Visual Identity

Guidelines
tracxs 2021

tracxs.io
 About
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tracxs guidelines 2021 2

Logotype
The Tracxs logo is our core visual asset and summarizes our mission
and vision. Please follow the recommendations on its use from this
document and avoid distortios or color alterations.

SYMBOL The symbol has been constructed based on LOGOMARK The symbol and the word tracxs can be both
the combination of the following concepts. used together and standing alone.

GLOBETROTTER

CROSSROADS

ENVIRONMENT

COMPASS

TRACXS GUIDELINES 2021 3

Logo use
Tracxs’ logo can be displayed in its vertical or horizontal variant, depending on the spacing
and composition. It is preferable to use it on broken white backgrounds, but it can also
work in negative and in one color when there are technical limitations.

VERTICAL Use this version when you want to HORIZONTAL Use this version when you want to
accentuate the symbol, and there is plenty of accentuate the brand name, or when the
space around the logo. space around is more compact.

3x

2x x

COLOR NEGATIVE MONOCHROME

TRACXS GUIDELINES 2021 4

Typography
PRIMARY Hero New was designed by Miles Newlyn SECONDARY
HERO NEW and published by Newlyn, a powerful and ROCK SALT
versatile geometric sans.

Aa Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Jj Kk Ll Mm Nn Oo Pp Qq

Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Rr Ss Tt Uu Vv Ww Xx Yy Zz

TRACXS GUIDELINES 2021 5

Color
TRACXS AIR TRACXS LAND

C: 6 M: 9 Y: 11 K: 0 C: 74 M: 41 Y: 100 K: 36
#ECE2DC #3B5B2B

Tracxs’ combines multiple colors in its

brand, each of them with a particular
meaning. Green for the land and for the
environment, blue for sea and also for the
way to follow, the crossroads, and oxide
for earth and for the chaging power of the
traveler.

Use the full color version of the symbol as

much as possible, and use these colors
following their meaning.

TRACXS SEA

C: 94 M: 56 Y: 39 K: 18

#005B73

TRACXS EARTH TRACXS SKY

C: 20 M: 76 Y: 100 K: 8 C: 73 M: 33 Y: 25 K: 0

#BD571C #4A8FAA

6
Travel the world
CONTACT

For guidelines related

you want to improve

inquieries please contact Harm

harm@tracxs.io
Presentation
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date and place

Slide title
SUBHEADER LINE GOES HERE

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adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat
nulla pariatur. Excepteur sint occaecat
cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.
Use the full color version of the symbol as
much as possible, and use these colors
following their meaning.
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat.

2
Slide title
SUBHEADER LINE GOES HERE

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adipiscing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi
ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat
nulla pariatur.

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