Quiz 2 – Due at the Start of Class Week 5 – 10 marks total

5 Sections
This quiz is about targeting.

Certifications related to Paid Media Marketing are offered by both Google and Meta.
We will use some of their learning modules for this quiz. This will help you become acquainted
with their terminology and their teaching styles.

Note: This quiz will require you to take screen shots of your results to the online quizzes of
these two companies. You will submit your screen shots as proof you have completed their
quizzes.

Section 1: Facebook Blueprint- Targeting Audiences – (4 marks)

You will need to set up an account to access Facebook Blueprint. You can use your current
Facebook login or create a new account.

Go to www.facebookblueprint.com/student/catalog
Log In – Set up an account or use your Facebook credentials to log in.

Use the Search function and find Targeting: Create Audiences in Meta Ads Manager.
Select the 15 minute learning module.

Complete the learning activities. (Take notes). Complete the Knowledge check at the end of
the lessons. There are five questions. Take screen shots of your results for each question and
paste them into a word document.
5/5 – 4 marks
4/5 – 3 marks
3/5 – 2 marks
2/5 – 1 mark
1 or less out of 5 – 0 marks
Note: If you log out you can log back in again and retake the quiz.

Section 2: Google Skillshop –Target with the Display Network (3 marks)

Go to https://skillshop.withgoogle.com/
Set up a Google Account or Login with your Google Credentials
Search for Google Ads Display in skillshop

Select Google Ads Certification

Scroll Down
Select Reach Users on Google Display Ads
Complete the learning activities.
Complete the Check Your Knowledge Quiz Correctly

Take a Screen Shot of Your Feedback

4/4 - 3 marks
3/4 - 2 marks
2/4 – 1 marks
1 or less out of 4 – 0 marks

Section 3 – (3 marks)
Now that you have had a taste of the training materials provided with the two largest firms in
Paid Media answer this question. Whose approach did you prefer? Why? Write a short
paragraph with your assessment and provide at least 1 concrete example of a learning activity
you preferred. (In other words, don’t write - I prefer X because it I liked it better. Why do you
like it better?)