Marketing

Ma c r oe n vi r on m e n t
Group 4
GROUP 4

Marketing
Macroenvironment
Includes factors that are external to the organizations.
Essentially, these can neither be influenced nor altered by
the company. However, they can affect a company’s
operational viability. They can be opportunities, which a
business organization can take advantage of, or threats,
which the company must avoid.
 Politicolegal
The political-legal environment is a
combination of a lot of factors such as the
current political party in power, the degree
of politicization of trade and industry, the
efficiency of the current government,
government policies, current legal
framework, the public attitude towards the
economy, etc.
 Demographic
Demographics are statistics that describe
populations and their characteristics. Is the
qualities (such as age, sex, and income) of a
specific group of people.
 Economic
Economic factors refer to the conditions and
variables that influence the financial well-
being of individuals, businesses, and
countries. These factors include things like
inflation, interest rates, unemployment rates,
GDP growth, exchange rates, and consumer
spending.
 Sociocultural
It is combining social and cultural factors.
Sociocultural refers to a wide array of
societal and cultural influences that impact
thoughts, feelings, behaviors, and ultimately
health outcomes. Sociocultural determinants
of health and illness encompass
socioeconomic status (SES) factors
(traditionally assessed by income, education,
occupation) and cultural factors
 Natural
Business performance depends on various
geographical and ecological forces—
availability of natural resources, climate
change, weather conditions, biological
balance, pollution, etc.
 Technological
Marketing technology, also known as MarTech,
describes a range of software and tools that assist
in achieving marketing goals or objectives. When a
marketing team utilizes a grouping of marketing
technologies, this is known as their marketing
technology stack the advent of digital technology,
businesses can now use various online channels
such as social media, search engines, email
marketing, and display advertising to connect with
their target audience.
Thank you !