Professional Documents
Culture Documents
C levels executives are some of the topmost officials in any organization. They are some of the most key
decision makers in the organization and are responsible for the substantial changes which occur
throughout the organization. C Level executives are crucial and essential to modern business. They are
the people who need to provide leadership in important decision-making scenarios. When it comes to
company strategies, C level Executives play a pivotal role in the formulation. Even the High Stake
decisions and functioning of smooth operations are done by C level executives to achieve strategic
business objectives.
Usually, every company will have one or two C level positions. The primary such position in any company
is CEO, or Chief Executive Officer. A Chief Executive Officer (CEO) usually oversees all the operations that
are performed in a company and have a decisive approach towards important company decisions. A
Chief Executive Officer (CEO) doesn’t get involved in daily operations; rather they are more inclined
towards the expansion and growth of the company. Another crucial C level position is the Chief Financial
officer (CFO). A Chief Financial officer (CFO) monitors the finances of the company and oversees all the
transactions and payments. It’s the Duty of a Chief Financial officer (CFO) to ensure the implementation
of the Financial Regulations. The third and important C level position is of Chief Operating Officer (COO).
Chief Operating Officer (COO) functions as the second in command to Chief Executive Officer (CEO) and
thus oversees the everyday functions. Chief Operating Officer (COO) in his own rights acts as a Chief
Executive Officer (CEO) and takes the major decisions on a daily basis. Apart from this the marketing
strategies are handled by Chief Marketing Officer (CMO) and are solely responsible for managing the
public relations.
Analyze the trends of the market and channelize the market research efforts of the company
Collaborate with other departments to guide a unified approach
Finalize marketing strategies to improve the company’s overall strategies and objectives
Developing a probable and beneficial marketing plan for the department
Designing and coordinating promotional campaigns, PR and other marketing efforts