Professional Documents
Culture Documents
Failure to comply with the above Five instructions would lead to rejection of assignment.
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Question No1
Toyota is planning to launch a small car in India by 2010. However it wishes to understand the buying behavior of the market first. Suggest to the company as to which dimensions of such behavior should the company focus on for detailed scrutiny.
Question No2
a) Selecting the right target is one of the most crucial aspects of marketing. Explain. b) Explain segmentation, targeting and positioning for the following brands; i) Reliance fresh ii) Tata Safari Dicor iii) Maggi atta noodles Kingfisher Airlines
Question No3
iv)
(a) How is the growth of organized retail affecting the distribution strategies of marketers? (b)What would be the ideal distribution channel for the following product categories? i. Shampoo ii. Microwave ovens iii. Designer Jewellery
Question No4
Write short notes on the following: i. Impact of technology on current marketing practices. ii. PLC iii. Any three pricing techniques for fixing the price of a new product category/brand