REP ORT FOR OCT 1, 2023 - OCT 31, 2023

BISECT HOSTING (VENTURE NODE) |

MONTHLY SEO, EMAIL & SMM REPORT

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Hello Max and Andrew

In October 2023, Google announced another core update. Our team has been following this rollout ,
and monitoring your campaign closely. Some information about this update can be seen below:
Why another so soon after the October 2023 core update?

Google Explained - “ We have dif ferent systems that are considered core to our ranking process; this
month's core update involves an improvement to a dif ferent core system than last month. However,
our guidance about core updates is the same for both.”The update took about 2 weeks to roll out and
completed on October 19, 2023.
This update is a broad core update, meaning it af fects your site as a whole.
The update only impacts Google Search at the moment , but Google may expand this in the
f uture.
During this time, we are monitoring key metrics to see how and if it impacted your campaign.

In addition to this Core Algorithm Update, Google recently announced another core algorithm update
for November, which is actively rolling out now. Available data on this algorithm update is listed below:
The update will take about 2 weeks to roll out and started on November 2, 2023
The SEMRUSH sensor is showing some f luctuation and the volatility is high, generally in my
experience over the weekend the volatility rate goes much higher than in week days.

Given this general volatility over the last 30 days as these updates roll out , our team is taking
extra care to monitor your metrics during this period to ensure that your site is not severely
impacted. This is especially true as we approach BFCM season.

The list of tasks completed for this month can be found here.

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*A note regarding metrics - while tools like platform dashboards and Looker Studio (formerly Google
Data Studio) pull data live f rom the original source each time the dashboard is loaded, DashThis
downloads and saves data for the period the report covers only once. So, the data in this report is
static. As such, there may be mild variances in metrics f rom this dashboard to your platforms based on
attribution changes by the platforms af ter the data is pulled into DashThis.

**Also, due to how GA4 records data, the widgets in this report aggregate data f rom the Organic
Search, Organic Shopping and Organic Video channels.

ST RAT EGIC PRIORIT Y - OCT OBER

STRATEGIC PRIO RITY

Strategic Priority Last Month

Your priority for last month was CRO - Customer Trust Improvement. A reminder that
it can take up to 90 days for changes to your site to be ref lected in Google's index. We
expect these early wins to scale up in that time, and we will continue to monitor and
track these metrics as part of your campaign.

STRATEGIC PRIO RITY - WO RK AND WINS STRATEGIC PRIO RITY - WO RK AND WINS

We have seen an increase in the order_completed

conversion, this event registering a +35.38%
month-over-month increase. While seasonality has
had an inf luence in bringing users to the website,
they stayed and completed conversions due to
how information was presented, the pages
they 've read, and the UX improvements that our
team implemented.
In October, our team worked on the XML sitemap
and the PRs got merged. We also continued
creating separate PRs for individual copy
optimized pages, based on the best practices,
and conf irmed the implementation/ merge of
previous copy.
We also worked on mockups for showcasing
prominent partners and continued work on
improving the main navigation. Even though
these tasks are not yet completed, we are making
progress, and af ter receiving your approval, our
team will start working on custom PRs.

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 ST RAT EGIC PRIORIT Y - NOVEMBER

STRATEGIC PRIO RITY

Strategic Priority This Month

Your priority for this month is Homepage Improvements & CRO. A reminder that it can
take up to 90 days for changes to your site to be ref lected in Google's index. We
expect these early wins to scale up in that time, and we will continue to monitor and
track these metrics as part of your campaign.

ORGANIC PERFORMANCE

In October, our team continued with optimized copy and creating PRs for the approved copy pages
f rom last months’ batches.

The increase that we see for this month’s organic traf f ic (+35% MoM and +215% YoY) may be due to
the release of the ARK Survival Ascended for desktop on October 25th, but also due to the Minecraf t
Mob Vote f rom the 15th of the month, where we can see a clear spike in the Organic Search channel.
This boost increased your website’s organic traf f ic to levels close to June 2023 (Trails & Tales).

There were +37% more organic new users registered for this period, which, together with the returning
users, completed +60% more conversions than in September. While external f actors did leave an
impression on your October metrics, we would like to remind you that our team got several optimized
copy pages published this month which, we believe, helped behavioral metrics stave of f some of the
more intense drops that usually happen when a website records an inf lux of new users, as not all users
resonate with the content provided.

Due to our team’s work, the organic engagement rate suf fered a slight decrease of only -8%, while the
total number of events and the number of conversions increased MoM. Please let us know when you’ve
had a chance to perform the test transaction, so we can check f rom our end that information is being
recorded accurately. As we approach one of the busiest times of the year, we ask for your
collaboration in making sure that this is properly set up, so that GA4 will be able to record transactions
and revenue, come BFCM and the winter holidays.

For the coming period, our team will dive deeper into improving your website’s CRO, and we expect to
see the number of purchases increase. Please note that , with ecomm tracking not yet conf irmed, we
cannot 100% rely on the data presented by GA4, so the -19% MoM may not be accurate.

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 O RGANIC CO NVERSIO NS PURCHASES TO TAL O RGANIC REVENUE O RGANIC NEW USERS

17,908.00 4,057 167,862

Previ ou s p eri od Previ ou s year
37 % 26 1%

There is no data fo r this perio d

O RGANIC ENGAGEMENT RATE

Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year

66.82%
Previ ou s p eri od Previ ou s year
60% - 45% - 19 % -88%
-8% 13%

SESSIO NS O RGANIC EVENT CO UNT

Lan din g page Se s s io n s Eve n t Name Eve n t C o u n t
/ 31,67 7 page_view 1,256,157
/clien ts/in dex.ph p?rp=/login 15,920 u ser_en gagem en t 558,399
/blog/all-m in ecraft-m ob-vote-win n ers-n … 9,901 session _start 269,954
/blog/all-m in ecraft-biom e-vote-win n ers-… 6,204 first_visit 17 4,998
/blog/stardew-valley-spou se-tier-list-best… 6,135 scroll 119,7 63
/blog/1-20 -2-m en din g-villagers-in -five-e… 5,838 Au tom ated greetin g 26,195
/blog/h ow-to-fin d-ch erry-blossom -biom es 4,938 click 12,947
/blog/ark-su rvival-ascen ded-release-date… 3,699 Clarity 12,524
/m in ecraft-servers 3,109 su pport_ticket_created 8,503
/selector?plan =m in ecraft&gam e_version … 2,831 order_com pleted 8,37 8

O RGANIC TO P PERFO RMING PRO DUCTS O RGANIC CO NVERSIO NS BY EVENTS

Pro du c t Name It e m re ve n u e Eve n t Name C o n ve rs io n s
$0.00 P r e vio us p e r io d
7D2D - Package 1 $0.00 order_com pleted 8,37 8.00 + 2,16 5.0 0
7D2D - Package 2 $0.00 2 2 .7% su pport_ticket_created 5,47 3.00 + 5,47 1.0 0
7D2D - Package 3 $0.00 pu rch ase 4,057 .00 - 9 23.0 0
7D2D - Package 4 $0.00 46.8% cta_click 0.00 - 1.0 0
ARK - Package 1 $0.00
ARK - Package 2 $0.00
ARMA 3 - Package 1 $0.00 30 .6%

Bedrock - Package 1 $0.00

Bedrock - Package 2 $0.00

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 WEBSIT E T RAFFIC SOURCES

The number of total sessions increased this month, this metric registering a +11% boost MoM, and a
+130% boost compared to the previous year. We are pleased to see that Organic Search is on the
second place when it comes to the number of sessions for October, only surpassed the direct channel
(usually returning visitors).

GA4 reports that email traf f ic increased by +26% month over month, and our team is working hard to
have all emails ready for the BFCM of fers f rom November.

As with the organic traf f ic, we cannot know if the -18% for purchases is an accurate number, as ecomm
tracking has yet to be tested. Please let us know once your team gets a chance to place that test
purchase. Af ter this will be conf irmed, and there payment gateway issue resolved, we will stop tracking
order_completed as a conversion, as this was designed to be a placeholder until ecomm tracking was
up and running.

The support_ticket_created received only 2 conversions last month, but our team made the necessary
optimizations to make sure that the conversion is accurately tracking, and for October it registered an
overall 13,215 completions.

TO P TRAFFIC SO URCES TO TAL REVENUE

Se s s io n De f au lt C h an n e l Gro u pin g Se s s io n s
P r e vio us p e r io d
Direct 319,049 + 8 .9 6 %
12 .0 % O rgan ic Search 263,028 + 37 .10 %
Paid Search 88,228 - 20 .0 4%
43.4% Referral 28,817 + 13.32% There is no data fo r this perio d
O rgan ic Video 11,7 29 + 7 .35%
Un assign ed 5,962 + 22.9 5%
35.8% Paid Video 5,846 - 54.7 6 %
Cross-n etwork 2,023 - 8 1.6 5%
Display 1,7 69 + 7 9 .9 6 %

TO TAL SESSIO NS O RGANIC SESSIO NS EMAIL PURCHASES

735,630 273,659 216 14,448

Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year
11% 130 % 35% 215% 26 % 10 0 % - 18 % -89%

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TO P PERFO RMING PRO DUCTS NEW USERS
Pro du c t Name It e m re ve n u e
$0.00 440,564
7D2D - Package 1 $0.00
7D2D - Package 2 $0.00
7D2D - Package 3 $0.00
7D2D - Package 4 $0.00
ARK - Package 1 $0.00
ARK - Package 2 $0.00
ARMA 3 - Package 1 $0.00
Bedrock - Package 1 $0.00 Previ ou s p eri od Previ ou s year
Bedrock - Package 2 $0.00 4% 128 %

CO NVERSIO NS BY EVENTS EVENT CO UNT

Eve n t Name C o n ve rs io n s Eve n t Name Eve n t C o u n t
P r e vio us p e r io d page_view 3,555,220
order_com pleted 29,7 57 .00 + 7 ,7 7 7 .0 0 u ser_en gagem en t 1,459,348
2 3.0 % pu rch ase 14,448.00 - 3,236 .0 0 session _start 7 19,322
su pport_ticket_created 13,215.00 + 13,213.0 0 first_visit 460,039
cta_click 0.00 - 1.0 0 scroll 356,046
51.8%
Au tom ated greetin g 82,7 64
2 5.2 %
Clarity 34,624
order_com pleted 29,7 57
click 28,152
su pport_ticket_created 20,7 40

TO P CO NVERTING PAGES

Page pat h + qu e r y s t r in g an d s c r e e … Vie ws To t al Us e r s C o n ve r s io n s

/clien ts/in dex.ph p?rp=/login 310,37 9 + 6 2,252 46,915 + 9 ,7 54 0.00 =
/clien ts/clien tarea.ph p 252,57 2 + 55,58 0 31,130 + 4,30 8 0.00 =
/clien ts/cart.ph p?a=view 230,947 + 42,56 8 21,585 + 3,533 0.00 =
/ 165,548 + 13,17 3 100,7 7 6 + 9 ,6 6 0 0.00 =
/selector?plan =m in ecraft&gam e_version =java 122,600 + 10 ,148 7 3,252 + 3,7 8 4 0.00 =
/clien ts/cart.ph p?a=con fprodu ct&i=0 111,365 + 17 ,28 4 36,858 + 5,37 0 0.00 =
/clien ts/in dex.ph p?rp=/kn owledgebase/30 5/How-to-allocate-m ore-ram -in -th e-
Cu rseForge-lau n ch er.h tm l
106,513 + 25,8 20 39,064 + 10 ,417 0.00 =
/selector?plan =m in ecraft 84,87 0 - 5,521 61,122 - 3,50 4 0.00 =
/m in ecraft-servers 83,256 + 8 ,557 52,495 + 3,222 0.00 =

DEMOGRAPHIC INFORMAT ION

SESSIO NS TO P SESSIO NS BY CITY

De vic e c at e go ry Se s s io n s C it y Se s s io n s
desktop 591,242 Lon don 10,054 + 3,223

18. 3%
m obile 134,388 New York 7 ,827 + 1,9 8 0
tablet 4,199 Fran kfu rt 5,606 + 2,9 6 2
sm art tv 61 Ban gkok 5,489 + 2,7 0 4
Warsaw 5,250 + 1,136
Paris 4,7 69 + 1,50 8
Sydn ey 4,598 +882
80 .4% Los An geles 4,534 + 122
Ch icago 4,143 + 9 43
Mon treal 3,925 + 1,9 44

SESSIO NS BY USER TY PE
Ne w / e s t ablis h e d Se s s io n s
n ew 460,958 + 15,0 51
retu rn in g 199,444 + 28 ,9 28

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 WEBSIT E PERFORMANCE - GOOGLE SEARCH CONSOLE

In October, our team worked on creating the Pull Request for the XML sitemap f ix (important pages
missing), and we are happy that it got merged in the same month. Together with the copy published in
the last period, we can observe major increases in the number of total impressions and clicks, driving
the average CTR up and improving the average position.

The before mentioned events - mob vote and ARK Survival Ascended - did inf luence this month’s GSC
metrics, as pages related to them are in the top 8, as we can observe f rom the below widgets.
Compared to September, the average position for the keyword string minecraft server hosting
improved, f rom 9.5 to 8.7 (or -9%). This keyword also received +30% more impressions (39,570 for
October, and a boost of +24% YoY), +54% clicks (1,036) and a +18% CTR (2.62%). Since one of your pain
points was the decrease this keyword string saw in the summer months, our team acted on this by
optimizing the homepage to better ref lect this term, and we are pleased to see improvements.

TO TAL IMPRESSIO NS TO TAL CLICKS AVERAGE CTR AVERAGE PO SITIO N

6,806,093 177,230 2.60% 12.6

Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year
41% 19 5% 52% 246 % 8% 17 % - 13% - 34%

TO P KEY WO RDS BY CLICKS TO P CLICKS (DEVICES)

Qu e rie s C lic ks De vic e T ype C lic ks
bisecth ostin g 8,902 Desktop 109,312
bisect h ostin g 3,942 Mobile 66,549
m in ecraft biom e vote 1,313 Tablet 1,369
m in ecraft server h ostin g 1,036 37.5%
biom e vote 942
bisect 7 91
61.7%
biom e vote m in ecraft 7 30
project z om boid tips 7 12
m en din g villager 616
all m in ecraft m ob votes 542

TO P PAGES BY CLICKS
Page s C lic ks
P r e vio us p e r io d
/ 18,437 + 5,0 9 8
/blog/all-m in ecraft-m ob-vote-win n ers-n om in ees 8,590 + 7 ,8 9 7
/blog/all-m in ecraft-biom e-vote-win n ers-n om in ees 6,216 + 5,7 7 5
/blog/stardew-valley-spou se-tier-list-best-n pc-m arry 5,7 81 + 515
/blog/1-20 -2-m en din g-villagers-in -five-easy-steps 5,137 + 2,541
/blog/h ow-to-fin d-ch erry-blossom -biom es 4,444 - 9 30
/blog/ark-su rvival-ascen ded-release-date-gam eplay-pc-con sole 3,57 6 + 2,57 8
/blog/ran kin g-th e-best-m in ecraft-arm or-trim s 2,7 7 6 + 1,56 6
/blog/m en din g-villagers-in -five-easy-steps 2,627 + 48 7

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 KEYWORD PERFORMANCE - WEBCEO

There are many tools that can be used to track keywords, and in our research we use several, as every
one will of fer a slight dif ferent view.
According to WebCEO, the minecraf t server hosting’s ranking improved from 9 to 7 for desktop and
f rom 8 to 6 for mobile, for this month (google.com, USA only) and f rom 14 to 9 (bing.com USA). These
improvements echo the GSC data, and are a testament to our team’s diligence and dedication to your
campaign. We expect these numbers to continue to improve in the coming period, and we will continue
monitoring this keyword string.
With the recently published optimized copy we expect to see an increase in the number of keywords
your website is associated with, in the coming period. It is important to maintain a regular publishing
cadence in order to increase your organic keywords so that your website will be able to answer to even
more queries, and for Google to label it as an active website.

TO P KEY WO RDS BY RANKING (GO O GLE) RANKING DISTRIBUTIO N (GO O GLE)

Ke ywo rd Ran kin g Dis t ribu t io n
v risin g server h ostin g 1 Top 1 2
colon y su rvival server h ostin g 2 10 .2 %
Top 30 6
cou n ter strike sou rce server h ostin g 2 Top 20 14
l4 d2 server h ostin g 2 Top 10 37
project z om boid server h ostin g 2 2 3.7%
terraria server h ostin g 2
62 .7%
th e forest server h ostin g 2
server h ostin g 3
vin tage story server h ostin g 3
core keeper server h ostin g 4

RANK
Top 10 Top 2 0 Top 30 Top 1 Oth er
12 0

90

60

30

0
Nov Dec J an Feb Mar Ap r May Ju n Ju l Au g Sep Oct

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 EMAIL PERFORMANCE - MAIL CHIMP

In October, our team sent 26 emails to various segments, to better engage your audience. There were
+22% more subscribers registered compared to the previous month, and our team created a custom
audience to target these and present relevant information.
Due to our team’s approach, the unique open rate increased by +30% and the users who clicked
recorded a boost of +20%. As mentioned above, our team is diligently working for your BFCM email
campaigns, and will have them ready in time for the event .

UNIQ UE O PEN RATE USERS WHO CLICKED RATE BO UNCE RATE LIST MEMBER CO UNT

41.20% 0.34% 25,1 23

0.28%
Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year
30 % 10 0 % 20 % 10 0 % 22% - 8 1%

TO P CAMPAIGNS (UNIQ UE O PEN RATE) TO P MAILING LISTS (MEMBER CO UNT)

C ampaign Mailin g Lis t
Min ecraft 1.20 .2 Release Em ail - to En gaged Yah oo A-D (i… 7 2.00% Ven tu re Node LLC 25,123
[CT] 9/26 - Wh at' s New - Wh at' s Com in g in Stardew Valle… 68.51%
Min ecraft 1.20 .2 Release Em ail - to En gaged Sign ed Up in … 62.21%
[CT] 9/26 - Wh at' s New - Wh at' s Com in g in Stardew Valle… 56.95%
Min ecraft 1.20 .2 Release Em ail - to En gaged Sign ed Up in … 53.65%
Blog High ligh t - All Zom bie Types in 7 Days 2 Die - to En g… 53.60%
Min ecraft 1.20 .2 Release Em ail - to En gaged Sign ed Up in … 51.86%
[CT] 9/26 - Wh at' s New - Wh at' s Com in g in Stardew Valle… 51.39%
[CT] 9/26 - Wh at' s New - Wh at' s Com in g in Stardew Valle… 51.27 %
Blog High ligh t - All Zom bie Types in 7 Days 2 Die - to En g… 50.59%

TO TAL CLICKS
Total Cl i ck s Total Op en s
50 ,0 0 0

37,50 0

2 5,0 0 0

12 ,50 0

0
Nov Dec J an Feb Mar Ap r May Ju n Ju l Au g Sep Oct

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 LINKEDIN PAGES

For the second month when we are running SMM, our team succeeded in securing 2,313 impressions and
98 clicks, generating 18 likes. Since last month, the LinkedIn page has +14 more followers, for a total
followers count of 164. Due to the boost in impressions (and its dif ference f rom clicks), the
engagement rate dropped -48%, but we can see that the overall engagement actually increased MoM.

IMPRESSIO NS CLICKS FO LLO WERS LIKES

164
2, 313 98 18

Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year Previ ou s p eri od Previ ou s year
19 6 % 10 0 % 6 1% 10 0 % 20 % 10 0 %

ENGAGEMENT RATE ENGAGEMENT CO MMENTS

5.0% 12 0
0
Previ ou s p eri od Previ ou s year
90
0% 0%

60

SHARES
30

Previ ou s p eri od Previ ou s year

0
0
Previ ou s p eri od Previ ou s year
- 48 % 10 0 % Nov Dec J an Feb Mar Ap r May Ju n Ju l Au g Sep Oct
0% 0%

TO P PO STS BY ENGAGEMENT RATE (WITH IMAGE)

Po s t wit h image En gage me n t Rat e Like s C lic ks

17 .4% + 17 .4% 0 = 25 + 25

It’s h appen in g! Th e Spooktacu lar Stream ath on is O N, an d we’re m ore th an 50 %

to ou r goal! We’re th rilled to be a part of @ [Gam ers O u treach ]
(u rn :li:organ iz ation :20 8 238 3)' s extraordin ary cau se. Makin g video gam es
6.7 % + 6 .7 % 5 +5 12 + 12
accessible with in h ospital walls can u plift ch ildren an d fam ilies th rou gh gam in g

Not all bots are bad! Bots are pretty awesom e wh en it com es to au tom atin g tasks an d
m an agin g #servers. Plu s, th ey en h an ce u ser experien ce by im provin g th e u ser in terface an d
flexibility. Discord is th e m ecca of th e gam in g world, an d th e u se of #discord bots plays a
6.6% + 6 .6 % 2 +2 6 +6
m ajor role in keepin g com m u n ities worldwide con n ected. Bu t did you kn ow th at for bots to

We are so prou d to partn er with Gam ers O u treach for on e of ou r favorite even ts, th e
Spooktacu lar Stream ath on !
6.4% + 6 .4% 6 +6 7 +7

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