Philippine Christian University

Graduate School
Manila, Philippines

Reaction Paper

On Case Study - Apple

Group 5

Masters of Business Administration

Submitted to:

Dr. Irma A. Ventolina Ph.D.

Submitted By:

Kate Irish Mae D. Lazaro

Student # 2022434282 | MBA-P

September 2023

Student # 2022434282 | MBA-P | Lazaro, Kate Irish Mae D.

 Philippine Christian University
Graduate School
Manila, Philippines

Apple, sometimes it’s a fruit or an expensive brand, Yes, who wont agree, they are number 1 on
producing high-end mobile phones, computers, and other kinds of electronics now a days. How they
really started?
On April 1, 1976, Steve Jobs and Steve Wozniak, two college dropouts, started Apple Computer, Inc. with
the goal of altering the way people perceived computers. Making computers compact enough for people
to keep them in their homes or offices was Jobs and Wozniak's goal.

When you ask people about mobile phones, tablet, computer, music player, first thing that comes into
their mind is no doubt “Apple”. Everybody in the world knows the new “apple”. Yes, it’s not the fruit
anymore but the “apple” products in the technology world. The apple that founder Steve Jobs started
and continued by Tim Cook till today. How did apple engraved its product into the minds of the people?
We’ll the secret answers are, eye -catching design, continuous innovation, perfect timing, marketing
strategy, quality and purpose.

Iphone is one of the number 1 products which Apple produce or sell, now a days it is also considered and
signifies wealth and status. The iPhone is more expensive than most smartphones on the market, but
still costs less than a car. It's also practical compared to a handbag or watch.

Apple company and their core product is an IPhone. All of us know that Apple has kind of augmented
strategy. Example is their accessibility of the product. Let’s assume my theory. I’m pretty sure that you
know at least one person who told you that he or she is going to buy new version of iPhone when it will
come to the store. Each year “Apple” produces and develops a new version of IPhone and presents it in
autumn. Just like this past month, that Apple actually introduced the Iphone 15, their very own product.

Student # 2022434282 | MBA-P | Lazaro, Kate Irish Mae D.