WORLD VISION SINGAPORE WEBSITE

USABILITY
TESTING
SALAI DAWT SANG
 CONTENT
01 INTRODUCTION

02 METHODOLOGY

03 INTERVIEWEES’ BACKGROUND

04 WHAT ARE THE TASKS?

05 ISSUES OR CHALLENGES

06 INSIGHTS

07 USER PERSONAS

08 SUGGESTING IMPROVEMENTS

09 SOURCES
 INTRODUCTION
SCOPE
As a UX designer, there is an opportunity to make a
difference by ensuring user-friendly products and
platforms for non-profits with constrained budgets
and limited design resources. Collaborating with
existing organizations or self-initiating a project
can improve their digital reach and impact.

OBJECTIVES
Conduct a usability test on a non-profit organization's
digital platform (website or mobile app). My goal is to
identify areas of improvement and provide design
recommendations to enhance the user experience.
METHODOLOGY
DATA COLLECTION METHOD
AFFINITY MAPPING

USING TOOLS

GOOGLE DOCS PHONE WHATSAPP

TELEGRAM ZOOM FIGMA

 METHODOLOGY
INTERVIEW PLAN & INTERVIEWEES’ BACKGROUND

No. Name Nationality Sex & Age

1. Yu Aoii Vietnamese Female/ 30yrs

2. Chan Chan Burmese Female/ 18yrs

3. Mr.Kain Singaporean Male/ 45yrs

4. Hein Nguyen Vietnamese Female/ 27yrs

5. Daiyu Singaporean Female/ 18yrs

 METHODOLOGY
INTERVIEW PLAN & INTERVIEWEES’ BACKGROUND

Occupation Date & Time Place

Student 13 Oct 2023 (12:00pm - 12:30pm) Orita Sinclair School (LR2)

Student 17 Oct 2023 (1:30pm - 2 pm) Orita Sinclair School (LR2)

Running own business 17 Oct 2023 (2pm - 2:15pm) Orita Sinclair School (LR2)

Hein Nguyen 18 Oct 2023 (8:30pm - 9pm) Zoom

Daiyu 18 Oct 2023 (5pm - 5:15pm) Orita Sinclair School (Library)

WHAT ARE THE TASKS?

Task 1
Task 1 | General Observation of the Home Page:

Scenario 1 : Now you need to observe the home page

of the World Vision Singapore Website and think
about how you feel when you see it?

DONOR AND SPONSOR

 WHAT ARE THE TASKS?
Task 2 Task 2 | Making a donation or sponsoring on the World
Vision Singapore Website:

Scenario 2 : Imagine like you are now trying to donate or

sponsor to the World Vision Singapore non-profit
organization. So, how will you go through to complete the
donation or sponsoring processes?

Task 3
Task 3 | Suggesting Improvements or Opportunities:

Scenario 3 : Now you are completely going through

the processes. So, I hope you may have some
suggestions for this website to improve.
WHAT ARE THE TASKS?

Task 1
Task 1 | General Observation of the Home Page:

Scenario 1 : Now you need to observe the home page

of the World Vision Singapore Website and think
about how you feel when you see it?

VOLUNTEER
 WHAT ARE THE TASKS?
Task 2 Task 2 | Volunteering on the World Vision Singapore
Website:

Scenario 2 : Imagine like you are now trying to volunteer

at the World Vision Singapore non-profit organization. So,
how will you go through the processes to become a
volunteer at the World Vision Singapore.

Task 3
Task 3 | Suggesting Improvements or Opportunities:

Scenario 3 : Now you are completely going through

the processes. So, I hope you may have some
suggestions for this website to improve.
 ISSUES OR CHALLENGES
MR.KAIN (SPONSOR)

INFORMATION LACKING IN
SOME PAGES

NO OPTIONS TO CHOOSE FOR PAYMENT

FREQUENCY AND AMOUNT OF MONEY
 ISSUES OR CHALLENGES
MR.KAIN (SPONSOR)

DON’T LIKE PLACING THE TERMS AND

CONDITIONS AT THAT PAGE
 ISSUES OR CHALLENGES
HEIN NGUYEN (DONOR)

DOESN’T KNOW HOW TO MAKE THAT

THINGS DISAPPEAR
 ISSUES OR CHALLENGES
YU AOII (DONOR)

DON’T UNDERSTAND “WHAT PROMPTED

YOU TO GIVE” QUESTION

DON’T HAVE EDIT OPTIONS TO CHANGE

CHOICES
 ISSUES OR CHALLENGES
YU AOII (DONOR)

THE TERMS AND CONDITIONS IS

TOO LONG
 ISSUES OR CHALLENGES
DAIYU (VOLUNTEER)

DIDN’T NOTICE THAT THERE IS AN

OPTION FOR “VOLUNTEER”
 ISSUES OR CHALLENGES
DAIYU (VOLUNTEER)

SO MANY TEXTS TO READ

DON’T WANT TO EMAILING AND

CALLING THEM
 INSIGHTS

HOME PAGE

01 02

Most of the Most of the

interviewees’ said easy interviewees expect to
to find needed see the main focus
information. which grab their
attention.
 INSIGHTS
EXPERIENCE OF GOING THROUGH PROCESSES
DONOR & SPONSOR

01 02 03

Most of the 3 out of 3 interviewees 2 out of 3 interviewees

interviewees’ want said that the UX should are confused in some
details information in be better. step.
needed place.
 INSIGHTS
EXPERIENCE OF GOING THROUGH PROCESSES
VOLUNTEER

01 02 03

2 out of 2 interviewees’ 2 out of 2 interviewees’ 2 out 2 interviewees’

can’t find the cannot contact them didn’t interested in
“volunteer” options easily. reading text from
easily. volunteer page.
 USER PERSONA (1)

Donation History
Occasional donor to various causes

Goals
Lisa Chen Lisa wants to support a cause she's
passionate about by making a donation.
She seeks an easy and efficient donation
34 yrs process.

Singapore
Pain points
Marketing A website pop-up page lacking clarity, long
terms and conditions causing frustration.
Manager
 USER PERSONA (2)

Sponsorship History
Regular sponsor for charitable organizations

Goals
Raj Patel He's looking for flexibility in choosing the
amount and frequency of payments.
He values a seamless and secure payment
42 yrs process.

India Pain point

The lack of options to specify sponsorship
Entreprenuer amount and payment frequency on the
website and the disruption caused by the
payment gateway.
 USER PERSONA (2)

Volunteer Experience
Previous volunteer work for local charities

Goals
Liam Feng Feng wants to contribute his time and skills to
a cause he cares about.
He's looking for clear and concise information
25 yrs on available volunteer opportunities.

Singapore
Pain point
An overwhelming "Get involved" section on
Graphic the website with too many options, excessive
Designer text on the volunteer page.
 SUGGESTING IMPROVEMENTS
HOME PAGE

RESIZE THE CAROUSEL BANNER BIGGER

ADD ORANGE BACKGROUND COLOR TO

GET MORE ATTENTION AS A MAIN FOCUS
OF THE HOME PAGE.
 SUGGESTING IMPROVEMENTS
HOME PAGE

CREATE A ONE SECTION FOR THE

(VOLUNTEER) AT THE CONTENT
NAVIGATION
 SUGGESTING IMPROVEMENTS
HOME PAGE

MOVE DONUT CHART TO ABOVE OF THE

HOME PAGE
 SUGGESTING IMPROVEMENTS
THE PROCESSES STEP (DONOR & SPONSOR)

PROVIDE SHORT DESCRIPTION OF THE

CHILD

OPTIONS TO CHOOSE OR WRITE THE

AMOUNT OF MONEY

OPTIONS TO CHOOSE PAYMENT

FREQUENCY
 SUGGESTING IMPROVEMENTS
THE PROCESSES STEP (DONOR & SPONSOR)

PLEASE PROVIDE A REVISED QUESTION FOR

THE ADDITIONAL INFORMATION SECTION THAT
IS EASIER TO UNDERSTAND.

PROVIDE EDIT OPTION AT THE

“RECURRING GIVING” SECTION
 SUGGESTING IMPROVEMENTS
THE PROCESSES STEP (DONOR & SPONSOR)

WHEN PROCEEDING TO CHECKOUT,

TERMS AND CONDITIONS SHOULD
APPEAR AS A POP-UP PAGE.
 SUGGESTING IMPROVEMENTS
THE PROCESSES STEP (DONOR & SPONSOR)

ENTERING CARD DETAILS SHOULD BE ON

THE SAME PAGE.
 SUGGESTING IMPROVEMENTS
THE PROCESSES STEP (VOLUNTEER)

REMOVE THE (VOLUNTEER) OPTIONS

FROM THE (GET INVOLVED) CONTENT
NAVIGATION.

CREATE ONE SECTION FOR THE

VOLUNTEER OPTION AT THE CONTENT
NAVIGATION.
 SUGGESTING IMPROVEMENTS
THE PROCESSES STEP (VOLUNTEER)

PROVIDE MORE PHOTOS OR

ILLUSTRATIONS TO AVOID READING SO
MANY TEXTS.

CREATING A FORM FOR VOLUNTEERING

IN THE ORGANIZATION INSTEAD OF
RELYING ON EMAIL OR PHONE CALLS.
PROJECT REPORT
https://docs.google.com/document/d/11YseEURNdKW
hfbv-hO8Edjifo-FllXep-WfU71e3t-Q/edit?usp=sharing
THANK'S FOR
YOUR
ATTENTION
SALAI DAWT SANG