MISSION WHY TOURISM IS UNIQUE?
TOURISM…
The Department of Tourism (DOT) shall be the primary
government agency charged with the responsibility to
encourage, promote, and develop tourism as a major
socio-economic activity to generate foreign currency and
employment and to spread the benefits of tourism to both the
private and public sector.
IMPORTANCE OF TOURISM
VISION
To develop a globally competitive, environmentally
sustainable and socially responsible fourism industry that
promotes inclusive growth through employment generation and
equitable distribution of income thereby to building a foundation
for a high trusted society
TOURISM
- temporary short-term movement of people to
destinations outside places where they normally
live/work and their activities during their stay at these
destinations.
- sum of the phenomena and relationships arising from
the travel and stay of non-residents, in so far as they
do not lead to permanent residence and are not
connected to any earning activity.
IMPACT OF TOURISM ON GLOBALIZATION: TOURISM as…
- composite of activities, services & industries that
delivers a travel experience
- functions as an engine of investment, employment,
growth & national development
FUNDAMENTAL TRUTHS ABOUT TOURISM
DEFINED AS:
- social, cultural, economic phenomenon: entails
movement of people to countries/places outside their
usual environment for personal / business/professional
purposes
- people called visitors either a tourist/excursionists:
● Tourist: Leisure traveler, stays overnight,
diverse activities.
TOURISM MYTHS
● Excursionist: Short-term, no overnight stay,
limited time.
TOURISM INDUSTRY
- People activities and organizations involved in
providing services for people on holiday
- Group of businesses that provide services & facilities
for consumption by tourist
HOSPITALITY: “business of HELPING people to feel
WELCOME/ RELAXED/ ENJOY TOURISM REALITIES
HOSPITALITY INDUSTRY–combination of accommodation/
food/ beverage groupings. making up largest segment of
industry.
IMPORTANCE of TOURISM
- brings numerous economic value & benefits
- helps in building a country's brand value, image &
identity
- platform that supports economic growth and complete
development
- Invisible export industry
- Require supporting/services
- Fragmented product
- Perishable product
- Subject to unpredictable external influences
1. Creates DEMAND: Activity of touring & travelling
involves consumption & commercial activities at each
step
2. Meets & SPREADS demand: Industry value chain
Meets & spreads demand across many industries &
therefore boosts more economic activities
3. Requires country development: Need to provide
tourist attractions with infrastructure/facilities to attract
tourist
4. Motivates to reach Global standards:
Infrastructure/facilities need to be global standard
‘cause tourists are global consumer
5. Induces More Consumption: Tourist wants to enjoy
and experience to the fullest and take back good
memories hence are inclined to do more and therefore
may consume more
1. Force for peace
2. Commodifier
3. Homogenizer Cultural
4. World view
- Consumes & creates waste
- Has tendency to over-consume
- Competes with each other resource users
- Multifaceted
- Private-sector dominated
- Consumers, not anthropologists
- Form of entertainment
- Imports clients rather than exports products
- Majority is international
- Most are by air (tourists jet-set from country to country)
- Only about leisure holidays
- Employment means substantial travel & chance to
learn language
- Large multinational companies (hotel chains & airlines
dominate tourism)
- Straightforward sector demanding little
research/planning
- Predominantly domestic (people traveling their own
country) 80% of tourist trips
- Majority of trips are surface transport
- Include all types of purpose of visit (business,
conference, education)
- Most employment is in Hospitality sector (involve little
travel)
- Vast majority of tourism enterprises in every
destination are SMEs
- Complex multi-sectoral industry demanding high-level
planning underpinned by research to succeed
Two (2) Elements of Tourism
1. DIRECT ELEMENTS
● Comes into direct contact with tourists.
● (Sales, Accommodation, Transport, Activities,
Attractions, and Ancillary Services)
2. INDIRECT ELEMENTS "support sectors”
● Does not come into direct contact with tourists,
but without these, the rest of the industry could
not function.
● (Infrastructure, Roods, Airports,
Communications. Public Toilets, Signs,
Manufacturing, Building Industry, Electricity,
Water supply and Sewerage and waste
disposal)
ELEMENTS OF TOURISM
● tourist considers before visiting destination area, and:
○ Pleasing weather
○ Scenic attractions
○ Historical and cultural factors
○ Accessibility
○ Amenities
○ Accommodation
○ Safety and security
○ Other factors
■ Guide/escort facilities
■ Basic medical facilities
■ Electricity
■ Water
■ Communication system
ELEMENTS OF TRAVEL
1—DISTANCE: diff between local travel/travelling w/in person’s
home community & nonlocal travel or traveling way from home
2—Residence of the Traveler: origin of traveler is third basic
element of travel. For business & research purposes, it is
important to know where people live.
3—Length of Stay—destination of tourists and excursionists
os proposed by the WTO is largely based on length of stay.
4—Purpose of Travel:
● Visiting friends and
● relatives
● Conventions, seminars/meetings
● Business
● Outdoor recreation- hunting, fishing, boating &
camping
● Entertainment- sightseeing, theater, sports
● Personal-family. medical, funeral, wedding, (& othrs)
Components of Tourism
1. ATTRACTIONS–-Key points of interest.
- Any natural/manufactured facility—draws on
interest of visitors–not always revenue
producing but have maintenance costs; place,
event, building/area which tourists want to visit
SITE ATTRACTIONS: created by nature
BUILT ATTRACTIONS: built through human
EVENT ATTRACTION: any organized program w/ start & end
date, designed to bring visitors together for common purpose,
this may be business or entertainment-related and include all
directly related planning and management functions
2. ACCESSIBILITY–Easy reach to destination
3. AMENITIES–Enhance pleasure & satisfaction.
4. ACCOMMODATION–Overnight stay provisions &
related service—housing on per diem/week basis
(accommodations must complement the attractions)
5. ACTIVITIES–Engaging things for tourists.
6. ACCOUNTABILITY–-Responsible tourism practices.
7. AFFORDABILITY–Corporate Social Responsibility
(CSR) in tourism can defedging as guiding business
policy whereby tourium companies integrate social &
environmental concerns in mission strategies &
operations as well in interaction with stakeholders
CHARACTERISTICS OF TOURISM
1. INTANGIBILITY: subjective picture planted in
customer's minds
2. PERISHABILITY: Travel products cannot be stored
like physical products and prepared for sale in the
future
3. INSEPARABILITY: Products consumed at the
supplier's premise.
4. IMMOBILITY OF OWNERSHIP: Enjoyment upon
service purchase.
5. INCONSISTENCY: Products always differ
6. PEOPLE-ORIENTED: builds entirely upon people.
Barometer of Tourist Arrival (Philippines):
Tourist Arrivals Metric: Indicates # of visitors (arrivals)
Economic Indicator: Reflects tourism's impact on economy.
MORE CHARACTERISTICS of TOURISM
- COMPOSITE PRODUCT
- DESTINATIONS HAVE LONG GESTATION PERIODS
- CAPITAL INTENSIVE
- MAIN ASSETS: NATURE & CULTURE
- SUBJECT TO EXTERNAL FORCES THAT ARE
LARGELY UNCONTROLLABLE
- EXERTS IMPACTS ON ENVIRONMENT, CULTURE &
ECONOMY OF DESTINATIONS
- DYNAMIC AND COMPETITIVE INDUSTRY
Increase production = need manpower = job (ppl needed)
trends/needs are changing = demand (of ppl) is changing
Disposable income is what is left over after taxes, and is what
households used for consumption of needs and wants
HISTORY & GROWTH of TOURISM
● Tourism business is at least 2.000 years old and began
when wealthy citizens of ancient Rome decided to
spend their summers away from the city. took trips to
the countrvside and the coast
● Turbulent economic. social and military situation in
Europe made frequent. safe travel
● Medical era. growing interest in pilgrimages. Health
and culture
● Industrialization gave rise to an affluent middie class
with an increasing amount of Jree time
● Entrepreneurs started to build tourist hotels with an
infrastructure of roads, carriages and ferries
● 1960's. growing number of people with disposable
Income
Early Tourism Tourism Trends 2023
● "tourism" emerged in 19th century, from Hebrew word Accdg. to Booking.com/published on October 19, 2022
TORAH "torafi". wfiiefh means studying, fearning, searching ● 2022 was the year of the triumphant return of travel
● tourism can trace its ancestry in the Old Testament ● 2023 will be the year of its creative reinvention
Prospects for 2022 (much better-40%/ better-38%/ equal-12%/ worse-7%/ much worse-3%) Prospects
Noah was probably the first farge-scale operator for 2023 (much better -8%/ better -57%/ equal-23%/ worse-10%/ much worse-2%)
● 2 forms of early tourism: travel for business & religious
Accog. to global survey among its UNWTO Panel of
travel for private purposes
Tourism Experts on the impact of Covid-19 on tourism
● 'mutations’ (equivalent to today's gasoline station)
and the expected time of recovery. Data as collected by
● Invention of money, writings & wheel by Sumerians
UNWTO, September 2022)
(Babylonians) mark beginning of modern era of travel
● 1st journey ever made for purposes of peace & tourism
● The survivalist trend in the spotlight
was made by Queen Hatshepsut to land of Punt
● The boom in virtual travel continues
● 37%
Tourism in the MEDIEVAL PERIOD
● Stepping out of your comfort zone
● Travel declined, became burdensome, dangerous and
● In search of lost time
demanding
● A healthy mind in a healthy body
● Roads were not maintained and unsafe Tourism in the
● Bleisure
Medieval Period
● Travelling at the best price without depriving yourself
● Crusaders and pilgrims are the only travellers
● ‘Work from home' (the possibility to work from
Tourism during the Renaissance and Elizabethan Eras
anywhere in the world, but continue to explore the
● Travel for education was introduced
world, meet new people, get inspired)
● Grand Tour was provided to young men
● Streaming services will inspire epic trips
● Appeal of travel became social
● Biometric payment methods will become more popular
● Travel became institutionalized for the upper class of
● Less luggage the better (reducing carbon footprints)
society

Tourism in the 19th century

EMERGING CONSUMER TRENDS IN TRAVEL & TOURISM
● Introduction of railway
(2021 & BEYOND)
● Development of steam power
BOOKING TRENDS
● Travel organizers emerged, with Thomas Cook as the
● Global & Regional Recovery
first and most famous during the time
● Domestic Recovery
● Circular notes were introduced and accepted by
● Longer Stay for Longer Play
banks, hotels, shops and restaurants
● Shorter booking windows may be short-lived
● Photography and guide-books became popular, with
● The allure of Secondary Destinations
Baedecker, published in 1839 as most popular
guide-books
CONSUMER PROFILES
● Who goes first?
Tourism in the 20th century
● The Luxury to grow
1. Pleasure travel continued to expand
2. Increase in wealth, curiosity, and outgoing attitudes of
CONSUMER CONSIDERATIONS
the people
● Responsible Together & Sustainable Forever
3. Increase of mobility or case of movement
● Healthier lifestyles through Wellness
4. Large-scale migration boosted the demand for
● Virus Prevention is the best promotio
international travel
5. Influence of posters and the press. radio. television.
cinema widened knowledgc and interest in travel
6. Introduction of motor car. and improved road
conditions led to the popularity of seaside tours
7. Progress of aircraft technology, provides safer,
comfortable. faster and cheaper air transportation
8. Increase in private car ownership
9. Growth of excursions and short-stay holidays
10. Increase in discretionary income and leisure time
11. Length of official and paid holidays increased
12. Business travel flourished. conference & incentive
travel prospered
13. Job creations. economic diversification and source of
foreign exchange
 TRAVEL MOTIVATIONS love and belonging ● social needs: refers to forming relationships with
- forms integral part of travel behaviour & has been
widely researchedand applied intourism marketing
strategies.The need to see the unseen and know the
unknown drives peopleto travel to new places
andmotivates them tovisit new destinations
(Venkatesh, 2006).
- can be considered as one of the most important
psychological influences of tourist behaviour
(George(2004) ; March andWoodside (2005)
- relates to why people travel (Woodside &Martin, 2007). spontaneity,
- Travel behaviour: way tourists behave according to problem solving, these individuals
their attitudes before, during and after travelling.
MOTIVATION
- “refers to factors that activate, direct, sustain
goal-directed behavior…
- sets stage for individual goal formation, reflected in
both travel choice and behaviour while further
influencing expectations and experience perception
- inner state of person/ certain needs & wants of person,
which forces them to act/behave in a specific way and
thus sustaining human behaviour and energy levels of
the human body (Decrop, 2006; George,2004).
- admire Mother Nature: Gain appreciation for what you have
- Strengthen Relationships: get you out of your comfort zone
- Unplug: settle grievances through shared experiences
● get some distance from work
● see the world through new eyes
● learn about other cultures
● get a new perspective
● gaining a certain level of prestige
● facilitating their level of social interaction
➢ escape
➢ convince oneself of one’s achievement
➢ relaxation
➢ show one’s importance to others
➢ relief of tension
➢ status and prestige sunlust
➢ self-discovery
➢ physical cultural health education
➢ family togetherness professional/business
➢ interpersonal relations wanderlust
➢ roots or ethnics interest in foreign areas
➢ maintain social contacts scenery
Maslow’s Hierarchy of Needs: 5 'BASIC NEEDS'
1. physiological (breathing, food, sleep, clothing)
2. safety (security of: job, resources, morality, health)
3. love and belonging needs (friendship, family, intimacy)
4. Esteem (confidence, achievement, respect of/by othrs)
5. Self-actualization (morality,creativity, spontaneity,
problem solving, lack of prejudice acceptance of facts)
● physiological needs: basic needs that travellers
expect destinations to meet.
○ (suitable accommodations, potable water,
restau) *fundamental motivations for travellers
breathing, food, sleep, clothing
● safety-related needs- safe, secure environment.
travellers feel protected from any threats during stay.
security of: job, resources, morality, health
people to create a sense of social belonging and
confirm their ability to develop healthy relationships.
friendship, family, intimacy
● self-esteem - people travel in order to impress friends,
relatives, social groups and other people and to gain
higher social status
confidence, achievement, respect of/by othrs
● self-actualization - travellers see tourism as an
morality, creativity,activity through which they can improve their special
skills by doing something that is quite challenging to
lack of prejudice
acceptance of facts ○ can be related to activities people get involved
in doing something that benefits society
Dann’s Theory of Push and Pull Motivations
Push Factors
● intrinsic/ internal drives urge individuals to travel
● factors encouraging people to travel, representing
individuals' socio-psychological needs :
● longings for rest, recreation, Adventure, escape
● desire to 'get away from it all'
● to transcend the feeling of isolation inherent in
contemporary lifestyles
● push factors are more inward in nature and
physiological
Pull Factors
● Mostly associated With destinations’ amenities
● service quality, prices, infrastructure, facilities
(accommodation, transportation, food, restaurants &
amusement parks)
● satisfy customers’ needs and desires
TRAVEL CAREER LADDER (TLC)
- an individual's travel motivation changes with his/her
travel experience.
- The Travel Career Ladder (TLC) suggests that
peoples' travel needs change over their life span and
with accumulated travel experience.
- As tourists become more experienced, they
increasingly seek satisfaction of higher level needs.
Fulfillment
- Fulfill a Dream
- Understand Myself More
- Experience Inner Peace, Harmony
Self-Esteem and Development
- Self Directed: Competence, Mastery, Development of Skills, Special
Interests
- Other Directed: External Rewards, Prestige, Glamour of Traveling,
Connoisseur Self-Esteem
Relationship
- SelfDirected: Giving Love, Affection, Maintaining relationships
- Other Directed: Receiving Affection, To be with Group, Membership,
Initiating relationship
Stimulation
- (Self Directed) A Concern for Own Safety
- (Other Directed) A Concern for Others Safety
Relaxation
- Self Directed: Need for Bodily Reconstitution
- Other Directed: Relaxation
Travel Career Patterns (TCP)
recognized that travel motivation is dynamic and multi-leveled
(Paris & Teye, 2010)
The TCP is centered on 14 MOTIVATIONAL FACTORS: ACCOMODATION SECTOR
1. ✓ Self-actualization - internal - Central to travel & hospitality industry
2. ✓ Self-enhancement - internal - provides base from which tourists can engage in
3. ✓ Romance internal process of staying at a destination
4. ✓ Belonging internal - focal point for hosting of guests/visitors
5. ✓ Autonomy - internal - assumes many forms, and not all of them fit the
6. ✓ Self-development (host site involvement) external conventional image of the hotel
7. ✓ Nature external
8. ✓ Escape/relax - most important HOTELS & RESORTS
9. ✓ Novelty - most important - most obvious & popular form of accommodation for
10. ✓ Kinship - most important tourists and the hotel industry
11. ✓ Nostalgia - less important - hotels provide paid lodgings for guests aside from beds
12. ✓ Stimulation- less important and other essential facilities, the services they provide
13. ✓ Isolation - less important can vary quite drastically.
14. ✓ Recognition/social status - less important
SHARED ACCOMODATION
TRAVEL MOTIVATORS - shared accommodation has emerged as a major option
1. PHYSICAL MOTIVATORS-directly to health, wellness for tourists.
and physical enjoyment - one of the most popular services offering shared
accommodation is Airbnb, where users are able to list
2. CULTURAL MOTIVATORS- desire to know more spare rooms and rent them out to travellers on a
about other people's culture and way of life short-term basis, it could be individual, private rooms,
or common areas shared with others.
3. INTERPERSONAL MOTIVATORS- desire to meet &
make new friends HOSTELS
- typically a lower-priced accommodation option, suitable
4. STATUS & PRESTIGE MOTIVATORS–self-fulfillment for those operating on a lesser budget, or those who
achieved thru travel & include personal development are attempting to reduce their travel costs
- form of sociable accommodation, where multiple
TRAVEL DEMOTIVATORS guests will rent beds in a shared space, typically with
- LACK OF MONEY, TIME, INTEREST communal bathroom and kitchen facilities.
- HEALTH
- FAMILY STAGE BED & BREAKFAST (B&B)
- FEAR AND SAFETY - offers small number of rooms for guests & offers
overnight stays and breakfast in morning
CLASSIFICATION OF TOURISTS - guests will have a private bedroom and bathroom,
I. COHEN’S CLASSIFICATION although bathroom facilities are sometime shared
Follows a tour guide; follows an
○ The organized mass tourist itinerary fixed in advance
○ Individual mass tourist somewhat controlled time and itineraryCAMPING SITES
○ Explorer Travels alone; seeks comfortable accommodations - practice of staying outdoors overnight, in a tent or
○ Drifter and reliable transportation similar type of shelter
Highly adventurous; lives within the local community - commercial camp sites are extremely popular and
II. PLOG’S CLASSIFICATION: classifies tourists by their often more convenient.
personalities & distributes tourists to destinations
based on their dominant characteristics CRUISES
- cruise liners serve as form of accommodation in their
● Allocentric: tourist who seeks new experiences and own right.
adventure in a variety of activities, outgoing and - on a cruise, travellers will be allocated their own cabin
confident in behavior\ & cruise itself will last set length of time, with tourists
staying on cruise ship for majority of duration.
● Psychocentric: more conservative, inhibited,
non- Adventuresome FARM
- Travellers are increasingly willing to stay in farmhouse
● Mid-centric: not particularly adventurous but receptive accommodation, usually on a self-catering basis
to new experience - is linked to the idea of agri-tourism, where tourists visit
farms, learn about the work that goes on there, and
TOURISM SECTORS sometimes even participate in the daily work
- Accommodation, Transportation themselves as part of the travel experience
- Food & Beverage, Entertainment
- Destination Organizer, Attraction TIME SHARE
- Travel Organizers - also known as vacation accommodation ownership
- ownership/usage rights divided between multiple indi
- individuals allotted their own time frame typically a
week or two weeks out of the year where they have the
right to use the property.
Transportation Sector : concerned with helping tourists to get
where they need to go, via the provision of transport.
Airline Industry
- the airline industry provide passengers with access to
both domestic and overseas flights, allowing them to
quickly reach their intended destinations via
commercial aircraft.
- airline services are generally divided into scheduled
and chartered flights.
Car Rental
- car rental services provide the freedom to explore and
travel freely
- often operate in close proximity to airports, or even in
partnership with particular airlines or travel companies.
Water Transport
- is concerned with movement across water
- includes things like ocean liners and ferry transport,
where the objective is usually to get passengers from A
to B, but also includes cruise liners, where being on the
cruise liner itself forms the main part of the travel
experience.
Railway
- Railways not only provide a means for travellers to get
to their destination, but over ground and underground
rail services also provide options for navigating many
of the major towns and cities that tourists visit as well.
Coach Services
- offering long distance travel, assisting airport
passengers with travel to their accommodation, taking
groups of tourists on day trips to local attractions or
popular tourist destinations, and offering access to
other nearby towns and cities.
Spacecraft
- A new element of the transport sector and one that will
become increasingly important in the years
ahead-involves the use of spacecraft to carry tourists
into spac
4 Elements that exist between Transport and Tourism
1. the tourist
2. the relationship between transport and the tourist
experience
3. the effect of transport problems on the tourist's
perception
4. the tourist's requirement for safe, reliable and efficient
modes of transport
FOOD & BEVERAGE SECTOR
- The food and beverage sector has been providing
tourists with essential refreshments at all stages of
their travel experience, including during travel, when
spending time in their chosen accommodation, and
when they are out and about exploring the location
they have travelled to.
- also offers them opportunities to socialize, meet new
people and enjoy themselves.
Restaurants
- restaurants or eateries provide one of the main ways in
which tourists eat food and socialize on their travels
this category includes everything from fast-food
restaurants like McDonald's and KFC, through to family
restaurants, and luxury restaurants offering high-end
cuisine.
Catering
- recognised as the provision of food services at more
remote locations, also includes offerings at many
tourist attractions or entertainment sites
Bars & Cafés
- an important part of the local economy in many travel
destinations, offering tourists a more relaxed location
to consume refreshments, drink alcohol and socialise
with locals or other tourists
- they tend to be smaller than restaurants and may have
o theme, or serve a fairly general range of products.
Nightclubs
- one of the single most essential parts of the food and
beverage sector, providing travellers with
entertainment during the night and attracting many
tourists to some destinations
ENTERTAINMENT SECTOR
● ENTERTAINMENT ACTIVITIES
○ casino, shopping, sports or gaming event
○ zoo, aquarium, botanical garden, historic site,
national park, museum, or art gallery
○ festival or fair, or other cultural events
● CHARACTERISTICS:
- So large it affects economies
- Gains global media coverage
- Highly prestigious
- Usually developed with a bidding process
- Has major positive and negative impacts
- One-time or infrequent
- Specific ritual, presentation, performance, or
celebration
- Planned and created to mark a special occasion
- Gains widespread recognition/awareness
- Creates a competitive tourism advantage
- Celebration and reaffirmation of community or culture
- Artistic content
- Religious or ritualistic
- Music, dance, and drama are often featured
- Involves the local population
- A shared experience to their mutual benefit
TRAVEL ORGANIZERS SECTOR
1. TOUR OPERATORS
2. RETAIL TRAVEL AGENTS, BOOKING AGENCIES
3. TOUR WHOLESALERS/ BROKERS
4. CONFERENCE ORGANIZERS, INCENTIVE TRAVEL
ORGANIZERS
DESTINATION ORGANIZATION SECTOR
(Destination Management Organization)
1. NATIONAL TOURIST OFFICES
2. DESTINATION MARKETINGORGANIZATIONS
3. REGIONAL/STATE
4. TOURIST OFFICES
5. LOCAL TOURIST
6. OFFICES TOURIST
7. ASSOCIATIONS
ATTRACTION SECTOR
- attractions are the “lifeblood” of a destination,
- because they are part of the appeal, ambiance
- and overall experience
- the main purpose is sightseeing and to allow
- access for entertainment, interest or education
- attraction must be a permanent established
- excursion destination
- it must be open to the public, without prior
- booking
- it should be capable of attracting day visitors or
- tourists as well as local residents
- attraction must be a single management, so
- that it is capable of answering the economic
- questions on revenue, employment
MISSION
- The Department of Tourism (DOT) shall be the primary
government agency charged with the responsibility to
encourage, promote, and develop tourism as a major
socio-economic activity to generate foreign currency
and employment and to spread the benefits of tourism
to both the private and public sector.
VISION
- To develop a globally competitive, environmentally
sustainable and socially responsible tourism industry
that promotes inclusive growth through employment
generation and equitable distribution of income thereby
contributing to building a foundation for a high trusted
society.

Attractions can be located in .... TOURISM PROMOTIONS BOARD PHILIPPINES

● natural environment, such as forests, mountains,
and other natural settings
● built environment that has been adapted for visitor
use (e.g. historic houses)
● built environment that designed for visitors
Elements of visitor attraction
- sets out to attract visitors (day visitors from
- resident and tourist population) and is
- managed accordingly
- provides a pleasurable experience and an
- enjoyable way for customers to spend their
- leisure time
- it is developed to achieve a goal
- provide satisfaction to customers
- provides an appropriate level of facilities
- and services to meet and cater to the
- demands, needs and interests of its visitors
- may or may not charge an admission fee
AN ISO 9001:2015 CERTIFIED ORGANIZATION WITH CERTIFICATE NO: PHP QMS 21 93 0061
- An attached agency of the Department of Tourism, the
Tourism Promotions Board (TPB) exists to market and
promote the Philippines domestically and
internationally as a world-class tourism and MICE
destination, in strategic partnership with private and
public stakeholders to deliver a unique high-value
experience for visitors, significantly contributing to
increased arrivals,receipts and investments to the
country.
MISSION & VISION
Mission
To market and promote the Philippines, in partnership with our
stakeholders, towards a dynamic tourism destination.
Vision
By 2028, the Philippines will be the preferred destination for
sustainable, uniquely diverse and fun travel.

Success of a tourist attraction lies in 4 areas:

- accessibility
- opening hours
- on-site amenities, such as
- parking, visitor centre, signs and
- labels, shops, guides,
- refreshments, toilets, liter bins,
- seating and disabled provision
- off-site amenities, such as
- signposting, local
- accommodation and local
- services

Factors that influence the success of attractions:

● the organization and its resources
● the product
● the market
● the management of the attraction

TOURISM ORGANIZATION
- PHILIPPINE DEPARTMENT OF TOURISM

DEPARTMENT STRUCTURE
- To develop a globally competitive environmentally
sustainable and socially responsible tourism industry
that promotes inclusive growth through employment
generation and equitable distribution of income thereby
contributing to building a foundation for a high trusted
society.