Customer Segment

 Сustomer segment (target group)

1. Young Professionals and individuals with a mobile lifestyle:

Demographic: Young professionals starting their careers.

Lifestyle: Frequently move due to job changes, relocations, or life transitions.

Housing: Apartments or temporary housing.

Needs:

Flexible furnishing: they require high-quality furniture that adapts to their changing living situations.

Quick transitions: As they move from one place to another, they need easy furniture solutions.

Modern aesthetics: They appreciate modern, well-designed furniture that reflects their taste.

2. Fernish for Businesses

Fernish may target companies involved in real estate development or property management, offering
furniture rental solutions for model homes, furnished apartments, or staging properties, office spaces,
restaurants, hotels, and hostels who are seeking flexible and cost-effective furniture solutions.

Fernish aims to reach businesses that require temporary or flexible furniture solutions without the
commitment of purchasing furniture outright.

Needs:

 Flexible Workspaces: B2B clients require adaptable office layouts. Furniture should be easily
rearranged to accommodate changing team sizes, collaborative spaces, and private offices.
 Professional Aesthetics: Office furniture should reflect the company’s brand and create a
professional outlook
 Scalability: As businesses grow, they need additional furniture and rental services offer scalability
options
 Customization: Businesses that need easy and tailored furniture solutions. It is convenient for them
to easily switch out furniture as needed, adapt to changing requirements, and maintain a fresh and
appealing environment
 Cost-effectiveness: Access to high-quality pieces without a significant capital investment. Renting
furniture reduces waste, as items can be reused by others once no longer needed.