GUERILLA PROMOTION

method of advertisement
the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or businessThis
can include things like using graffiti, handing out flyers, or even putting up posters in unexpected places.

01.WHAT IS IT? 02.USEFULNESS?

These methods are often This marketing method
low- or no-cost and involve has increased in
the widespread use of more popularity with the rise
of ubiquitous mobile
personal interactions or and connected
through viral social media technologies that can
messaging amplify messaging and
focus on target groups
of consumers.

03.HISTORY
Guerrilla marketing is a product of the shift to
electronic media from traditional print, radio, and
television marketing. It was coined by Jay Conrad
Levinson in his 1984 book Guerrilla Marketing. Its goal is
to create buzz about a product or brand so that it
increases the likelihood that a consumer will purchase
the product or service, or talk about it with other
potential buyers.
04.NAME?
Guerrilla marketing is derived from guerrilla
warfare, the technique of physical combat that
relied to using different, unique techniques to
gain an advantage. Instead of large, organized
approach to gaining position, guerrilla warfare
(and guerrilla marketing) rely on small tactics for
success

05.WHY NOT?
With the risks inherent to guerrilla marketing, and the
sometimes uncharted territory it travels in, there are a
number of examples of campaigns gone awry.
In 2007, the Cartoon Network promoted a show by
placing LED signs resembling a character from the
show all over Boston. The signs created a bomb scare
and cost Turner Broadcasting (the network's parent)
$2 million in fines.
06.EXAMPLE
Leading up to the release of Deadpool, the
Marvel character was issued his own Tinder
profile. As Tinder is not a typical avenue for
promoting a movie, this absurd approach to
advertising the film and character is a strong
example of guerrilla marketing.1
ComicBook. "Deadpool Has A Tinder Profile."

07.PROS 08.CONS
Often a less expensive option compared to other Less structure often leads to less successful
marketing campaign techniques endeavors
Usually allows for greater creativity May not deliver consistent messaging
May reach a broader audience compared to
May be seen as a "turn off" by some individuals
traditional marketing campaigns
May be more fun for marketing professionals to May be more unpredictability due to difficult
embark on to track or collect data for