Unique Paper Code : 22413303

Name of the Paper : E- Marketing

Name of the Course : B.Com. (Hons.)-CBCS
Semester : III
Duration : 3Hours
Maximum Marks : 75 Marks

Instructions for the Candidates

Attempt any four questions. All questions carry equal marks.

Q. 1 Mr. Pranav, the CEO of Automobile Company, a globally luxury car

manufacturer, wants to shift his company’s approach from traditional marketing to
E- Marketing. What benefits will his company gain from such a shift? What
problems he may encounter during such a switch?

Q. 2 Discuss the different bases of market segmentation in conventional marketing.

Elucidate the benefits of segmentation to the business.

Q. 3 Mrs. Geeta wants to start an online business of proof reading and editing of
Online Text Books. She will be charging a commission per manuscript edited.
Explain What E- Marketing mix should she employ to ensure that her venture is
successful.

Q.4 Suppose you want to buy a branded phone online. Briefly explain your buying
process in this situation and what drives you to make this purchase.

Q. 5 Elaborate the concept of Internet Marketing. Critically examine the factors

responsible for the growth of internet Marketing.

Q.6 Mr. Vinay is a tutor and wants to provide his teaching services to students
online. Suggest him the key considerations to design the website and elaborate on
the most appropriate type of websites suitable for Mr. Vinay.