers to all people who will probably
be interested in the products sold by a particular business.
✓✓
• The potential market usually shares certain characteristics,

r
for example income or lifestyle. ✓✓
• The location of a business must attract its potential market
and it must also be accessible to consumers. ✓✓

pe
• Businesses must be located close to the potential market
and it must also be accessible to consumers. ✓✓
• Any other relevant answer. ✓✓

2. Government and local regulations

• Businesses must comply with local and national laws. ✓✓
• Local laws can differ from one area to another. ✓✓
• Business owners will locate their business in an area where
Pa
regulations are most favourable towards the business. ✓✓
• Any other relevant answer. ✓✓

3. Taxes
• Taxes influence the profit of business enterprises, as well
as the prices of products. ✓✓
• Tax rates differ from one country to another. ✓✓
• Business owners will choose to locate their businesses in a
free trade zone (FTZ). ✓✓
• A free trade zone is an area where taxes are eliminated,
and regulations are reduced in order to attract new
businesses and foreign investors. ✓✓
st

• Any other relevant answer. ✓✓

4. Crimes
• An area with a high crime rate will be harmful to a business
enterprise in various ways. ✓✓
Pa

• Not only will consumers be hesitant to visit crime-stricken

areas, but businesses will face losses due to burglaries and
theft. ✓✓
• A business will also have to spend money on security. ✓✓
• Any other relevant answer. ✓✓

Page 8 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

2.5 Study the picture below and answer the questions that follow.

r
pe
Pa
2.5.1 Differentiate between a ‘verbal presentation and a non-verbal
presentation. (2x2)(4)

Verbal presentation:
• Information is conveyed to an audience orally by a presenter.
✓✓
st

• Can be heard. ✓
• Cannot be stored. ✓
• Any other relevant answer. ✓✓
Non-verbal presentation:
• A typed document which is presented in a file or bound in a
Pa

book. ✓✓
• Can be read. ✓
• Can be stored. ✓
• Any other relevant answer. ✓✓

2.5.2 Identify TWO support materials for a non-verbal presentation. (1x2)(2)

• Tables ✓
• Graphs ✓
• Diagrams ✓
• Illustrations ✓

[40]

Page 9 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

OR

QUESTION 3 (Business Ventures) (Topic 4 and 6)

3.1 Study the picture below and answer the questions that follow.

r
pe
Pa
Alice is an aspiring entrepreneur. She would like to start her own make-
up, hair and nail salon for weddings and matric fairwells.

She is very talented and passionate when it comes to working with

st

beauty products of all sorts.

She does not have a set business plan yet but she would like to know
the purpose of a business plan and information on a long-term mission
and vision to decribe her business.
Pa

3.1.1 Explain the purpose of a business plan. (2x2)(4)

A business plan:
• Is a step-by step guide to converting a business idea into
a real business. ✓✓
• Is a written description of a future business. ✓✓
• Explains how the business owner will obtain financing.
✓✓
• Lists all the requirements that the business will have to
meet in terms of registration and other legal
requirements. ✓✓
• Analyses potential strengths, weaknesses, opportunities
and threats. ✓✓

Page 10 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

• Describes how the business will deal with competitors.

✓✓
• Describes how the business will market its goods and
services. ✓✓
• Can be used to attract investors and employees. ✓✓
• Any other relevant answer. ✓✓

3.1.2 Differentiate between the long-term mission and the vision when
describing the business. (2x2)(4)

Mission:

r
• A statement which describes the purpose of a business.
✓✓
• Focuses on the present. ✓✓

pe
• Focuses on business’s operations. ✓✓
• Any other relevant answer. ✓✓

Vision:
• A statement which describes how the business will
achieve its purpose. ✓✓
• Focuses on the business’s future. ✓✓
• Focuses on the business’s values. ✓✓
Pa
• Any other relevant answer. ✓✓

3.2 Discuss FIVE of the following seven P’s in the marketing mix:
“Price, Product, Promotion, Place, People, Physical environment,
Process.” (5x2)(10)

Price:
• The amount of money that must be paid by consumers to
acquire the goods or services offered by the business. ✓✓

Product:
• Complete details about products offered by the proposed
st

business. ✓✓
• Can either be a tangible good, or an intangible service. ✓✓

Promotion:
• Methods that will be used to promote sales of products. ✓✓
Pa

Place:
• The actual place where products are offered. ✓✓
• Also include methods of distribution. ✓✓

People:
• All people involved in selling the products. ✓✓
• Include, for example, cleaners, receptionists, sales staff and
managers. ✓✓

Physical environment:
• Refers to appearance of the office or shop. ✓✓
• Also include physical evidence (for example advertisements or
brochures) handed out to consumers. ✓✓

Page 11 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

Process:
• Refers to processes that are designed and implemented to
ensure a pleasant shopping experience. ✓✓

3.3 Outline the following terms ‘Lease agreement of movable property’ and
‘Lease agreement of immovable property.’ (2x2)(4)

Movable Property Immovable property

• A lease agreement is an • A lease agreement of

r
agreement between a immovable property is an
lessor and a lessee. ✓✓ agreement between a
• The lessor grants the tenant and a landlord. ✓✓

lessee the right to let
goods at a set price. ✓✓
• The lessee does not
acquire ownership of the
goods. ✓✓
• The lessee acquires the
right to the temporary use
and enjoyment of the
Pa
goods for the time period
as agreed upon by both
parties. ✓✓
• Certain lease agreements
apply to movable
property: if property can
be moved from one place
to another without losing
its identity, it is movable
property. ✓✓
pe
• A tenant is a person or
business that rents a
property. ✓✓
• A landlord is a person or
business that owns a
property. ✓✓
• Lease agreements of
immovable property are
also referred to as rental
agreements – a building
is an example of
immovable property. ✓✓
• Immovable property
cannot be moved about
without its character
being changed. ✓✓

3.4 Evaluate the following THREE principals of insurance: ‘Indemnification’,

st

‘Underinsurance’ and ‘Market value.’ (3x2)(6)

Indemnification:
• Insurance aims to cover the insured for losses that may be
incurred as a result of unforeseen circumstances. ✓✓
• This means that the insured will be in the same position after a
Pa

loss occurred than before a loss occurred. ✓✓

• Any other relevant answer. ✓✓

Underinsurance:
• When goods are insured below market value. ✓✓
• If property is underinsured, the full amount of the damages will
not be paid out by the insurer. ✓✓
• Any other relevant answer. ✓✓

Market value:
• Goods must be insured to its full market value. ✓✓
• Market value is the current value of property. ✓✓
• Any other relevant answer. ✓✓

Page 12 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

r
pe
3.5 Study the picture below and answer the questions that follow.
Pa
st

Sam wants to become an accountant but did not take accounting at

school. He will need to study hard and take accounting before his dream
Pa

can come true.

He is mostly confused about the income statement and the balance

sheet. You can help him out by telling him about an income statement.

Also, ‘non-current assets’, ‘current assets’, ‘long term liabilities’, ‘short

term liabilities’ and the accountability equation in the balance sheet.

3.5.1 Provide a definition for an income statement. (1x2)(2)

• Determines whether a business has made a profit or

suffered a loss. ✓✓
• Profit is the positive difference between income and
expenditure. ✓✓

Page 13 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

• When a business’s expenditure exceeds its income, the

business has suffered a loss. ✓✓

3.5.2 Differentiate between ‘non-current assets’ and ‘current assets’

in a balance sheet. (2x2)(4)

Non-current assets Current assets

• Non-current assets • Current assets are
are things such as the liquid which means
business’s that either it is cash
equipment, land & already, or it can be

r
building and vehicles. converted into cash in
✓✓ a relatively short
• A business uses non- period of time. ✓✓

pe
current assets to It includes cash, trading stock
produce goods or (what the business sells) and
render services. debtors (money that is owed
Non-current assets are not to the business). ✓✓
for sale. ✓✓

3.5.3 Compare ‘long term liabilities’ and ‘short term liabilities’ in a

balance sheet.
Pa
Long term liabilities
Long term liabilities refer to
loans or bonds with a term of
more than one year, such as
a mortgage bond. ✓✓
(2x2)(4)
Short term liabilities
Short term liabilities are
money owed to people or
other businesses on the short
term, such as creditors
(money that is owed by the
business) and interest on a
negative bank balance. ✓✓

3.5.4 State the accountability equation in the balance sheet (1x2)(2)

st

Assets = ✓ Owner’s equity + Liabilities ✓

[40]

TOTAL SECTION B:40

Pa

Page 14 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

SECTION C

This section consists of two questions, answer any ONE.

QUESTION 4: Business Roles (Topic 1)

r
Study the picture below and answer the questions that follow.

pe
Pa
st

Creative Thinking and Problem Solving:

1. Explain the aim of creative thinking in a business environment

2. Outline the Advantages of creative thinking in the business
Pa

environment.
3. Examine the problem-solving technique: Research skills

4. Describe The following techniques entrepreneurs often use to

identify a gap in the market:

➢ Mind mapping
➢ Brainstorming
➢ Creative thinking / idea generation

5. Elaborate on Unconventional thinking

Page 15 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

Introduction:

• Creative thinking means to think in original ways. ✓✓

• Problem solving means to find solutions for difficult situations. ✓✓
• Any other relevant answer. ✓✓
(Max 2)

The aim of creative thinking in a business environment:

• To solve problems. ✓✓
• To open up new business opportunities. ✓✓
• To invent new products. ✓✓

r
• To invent better work methods. ✓✓
• As a result, more customers will be attracted, and profitability will

pe
increase. ✓✓
• Entrepreneurs also make use of creative thinking to identify
entrepreneurial opportunities. ✓✓
• Any other relevant answer. ✓✓
(Max 4)

Advantages of creative thinking in the business environment:

• Creative thinking allows businesses to come up with creative

Pa
marketing strategies. ✓✓
• Creative thinking can lead to the discovery of new business
opportunities. ✓✓
• Creative thinking can help businesses to save money and
increase profit. ✓✓
• Creative thinking allows businesses to adapt to market changes.
✓✓
(Max 4)

Problem solving techniques: research skills:

st

1. Know what information you are looking for: ✓✓

• Concentrate on information ✓ relating to the problem. ✓

(sub max 4)

2. Know where information can be found: ✓✓

Pa

• Information can be gained from many different sources ✓, for

example:
• Other people ✓
• The internet ✓
• Books ✓
• Magazines ✓
(sub max 4)

3. Compare information from different sources. ✓✓

• Comparing information from various sources helps to determine

whether the gathered information is accurate. ✓ The internet has
been criticised as not always being 100% accurate and reliable. ✓
(sub max 4)

Page 16 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

4. Synthesize information: ✓✓

• To synthesize information means to combine the information you

gathered into a meaningful solution ✓ that can be applied to solve the
problem. ✓
(sub max 4)

(Max 8)

*NOTE to marker: the students are awarded 2 marks for naming and 2

r
marks for explaining.

The techniques entrepreneurs often use to identify a gap in the market:

pe
• Mind mapping:
• Done in the form of a diagram. ✓✓
• The main idea is the core of the diagram. ✓✓
• Related ideas are linked to the main idea. ✓✓
• Entrepreneurs can use mind-maps to help them plan how to
convert an idea into a business. ✓✓
(sub max 4)

•
Pa
Brainstorming:
• Used to generate a number of ideas within a limited period of time.
✓✓
• Stimulates creativity, because participants build on good ideas
from other participants. ✓✓
(sub max 4)

• Creative thinking / idea generation:

• Creative thinking is about looking at problems from different
angles and challenges a person to look beyond the obvious. ✓✓
• Idea generation involves developing different ideas that could be
st

converted into a business idea. ✓✓

• Any other relevant answer. ✓✓
(sub max 4)

(Max 12)
Pa

Unconventional thinking:

• Conventional means ordinary – unconventional means different.

✓✓
• Unconventional thinking refers to thinking patterns that are
different and unusual. ✓✓
• What a person perceives as being conventional or non-
conventional depends on the person’s background and culture.
✓✓
• For example: some cultural groups think the conventional solution
to being sick is to see a traditional healer. ✓✓
• The advantages of applying conventional solutions to problems is
that we are certain of the outcome. ✓✓
• But, applying conventional solutions may hamper our creativity or
limit our personal growth. ✓✓

Page 17 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

• Unconventional solutions allow us to discover alternative paths to

solving problems. ✓✓
• Unconventional solutions can even lead to the discovery of new
opportunities. ✓✓
• Any other relevant answer. ✓✓
(Max 8)

Conclusion:

• Creative thinking and problem solving are both extremely

important to run a business. ✓✓
• Any other relevant answer. ✓✓

r
(Max 2)

pe
MARK ALLOCATION
Introduction 2
• The aims of
creative
thinking in a
business 4
environment

• The
Advantages of
Pa
creative
thinking in the
business 4
environment.

• The problem-
solving
techniques: 8 MAX 36
Research skills
st

• The following
techniques
entrepreneurs
often use to 12
identify a gap in
the market
Pa

• Unconventional
thinking 8

Conclusion 2
Layout 2 4
Analysis 2
TOTAL 40

OR

Page 18 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

QUESTION 5 (Business Ventures) (Topic 2)

Read the scenario below and answer the questions that follow.

Denny’s Den

r
pe
Pa
Denny is an entrepreneur that works from home. He helps review peoples work
by proof-reading all sorts of different documents. He also collects data for
businesses on their clients/ employees.
st

Denny has all the assets required to do all the services he offers: An office,
computer, internet, cables, desk, necessary software on his computer, ect.

His services are done with the best quality and at a very affordable price, so he
is getting lots of work requests. This is a good thing for his income flow but, it is
Pa

getting overwhelming for him to do this alone.

Denny will need to look at employing a team member so that his 100% success
rate doesn’t go down and tarnish his companies reputation. However, he will
need more finances in order to employ new team members that he does not yet
have.

He has a good friend that owns a computer company with plenty of employees
that can assit him with all these requests. He has the option of forming a
strategic alliance/ partnership with his friends company.

Denny’s friend also has many ideas on what extra services he can provide
which is an opportunity to develop his ‘product’ service.

Page 19 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

Unfortunately, there is currelty a global pandemic that is affecting many

companies and there is no certainty that there will be more requests coming in.
Also, the competitors that can afford are giving 50% discounts or offering free
proof-reading for companies that can’t afford to pay. This makes things difficult
for him to make any concrete decisions.

In order to start a successful business, you need to do market research…

1. Explain TWO methods often used to collect data from respondents

2. Analyse the TWO elements of Ethics in Research using an example for

r
each.

3. Outline THREE different ways Denny can identify business

pe
opportunities.

4. Compile a SWOT analysis for “Denny’s Den” using the information given
in the case study.
[40]
Introduction:

• Market research is the process of gathering information to help

•
Pa
business owners make decisions about their businesses.
Any other relevant answer. ✓✓
(Max 2)

TWO methods often used to collect data from respondents.

Questionnaires ✓✓ Interviews ✓✓
• A series of questions aimed at • An interactive conversation
gaining information from between the re-searcher and
respondents. ✓✓ the respondent. ✓✓
• The respondent is asked a
Requirements of a good series of pre-developed
st

questionnaire is: questions by the researcher.

• It asks only one question at a
time. ✓✓
• Questions are a logical order.
✓✓
• It provides meaningful options
Pa
✓✓
• Interviews allow respondents
to elaborate. ✓✓
• Interviews also allow the
researcher to observe the

to questions. ✓✓ reaction of respondents. ✓✓

• It uses closed questions as well • Any other relevant answer.
as open-ended questions. ✓✓ ✓✓
• Try to keep questionnaires
short as it takes time to
complete. ✓✓
• Any other relevant answer.
✓✓
(Sub max 4) (Sub max 4)

(Max 8)

*NOTE to marker: the students are awarded 2 marks for naming and 2 marks
for explaining.

Page 20 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

TWO elements of Ethics in Research.

• Research may not disadvantage anyone: ✓✓ for example –

the data that is gathered may not be used to the disadvantage of
anyone. ✓✓
(Sub max 4)

• Research may not be inhumane: ✓✓ for example – dangerous

substances being tested on humans or animals. ✓✓
(Sub max 4)

r
• Research may not exploit anyone: ✓✓ for example – children,
the elderly or people who cannot understand or give consent to

pe
participate in the research. ✓✓
(Sub max 4)

(Max 8)

NOTE to marker: Only mark the first TWO

ALSO: the students are awarded 2 marks for naming and 2 marks for
explaining.
Pa
Identifying the business opportunities.

• Generating new ideas: ✓✓

• Generate new business ideas by making use of creative thinking
techniques.
• It is not necessary to describe each idea in detail.
• The aim is to come up with as many ideas as possible for a new
business.
• Any other relevant answer. ✓✓
(Sub max 4)
st

• Analysing the needs of consumers by doing research: ✓✓

• The entrepreneur can now collect data about consumers’ needs.
• Match the needs of consumers with the ideas from the previous
step.
• Any other relevant answer. ✓✓
(Sub max 4)
Pa

• Identifying good ideas: ✓✓

• If any of the ideas matched the needs identified from the research,
the entrepreneur must take a further look into these ideas.
• Eliminate the ideas that will probably not develop into viable
business opportunities.
• Describe the good ideas in detail, because these ideas will be
presented to consumers.
• Any other relevant answer. ✓✓
(Sub max 4)

• Market research: ✓✓

Page 21 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

• Determine the viability of the ideas that could lead to a business

opportunity by asking questions specifically related to these ideas.
✓✓
• Aims to find out what consumers want. ✓✓
• Aims to identify future trends. ✓✓
• Helps business to respond to market changes. ✓✓
• Any other relevant answer. ✓✓
(Sub max 4)

•
SWOT-analysis: ✓✓
•
Analyse the idea most likely to lead to a viable business

r
opportunity by conducting a SWOT-analysis. ✓✓
• This entails taking a deeper look at the strengths and weaknesses
that will affect the business, as well as possible threats and

pe
opportunities. ✓✓
• Any other relevant answer. ✓✓
(Sub max 4)
NOTE to marker: Only mark the first THREE
ALSO: the students are awarded 2 marks for naming and 2 marks for
explaining.

(Max 12)

SWOT analysis:
Pa
Strengths Weaknesses
• He has all the assets • Denny will need to look at
required to do all the services employing a team member to to
he offers: An office, so that his 100% success rate
computer, internet, cables, doesn’t go down and tarnish his
desk, necessary software on companies reputation. ✓✓
his computer, ect. ✓✓ • He will need more finances in
• His services are done with order to employ new team
the best quality. ✓✓ members that he does not yet
st

• His servises are very have ✓✓

affordable price. ✓✓

(Sub max 2) (Sub max 2)

Opportunities Threats
Pa

• He has the option of forming • There is currelty a global

a strategic alliance/
partnership with his friends
company. ✓✓
• Denny’s friend also has
many ideas on what extra
services he can provide
which is an opportunity to
develop his ‘product’ service.
✓✓
pandemic that is affecting many
companies and there is no
certainty that there will be more
requests coming in. ✓✓
• Also, the competitors that can
afford are giving 50% discounts
or offering free proof-reading
for companies that can’t afford
to pay. This makes things
difficult for him to make any
concrete decisions. ✓✓

(Sub max 2) (Sub max 2)

Page 22 of 23
ELROI ACADEMY GRADE 10 - BUSINESS STUDIES COPYRIGHT RESERVED
CONTROL TEST 2

(Max 8)

Conclusion:

• A business opportunity arises when a gap in the market has been

identified. ✓✓
• Any other relevant answer. ✓✓
(Max 2)

r
MARK ALLOCATION
Introduction 2

pe
Body

1. TWO methods
often used to
collect data from 8
respondents

2. THREE elements
of Ethics in
Research using
Pa 8
an example for MAX 36
each.

3. THREE different
ways Denny can 12
identify business
opportunities.

4. SWOT analysis
st

for Denny’s Den 8

Conclusion 2
Layout 2 4
Analysis 2
Pa

TOTAL 40

TOTAL SECTION C: 40

GRAND TOTAL: 100

Page 23 of 23