TOURISM AND HOSPITALITY MARKETING
1. Tourism is a single
product?
-False
2. Can rent own marketing
-True
3. Customer satisfaction is a
center of marketing
-True
4. Tourism products are
cannot be attach to prior to
purchase
-True
5. Market positioning is
defining to marketing to
distinct books might be
separate products can or
marketing mixes.
-False
6. One factor can product
market strategy is company
resources
-True
7. Tourism Industry aims to
market a physically set of
individuals
-True
8. Tourism products are
expensive
-True
9. Market segmentation
refers to segmenting to
market based on variables
such as
-False
10. Culture is not a factor
can influence consumer
behavior
-False
11. Verbal is MSCR
communication models
incuses factors that may
affect the process of
communication from source, 4. It is valid to market single
message channel and product
receiver. -MARKET SEGMENTATION
-True 5. It is developing market
12. Agency Association is a positioning for the product
public center from sources -MARKET POSISTIONING
international submission 6. Verbally passive of
tourism organization information to another
-False -WORD OF MOUTH
13. Well plan included 7. The main consumer of
marketing mix to marketers tourism product
to move product or services -TOURIST
successfully 8. Overall feel of the based
-True -ATMOSPHERE
14. The price is the amount 9. Characteristic of tourism
of costumer pays to a products in industry to
product services
-True -RESIPRABLE
15. Factor efficient is the key 10. Nature of tourism
fact industry high tourism
-True products
16. Use the competitor’s -EXPENSIVE
perception economy such as 11. Potential buyers of the
value as the key pricing product
-False -MARKET
17. The tourism product is 12. It is each segments
perishable achievement once business
-True -MARKET TARGETING
13. Strategy that company
IDENTIFICATION more to market
segmentation
1. Combination of products -UNDEFIRENTIATED
and services in experience of MARKETING
traveller 14. Satisfied their needs
-TOURISM -MOTIVATION
2. It is a social process by 15. Type of theories that
individuals missing market
-TOURISM MARKETING accommodation
3. Promotion strategy can -EXPLORER
products sold to costumers 16. Culture language,
-PROMOTION beverages
-TOTAL IMMERSION