UNIVERSITI TEKNOLOGI MARA

MGT 028 – INTRODUCTION TO BUSINESS

INDIVIDUAL ASSIGNMENT

Benchmarking is a method of finding the best available product processes, comparing

performances and strategies. This method identifies a business performance, processes and
strategies against specific reference points and is a potentially powerful way to obtain insights
that can lead to improved performance.

Students should prepare a report based on the following criteria:

Instructions/Content

1. Choose only ONE (1) product/service brand. Example, AIR ASIA airline
2. Recognize other ONE (1) competitor with similar product/service offering. Example, MAS
airline
3. Identify and choose ONE (1) criteria based on the types of benchmarking;
i) Process
ii) Performance
iii) Strategies
4. Discuss and elaborate the criteria by comparing the weaknesses with the competitor's
product/service.
5. Recommend the improvements by highlighting the advantages.

GENERAL GUIDELINES FOR INDIVIDUAL REPORT (20%)

✓ Cover page
✓ Table of content
✓ Introduction
✓ Content
✓ Recommendation
✓ Conclusion
✓ Appendixes and references
✓ Font : Times New Roman or Arial
✓ Font Size : 12
✓ Line and Paragraph Spacing : 1.5
✓ Pages : 15 – 20 pages only (including appendixes and references)
✓ Submission Date : WEEK 10

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Cover page format

FACULTY OF BUSINESS AND MANAGEMENT

MGT 028- INTRODUCTION TO BUSINESS

SESSION 2 2022/ 2023

SEMESTER MARCH 2023 - AUGUST 2023

INDIVIDUAL ASSIGNMENT
BENCHMARKING

PREPARED BY
STUDENT NAME

STUDENT MATRIX NUMBER

2023XXXXXX

GROUP
BA0023 P

PREPARED FOR
SIR JEMAT JULAIHI BASRI
(LECTURER)

SUBMISSION DATE

XX-XX-2023

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