COMPANY

PROFILE
Presented to:

PT. Senior Marketing System Indonesia

Intergrated Healthcare Marketing Service Provider
Bellezza Oflce Tower 17th Floor, Unit 17.01
Jl. Letjen Soepeno No.34 Jakarta, Indonesia 12210
Phone : 021 - 29916011
Website : http://www.bm-sms.co.jp/eng/
CORPORATE
PROFILE
Since establishment, we have achieved higher sales and higher
profits, and got listed on the TSE section within 8 years. Acquired
MIMS in 2015 and extended business in medical field in Asia

Year Founded 1st Section of Tokyo Stock Exchange

Headquarters (HQ) Number of Branches

16 Countries
Major Client
GROUP
STRUCTURE

SMSI Group Branches (2021)

SG, CN, TW, IN, HK, KR, MY, PH, TH,
VN, AU, NZ

Headquarters (HQ)
Japan

MIMS Group Branches (2021)

SG, HK, MY, ID, PH, TH, VN, MM, CN,
SMS Indonesia
TW, JP, AU, NZ, IN, KR, IE, UAE Indonesia

3
Asia’s leading medical
information resource

#1
professional resource for
physicians and HCPs in the
region

2 million
MIMS.COM registered members

1 million
MIMS MOBILE downloads
 MIMS HCP Pharmacists
Network 157,000+ Dentists
Doctors 29,000+
MIMS delivers trusted content
312,000+
across multiple channels. We
are proud to support the daily
clinical workflows of healthcare
Nurses
professionals across Asia 163,000+

Students
417,000+
MIMS 10 Countries
China, Hong Kong, Indonesia, India, Malaysia,
Philippines, Singapore, Thailand, Vietnam,
Korea (KIMS)
Physician Database Segmentation
(Breakdown by Specialties)
Specialty Specialty
Allergy & Immunology Neurology
Anaesthesiology Gynaecologic Oncology
MIMS Registered Members Cardiology, General Obstetrics & Gynaecology
(Profession) Dermatology, General Reproductive Endocrinology/Infertility
Doctor Critical Care Medicine/Intensive Care Clinical Oncology
Emergency Medical Services Oncology
Pharmacist
Emergency Medicine Ophthalmology
Nurse Sports Medicine Orthopaedic Surgery
Dentist Endocrinology, Metabolism Nuclear Medicine
Veterinary Endocrinology, Reproductive/Infertility Pathology
Medical Student Family Medicine Public/Community Health
Pharmacy Student General Practice Otolaryngology (ENT)
Gastroenterology & Hepatology Paediatrics
Nursing Student
Geriatric Medicine Paediatrics, General
Dental Student Haematology Pharmacist
Veterinary Student Infectious Diseases Plastic Surgery
Health/Business Administration Internal Medicine Psychiatry
Medical Trade Industry Other Nephrology Diagnostic Radiology
Pharmaceutical Industry Respiratory Medicine Radiology
Rheumatology Rheumatology
Dispensary Assistant
Cardiothoracic Surgery
Allied Healthcare Professionals
Colon and Rectal Surgery
General Surgery
Neurological Surgery
Paediatrics Surgery
Trauma & Orthopaedic Surgery
Urology
 One Message,
Multiple Channels

MIMS.COM MIMS APP MEDICAL MEDIA EMAIL

Asia’s most comprehensive drug Essential all-in-one reference tool to make Medical magazines for multispecialty, oncology, Over 10 specialty e-Newsletters
information and healthcare news portal. informed clinical decisions on the go. paediatrics and O&G (print & online editions).
 MIMS’ LEARNING AND EDUCATION SERVICES
Healthcare Patients and Internal
practitioners Caregivers Teams

• CME and accreditation • Patient leaflets • E-learning

• Medical education summits • How-to videos • Training toolkits
• Communication programs • Clinical posters • Point-of-need materials
• Train-the-trainer workshops • Patient toolkits • Skills workshop
• Webinars
• Online learning
• Online peer-to-peer platforms

Grounded in Optimised for Informed by learning

learning theory engagement analytics

© 2020 MIMS Pte Ltd. All rights reserved

TRAFFIC REPORT
GROUP
STRUCTURE
MARKETING PLATFORM FOR DOCTOR & HCP
Pharma Marketing
- RX Drug
Health Care Data
HR Service
Clinical Information System

MARKETING PLATFORM & MEDICAL ADVERTISING CAMPAIGN FOR

PATIENT OTC/FMCG Marketing
-Non - RX Drug (OTC)
-Health Product
-Insurance Product
OUR
CLIENT
OUR
CLIENT
OUR
CLIENT
SMS Offers Multiple Touch Points: Mom & Baby Market
Create the right marketing mix to strengthen your brand’s positioning in the hospital segmented market.
SERVICE
OVERVIEW

Offline
Activity

Sampling (Mom Kit)

Open Booth (sampling/selling)

Doctor event attendance

Offline event engagement with Patient

Offline event engagement with Health Care

Practitioner
SERVICE
OVERVIEW

Sampling
(Mom Kit)
Distributing the product to designated polyclinic
to reach specific patient

SMSI handles hospital administration and legal

procedure, product exclusiveness, product
delivery to each hospital, project management &
reporting

Conduct monitoring of sample’s receivers and

getting the insights about the product
MOM/ PATIENT KIT FLOW
EXCLUSIVE KIT PATIENT KIT MONITORING

No Competitor’s Product Hospital staff/nurse will give Call to patients

inside Goodie-bag the goodie bag

COLLECT INSIGHT
Hospitals in Sumatera, Java, Bali, Kalimantan & Sulawesi
2021 ✓ Sample consumption
✓ Purchase product
Term
✓ The reasons of the
Distribution behavior
SERVICE
OVERVIEW

Open Booth
In hospital

Increasing product awareness, maximizing

visibility of the new product and engagement with
targeted patients

The activity can be sampling or direct selling

Providing experienced SPG

Collecting the data from the booth visitor that can

be continued by conduct monitoring and getting
insight
OPEN BOOTH flow
SPG approach target patient Booth in high traffic area

Survey

Approach Sampling/Survey
✓ Examine the needs
✓ Personal information,
ex: Household Income
Interest
Join Potential list
Average
Participants: ✓ Make a list included
50 – 70 /day/HP
name, contact number
10 Hospital in Jabodetabek & Bandung (WA) Facebook etc.
Term 2020-Q1 Direct Selling
# of open booth (total days) 10 days ✓ Sell your products to
Reach (Data Collection) 1000 patients
SURVEY flow
SMSI prepares appropriate Q’s and ask patient/customers to give the contact and fulfill the
questionnaire on the open booth event. Questions lists are negotiable and prepared by SMSI.

Survey Sample for Cust./Patients Data Category (TBD with client)

1) Patient’s Contact (Name/Phone/..etc.)
2) Family Composition (Please tell us your family
structure)
3) Household Income (Please tell us about your
household income)
4) Cognition/Using rate Product
(Are you familiar with “Client’s product brand”?)
Raw data presentation
Reporting
1) Submit one report of each one event
3-5 working days after each event
2) Submit final report after completing all event and
research
3) Contents
a) Customer contacts, raw data of all survey
b) Summary analysis about each category and
through a whole survey output
MONITORING flow
To validate the effectiveness(outcome) of sampling and to gain the market/product insight through
raw voice of customer, we conduct customer monitoring by contacting mom from each activation
SMS
Indonesia Patient Patient Behavior
100% 97%
Call/WA 100% 91%
80%

answer 60%
40%
N = 100 Distribution Consumption Repurchase
rate rate Intention Rate
Sampling/Survey(Data collection) Customer Monitoring

Ask survey ✓ Patient’s Contact info

Call/WA Mom
questions ✓ Using rate after
And ask questions Sampling
SMS ✓ Purchasing rate after
Ask Mom to join 3~ 6 weeks Sampling
Collect answers,
“Monitor Program” make report Submit Report
CLIENT

Answer survey Try to use Answer the

questions product questions
Mom Give some
Purchase the
Get sample product feedbacks
product
SERVICE
OVERVIEW

Doctor
Event Attendance

Doctor will stand by for 2 hours and doctor talking

session is 45 minutes up to an hour

The material should be neutral topic

The format can be seminar or talk show

Material & guideline will be provided by client

(the do’s and don’ts)
SERVICE
OVERVIEW

Events
For patients

Increasing product awareness, maximizing

visibility of the new product and engagement with
targeted patients

Inviting a doctor to be a speaker

Having time to present about the product/brand

Being provided a space for conducting open booth

during the event
SERVICE
OVERVIEW

Events
For Healthcare Practitioners

Increasing product awareness, maximizing

visibility of the new product and engagement with
targeted HCP

Inviting a doctor to be a speaker

Having time to present about the product/brand

The attendees would be health practitioner such

as nurses
SMSI
COVERAGE
Banjarmasin Manado
Palangkaraya Samarinda

Pontianak Kendari
Batam
Medan Palu
Pekanbaru
Padang
Jambi
Palembang
Solo
Bengkulu
Semarang Surabaya
Bandar Lampung Makassar

Jabodetabek
Bandung
Bali
Cirebon
Banyuwangi
Purwokerto
Malang
Yogyakarta
 HOSPITAL
In Sumatera
Hospital Class Medan Padang Pekanbaru Bandar Lampung
A 1 2 1 1
B 19 2 5 3
C 32 26 19 14
D 7 6 2 1
TOTAL 59 36 27 19

Hospital Class Bengkulu Batam Jambi Palembang

A - - - 2
B 2 4 3 6
C 6 10 11 19
D 1 2 - 2
TOTAL 9 16 14 29

*Updated HP list will depend on hospital regulation *Source: Akreditasi KARS

 HOSPITAL
In Java & Bali
Hospital Class Jabodetabek Bandung Cirebon Purwokerto Semarang Solo
A 15 5 - - 2 3
B 110 13 9 3 6 3
C 229 21 9 14 18 7
D 40 9 3 6 4 2
TOTAL 394 48 21 23 30 15

Hospital Class Yogyakarta Malang Jember Surabaya Banyuwangi Bali

A 1 2 - 2 - 1
B 6 8 2 20 1 19
C 6 26 9 25 9 32
D 5 15 1 8 3 7
TOTAL 18 41 12 55 13 59
*Updated HP list will depend on hospital regulation *Source: Akreditasi KARS
 HOSPITAL
In Kalimantan & Sulawesi
Hospital Class Makassar Manado Kendari Palu
A 2 1 - -
B 19 2 2 2
C 23 8 4 10
D 2 2 6 -
TOTAL 46 13 12 12

Hospital Class Palangkaraya Banjarmasin Pontianak Samarinda

A - 1 - 1
B 1 3 3 1
C 2 7 9 7
D 3 - 1 2
TOTAL 6 11 13 11
*Updated HP list will depend on hospital regulation *Source: Akreditasi KARS
SERVICE
OVERVIEW
Online
Activity

Hospital Branding – TV ads & elevator ads

Content support – Medical Articles & Infographics
Medical Branding – Educational Booklet & Leaflet
Recipe creation & Recipe review by expert
Doctor survey & Recommendation
Doctor Consultation - Social Media platform & Website
Assigning doctor as KOL
Educational WhatsApp group
Educational Webinar
Application Support
Partnership with Association*
SERVICE
OVERVIEW

Hospital
Branding
TV ads Branding
- Ads will be aired in 93 Hospitals + Clinic in Jabodetabek
(52), Bandung (9), Surabaya (17), and Bali (15) area (Total
336 spots)
- Ads duration 15 seconds, 60 times looping/day/spot, 420
looping/week/spot
Elevator ads Branding
- The content can be adjusted with client needs
- SMSI can provides design (based on client willingness)
- Duration min 3 months
SERVICE
OVERVIEW

Content
Support

The article can be campaign-based or neutral

Neutral article can be reviewed by doctor

SMSI will suggest the topic related to client

preferences/needs and produce the whole content

Content creation based on journal, health website

or scientific paper
SERVICE
OVERVIEW

Booklet
Creation

Doctor statement can be added on booklet

The doctor will give neutral statement
The doctor statement will be expired in a year and
renewal is allowed
The doctor specialty can be adjusted with client
preferences/needs
The doctor statement can be posted in another
channel which allowed, except billboard & mass
media
SERVICE
OVERVIEW

Infographic
creation

The content can be campaign-based or

medical. For medical content creation, article
will be reviewed by internal doctor (GP) or
specialist (if needed)
The topic can be adjusted as per client
requirement
Content creation based on journal, health
website or scientific paper
The size can be adjusted
SERVICE
OVERVIEW

Doctor Statement
For Press Release

The doctor will give neutral statement

The doctor specialty can be adjusted

with client preferences/needs
s
SERVICE
OVERVIEW

Recipe
Creation & Review

SMSI will create the recipe; can be adjusted with

the usage of clients’ product
SMSI will provide the picture of the dish
SMSI will provide clinical nutritionist to calculate
the serving suggestion and nutrition fact
Clinical nutritionist’s name can be stated on the
recipe as reviewed by clinical nutritionist
SERVICE
OVERVIEW

Doctor
Survey & Recommendation
Detailing to minimum 50 doctors (specialty
selection can be adjusted based on client’s
product and the claim needed)
Product evaluation through survey and the
questionnaire to be discussed with client
Duration of survey validation is 1 month
(depending on number of doctors)

The usage of the survey is limited to the

clients own social media (not inclusive of
billboard, TV Ads & Mass Media)
SERVICE
OVERVIEW

Doctor
Live Chat/Video

The doctor specialty can be adjusted with

client needs
The live will be conducted on client’s platform
Product is possibly to displayed
(Based on Doctors Approval)

Moderator can be prepared by client/SMSI

The topic can be adjusted by client
preferences/needs.
Post session report will be provided by SMS
SERVICE
OVERVIEW

Assigning Doctor
as Key Opinion Leader

Minimum posts are 4 (package)

Assigning doctor who actively engage on their social
media as Key Opinion Leader to increase brand
visibility
Enhancing product credibility by doctor
endorsement
Doctor can not mention the brand’s name
Doctor needs to experience product beforehand –
timeframe depending on the product
SERVICE
OVERVIEW

Educational
WhatsApp Class

The doctor specialty can be adjusted with client

needs
The topic can be adjusted by client
preferences/needs
Material will be prepared by the doctor
Q&A session after posts to clear out any doubts
regarding the content discussed
SMSI will provides Admin who assist participants
before and during the session
SERVICE
OVERVIEW

Educational
Webinar

The doctor specialty can be adjusted with client

needs
The topic can be adjusted by client
preferences/needs
Material will be prepared by the doctor
Q&A session after posts to clear out any doubts
regarding the content discussed
SMSI will provides Admin who assist participants
before and during the session
SERVICE
OVERVIEW E Nutri Application
Forum Support Thread
creation

Application
Article Support

Ask Expert Medical

Support Specialist Support

Admin Support
Content support:
Diary Bunda Application
― Educational article (Neutral article) support
Article Support
― Advertorial article support Recipe content support
Ask Expert Medical
Specialist Support
― Recipe Support
― Medical Infographic Support
Forum support – Thread creation
Admin support
Medical specialist support for Ask Expert feature
SERVICE
OVERVIEW

Partnership
with Association

Webinar
Symposium support
Product review
Medical Journal
CSR support
Research
SMSI
PORTFOLIO

Sampling in Hospitals
SMSI
PORTFOLIO

Open Booth in Hospitals

SMSI
PORTFOLIO

Event for Patients

SMSI
PORTFOLIO

Event for Health Care Practitioners

SMSI
PORTFOLIO
Medical Article
SMSI
PORTFOLIO
Booklet w/ Doctor Statement
SMSI
PORTFOLIO
Booklet w/ Doctor Statement
SMSI
PORTFOLIO
Infographic creation
SMSI
PORTFOLIO
Webinar

*Case studies of clients’ webinars conducted with Lactamil

SMSI
PORTFOLIO
Online doctor consultation – web based
SMSI
PORTFOLIO
Online doctor consultation – Application Based
Diary Bunda Dokter Diabetes by
E Nutri
Application Soyjoy Application
Application
SMSI
PORTFOLIO
Educational WhatsApp Class
SMSI
PORTFOLIO
Doctor Live Video
SMSI
PORTFOLIO
Doctor Live Chat
THANK
YOU
Chacha
Business Development Specialist
salshabilla@bm-sms.co.id
0813 8080 3371