FAKULTI KEJURUTERAAN DAN MEKANIKAL DAN PEMBUATAN

SEMESTER 1 2021/2022
KOD/NAMA KURSUS: BDA 10602 : KREATIVITI DAN INOVASI

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TAJUK GROUP PROJECT: ASSIGNMENT 2
( one company is facing a crisis where the sales of newspapers are low)

NAMA AHLI KUMPULAN (GROUPING ASSIGNMENT) :

1. MUHAMAD AIZIE SYAZWAN BIN ADNAN (CD210282)

2. MUHAMAD FAKHRUL HAKIM BIN AHMAD (CD210305)
3. MUHAMAD SYAFIQUL HAZIQ BIN ABDUL RAHMAN (CD210323)
4. MUHAMAD LUQMAN BIN MOHD ZABIDI (CD210283)
5. MUHAMAD RAIMI FARHAN BIN NORAZLI (CD210286)
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NAMA PENSYARAH : 1)Prof. Madya Dr. Sufizar Binti Ahmad

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SEKSYEN: EMPAT(4) G3
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MARKAH
TUGASAN
6 Stages of Complex Problem Solving

1. Identify goal
 Increase the sales of newspaper.
 Increase the demand of newspaper.

2. Gather data

Who Newspaper company

What Marketing and covid pandemic
When Writing the newspaper
Where Editing of content
Why To attract people and get the interesting content
How Study about pattern witing and content to be measured

3. Clarify the problem

 Less interesting news.
 Less interesting in writing.
 Newspaper are sinking because of social media.
 With the economic slowdown and most retail outlets and community events
temporarily shut down, newspaper ad revenure declined sharply in 2020.
4. Generate idea
 Improving writing method.
- Be sure to include strictly releveant and definitive data.This consists of the two
who, what, when, where, how and why of the story.
 Looking for news based on audience interest.
- Follow the viral content in real live in social issues such as parenting, divorce,
dating, religion, marriage, diversity racism, etc.

5. Select strengthen idea

 Focus on Human Interest
- While people may be interested in the latest political polls, a new cancer
treatment, a food or product recall, or what the weather will be like tomorrow, if
you can put a human face to the story, you will create an emotional connection
that will draw readers in and keep them engaged.
 Keep it real
- Although journalists often joke about never letting the truth get in the way of a
good story, you should never, ever write something you know is untrue. We all
make mistakes, but a mistake is very different from a lie.

6. Plan for action