Facebook Marketing and Advertising

Lesson 14: Facebook Blueprint Examinations

Lesson Overview

Facebook has two Blueprint Certification paths. One for the planner and one for
the buyer. Each certification consists of two exams which can be taken online or
in a classroom.

Certifications can be obtained by answering 50-60 questions in each exam. You

need to score a minimum of 700 points out of 1000.

Your certification will be valid for 12 months from the day of passing the exam.

Objectives and Learning Outcomes

By the end of this lesson, you will be able to:

● Evaluate what Facebook offers on certifications and badges

● Explain the exam process and the fees

● Learn more about the Facebook Planning Professional Certification and the
Facebook Buying Professional Certification exams

Key Takeaways

Certifications and Badges

● Facebook’s Blueprint Certifications Program is designed to assess your skills in
being a qualified Facebook Advertiser.

● By successfully completing the exams, you will get your certification and badge
which remain valid for 12 months.

● Your Facebook’s Blueprint Certifications will show businesses that you

understand all the ins and outs of Facebook advertising and have the skills to
help them using it successfully.

● You can use the badges on your website and reference your certifications on
your CV which will assist you in finding your next marketing job.

Exam Process and Fees

● Each certification has 2 exams that need to be taken online or onsite with the
exam provider (Pearson).
 ● You need to score minimum of 700 points from 1000.

● You have 75 minutes to take an exam which consists of 50-60 questions.

● The cost per exam is 150 USD, although this may differ per country.

● Your certification will be valid for 12 months from the date you pass.

● You must have at least 6 months experience with running Facebook Ad

campaigns.

● You may need to get basic skills if you are new to Facebook Ads.

● Review the course objectives and resources to familiarize yourself with the
content before you register for the certification courses.

Facebook Planning Professional Certification

● This exam tests your skills and knowledge in tools, advertising policies, and best
practices required to:

o Manage Pages

o Select and use advertising objectives

o Target audiences for maximum impact

o Use audience insights to optimizing reach

o Implement planning strategy

o Tying Facebook products into a successful marketing and communication

strategy.

Facebook Buying Professional Certification

● This exam tests your skills and knowledge in tools, advertising policies, and best
practices required to:

● Improve performance and delivery via the ad auction

● Meet and report ad KPIs

● Understand and test the Facebook Pixel and SDK

● Leverage consumer insights and the product catalog

● Troubleshoot ad issues